- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.93 | 21.3 | 33.85 | 0.01 | 0.0 | 0 | 0.65 | 3.17 | 18.18 | 0 | 0 | 0 | 0.05 | -17.56 | 0 | 3.26 | -14.94 | -11.7 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 24Q2 (19) | 16.43 | 9.39 | 21.17 | 0.01 | 0.0 | 0 | 0.63 | 31.25 | 46.51 | 0 | 0 | 0 | 0.06 | -8.58 | 0 | 3.83 | 19.99 | 20.92 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 24Q1 (18) | 15.02 | 1.14 | 47.69 | 0.01 | 0 | 0 | 0.48 | -7.69 | 26.32 | 0 | 0 | 0 | 0.07 | 0 | 0 | 3.20 | -8.74 | -14.47 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 23Q4 (17) | 14.85 | -0.27 | 36.24 | 0 | 0 | -100.0 | 0.52 | -5.45 | 8.33 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 3.50 | -5.2 | -20.48 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 23Q3 (16) | 14.89 | 9.81 | -1.65 | 0 | 0 | -100.0 | 0.55 | 27.91 | 41.03 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 3.69 | 16.48 | 43.39 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 23Q2 (15) | 13.56 | 33.33 | 19.68 | 0 | 0 | 0 | 0.43 | 13.16 | -4.44 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.17 | -15.13 | -20.16 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 23Q1 (14) | 10.17 | -6.7 | 14.53 | 0 | -100.0 | -100.0 | 0.38 | -20.83 | -9.52 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 3.74 | -15.15 | -21.0 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 22Q4 (13) | 10.9 | -28.01 | 2.35 | 0.01 | 0.0 | 0.0 | 0.48 | 23.08 | -2.04 | 0 | 0 | 0 | 0.09 | 38.9 | -2.29 | 4.40 | 70.95 | -4.29 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 22Q3 (12) | 15.14 | 33.63 | 32.57 | 0.01 | 0 | 0.0 | 0.39 | -13.33 | -26.42 | 0 | 0 | 0 | 0.07 | 0 | -24.57 | 2.58 | -35.14 | -44.5 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 22Q2 (11) | 11.33 | 27.59 | 30.08 | 0 | -100.0 | 0 | 0.45 | 7.14 | 25.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 3.97 | -16.03 | -3.91 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 22Q1 (10) | 8.88 | -16.62 | 67.86 | 0.01 | 0.0 | 0 | 0.42 | -14.29 | 16.67 | 0 | 0 | 0 | 0.11 | 19.93 | 0 | 4.73 | 2.8 | -30.5 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 21Q4 (9) | 10.65 | -6.74 | 44.5 | 0.01 | 0.0 | 0.0 | 0.49 | -7.55 | -12.5 | 0 | 0 | 0 | 0.09 | 7.23 | -30.8 | 4.60 | -0.86 | -39.45 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 21Q3 (8) | 11.42 | 31.11 | 102.12 | 0.01 | 0 | 0.0 | 0.53 | 47.22 | 55.88 | 0 | 0 | 0 | 0.09 | 0 | -50.53 | 4.64 | 12.29 | -22.88 | 0.00 | 0 | 0 | 369 | 0.0 | 0.0 |
| 21Q2 (7) | 8.71 | 64.65 | -82.13 | 0 | 0 | 0 | 0.36 | 0.0 | -63.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.13 | -39.27 | 103.44 | 0.00 | 0 | 0 | 369 | 0.0 | -5.87 |
| 21Q1 (6) | 5.29 | -28.22 | -46.29 | 0 | -100.0 | 0 | 0.36 | -35.71 | 5.88 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 6.81 | -10.44 | 97.15 | 0.00 | 0 | 0 | 369 | 0.0 | -5.87 |
| 20Q4 (5) | 7.37 | 30.44 | -41.55 | 0.01 | 0.0 | 0.0 | 0.56 | 64.71 | 27.27 | 0 | 0 | 0 | 0.14 | -23.34 | 71.1 | 7.60 | 26.27 | 117.76 | 0.00 | 0 | 0 | 369 | 0.0 | -30.38 |
| 20Q3 (4) | 5.65 | -88.41 | 0.0 | 0.01 | 0 | 0.0 | 0.34 | -65.66 | 0.0 | 0 | 0 | 0.0 | 0.18 | 0 | 0.0 | 6.02 | 196.2 | 0.0 | 0.00 | 0 | 0.0 | 369 | -5.87 | 0.0 |
| 20Q2 (3) | 48.73 | 394.72 | 0.0 | 0 | 0 | 0.0 | 0.99 | 191.18 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.03 | -41.14 | 0.0 | 0.00 | 0 | 0.0 | 392 | 0.0 | 0.0 |
| 20Q1 (2) | 9.85 | -21.89 | 0.0 | 0 | -100.0 | 0.0 | 0.34 | -22.73 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 3.45 | -1.08 | 0.0 | 0.00 | 0 | 0.0 | 392 | -26.04 | 0.0 |
| 19Q4 (1) | 12.61 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 530 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 53.46 | 15.56 | 0.01 | -50.0 | 1.87 | 7.47 | 0 | 0 | 0.02 | -56.73 | 3.50 | -7.0 | 0.00 | 0 | 369 | 0.0 |
| 2022 (9) | 46.26 | 28.25 | 0.02 | 0.0 | 1.74 | 0.0 | 0 | 0 | 0.04 | -22.03 | 3.76 | -22.03 | 0.00 | 0 | 369 | 0.0 |
| 2021 (8) | 36.07 | -49.62 | 0.02 | 0.0 | 1.74 | -21.97 | 0 | 0 | 0.06 | 98.5 | 4.82 | 54.89 | 0.00 | 0 | 369 | 0.0 |
| 2020 (7) | 71.6 | 67.17 | 0.02 | -33.33 | 2.23 | 36.81 | 0 | 0 | 0.03 | -60.12 | 3.11 | -18.16 | 0.00 | 0 | 369 | -25.3 |
| 2019 (6) | 42.83 | 11.42 | 0.03 | -70.0 | 1.63 | 4.49 | 0 | 0 | 0.07 | -73.07 | 3.81 | -6.22 | 0.00 | 0 | 494 | -23.77 |
| 2018 (5) | 38.44 | 2.26 | 0.1 | 0 | 1.56 | 0.65 | 0 | 0 | 0.26 | 0 | 4.06 | -1.58 | 0.00 | 0 | 648 | -2.7 |
| 2017 (4) | 37.59 | -12.38 | 0 | 0 | 1.55 | -12.92 | 0 | 0 | 0.00 | 0 | 4.12 | -0.62 | 0.00 | 0 | 666 | -17.06 |
| 2016 (3) | 42.9 | -39.92 | 0 | 0 | 1.78 | 14.84 | 0 | 0 | 0.00 | 0 | 4.15 | 91.16 | 0.00 | 0 | 803 | 40.88 |
| 2015 (2) | 71.41 | 22.13 | 0 | 0 | 1.55 | -17.11 | 0 | 0 | 0.00 | 0 | 2.17 | -32.13 | 0.00 | 0 | 570 | 0.0 |
| 2014 (1) | 58.47 | 32.92 | 0 | 0 | 1.87 | 5.65 | 0 | 0 | 0.00 | 0 | 3.20 | 0 | 0.00 | 0 | 570 | 0.0 |
