- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 0.0 | -14.29 | 0.00 | 0 | 0 | 22 | 0.0 | 22.22 |
| 24Q2 (19) | 0.01 | -99.92 | 0.0 | 0 | -100.0 | 0 | 0.06 | -66.67 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 600.00 | 41833.33 | 0.0 | 0.00 | 0 | 0 | 22 | 0.0 | 22.22 |
| 24Q1 (18) | 12.58 | -22.11 | 125700.0 | 0.6 | -25.93 | 0 | 0.18 | 12.5 | 157.14 | 0 | 0 | 0 | 4.77 | -4.9 | 0 | 1.43 | 44.43 | -99.8 | 0.00 | 0 | 0 | 22 | 0.0 | 22.22 |
| 23Q4 (17) | 16.15 | 161400.0 | 26816.67 | 0.81 | 0 | 8000.0 | 0.16 | 128.57 | 166.67 | 0 | 0 | 0 | 5.02 | 0 | -69.91 | 0.99 | -99.86 | -99.01 | 0.00 | 0 | 0 | 22 | 22.22 | 22.22 |
| 23Q3 (16) | 0.01 | 0.0 | -98.97 | 0 | 0 | -100.0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 16.67 | 11216.67 | 0.00 | 0 | 0 | 18 | 0.0 | 5.88 |
| 23Q2 (15) | 0.01 | 0.0 | -98.57 | 0 | 0 | -100.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 600.00 | -14.29 | 6900.0 | 0.00 | 0 | 0 | 18 | 0.0 | 5.88 |
| 23Q1 (14) | 0.01 | -83.33 | -99.77 | 0 | -100.0 | -100.0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 700.00 | 600.0 | 49600.0 | 0.00 | 0 | 0 | 18 | 0.0 | 5.88 |
| 22Q4 (13) | 0.06 | -93.81 | -86.67 | 0.01 | -83.33 | -66.67 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 16.67 | 169.44 | 150.0 | 100.00 | 1516.67 | 542.86 | 0.00 | 0 | 0 | 18 | 5.88 | 5.88 |
| 22Q3 (12) | 0.97 | 38.57 | 470.59 | 0.06 | 50.0 | 500.0 | 0.06 | 0.0 | 20.0 | 0 | 0 | 0 | 6.19 | 8.25 | 5.15 | 6.19 | -27.84 | -78.97 | 0.00 | 0 | 0 | 17 | 0.0 | 6.25 |
| 22Q2 (11) | 0.7 | -83.57 | 6900.0 | 0.04 | -80.95 | 100.0 | 0.06 | 0.0 | 50.0 | 0 | 0 | 0 | 5.71 | 15.92 | -97.14 | 8.57 | 508.57 | -97.86 | 0.00 | 0 | 0 | 17 | 0.0 | 6.25 |
| 22Q1 (10) | 4.26 | 846.67 | 42500.0 | 0.21 | 600.0 | 0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 4.93 | -26.06 | 0 | 1.41 | -90.95 | -99.77 | 0.00 | 0 | 0 | 17 | 0.0 | 6.25 |
| 21Q4 (9) | 0.45 | 164.71 | 4400.0 | 0.03 | 200.0 | 0 | 0.07 | 40.0 | 16.67 | 0 | 0 | 0 | 6.67 | 13.33 | 0 | 15.56 | -47.11 | -97.41 | 0.00 | 0 | 0 | 17 | 6.25 | 6.25 |
| 21Q3 (8) | 0.17 | 1600.0 | 0 | 0.01 | -50.0 | 0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0 | 5.88 | -97.06 | 0 | 29.41 | -92.65 | -95.1 | 0.00 | 0 | 0 | 16 | 0.0 | -11.11 |
| 21Q2 (7) | 0.01 | 0.0 | 0 | 0.02 | 0 | 0 | 0.04 | -33.33 | 0.0 | 0 | 0 | 0 | 200.00 | 0 | 0 | 400.00 | -33.33 | -33.33 | 0.00 | 0 | 0 | 16 | 0.0 | -11.11 |
| 21Q1 (6) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 16 | 0.0 | -11.11 |
| 20Q4 (5) | 0.01 | 0 | 0.0 | 0 | 0 | 0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 0.0 | 20.0 | 0.00 | 0 | 0 | 16 | -11.11 | -11.11 |
| 20Q3 (4) | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 600.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 20Q2 (3) | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.04 | -33.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 600.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 20Q1 (2) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 600.00 | 20.0 | 0.0 | 0.00 | 0 | 0.0 | 18 | 0.0 | 0.0 |
| 19Q4 (1) | 0.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 18 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.16 | 169.33 | 0.81 | 153.12 | 0.37 | 54.17 | 0 | 0 | 5.01 | -6.02 | 2.29 | -42.76 | 0.00 | 0 | 22 | 22.22 |
| 2022 (9) | 6.0 | 852.38 | 0.32 | 433.33 | 0.24 | 9.09 | 0 | 0 | 5.33 | -44.0 | 4.00 | -88.55 | 0.00 | 0 | 18 | 5.88 |
| 2021 (8) | 0.63 | 3050.0 | 0.06 | 0 | 0.22 | 4.76 | 0 | 0 | 9.52 | 0 | 34.92 | -96.67 | 0.00 | 0 | 17 | 6.25 |
| 2020 (7) | 0.02 | -99.93 | 0 | 0 | 0.21 | -4.55 | 0 | 0 | 0.00 | 0 | 1050.00 | 131484.09 | 0.00 | 0 | 16 | -11.11 |
| 2019 (6) | 27.57 | 243.77 | 0.6 | 50.0 | 0.22 | 0.0 | 0 | 0 | 2.18 | -56.37 | 0.80 | -70.91 | 0.00 | 0 | 18 | -10.0 |
| 2018 (5) | 8.02 | 854.76 | 0.4 | 29.03 | 0.22 | 57.14 | 0 | 0 | 4.99 | -86.49 | 2.74 | -83.54 | 0.00 | 0 | 20 | 11.11 |
| 2017 (4) | 0.84 | -10.64 | 0.31 | 0 | 0.14 | -46.15 | 0 | 0 | 36.90 | 0 | 16.67 | -39.74 | 0.00 | 0 | 18 | 50.0 |
| 2016 (3) | 0.94 | 276.0 | 0 | 0 | 0.26 | -23.53 | 0 | 0 | 0.00 | 0 | 27.66 | -79.66 | 0.00 | 0 | 12 | 100.0 |
| 2015 (2) | 0.25 | -26.47 | 0 | 0 | 0.34 | 61.9 | 0.11 | -15.38 | 0.00 | 0 | 136.00 | 120.19 | 44.00 | 15.08 | 6 | -91.18 |
| 2014 (1) | 0.34 | -56.96 | 0 | 0 | 0.21 | -12.5 | 0.13 | -18.75 | 0.00 | 0 | 61.76 | 0 | 38.24 | 0 | 68 | -65.66 |
