玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)10.39-2.268.120.1721.4341.670.378.8232.140001.6424.2331.033.5611.3422.220.0000000
24Q2 (19)10.6318.378.250.1416.6716.670.3413.339.680001.32-1.447.783.20-4.261.320.0000000
24Q1 (18)8.98-12.985.030.12-20.033.330.311.1166.670001.34-8.0626.953.3427.6958.690.0000000
23Q4 (17)10.327.398.860.1525.015.380.27-3.57-15.620001.4516.45.992.62-10.21-22.490.0000000
23Q3 (16)9.61-2.1418.20.120.020.00.28-9.6833.330001.252.191.522.91-7.712.80.0000000
23Q2 (15)9.8214.8524.150.1233.3320.00.3172.2219.230001.2216.09-3.343.1649.95-3.960.0000000
23Q1 (14)8.55-9.814.140.09-30.770.00.18-43.75-21.740001.05-23.24-3.982.11-37.63-24.850.0000000
22Q4 (13)9.4816.6117.330.1330.044.440.3252.3823.080001.3711.4923.113.3830.684.90.0000000
22Q3 (12)8.132.7819.560.10.025.00.21-19.23-4.550001.23-2.714.552.58-21.42-20.160.0000000
22Q2 (11)7.91-3.6515.310.111.1142.860.2613.0413.040001.2615.3323.893.2917.33-1.960.0000000
22Q1 (10)8.211.6134.810.090.028.570.23-11.544.550001.10-1.58-4.632.80-12.94-22.450.0000000
21Q4 (9)8.0818.826.180.0912.50.00.2618.18-3.70001.11-5.32-5.823.22-0.54-9.310.0000000
21Q3 (8)6.8-0.870.150.0814.290.00.22-4.35-12.00001.1815.29-0.153.24-3.5-12.130.0000000
21Q2 (7)6.8612.640.590.070.0-22.220.234.55-8.00001.02-11.22-22.683.35-7.19-8.540.0000000
21Q1 (6)6.09-19.976.840.07-22.2240.00.22-18.5246.670001.15-2.8131.033.611.8237.270.0000000
20Q4 (5)7.6112.0824.350.0912.550.00.278.068.750001.180.3820.633.55-3.6435.710.0000000
20Q3 (4)6.79-0.440.00.08-11.110.00.250.00.0000.01.18-10.720.03.680.440.00.0000.0000.0
20Q2 (3)6.8219.650.00.0980.00.00.2566.670.0000.01.3250.440.03.6739.30.00.0000.0000.0
20Q1 (2)5.7-6.860.00.05-16.670.00.15-6.250.0000.00.88-10.530.02.630.660.00.0000.0000.0
19Q4 (1)6.120.00.00.060.00.00.160.00.000.00.00.980.00.02.610.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)38.2913.550.4814.291.041.96001.250.652.72-10.210.00000
2022 (9)33.7221.160.4235.481.029.68001.2511.823.02-9.480.00000
2021 (8)27.833.380.313.330.932.2001.11-0.053.34-1.140.00000
2020 (7)26.9227.760.366.670.9185.71001.1130.453.3845.360.00000
2019 (6)21.0719.720.1820.00.4940.0000.850.242.3316.940.00000
2018 (5)17.6-4.450.15-11.760.35-10.26000.85-7.651.99-6.080.0001790.0
2017 (4)18.42-10.150.17-5.560.39-13.33000.925.112.12-3.550.0001790.0
2016 (3)20.5-11.060.185.880.450.0000.8819.052.2012.440.0001790.0
2015 (2)23.05-3.840.176.250.459.76000.7410.491.9514.140.0001790.0
2014 (1)23.97-13.280.16-36.00.41-29.31000.6701.7100.0001790.0

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