- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 33.07 | 3.28 | 8.68 | 1.19 | -11.19 | -6.3 | 0.86 | 11.69 | 11.69 | 0.09 | 0.0 | 12.5 | 3.60 | -14.01 | -13.78 | 2.60 | 8.14 | 2.77 | 0.27 | -3.18 | 3.52 | 1134 | 0.0 | -4.55 |
| 24Q2 (19) | 32.02 | 24.45 | -11.86 | 1.34 | 20.72 | 3.08 | 0.77 | 32.76 | 18.46 | 0.09 | 50.0 | 50.0 | 4.18 | -2.99 | 16.95 | 2.40 | 6.68 | 34.41 | 0.28 | 20.53 | 70.19 | 1134 | 0.0 | -4.55 |
| 24Q1 (18) | 25.73 | -10.22 | -24.85 | 1.11 | -7.5 | -3.48 | 0.58 | -19.44 | -12.12 | 0.06 | -25.0 | -25.0 | 4.31 | 3.03 | 28.45 | 2.25 | -10.27 | 16.94 | 0.23 | -16.46 | -0.19 | 1134 | 0.0 | -4.55 |
| 23Q4 (17) | 28.66 | -5.82 | -23.02 | 1.2 | -5.51 | -29.82 | 0.72 | -6.49 | -8.86 | 0.08 | 0.0 | 33.33 | 4.19 | 0.32 | -8.84 | 2.51 | -0.72 | 18.39 | 0.28 | 6.18 | 73.2 | 1134 | -4.55 | -4.55 |
| 23Q3 (16) | 30.43 | -16.24 | -22.09 | 1.27 | -2.31 | 0.0 | 0.77 | 18.46 | 14.93 | 0.08 | 33.33 | 33.33 | 4.17 | 16.63 | 28.36 | 2.53 | 41.43 | 47.52 | 0.26 | 59.19 | 71.15 | 1188 | 0.0 | 1.11 |
| 23Q2 (15) | 36.33 | 6.1 | -9.76 | 1.3 | 13.04 | 3.17 | 0.65 | -1.52 | 14.04 | 0.06 | -25.0 | 0.0 | 3.58 | 6.54 | 14.34 | 1.79 | -7.18 | 26.37 | 0.17 | -29.31 | 10.82 | 1188 | 0.0 | 1.11 |
| 23Q1 (14) | 34.24 | -8.03 | -9.27 | 1.15 | -32.75 | 0.0 | 0.66 | -16.46 | -1.49 | 0.08 | 33.33 | 100.0 | 3.36 | -26.88 | 10.22 | 1.93 | -9.16 | 8.58 | 0.23 | 44.98 | 120.44 | 1188 | 0.0 | 1.11 |
| 22Q4 (13) | 37.23 | -4.69 | -4.73 | 1.71 | 34.65 | 23.02 | 0.79 | 17.91 | 58.0 | 0.06 | 0.0 | 0.0 | 4.59 | 41.26 | 29.13 | 2.12 | 23.71 | 65.85 | 0.16 | 4.92 | 4.97 | 1188 | 1.11 | 1.11 |
| 22Q3 (12) | 39.06 | -2.98 | 7.78 | 1.27 | 0.79 | 2.42 | 0.67 | 17.54 | 24.07 | 0.06 | 0.0 | 100.0 | 3.25 | 3.89 | -4.97 | 1.72 | 21.16 | 15.12 | 0.15 | 3.07 | 85.56 | 1175 | 0.0 | 17.74 |
| 22Q2 (11) | 40.26 | 6.68 | 24.37 | 1.26 | 9.57 | 6.78 | 0.57 | -14.93 | 1.79 | 0.06 | 50.0 | -25.0 | 3.13 | 2.71 | -14.15 | 1.42 | -20.25 | -18.16 | 0.15 | 40.61 | -39.7 | 1175 | 0.0 | 17.74 |
| 22Q1 (10) | 37.74 | -3.43 | 52.98 | 1.15 | -17.27 | -6.5 | 0.67 | 34.0 | 39.58 | 0.04 | -33.33 | -42.86 | 3.05 | -14.33 | -38.88 | 1.78 | 38.76 | -8.76 | 0.11 | -30.97 | -62.65 | 1175 | 0.0 | 17.74 |
| 21Q4 (9) | 39.08 | 7.84 | 42.26 | 1.39 | 12.1 | 26.36 | 0.5 | -7.41 | 28.21 | 0.06 | 100.0 | -25.0 | 3.56 | 3.95 | -11.18 | 1.28 | -14.14 | -9.88 | 0.15 | 85.47 | -47.28 | 1175 | 17.74 | 17.74 |
| 21Q3 (8) | 36.24 | 11.96 | 47.56 | 1.24 | 5.08 | 21.57 | 0.54 | -3.57 | 42.11 | 0.03 | -62.5 | -50.0 | 3.42 | -6.14 | -17.61 | 1.49 | -13.87 | -3.69 | 0.08 | -66.5 | -66.11 | 998 | 0.0 | 11.88 |
| 21Q2 (7) | 32.37 | 31.21 | 36.64 | 1.18 | -4.07 | 22.92 | 0.56 | 16.67 | 24.44 | 0.08 | 14.29 | 33.33 | 3.65 | -26.89 | -10.04 | 1.73 | -11.09 | -8.93 | 0.25 | -12.9 | -2.42 | 998 | 0.0 | 11.88 |
| 21Q1 (6) | 24.67 | -10.19 | 54.38 | 1.23 | 11.82 | 61.84 | 0.48 | 23.08 | 6.67 | 0.07 | -12.5 | 0.0 | 4.99 | 24.51 | 4.83 | 1.95 | 37.05 | -30.91 | 0.28 | -2.57 | -35.22 | 998 | 0.0 | 9.91 |
| 20Q4 (5) | 27.47 | 11.85 | 21.17 | 1.1 | 7.84 | 4.76 | 0.39 | 2.63 | -4.88 | 0.08 | 33.33 | -11.11 | 4.00 | -3.58 | -13.54 | 1.42 | -8.24 | -21.5 | 0.29 | 19.21 | -26.64 | 998 | 11.88 | 9.91 |
| 20Q3 (4) | 24.56 | 3.67 | 0.0 | 1.02 | 6.25 | 0.0 | 0.38 | -15.56 | 0.0 | 0.06 | 0.0 | 0.0 | 4.15 | 2.49 | 0.0 | 1.55 | -18.55 | 0.0 | 0.24 | -3.54 | 0.0 | 892 | 0.0 | 0.0 |
| 20Q2 (3) | 23.69 | 48.25 | 0.0 | 0.96 | 26.32 | 0.0 | 0.45 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 4.05 | -14.79 | 0.0 | 1.90 | -32.55 | 0.0 | 0.25 | -42.18 | 0.0 | 892 | -1.76 | 0.0 |
| 20Q1 (2) | 15.98 | -29.51 | 0.0 | 0.76 | -27.62 | 0.0 | 0.45 | 9.76 | 0.0 | 0.07 | -22.22 | 0.0 | 4.76 | 2.68 | 0.0 | 2.82 | 55.71 | 0.0 | 0.44 | 10.34 | 0.0 | 908 | 0.0 | 0.0 |
| 19Q4 (1) | 22.67 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 0.40 | 0.0 | 0.0 | 908 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 129.66 | -15.96 | 4.93 | -8.7 | 2.8 | 3.7 | 0.3 | 36.36 | 3.80 | 8.63 | 2.16 | 23.4 | 0.23 | 62.26 | 1188 | 0.0 |
| 2022 (9) | 154.28 | 16.56 | 5.4 | 7.14 | 2.7 | 29.81 | 0.22 | -4.35 | 3.50 | -8.08 | 1.75 | 11.36 | 0.14 | -17.94 | 1188 | 1.11 |
| 2021 (8) | 132.36 | 44.32 | 5.04 | 31.25 | 2.08 | 24.55 | 0.23 | -14.81 | 3.81 | -9.06 | 1.57 | -13.7 | 0.17 | -40.98 | 1175 | 17.74 |
| 2020 (7) | 91.71 | 4.13 | 3.84 | 4.07 | 1.67 | -7.22 | 0.27 | -15.62 | 4.19 | -0.07 | 1.82 | -10.9 | 0.29 | -18.97 | 998 | 11.88 |
| 2019 (6) | 88.07 | -0.9 | 3.69 | 3.07 | 1.8 | -8.63 | 0.32 | -13.51 | 4.19 | 4.01 | 2.04 | -7.8 | 0.36 | -12.73 | 892 | -1.76 |
| 2018 (5) | 88.87 | 17.04 | 3.58 | 16.99 | 1.97 | 21.6 | 0.37 | -9.76 | 4.03 | -0.04 | 2.22 | 3.9 | 0.42 | -22.9 | 908 | 0.11 |
| 2017 (4) | 75.93 | 26.57 | 3.06 | 3.73 | 1.62 | 3.85 | 0.41 | 0.0 | 4.03 | -18.05 | 2.13 | -17.95 | 0.54 | -20.99 | 907 | 5.71 |
| 2016 (3) | 59.99 | -0.33 | 2.95 | 1.37 | 1.56 | -1.89 | 0.41 | -2.38 | 4.92 | 1.71 | 2.60 | -1.56 | 0.68 | -2.06 | 858 | 4.0 |
| 2015 (2) | 60.19 | -6.2 | 2.91 | 5.05 | 1.59 | -0.62 | 0.42 | 13.51 | 4.83 | 12.0 | 2.64 | 5.95 | 0.70 | 21.02 | 825 | 1.73 |
| 2014 (1) | 64.17 | 3.1 | 2.77 | 3.75 | 1.6 | 5.26 | 0.37 | -21.28 | 4.32 | 0 | 2.49 | 0 | 0.58 | 0 | 811 | -1.1 |
