玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)10.41-29.71-51.40.13-62.86-65.791.145.566.540001.25-47.16-29.6110.9550.17119.220.000012150.05.01
24Q1 (19)14.81-0.671.020.3566.67169.231.08-1.82-3.570002.3667.79166.57.29-1.16-4.550.000012150.05.01
23Q4 (18)14.91-42.81-10.290.21-65.040.01.1-0.9-9.090001.41-38.856.067.3873.271.340.000012155.015.01
23Q3 (17)26.0721.7165.840.657.89200.01.113.7432.140002.3029.7380.94.26-14.77-20.320.000011570.02.12
23Q2 (16)21.4246.1129.270.38192.3158.331.07-4.46-14.40001.77100.0622.485.00-34.61-33.780.000011570.02.12
23Q1 (15)14.66-11.793.60.13-13.33-35.01.12-7.440.00000.89-1.75-37.267.644.94-3.480.000011570.02.12
22Q4 (14)16.625.73-12.390.15-25.0-37.51.2144.058.040000.90-29.06-28.667.2836.2523.310.000011572.122.12
22Q3 (13)15.72-5.1319.730.2-16.675.260.84-32.8-18.4500-100.01.27-12.16-12.085.34-29.17-31.880.000-100.011330.022.09
22Q2 (12)16.5717.151.60.2420.071.431.2511.6150.60001.452.4713.087.54-4.69-0.660.000011330.022.09
22Q1 (11)14.15-25.41-1.870.2-16.6733.331.120.03.70001.4111.7235.887.9234.065.680.000011330.022.09
21Q4 (10)18.9744.48-1.760.2426.32-25.01.128.7415.460-100.001.27-12.57-23.665.90-24.7417.530.00-100.00113322.0922.09
21Q3 (9)13.1320.13-16.630.1935.71-20.831.0324.133.770.01001.4512.97-5.047.843.360.460.08009280.05.94
21Q2 (8)10.93-24.2-34.310.14-6.67-33.330.83-23.156.4100-100.01.2823.141.497.591.3962.00.000-100.09280.05.94
21Q1 (7)14.42-25.3211.010.15-53.120.01.0811.3417.390001.04-37.23-9.927.4949.15.750.00009280.05.57
20Q4 (6)19.3122.628.650.3233.3318.520.9725.9729.3300-100.01.668.75-7.875.022.750.530.000-100.09285.945.57
20Q3 (5)15.75-5.350.960.2414.29-20.00.77-1.28-29.360-100.001.5220.74-20.764.894.3-30.030.00-100.008760.0-0.34
20Q2 (4)16.6428.10.00.2140.00.00.78-15.220.00.0200.01.269.290.04.69-33.810.00.1200.0876-0.340.0
20Q1 (3)12.99-13.460.00.15-44.440.00.9222.670.00-100.00.01.15-35.810.07.0841.740.00.00-100.00.08790.00.0
19Q4 (2)15.01-3.780.00.27-10.00.00.75-31.190.00.0100.01.80-6.460.05.00-28.490.00.0700.08790.00.0
19Q3 (1)15.60.00.00.30.00.01.090.00.000.00.01.920.00.06.990.00.00.000.00.08790.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)77.0622.221.3267.094.4-0.45001.7136.715.71-18.550.00011570.0
2022 (9)63.059.750.798.224.428.6001.25-1.397.01-1.050.00011572.12
2021 (8)57.45-11.190.73-20.654.0718.310.01-66.671.27-10.657.0833.220.02-62.47113322.09
2020 (7)64.69-17.350.92-53.543.44-15.890.03-25.01.42-43.785.321.760.05-9.269285.94
2019 (6)78.2732.191.98108.424.095.410.04-33.332.5357.675.23-20.260.05-49.57876-0.34
2018 (5)59.213.440.9575.933.880.00.06-45.451.6070.076.55-3.330.10-47.2787924.15
2017 (4)57.24111.30.5480.03.8828.050.11-15.380.94-14.816.78-39.40.19-59.9570848.43
2016 (3)27.0942.060.3-25.03.030.00.13160.01.11-47.211.18-29.610.4883.0347714.11
2015 (2)19.07-69.770.4-81.573.03-13.430.0502.10-39.0315.89186.360.26041823.3
2014 (1)63.08139.852.17456.413.540.0003.4405.5500.0003391.5

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