- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.98 | 2.76 | 10.37 | 0.08 | 0.0 | 60.0 | 0.3 | -6.25 | -6.25 | 0.05 | -44.44 | 25.0 | 2.68 | -2.68 | 44.97 | 10.07 | -8.77 | -15.06 | 1.68 | -45.94 | 13.26 | 0 | 0 | -100.0 |
| 24Q2 (19) | 2.9 | 22.88 | 14.17 | 0.08 | 33.33 | 100.0 | 0.32 | -11.11 | -23.81 | 0.09 | 80.0 | 200.0 | 2.76 | 8.51 | 75.17 | 11.03 | -27.66 | -33.27 | 3.10 | 46.48 | 162.76 | 0 | 0 | -100.0 |
| 24Q1 (18) | 2.36 | -17.77 | -15.41 | 0.06 | -60.0 | 20.0 | 0.36 | -5.26 | 0.0 | 0.05 | 0.0 | 66.67 | 2.54 | -51.36 | 41.86 | 15.25 | 15.21 | 18.22 | 2.12 | 21.61 | 97.03 | 0 | -100.0 | -100.0 |
| 23Q4 (17) | 2.87 | 6.3 | -9.46 | 0.15 | 200.0 | 650.0 | 0.38 | 18.75 | 35.71 | 0.05 | 25.0 | -16.67 | 5.23 | 182.23 | 728.4 | 13.24 | 11.72 | 49.9 | 1.74 | 17.6 | -7.96 | 455 | 0.0 | 0.0 |
| 23Q3 (16) | 2.7 | 6.3 | -28.57 | 0.05 | 25.0 | 0.0 | 0.32 | -23.81 | 60.0 | 0.04 | 33.33 | 33.33 | 1.85 | 17.59 | 40.0 | 11.85 | -28.32 | 124.0 | 1.48 | 25.43 | 86.67 | 455 | 0.0 | 0.0 |
| 23Q2 (15) | 2.54 | -8.96 | -39.52 | 0.04 | -20.0 | 0.0 | 0.42 | 16.67 | 180.0 | 0.03 | 0.0 | -25.0 | 1.57 | -12.13 | 65.35 | 16.54 | 28.15 | 362.99 | 1.18 | 9.84 | 24.02 | 455 | 0.0 | 0.0 |
| 23Q1 (14) | 2.79 | -11.99 | 5.28 | 0.05 | 150.0 | 25.0 | 0.36 | 28.57 | 140.0 | 0.03 | -50.0 | -25.0 | 1.79 | 184.05 | 18.73 | 12.90 | 46.08 | 127.96 | 1.08 | -43.19 | -28.76 | 455 | 0.0 | 0.0 |
| 22Q4 (13) | 3.17 | -16.14 | -12.67 | 0.02 | -60.0 | -50.0 | 0.28 | 40.0 | 115.38 | 0.06 | 100.0 | 20.0 | 0.63 | -52.3 | -42.74 | 8.83 | 66.94 | 146.64 | 1.89 | 138.49 | 37.41 | 455 | 0.0 | 0.0 |
| 22Q3 (12) | 3.78 | -10.0 | -22.7 | 0.05 | 25.0 | 25.0 | 0.2 | 33.33 | 81.82 | 0.03 | -25.0 | -25.0 | 1.32 | 38.89 | 61.71 | 5.29 | 48.15 | 135.21 | 0.79 | -16.67 | -2.98 | 455 | 0.0 | 0.0 |
| 22Q2 (11) | 4.2 | 58.49 | -1.41 | 0.04 | 0.0 | 0.0 | 0.15 | 0.0 | 87.5 | 0.04 | 0.0 | -33.33 | 0.95 | -36.9 | 1.43 | 3.57 | -36.9 | 90.18 | 0.95 | -36.9 | -32.38 | 455 | 0.0 | 0.0 |
| 22Q1 (10) | 2.65 | -27.0 | -31.35 | 0.04 | 0.0 | 33.33 | 0.15 | 15.38 | -28.57 | 0.04 | -20.0 | 0.0 | 1.51 | 36.98 | 94.21 | 5.66 | 58.06 | 4.04 | 1.51 | 9.58 | 45.66 | 455 | 0.0 | 0.0 |
| 21Q4 (9) | 3.63 | -25.77 | 1.11 | 0.04 | 0.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0.05 | 25.0 | 25.0 | 1.10 | 34.71 | -1.1 | 3.58 | 59.2 | -1.1 | 1.38 | 68.39 | 23.62 | 455 | 0.0 | 0.0 |
| 21Q3 (8) | 4.89 | 14.79 | 114.47 | 0.04 | 0.0 | 0.0 | 0.11 | 37.5 | -21.43 | 0.04 | -33.33 | 0.0 | 0.82 | -12.88 | -53.37 | 2.25 | 19.79 | -63.37 | 0.82 | -41.92 | -53.37 | 455 | 0.0 | 0.0 |
| 21Q2 (7) | 4.26 | 10.36 | 150.59 | 0.04 | 33.33 | 100.0 | 0.08 | -61.9 | -11.11 | 0.06 | 50.0 | 500.0 | 0.94 | 20.81 | -20.19 | 1.88 | -65.48 | -64.53 | 1.41 | 35.92 | 139.44 | 455 | 0.0 | 0.0 |
| 21Q1 (6) | 3.86 | 7.52 | 26.14 | 0.03 | -25.0 | -25.0 | 0.21 | 61.54 | 90.91 | 0.04 | 0.0 | 0.0 | 0.78 | -30.25 | -40.54 | 5.44 | 50.24 | 51.34 | 1.04 | -6.99 | -20.73 | 455 | 0.0 | 0.0 |
| 20Q4 (5) | 3.59 | 57.46 | 16.56 | 0.04 | 0.0 | 33.33 | 0.13 | -7.14 | -7.14 | 0.04 | 0.0 | -20.0 | 1.11 | -36.49 | 14.39 | 3.62 | -41.03 | -20.33 | 1.11 | -36.49 | -31.36 | 455 | 0.0 | 0.0 |
| 20Q3 (4) | 2.28 | 34.12 | 0.0 | 0.04 | 100.0 | 0.0 | 0.14 | 55.56 | 0.0 | 0.04 | 300.0 | 0.0 | 1.75 | 49.12 | 0.0 | 6.14 | 15.98 | 0.0 | 1.75 | 198.25 | 0.0 | 455 | 0.0 | 0.0 |
| 20Q2 (3) | 1.7 | -44.44 | 0.0 | 0.02 | -50.0 | 0.0 | 0.09 | -18.18 | 0.0 | 0.01 | -75.0 | 0.0 | 1.18 | -10.0 | 0.0 | 5.29 | 47.27 | 0.0 | 0.59 | -55.0 | 0.0 | 455 | 0.0 | 0.0 |
| 20Q1 (2) | 3.06 | -0.65 | 0.0 | 0.04 | 33.33 | 0.0 | 0.11 | -21.43 | 0.0 | 0.04 | -20.0 | 0.0 | 1.31 | 34.2 | 0.0 | 3.59 | -20.92 | 0.0 | 1.31 | -19.48 | 0.0 | 455 | 0.0 | 0.0 |
| 19Q4 (1) | 3.08 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 455 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.9 | -21.01 | 0.3 | 87.5 | 1.49 | 91.03 | 0.16 | -5.88 | 2.75 | 137.39 | 13.67 | 141.85 | 1.47 | 19.16 | 455 | 0.0 |
| 2022 (9) | 13.8 | -17.02 | 0.16 | 0.0 | 0.78 | 47.17 | 0.17 | -5.56 | 1.16 | 20.51 | 5.65 | 77.35 | 1.23 | 13.81 | 455 | 0.0 |
| 2021 (8) | 16.63 | 56.59 | 0.16 | 23.08 | 0.53 | 15.22 | 0.18 | 38.46 | 0.96 | -21.4 | 3.19 | -26.42 | 1.08 | -11.58 | 455 | 0.0 |
| 2020 (7) | 10.62 | -22.31 | 0.13 | 0.0 | 0.46 | 0.0 | 0.13 | -27.78 | 1.22 | 28.72 | 4.33 | 28.72 | 1.22 | -7.04 | 455 | 0.0 |
| 2019 (6) | 13.67 | -25.26 | 0.13 | -13.33 | 0.46 | 6.98 | 0.18 | 5.88 | 0.95 | 15.96 | 3.37 | 43.13 | 1.32 | 41.67 | 455 | 0.0 |
| 2018 (5) | 18.29 | 13.39 | 0.15 | -25.0 | 0.43 | 34.38 | 0.17 | 6.25 | 0.82 | -33.86 | 2.35 | 18.51 | 0.93 | -6.3 | 455 | 0.44 |
| 2017 (4) | 16.13 | 9.65 | 0.2 | -33.33 | 0.32 | -5.88 | 0.16 | -5.88 | 1.24 | -39.2 | 1.98 | -14.17 | 0.99 | -14.17 | 453 | 1.34 |
| 2016 (3) | 14.71 | 9.61 | 0.3 | -21.05 | 0.34 | 6.25 | 0.17 | -15.0 | 2.04 | -27.98 | 2.31 | -3.07 | 1.16 | -22.45 | 447 | 19.2 |
| 2015 (2) | 13.42 | -9.57 | 0.38 | -5.0 | 0.32 | -3.03 | 0.2 | 0.0 | 2.83 | 5.05 | 2.38 | 7.23 | 1.49 | 10.58 | 375 | -13.39 |
| 2014 (1) | 14.84 | -3.51 | 0.4 | -16.67 | 0.33 | 10.0 | 0.2 | 11.11 | 2.70 | 0 | 2.22 | 0 | 1.35 | 0 | 433 | 1.88 |
