- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 15.01 | 48.17 | 46.15 | 0.38 | 26.67 | 15.15 | 1.29 | 34.38 | 27.72 | 0.96 | 28.0 | 62.71 | 2.53 | -14.51 | -21.21 | 8.59 | -9.31 | -12.61 | 6.40 | -13.61 | 11.33 | 828 | 0.0 | 0.0 |
| 24Q3 (19) | 10.13 | 12.81 | 52.1 | 0.3 | 3.45 | 30.43 | 0.96 | -22.58 | 37.14 | 0.75 | 7.14 | 15.38 | 2.96 | -8.3 | -14.25 | 9.48 | -31.37 | -9.84 | 7.40 | -5.02 | -24.14 | 828 | 0.0 | -3.83 |
| 24Q2 (18) | 8.98 | -12.22 | 36.47 | 0.29 | 0.0 | 31.82 | 1.24 | -4.62 | 34.78 | 0.7 | -6.67 | -13.58 | 3.23 | 13.92 | -3.41 | 13.81 | 8.66 | -1.24 | 7.80 | 6.33 | -36.68 | 828 | 0.0 | -3.83 |
| 24Q1 (17) | 10.23 | -0.39 | 38.62 | 0.29 | -12.12 | 45.0 | 1.3 | 28.71 | 66.67 | 0.75 | 27.12 | 19.05 | 2.83 | -11.78 | 4.6 | 12.71 | 29.22 | 20.23 | 7.33 | 27.62 | -14.12 | 828 | 0.0 | -3.83 |
| 23Q4 (16) | 10.27 | 54.2 | -15.61 | 0.33 | 43.48 | 0.0 | 1.01 | 44.29 | -9.01 | 0.59 | -9.23 | -23.38 | 3.21 | -6.96 | 18.5 | 9.83 | -6.43 | 7.82 | 5.74 | -41.14 | -9.2 | 828 | -3.83 | -3.83 |
| 23Q3 (15) | 6.66 | 1.22 | -48.17 | 0.23 | 4.55 | -20.69 | 0.7 | -23.91 | -56.79 | 0.65 | -19.75 | 22.64 | 3.45 | 3.29 | 53.02 | 10.51 | -24.83 | -16.63 | 9.76 | -20.72 | 136.63 | 861 | 0.0 | 1.53 |
| 23Q2 (14) | 6.58 | -10.84 | -42.13 | 0.22 | 10.0 | -24.14 | 0.92 | 17.95 | -21.37 | 0.81 | 28.57 | 42.11 | 3.34 | 23.37 | 31.09 | 13.98 | 32.29 | 35.87 | 12.31 | 44.2 | 145.55 | 861 | 0.0 | 1.53 |
| 23Q1 (13) | 7.38 | -39.36 | -32.6 | 0.2 | -39.39 | -44.44 | 0.78 | -29.73 | -30.36 | 0.63 | -18.18 | -14.86 | 2.71 | -0.06 | -17.57 | 10.57 | 15.88 | 3.33 | 8.54 | 34.92 | 26.32 | 861 | 0.0 | 1.53 |
| 22Q4 (12) | 12.17 | -5.29 | 9.64 | 0.33 | 13.79 | -28.26 | 1.11 | -31.48 | 18.09 | 0.77 | 45.28 | -1.28 | 2.71 | 20.15 | -34.57 | 9.12 | -27.65 | 7.7 | 6.33 | 53.4 | -9.96 | 861 | 1.53 | 1.53 |
| 22Q3 (11) | 12.85 | 13.02 | 9.36 | 0.29 | 0.0 | -19.44 | 1.62 | 38.46 | 110.39 | 0.53 | -7.02 | -33.75 | 2.26 | -11.52 | -26.34 | 12.61 | 22.51 | 92.38 | 4.12 | -17.73 | -39.42 | 848 | 0.0 | 2.54 |
| 22Q2 (10) | 11.37 | 3.84 | -22.12 | 0.29 | -19.44 | -29.27 | 1.17 | 4.46 | -4.1 | 0.57 | -22.97 | -18.57 | 2.55 | -22.42 | -9.17 | 10.29 | 0.61 | 23.15 | 5.01 | -25.82 | 4.56 | 848 | 0.0 | 2.54 |
| 22Q1 (9) | 10.95 | -1.35 | 2.82 | 0.36 | -21.74 | -10.0 | 1.12 | 19.15 | 107.41 | 0.74 | -5.13 | -14.94 | 3.29 | -20.67 | -12.47 | 10.23 | 20.78 | 101.73 | 6.76 | -3.83 | -17.27 | 848 | 0.0 | 2.54 |
| 21Q4 (8) | 11.1 | -5.53 | -5.29 | 0.46 | 27.78 | 48.39 | 0.94 | 22.08 | -4.08 | 0.78 | -2.5 | 14.71 | 4.14 | 35.26 | 56.68 | 8.47 | 29.23 | 1.28 | 7.03 | 3.21 | 21.11 | 848 | 2.54 | 2.54 |
| 21Q3 (7) | 11.75 | -19.52 | 27.3 | 0.36 | -12.2 | 2.86 | 0.77 | -36.89 | 5.48 | 0.8 | 14.29 | 50.94 | 3.06 | 9.1 | -19.2 | 6.55 | -21.58 | -17.14 | 6.81 | 42.01 | 18.57 | 827 | 0.0 | 1.35 |
| 21Q2 (6) | 14.6 | 37.09 | 100.83 | 0.41 | 2.5 | 17.14 | 1.22 | 125.93 | 117.86 | 0.7 | -19.54 | -29.29 | 2.81 | -25.23 | -41.67 | 8.36 | 64.8 | 8.48 | 4.79 | -41.31 | -64.79 | 827 | 0.0 | 1.35 |
| 21Q1 (5) | 10.65 | -9.13 | 66.67 | 0.4 | 29.03 | 21.21 | 0.54 | -44.9 | 12.5 | 0.87 | 27.94 | 10.13 | 3.76 | 42.0 | -27.27 | 5.07 | -39.36 | -32.5 | 8.17 | 40.8 | -33.92 | 827 | 0.0 | -4.28 |
| 20Q4 (4) | 11.72 | 26.98 | 0.0 | 0.31 | -11.43 | 0.0 | 0.98 | 34.25 | 0.0 | 0.68 | 28.3 | 0.0 | 2.65 | -30.25 | 0.0 | 8.36 | 5.72 | 0.0 | 5.80 | 1.04 | 0.0 | 827 | 1.35 | 0.0 |
| 20Q3 (3) | 9.23 | 26.96 | 0.0 | 0.35 | 0.0 | 0.0 | 0.73 | 30.36 | 0.0 | 0.53 | -46.46 | 0.0 | 3.79 | -21.24 | 0.0 | 7.91 | 2.68 | 0.0 | 5.74 | -57.83 | 0.0 | 816 | 0.0 | 0.0 |
| 20Q2 (2) | 7.27 | 13.77 | 0.0 | 0.35 | 6.06 | 0.0 | 0.56 | 16.67 | 0.0 | 0.99 | 25.32 | 0.0 | 4.81 | -6.78 | 0.0 | 7.70 | 2.54 | 0.0 | 13.62 | 10.15 | 0.0 | 816 | -5.56 | 0.0 |
| 20Q1 (1) | 6.39 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 7.51 | 0.0 | 0.0 | 12.36 | 0.0 | 0.0 | 864 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 44.35 | 43.57 | 1.25 | 26.26 | 4.79 | 40.06 | 3.16 | 17.47 | 2.82 | -12.06 | 10.80 | -2.45 | 7.13 | -18.18 | 828 | 0.0 |
| 2023 (9) | 30.89 | -34.75 | 0.99 | -22.05 | 3.42 | -31.87 | 2.69 | 3.07 | 3.20 | 19.47 | 11.07 | 4.41 | 8.71 | 57.95 | 828 | -3.83 |
| 2022 (8) | 47.34 | -1.6 | 1.27 | -22.09 | 5.02 | 44.67 | 2.61 | -16.88 | 2.68 | -20.82 | 10.60 | 47.02 | 5.51 | -15.53 | 861 | 1.53 |
| 2021 (7) | 48.11 | 39.05 | 1.63 | 21.64 | 3.47 | 26.18 | 3.14 | 5.02 | 3.39 | -12.52 | 7.21 | -9.25 | 6.53 | -24.47 | 848 | 2.54 |
| 2020 (6) | 34.6 | -18.32 | 1.34 | -26.78 | 2.75 | -11.0 | 2.99 | -2.92 | 3.87 | -10.35 | 7.95 | 8.96 | 8.64 | 18.85 | 827 | 1.35 |
| 2019 (5) | 42.36 | -13.07 | 1.83 | -1.61 | 3.09 | -19.32 | 3.08 | -8.88 | 4.32 | 13.18 | 7.29 | -7.19 | 7.27 | 4.83 | 816 | -5.56 |
| 2018 (4) | 48.73 | 0.68 | 1.86 | -8.82 | 3.83 | 28.09 | 3.38 | -1.46 | 3.82 | -9.44 | 7.86 | 27.23 | 6.94 | -2.13 | 864 | 3.47 |
| 2017 (3) | 48.4 | 31.99 | 2.04 | -3.32 | 2.99 | -18.53 | 3.43 | 68.14 | 4.21 | -26.75 | 6.18 | -38.27 | 7.09 | 27.39 | 835 | 1.21 |
| 2016 (2) | 36.67 | 0.55 | 2.11 | 27.88 | 3.67 | 28.77 | 2.04 | 9.09 | 5.75 | 27.18 | 10.01 | 28.07 | 5.56 | 8.5 | 825 | 4.43 |
| 2015 (1) | 36.47 | 37.73 | 1.65 | 47.32 | 2.85 | 33.18 | 1.87 | 14.72 | 4.52 | 0 | 7.81 | 0 | 5.13 | 0 | 790 | 3.67 |
