玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.6518.7185.390.0833.33100.00.24-4.0-20.00.080.0700.04.8512.327.8814.55-19.13-56.854.85-15.76331.521740.00.0
24Q3 (19)1.39-14.72-16.770.06-25.0-14.290.25-3.85-45.650.080.0142.114.32-12.052.9817.9912.76-34.75.7617.27150.591740.0-10.31
24Q2 (18)1.6394.0521.640.0860.060.00.2618.1830.00.08-11.11-11.114.91-17.5531.5315.95-39.16.874.91-54.19-26.931740.0-10.31
24Q1 (17)0.84-5.62-43.620.0525.0-16.670.22-26.6729.410.09800.0-25.05.9532.4447.8226.19-22.3129.5510.71853.5733.041740.0-10.31
23Q4 (16)0.89-46.71-52.660.04-42.86-42.860.3-34.78-16.670.01105.260.04.497.2220.7133.7122.3776.031.12109.88111.24174-10.31-10.31
23Q3 (15)1.6724.6310.60.0740.016.670.46130.035.29-0.19-311.11-2000.04.1912.345.4927.5484.5522.33-11.38-269.39-1817.961940.0-10.19
23Q2 (14)1.34-10.072.290.05-16.670.00.217.65-52.380.09-25.003.73-7.34-2.2414.9330.82-53.456.72-16.601940.0-10.19
23Q1 (13)1.49-20.74-25.130.06-14.290.00.17-52.78-39.290.121100.004.038.1533.5611.41-40.42-18.918.051414.0901940.0-10.19
22Q4 (12)1.8824.5-57.750.0716.67-22.220.365.8816.130.010.003.72-6.2984.119.15-14.96174.880.53-19.680194-10.19-10.19
22Q3 (11)1.5115.27-73.180.0620.0-50.00.34-19.05-19.050.01003.974.1186.4222.52-29.77201.830.66002160.0-15.62
22Q2 (10)1.31-34.17-75.380.05-16.67-37.50.4250.0-4.550003.8226.59153.8232.06127.86287.650.00002160.0-15.62
22Q1 (9)1.99-55.28-52.160.06-33.33-14.290.28-9.68-9.680003.0249.0879.1814.07101.9888.820.00002160.0-15.62
21Q4 (8)4.45-20.96108.920.09-25.012.50.31-26.19-6.060002.02-5.11-46.156.97-6.62-55.040.0000216-15.62-15.62
21Q3 (7)5.635.83258.60.1250.0100.00.42-4.5582.610002.1341.74-44.237.46-9.8-49.080.00002560.0-5.19
21Q2 (6)5.3227.88306.110.0814.29100.00.4441.9491.300-100.01.50-10.63-50.758.2710.99-52.890.000-100.02560.0-5.19
21Q1 (5)4.1695.31225.00.07-12.516.670.31-6.063.3300-100.01.68-55.2-64.17.45-51.9-68.210.000-100.02560.0-37.86
20Q4 (4)2.1335.670.00.0833.330.00.3343.480.0000.03.76-1.720.015.495.760.00.0000.0256-5.190.0
20Q3 (3)1.5719.850.00.0650.00.00.230.00.00-100.00.03.8225.160.014.65-16.560.00.00-100.00.02700.00.0
20Q2 (2)1.312.340.00.04-33.330.00.23-23.330.00.010.00.03.05-34.860.017.56-25.090.00.76-2.290.0270-34.470.0
20Q1 (1)1.280.00.00.060.00.00.30.00.00.010.00.04.690.00.023.440.00.00.780.00.04120.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)5.522.410.2618.180.96-15.790.32966.674.7115.417.39-17.775.80941.551740.0
2023 (9)5.39-19.550.22-8.331.14-18.570.0350.04.0813.9521.151.220.5686.46174-10.31
2022 (8)6.7-65.750.24-33.331.4-5.410.02100.03.5894.6320.90176.160.30483.88194-10.19
2021 (7)19.56210.970.3656.521.4835.780.01-50.01.84-49.677.57-56.340.05-83.92216-15.62
2020 (6)6.29-43.330.23-34.291.09-24.830.02-75.03.6615.9717.3332.660.32-55.88256-5.19
2019 (5)11.1-54.860.35-46.151.45-27.140.08-61.93.1519.2913.0661.420.72-15.61270-34.47
2018 (4)24.59-5.060.65-25.291.994.740.21-22.222.64-21.318.0910.320.85-18.08412-4.19
2017 (3)25.918.70.8726.091.9-28.30.27237.53.366.227.34-39.61.04184.334300.23
2016 (2)21.82-8.970.69-42.022.6544.810.08-20.03.16-36.312.1459.080.37-12.12429-2.94
2015 (1)23.97-17.831.19-7.031.83-6.630.142.864.9607.6300.420442-39.03

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