玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.62-1.5632.120.010.000.8226.1557.690000.051.5804.1828.1519.350.00003690.00.0
24Q3 (19)19.9321.333.850.010.000.653.1718.180000.05-17.5603.26-14.94-11.70.00003690.00.0
24Q2 (18)16.439.3921.170.010.000.6331.2546.510000.06-8.5803.8319.9920.920.00003690.00.0
24Q1 (17)15.021.1447.690.01000.48-7.6926.320000.07003.20-8.74-14.470.00003690.00.0
23Q4 (16)14.85-0.2736.2400-100.00.52-5.458.330000.000-100.03.50-5.2-20.480.00003690.00.0
23Q3 (15)14.899.81-1.6500-100.00.5527.9141.030000.000-100.03.6916.4843.390.00003690.00.0
23Q2 (14)13.5633.3319.680000.4313.16-4.440000.00003.17-15.13-20.160.00003690.00.0
23Q1 (13)10.17-6.714.530-100.0-100.00.38-20.83-9.520000.00-100.0-100.03.74-15.15-21.00.00003690.00.0
22Q4 (12)10.9-28.012.350.010.00.00.4823.08-2.040000.0938.9-2.294.4070.95-4.290.00003690.00.0
22Q3 (11)15.1433.6332.570.0100.00.39-13.33-26.420000.070-24.572.58-35.14-44.50.00003690.00.0
22Q2 (10)11.3327.5930.080-100.000.457.1425.00000.00-100.003.97-16.03-3.910.00003690.00.0
22Q1 (9)8.88-16.6267.860.010.000.42-14.2916.670000.1119.9304.732.8-30.50.00003690.00.0
21Q4 (8)10.65-6.7444.50.010.00.00.49-7.55-12.50000.097.23-30.84.60-0.86-39.450.00003690.00.0
21Q3 (7)11.4231.11102.120.0100.00.5347.2255.880000.090-50.534.6412.29-22.880.00003690.00.0
21Q2 (6)8.7164.65-82.130000.360.0-63.640000.00004.13-39.27103.440.00003690.0-5.87
21Q1 (5)5.29-28.22-46.290-100.000.36-35.715.880000.00-100.006.81-10.4497.150.00003690.0-5.87
20Q4 (4)7.3730.440.00.010.00.00.5664.710.0000.00.14-23.340.07.6026.270.00.0000.03690.00.0
20Q3 (3)5.65-88.410.00.0100.00.34-65.660.0000.00.1800.06.02196.20.00.0000.0369-5.870.0
20Q2 (2)48.73394.720.0000.00.99191.180.0000.00.0000.02.03-41.140.00.0000.03920.00.0
20Q1 (1)9.850.00.000.00.00.340.00.000.00.00.000.00.03.450.00.00.000.00.03920.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)70.9932.790.03200.02.5837.97000.04125.923.633.90.0003690.0
2023 (9)53.4615.560.01-50.01.877.47000.02-56.733.50-7.00.0003690.0
2022 (8)46.2628.250.020.01.740.0000.04-22.033.76-22.030.0003690.0
2021 (7)36.07-49.620.020.01.74-21.97000.0698.54.8254.890.0003690.0
2020 (6)71.667.170.02-33.332.2336.81000.03-60.123.11-18.160.000369-25.3
2019 (5)42.8311.420.03-70.01.634.49000.07-73.073.81-6.220.000494-23.77
2018 (4)38.442.260.101.560.65000.2604.06-1.580.000648-2.7
2017 (3)37.59-12.38001.55-12.92000.0004.12-0.620.000666-17.06
2016 (2)42.9-39.92001.7814.84000.0004.1591.160.00080340.88
2015 (1)71.4122.13001.55-17.11000.0002.1700.0005700.0

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