玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)64.82-8.9550.360.8416.670.02.964.235.343.14-14.676.081.3028.13-33.494.5714.47-29.944.84-6.29-29.4555830.00.0
24Q3 (19)71.1944.7249.120.72-11.111.412.848.8125.113.6823.0842.081.01-38.58-32.03.99-24.81-16.15.17-14.96-4.7255830.00.0
24Q2 (18)49.1917.9915.630.8124.62-7.952.619.6625.482.9947.2918.651.655.62-20.45.31-7.068.526.0824.832.6155830.00.0
24Q1 (17)41.69-3.2922.510.65-22.62-8.452.38-15.331.492.03-31.42-10.961.56-19.98-25.275.71-12.427.334.87-29.08-27.3255830.00.0
23Q4 (16)43.11-9.7-3.660.8418.315.02.8123.79-9.352.9614.29-5.131.9531.028.996.5237.08-5.916.8726.56-1.5255830.00.0
23Q3 (15)47.7412.22-18.070.71-19.32-5.332.279.1313.52.592.78-25.571.49-28.1115.554.75-2.7538.535.43-8.42-9.1655830.00.0
23Q2 (14)42.5425.01-8.120.8823.9449.152.0814.9226.832.5210.5311.52.07-0.8562.344.89-8.0738.045.92-11.5821.3655830.00.0
23Q1 (13)34.03-23.96-21.350.71-11.2522.411.81-41.614.622.28-26.92-13.312.0916.7155.655.32-23.2233.036.70-3.910.2355830.00.0
22Q4 (12)44.75-23.2-26.560.86.6714.293.155.073.183.12-10.34-8.241.7938.8955.616.93101.83135.86.9716.7424.9455830.00.0
22Q3 (11)58.2725.856.390.7527.1219.052.021.9557.483.4853.986.421.291.0111.93.43-3.148.025.9722.350.0355830.0-3.34
22Q2 (10)46.37.033.580.591.72-7.811.64-5.245.132.26-14.07-8.51.27-4.93-30.993.54-11.418.654.88-19.69-31.555830.0-3.34
22Q1 (9)43.27-28.9822.890.58-17.14-7.941.73-3.3582.112.63-22.65-6.071.3416.67-25.094.0036.0948.186.088.92-23.5755830.0-3.34
21Q4 (8)60.9311.2543.430.711.1127.271.7940.9492.473.43.98-9.091.15-0.12-11.272.9426.734.195.58-6.54-36.625583-3.34-3.34
21Q3 (7)54.7758.0235.030.63-1.5685.291.2712.39111.673.2732.3915.551.15-37.7137.222.32-28.8856.755.97-16.22-14.4357760.031.3
21Q2 (6)34.66-1.56-0.570.641.5993.941.1318.9582.262.47-11.7912.271.853.295.063.2620.8383.317.13-10.3912.9257760.031.3
21Q1 (5)35.21-17.1116.710.6314.55186.360.952.1582.692.8-25.1348.151.7938.2145.372.7023.2456.547.95-9.6826.9457760.098.9
20Q4 (4)42.484.730.00.5561.760.00.9355.00.03.7432.160.01.2954.450.02.1947.990.08.8026.180.0577631.30.0
20Q3 (3)40.5616.350.00.343.030.00.6-3.230.02.8328.640.00.84-11.450.01.48-16.830.06.9810.560.043990.00.0
20Q2 (2)34.8615.550.00.3350.00.00.6219.230.02.216.40.00.9529.820.01.783.190.06.310.740.0439951.480.0
20Q1 (1)30.170.00.00.220.00.00.520.00.01.890.00.00.730.00.01.720.00.06.260.00.029040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)226.8935.533.02-3.8210.7920.4211.8414.41.33-29.044.76-11.155.22-15.5955830.0
2023 (9)167.41-13.073.1415.448.965.7910.35-9.921.8832.85.3521.76.183.6355830.0
2022 (8)192.593.782.725.028.4764.7911.49-3.851.411.194.4058.785.97-7.3555830.0
2021 (7)185.5725.332.5979.865.1491.7911.9512.01.4043.512.7753.036.44-10.645583-3.34
2020 (6)148.0731.51.4432.112.6884.8310.6734.050.970.461.8140.557.211.93577631.3
2019 (5)112.6119.361.0919.781.4547.967.9650.760.97-45.41.29-32.557.07-31.28439951.48
2018 (4)51.3369.80.918.330.9810.115.2886.571.77-36.21.91-35.1510.299.88290447.86
2017 (3)30.236.290.84-3.450.898.542.83-4.072.78-9.172.942.119.36-9.75196413.0
2016 (2)28.4422.690.871.160.8232.262.95130.473.06-17.552.887.810.3787.841738105.44
2015 (1)23.1812.030.8621.130.62-3.121.28-7.913.7102.6705.52084629.75

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