玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)34.614.6620.761.5530.2529.170.64-25.58-11.110.06-33.33-25.04.4824.466.961.85-28.89-26.390.17-36.3-37.8911340.00.0
24Q3 (19)33.073.288.681.19-11.19-6.30.8611.6911.690.090.012.53.60-14.01-13.782.608.142.770.27-3.183.5211340.0-4.55
24Q2 (18)32.0224.45-11.861.3420.723.080.7732.7618.460.0950.050.04.18-2.9916.952.406.6834.410.2820.5370.1911340.0-4.55
24Q1 (17)25.73-10.22-24.851.11-7.5-3.480.58-19.44-12.120.06-25.0-25.04.313.0328.452.25-10.2716.940.23-16.46-0.1911340.0-4.55
23Q4 (16)28.66-5.82-23.021.2-5.51-29.820.72-6.49-8.860.080.033.334.190.32-8.842.51-0.7218.390.286.1873.21134-4.55-4.55
23Q3 (15)30.43-16.24-22.091.27-2.310.00.7718.4614.930.0833.3333.334.1716.6328.362.5341.4347.520.2659.1971.1511880.01.11
23Q2 (14)36.336.1-9.761.313.043.170.65-1.5214.040.06-25.00.03.586.5414.341.79-7.1826.370.17-29.3110.8211880.01.11
23Q1 (13)34.24-8.03-9.271.15-32.750.00.66-16.46-1.490.0833.33100.03.36-26.8810.221.93-9.168.580.2344.98120.4411880.01.11
22Q4 (12)37.23-4.69-4.731.7134.6523.020.7917.9158.00.060.00.04.5941.2629.132.1223.7165.850.164.924.9711881.111.11
22Q3 (11)39.06-2.987.781.270.792.420.6717.5424.070.060.0100.03.253.89-4.971.7221.1615.120.153.0785.5611750.017.74
22Q2 (10)40.266.6824.371.269.576.780.57-14.931.790.0650.0-25.03.132.71-14.151.42-20.25-18.160.1540.61-39.711750.017.74
22Q1 (9)37.74-3.4352.981.15-17.27-6.50.6734.039.580.04-33.33-42.863.05-14.33-38.881.7838.76-8.760.11-30.97-62.6511750.017.74
21Q4 (8)39.087.8442.261.3912.126.360.5-7.4128.210.06100.0-25.03.563.95-11.181.28-14.14-9.880.1585.47-47.28117517.7417.74
21Q3 (7)36.2411.9647.561.245.0821.570.54-3.5742.110.03-62.5-50.03.42-6.14-17.611.49-13.87-3.690.08-66.5-66.119980.011.88
21Q2 (6)32.3731.2136.641.18-4.0722.920.5616.6724.440.0814.2933.333.65-26.89-10.041.73-11.09-8.930.25-12.9-2.429980.011.88
21Q1 (5)24.67-10.1954.381.2311.8261.840.4823.086.670.07-12.50.04.9924.514.831.9537.05-30.910.28-2.57-35.229980.09.91
20Q4 (4)27.4711.850.01.17.840.00.392.630.00.0833.330.04.00-3.580.01.42-8.240.00.2919.210.099811.880.0
20Q3 (3)24.563.670.01.026.250.00.38-15.560.00.060.00.04.152.490.01.55-18.550.00.24-3.540.08920.00.0
20Q2 (2)23.6948.250.00.9626.320.00.450.00.00.06-14.290.04.05-14.790.01.90-32.550.00.25-42.180.0892-1.760.0
20Q1 (1)15.980.00.00.760.00.00.450.00.00.070.00.04.760.00.02.820.00.00.440.00.09080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)125.43-3.265.195.272.841.430.29-3.334.148.822.264.850.23-0.0711340.0
2023 (9)129.66-15.964.93-8.72.83.70.336.363.808.632.1623.40.2362.261134-4.55
2022 (8)154.2816.565.47.142.729.810.22-4.353.50-8.081.7511.360.14-17.9411881.11
2021 (7)132.3644.325.0431.252.0824.550.23-14.813.81-9.061.57-13.70.17-40.98117517.74
2020 (6)91.714.133.844.071.67-7.220.27-15.624.19-0.071.82-10.90.29-18.9799811.88
2019 (5)88.07-0.93.693.071.8-8.630.32-13.514.194.012.04-7.80.36-12.73892-1.76
2018 (4)88.8717.043.5816.991.9721.60.37-9.764.03-0.042.223.90.42-22.99080.11
2017 (3)75.9326.573.063.731.623.850.410.04.03-18.052.13-17.950.54-20.999075.71
2016 (2)59.99-0.332.951.371.56-1.890.41-2.384.921.712.60-1.560.68-2.068584.0
2015 (1)60.19-6.22.915.051.59-0.620.4213.514.8302.6400.7008251.73

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