- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.0 | -16.9 | 48.51 | 0.12 | 9.09 | 50.0 | 0.28 | 3.7 | 12.0 | 0.67 | -2.9 | 6.35 | 4.00 | 31.27 | 1.0 | 9.33 | 24.79 | -24.59 | 22.33 | 16.85 | -28.39 | 366 | 0.0 | -2.92 |
| 24Q2 (19) | 3.61 | 7.76 | 121.47 | 0.11 | 22.22 | 22.22 | 0.27 | 0.0 | -6.9 | 0.69 | -9.21 | 1.47 | 3.05 | 13.42 | -44.81 | 7.48 | -7.2 | -57.96 | 19.11 | -15.75 | -54.18 | 366 | 0.0 | -2.92 |
| 24Q1 (18) | 3.35 | 37.3 | 112.03 | 0.09 | 0.0 | 12.5 | 0.27 | -3.57 | 0.0 | 0.76 | 1.33 | 8.57 | 2.69 | -27.16 | -46.94 | 8.06 | -29.77 | -52.84 | 22.69 | -26.19 | -48.79 | 366 | 0.0 | -2.92 |
| 23Q4 (17) | 2.44 | 20.79 | 0.0 | 0.09 | 12.5 | 80.0 | 0.28 | 12.0 | 21.74 | 0.75 | 19.05 | 13.64 | 3.69 | -6.86 | 80.0 | 11.48 | -7.28 | 21.74 | 30.74 | -1.44 | 13.64 | 366 | -2.92 | -2.92 |
| 23Q3 (16) | 2.02 | 23.93 | -41.45 | 0.08 | -11.11 | -33.33 | 0.25 | -13.79 | 4.17 | 0.63 | -7.35 | 12.5 | 3.96 | -28.27 | 13.86 | 12.38 | -30.44 | 77.91 | 31.19 | -25.24 | 92.14 | 377 | 0.0 | -1.05 |
| 23Q2 (15) | 1.63 | 3.16 | -65.1 | 0.09 | 12.5 | -40.0 | 0.29 | 7.41 | 3.57 | 0.68 | -2.86 | 3.03 | 5.52 | 9.05 | 71.9 | 17.79 | 4.11 | 196.74 | 41.72 | -5.84 | 195.18 | 377 | 0.0 | -1.05 |
| 23Q1 (14) | 1.58 | -35.25 | -54.73 | 0.08 | 60.0 | -20.0 | 0.27 | 17.39 | -3.57 | 0.7 | 6.06 | 37.25 | 5.06 | 147.09 | 76.71 | 17.09 | 81.29 | 113.0 | 44.30 | 63.79 | 203.18 | 377 | 0.0 | -1.05 |
| 22Q4 (13) | 2.44 | -29.28 | -66.2 | 0.05 | -58.33 | -50.0 | 0.23 | -4.17 | -41.03 | 0.66 | 17.86 | 13.79 | 2.05 | -41.09 | 47.95 | 9.43 | 35.5 | 74.51 | 27.05 | 66.64 | 236.72 | 377 | -1.05 | -1.05 |
| 22Q3 (12) | 3.45 | -26.12 | 3.92 | 0.12 | -20.0 | -14.29 | 0.24 | -14.29 | -17.24 | 0.56 | -15.15 | -15.15 | 3.48 | 8.29 | -17.52 | 6.96 | 16.02 | -20.36 | 16.23 | 14.85 | -18.35 | 381 | 0.0 | -6.39 |
| 22Q2 (11) | 4.67 | 33.81 | 86.06 | 0.15 | 50.0 | 114.29 | 0.28 | 0.0 | 7.69 | 0.66 | 29.41 | -2.94 | 3.21 | 12.1 | 15.17 | 6.00 | -25.27 | -42.12 | 14.13 | -3.29 | -47.83 | 381 | 0.0 | -6.39 |
| 22Q1 (10) | 3.49 | -51.66 | 27.37 | 0.1 | 0.0 | 66.67 | 0.28 | -28.21 | 16.67 | 0.51 | -12.07 | -21.54 | 2.87 | 106.88 | 30.85 | 8.02 | 48.53 | -8.4 | 14.61 | 81.91 | -38.4 | 381 | 0.0 | -6.39 |
| 21Q4 (9) | 7.22 | 117.47 | 26.89 | 0.1 | -28.57 | 25.0 | 0.39 | 34.48 | 25.81 | 0.58 | -12.12 | -25.64 | 1.39 | -67.15 | -1.49 | 5.40 | -38.16 | -0.85 | 8.03 | -59.59 | -41.4 | 381 | -6.39 | -6.39 |
| 21Q3 (8) | 3.32 | 32.27 | -32.79 | 0.14 | 100.0 | 55.56 | 0.29 | 11.54 | -6.45 | 0.66 | -2.94 | -9.59 | 4.22 | 51.2 | 131.46 | 8.73 | -15.67 | 39.2 | 19.88 | -26.62 | 34.53 | 407 | 0.0 | -1.45 |
| 21Q2 (7) | 2.51 | -8.39 | -37.25 | 0.07 | 16.67 | -46.15 | 0.26 | 8.33 | -7.14 | 0.68 | 4.62 | -11.69 | 2.79 | 27.36 | -14.19 | 10.36 | 18.26 | 47.98 | 27.09 | 14.2 | 40.74 | 407 | 0.0 | -1.45 |
| 21Q1 (6) | 2.74 | -51.85 | 11.84 | 0.06 | -25.0 | -33.33 | 0.24 | -22.58 | -4.0 | 0.65 | -16.67 | -5.8 | 2.19 | 55.75 | -40.39 | 8.76 | 60.77 | -14.16 | 23.72 | 73.05 | -15.77 | 407 | 0.0 | -3.78 |
| 20Q4 (5) | 5.69 | 15.18 | -36.71 | 0.08 | -11.11 | 14.29 | 0.31 | 0.0 | 19.23 | 0.78 | 6.85 | -7.14 | 1.41 | -22.83 | 80.57 | 5.45 | -13.18 | 88.38 | 13.71 | -7.23 | 46.71 | 407 | -1.45 | -3.78 |
| 20Q3 (4) | 4.94 | 23.5 | 0.0 | 0.09 | -30.77 | 0.0 | 0.31 | 10.71 | 0.0 | 0.73 | -5.19 | 0.0 | 1.82 | -43.94 | 0.0 | 6.28 | -10.35 | 0.0 | 14.78 | -23.23 | 0.0 | 413 | 0.0 | 0.0 |
| 20Q2 (3) | 4.0 | 63.27 | 0.0 | 0.13 | 44.44 | 0.0 | 0.28 | 12.0 | 0.0 | 0.77 | 11.59 | 0.0 | 3.25 | -11.53 | 0.0 | 7.00 | -31.4 | 0.0 | 19.25 | -31.65 | 0.0 | 413 | -2.36 | 0.0 |
| 20Q1 (2) | 2.45 | -72.75 | 0.0 | 0.09 | 28.57 | 0.0 | 0.25 | -3.85 | 0.0 | 0.69 | -17.86 | 0.0 | 3.67 | 371.78 | 0.0 | 10.20 | 252.83 | 0.0 | 28.16 | 201.41 | 0.0 | 423 | 0.0 | 0.0 |
| 19Q4 (1) | 8.99 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 9.34 | 0.0 | 0.0 | 423 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.67 | -45.37 | 0.34 | -17.07 | 1.09 | 6.86 | 2.76 | 15.48 | 4.43 | 51.8 | 14.21 | 95.61 | 35.98 | 111.39 | 377 | 0.0 |
| 2022 (9) | 14.04 | -11.08 | 0.41 | 13.89 | 1.02 | -12.82 | 2.39 | -7.0 | 2.92 | 28.08 | 7.26 | -1.95 | 17.02 | 4.59 | 377 | -1.05 |
| 2021 (8) | 15.79 | -7.55 | 0.36 | -7.69 | 1.17 | 1.74 | 2.57 | -13.47 | 2.28 | -0.15 | 7.41 | 10.05 | 16.28 | -6.4 | 381 | -6.39 |
| 2020 (7) | 17.08 | -15.61 | 0.39 | 18.18 | 1.15 | 10.58 | 2.97 | -3.57 | 2.28 | 40.05 | 6.73 | 31.03 | 17.39 | 14.27 | 407 | -1.45 |
| 2019 (6) | 20.24 | 13.9 | 0.33 | -13.16 | 1.04 | -1.89 | 3.08 | -8.06 | 1.63 | -23.76 | 5.14 | -13.86 | 15.22 | -19.28 | 413 | -2.36 |
| 2018 (5) | 17.77 | 1.54 | 0.38 | -11.63 | 1.06 | 11.58 | 3.35 | 4.69 | 2.14 | -12.97 | 5.97 | 9.88 | 18.85 | 3.1 | 423 | -18.02 |
| 2017 (4) | 17.5 | -36.46 | 0.43 | -25.86 | 0.95 | -6.86 | 3.2 | -16.88 | 2.46 | 16.67 | 5.43 | 46.57 | 18.29 | 30.8 | 516 | -22.75 |
| 2016 (3) | 27.54 | -14.07 | 0.58 | 5.45 | 1.02 | -19.69 | 3.85 | 14.93 | 2.11 | 22.72 | 3.70 | -6.53 | 13.98 | 33.75 | 668 | -14.25 |
| 2015 (2) | 32.05 | 66.58 | 0.55 | 22.22 | 1.27 | 36.56 | 3.35 | 18.79 | 1.72 | -26.63 | 3.96 | -18.02 | 10.45 | -28.69 | 779 | 4.42 |
| 2014 (1) | 19.24 | -16.42 | 0.45 | 25.0 | 0.93 | -1.06 | 2.82 | 3.68 | 2.34 | 0 | 4.83 | 0 | 14.66 | 0 | 746 | 12.18 |
