玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.7525.053.690.1850.0100.00.3214.2914.290.74.48-6.674.8020.030.138.53-8.57-25.6418.67-16.42-39.273660.00.0
24Q3 (19)3.0-16.948.510.129.0950.00.283.712.00.67-2.96.354.0031.271.09.3324.79-24.5922.3316.85-28.393660.0-2.92
24Q2 (18)3.617.76121.470.1122.2222.220.270.0-6.90.69-9.211.473.0513.42-44.817.48-7.2-57.9619.11-15.75-54.183660.0-2.92
24Q1 (17)3.3537.3112.030.090.012.50.27-3.570.00.761.338.572.69-27.16-46.948.06-29.77-52.8422.69-26.19-48.793660.0-2.92
23Q4 (16)2.4420.790.00.0912.580.00.2812.021.740.7519.0513.643.69-6.8680.011.48-7.2821.7430.74-1.4413.64366-2.92-2.92
23Q3 (15)2.0223.93-41.450.08-11.11-33.330.25-13.794.170.63-7.3512.53.96-28.2713.8612.38-30.4477.9131.19-25.2492.143770.0-1.05
23Q2 (14)1.633.16-65.10.0912.5-40.00.297.413.570.68-2.863.035.529.0571.917.794.11196.7441.72-5.84195.183770.0-1.05
23Q1 (13)1.58-35.25-54.730.0860.0-20.00.2717.39-3.570.76.0637.255.06147.0976.7117.0981.29113.044.3063.79203.183770.0-1.05
22Q4 (12)2.44-29.28-66.20.05-58.33-50.00.23-4.17-41.030.6617.8613.792.05-41.0947.959.4335.574.5127.0566.64236.72377-1.05-1.05
22Q3 (11)3.45-26.123.920.12-20.0-14.290.24-14.29-17.240.56-15.15-15.153.488.29-17.526.9616.02-20.3616.2314.85-18.353810.0-6.39
22Q2 (10)4.6733.8186.060.1550.0114.290.280.07.690.6629.41-2.943.2112.115.176.00-25.27-42.1214.13-3.29-47.833810.0-6.39
22Q1 (9)3.49-51.6627.370.10.066.670.28-28.2116.670.51-12.07-21.542.87106.8830.858.0248.53-8.414.6181.91-38.43810.0-6.39
21Q4 (8)7.22117.4726.890.1-28.5725.00.3934.4825.810.58-12.12-25.641.39-67.15-1.495.40-38.16-0.858.03-59.59-41.4381-6.39-6.39
21Q3 (7)3.3232.27-32.790.14100.055.560.2911.54-6.450.66-2.94-9.594.2251.2131.468.73-15.6739.219.88-26.6234.534070.0-1.45
21Q2 (6)2.51-8.39-37.250.0716.67-46.150.268.33-7.140.684.62-11.692.7927.36-14.1910.3618.2647.9827.0914.240.744070.0-1.45
21Q1 (5)2.74-51.8511.840.06-25.0-33.330.24-22.58-4.00.65-16.67-5.82.1955.75-40.398.7660.77-14.1623.7273.05-15.774070.0-3.78
20Q4 (4)5.6915.180.00.08-11.110.00.310.00.00.786.850.01.41-22.830.05.45-13.180.013.71-7.230.0407-1.450.0
20Q3 (3)4.9423.50.00.09-30.770.00.3110.710.00.73-5.190.01.82-43.940.06.28-10.350.014.78-23.230.04130.00.0
20Q2 (2)4.063.270.00.1344.440.00.2812.00.00.7711.590.03.25-11.530.07.00-31.40.019.25-31.650.0413-2.360.0
20Q1 (1)2.450.00.00.090.00.00.250.00.00.690.00.03.670.00.010.200.00.028.160.00.04230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)13.7278.880.547.061.133.672.822.173.64-17.798.24-42.0420.55-42.883660.0
2023 (9)7.67-45.370.34-17.071.096.862.7615.484.4351.814.2195.6135.98111.39366-2.92
2022 (8)14.04-11.080.4113.891.02-12.822.39-7.02.9228.087.26-1.9517.024.59377-1.05
2021 (7)15.79-7.550.36-7.691.171.742.57-13.472.28-0.157.4110.0516.28-6.4381-6.39
2020 (6)17.08-15.610.3918.181.1510.582.97-3.572.2840.056.7331.0317.3914.27407-1.45
2019 (5)20.2413.90.33-13.161.04-1.893.08-8.061.63-23.765.14-13.8615.22-19.28413-2.36
2018 (4)17.771.540.38-11.631.0611.583.354.692.14-12.975.979.8818.853.1423-18.02
2017 (3)17.5-36.460.43-25.860.95-6.863.2-16.882.4616.675.4346.5718.2930.8516-22.75
2016 (2)27.54-14.070.585.451.02-19.693.8514.932.1122.723.70-6.5313.9833.75668-14.25
2015 (1)32.0566.580.5522.221.2736.563.3518.791.7203.96010.4507794.42

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