- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.39 | -14.72 | -16.77 | 0.06 | -25.0 | -14.29 | 0.25 | -3.85 | -45.65 | 0.08 | 0.0 | 142.11 | 4.32 | -12.05 | 2.98 | 17.99 | 12.76 | -34.7 | 5.76 | 17.27 | 150.59 | 174 | 0.0 | -10.31 |
| 24Q2 (19) | 1.63 | 94.05 | 21.64 | 0.08 | 60.0 | 60.0 | 0.26 | 18.18 | 30.0 | 0.08 | -11.11 | -11.11 | 4.91 | -17.55 | 31.53 | 15.95 | -39.1 | 6.87 | 4.91 | -54.19 | -26.93 | 174 | 0.0 | -10.31 |
| 24Q1 (18) | 0.84 | -5.62 | -43.62 | 0.05 | 25.0 | -16.67 | 0.22 | -26.67 | 29.41 | 0.09 | 800.0 | -25.0 | 5.95 | 32.44 | 47.82 | 26.19 | -22.3 | 129.55 | 10.71 | 853.57 | 33.04 | 174 | 0.0 | -10.31 |
| 23Q4 (17) | 0.89 | -46.71 | -52.66 | 0.04 | -42.86 | -42.86 | 0.3 | -34.78 | -16.67 | 0.01 | 105.26 | 0.0 | 4.49 | 7.22 | 20.71 | 33.71 | 22.37 | 76.03 | 1.12 | 109.88 | 111.24 | 174 | -10.31 | -10.31 |
| 23Q3 (16) | 1.67 | 24.63 | 10.6 | 0.07 | 40.0 | 16.67 | 0.46 | 130.0 | 35.29 | -0.19 | -311.11 | -2000.0 | 4.19 | 12.34 | 5.49 | 27.54 | 84.55 | 22.33 | -11.38 | -269.39 | -1817.96 | 194 | 0.0 | -10.19 |
| 23Q2 (15) | 1.34 | -10.07 | 2.29 | 0.05 | -16.67 | 0.0 | 0.2 | 17.65 | -52.38 | 0.09 | -25.0 | 0 | 3.73 | -7.34 | -2.24 | 14.93 | 30.82 | -53.45 | 6.72 | -16.6 | 0 | 194 | 0.0 | -10.19 |
| 23Q1 (14) | 1.49 | -20.74 | -25.13 | 0.06 | -14.29 | 0.0 | 0.17 | -52.78 | -39.29 | 0.12 | 1100.0 | 0 | 4.03 | 8.15 | 33.56 | 11.41 | -40.42 | -18.91 | 8.05 | 1414.09 | 0 | 194 | 0.0 | -10.19 |
| 22Q4 (13) | 1.88 | 24.5 | -57.75 | 0.07 | 16.67 | -22.22 | 0.36 | 5.88 | 16.13 | 0.01 | 0.0 | 0 | 3.72 | -6.29 | 84.1 | 19.15 | -14.96 | 174.88 | 0.53 | -19.68 | 0 | 194 | -10.19 | -10.19 |
| 22Q3 (12) | 1.51 | 15.27 | -73.18 | 0.06 | 20.0 | -50.0 | 0.34 | -19.05 | -19.05 | 0.01 | 0 | 0 | 3.97 | 4.11 | 86.42 | 22.52 | -29.77 | 201.83 | 0.66 | 0 | 0 | 216 | 0.0 | -15.62 |
| 22Q2 (11) | 1.31 | -34.17 | -75.38 | 0.05 | -16.67 | -37.5 | 0.42 | 50.0 | -4.55 | 0 | 0 | 0 | 3.82 | 26.59 | 153.82 | 32.06 | 127.86 | 287.65 | 0.00 | 0 | 0 | 216 | 0.0 | -15.62 |
| 22Q1 (10) | 1.99 | -55.28 | -52.16 | 0.06 | -33.33 | -14.29 | 0.28 | -9.68 | -9.68 | 0 | 0 | 0 | 3.02 | 49.08 | 79.18 | 14.07 | 101.98 | 88.82 | 0.00 | 0 | 0 | 216 | 0.0 | -15.62 |
| 21Q4 (9) | 4.45 | -20.96 | 108.92 | 0.09 | -25.0 | 12.5 | 0.31 | -26.19 | -6.06 | 0 | 0 | 0 | 2.02 | -5.11 | -46.15 | 6.97 | -6.62 | -55.04 | 0.00 | 0 | 0 | 216 | -15.62 | -15.62 |
| 21Q3 (8) | 5.63 | 5.83 | 258.6 | 0.12 | 50.0 | 100.0 | 0.42 | -4.55 | 82.61 | 0 | 0 | 0 | 2.13 | 41.74 | -44.23 | 7.46 | -9.8 | -49.08 | 0.00 | 0 | 0 | 256 | 0.0 | -5.19 |
| 21Q2 (7) | 5.32 | 27.88 | 306.11 | 0.08 | 14.29 | 100.0 | 0.44 | 41.94 | 91.3 | 0 | 0 | -100.0 | 1.50 | -10.63 | -50.75 | 8.27 | 10.99 | -52.89 | 0.00 | 0 | -100.0 | 256 | 0.0 | -5.19 |
| 21Q1 (6) | 4.16 | 95.31 | 225.0 | 0.07 | -12.5 | 16.67 | 0.31 | -6.06 | 3.33 | 0 | 0 | -100.0 | 1.68 | -55.2 | -64.1 | 7.45 | -51.9 | -68.21 | 0.00 | 0 | -100.0 | 256 | 0.0 | -37.86 |
| 20Q4 (5) | 2.13 | 35.67 | -12.35 | 0.08 | 33.33 | -33.33 | 0.33 | 43.48 | 3.12 | 0 | 0 | -100.0 | 3.76 | -1.72 | -23.94 | 15.49 | 5.76 | 17.65 | 0.00 | 0 | -100.0 | 256 | -5.19 | -37.86 |
| 20Q3 (4) | 1.57 | 19.85 | 0.0 | 0.06 | 50.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 3.82 | 25.16 | 0.0 | 14.65 | -16.56 | 0.0 | 0.00 | -100.0 | 0.0 | 270 | 0.0 | 0.0 |
| 20Q2 (3) | 1.31 | 2.34 | 0.0 | 0.04 | -33.33 | 0.0 | 0.23 | -23.33 | 0.0 | 0.01 | 0.0 | 0.0 | 3.05 | -34.86 | 0.0 | 17.56 | -25.09 | 0.0 | 0.76 | -2.29 | 0.0 | 270 | -34.47 | 0.0 |
| 20Q1 (2) | 1.28 | -47.33 | 0.0 | 0.06 | -50.0 | 0.0 | 0.3 | -6.25 | 0.0 | 0.01 | -50.0 | 0.0 | 4.69 | -5.08 | 0.0 | 23.44 | 77.98 | 0.0 | 0.78 | -5.08 | 0.0 | 412 | 0.0 | 0.0 |
| 19Q4 (1) | 2.43 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 13.17 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 412 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.39 | -19.55 | 0.22 | -8.33 | 1.14 | -18.57 | 0.03 | 50.0 | 4.08 | 13.95 | 21.15 | 1.22 | 0.56 | 86.46 | 194 | 0.0 |
| 2022 (9) | 6.7 | -65.75 | 0.24 | -33.33 | 1.4 | -5.41 | 0.02 | 100.0 | 3.58 | 94.63 | 20.90 | 176.16 | 0.30 | 483.88 | 194 | -10.19 |
| 2021 (8) | 19.56 | 210.97 | 0.36 | 56.52 | 1.48 | 35.78 | 0.01 | -50.0 | 1.84 | -49.67 | 7.57 | -56.34 | 0.05 | -83.92 | 216 | -15.62 |
| 2020 (7) | 6.29 | -43.33 | 0.23 | -34.29 | 1.09 | -24.83 | 0.02 | -75.0 | 3.66 | 15.97 | 17.33 | 32.66 | 0.32 | -55.88 | 256 | -5.19 |
| 2019 (6) | 11.1 | -54.86 | 0.35 | -46.15 | 1.45 | -27.14 | 0.08 | -61.9 | 3.15 | 19.29 | 13.06 | 61.42 | 0.72 | -15.61 | 270 | -34.47 |
| 2018 (5) | 24.59 | -5.06 | 0.65 | -25.29 | 1.99 | 4.74 | 0.21 | -22.22 | 2.64 | -21.31 | 8.09 | 10.32 | 0.85 | -18.08 | 412 | -4.19 |
| 2017 (4) | 25.9 | 18.7 | 0.87 | 26.09 | 1.9 | -28.3 | 0.27 | 237.5 | 3.36 | 6.22 | 7.34 | -39.6 | 1.04 | 184.33 | 430 | 0.23 |
| 2016 (3) | 21.82 | -8.97 | 0.69 | -42.02 | 2.65 | 44.81 | 0.08 | -20.0 | 3.16 | -36.3 | 12.14 | 59.08 | 0.37 | -12.12 | 429 | -2.94 |
| 2015 (2) | 23.97 | -17.83 | 1.19 | -7.03 | 1.83 | -6.63 | 0.1 | 42.86 | 4.96 | 13.14 | 7.63 | 13.62 | 0.42 | 73.85 | 442 | -39.03 |
| 2014 (1) | 29.17 | 1.89 | 1.28 | 62.03 | 1.96 | 0.51 | 0.07 | -12.5 | 4.39 | 0 | 6.72 | 0 | 0.24 | 0 | 725 | 0.42 |
