- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.39 | 0.0 | -2.5 | 0 | 0 | 0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.38 | 20.0 | 2.56 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 24Q2 (19) | 0.39 | -4.88 | -2.5 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.82 | 5.13 | 2.56 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 24Q1 (18) | 0.41 | 2.5 | 2.5 | 0 | 0 | 0 | 0.05 | -16.67 | -28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.20 | -18.7 | -30.31 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 23Q4 (17) | 0.4 | 0.0 | -2.44 | 0 | 0 | 0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.00 | 0.0 | 2.5 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 23Q3 (16) | 0.4 | 0.0 | 0.0 | 0 | 0 | 0 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.00 | 20.0 | 0.0 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 23Q2 (15) | 0.4 | 0.0 | 0.0 | 0 | 0 | 0 | 0.05 | -28.57 | -16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.50 | -28.57 | -16.67 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 23Q1 (14) | 0.4 | -2.44 | 0.0 | 0 | 0 | 0 | 0.07 | 16.67 | 40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.50 | 19.58 | 40.0 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 22Q4 (13) | 0.41 | 2.5 | 2.5 | 0 | 0 | 0 | 0.06 | 0.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.63 | -2.44 | 17.07 | 0.00 | 0 | 0 | 11 | 0.0 | 0.0 |
| 22Q3 (12) | 0.4 | 0.0 | 2.56 | 0 | 0 | 0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.00 | 0.0 | -16.43 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
| 22Q2 (11) | 0.4 | 0.0 | 11.11 | 0 | 0 | 0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.00 | 20.0 | 8.0 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
| 22Q1 (10) | 0.4 | 0.0 | 14.29 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.50 | 0.0 | -12.5 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
| 21Q4 (9) | 0.4 | 2.56 | 21.21 | 0 | 0 | 0 | 0.05 | -28.57 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.50 | -30.36 | 0 | 0.00 | 0 | 0 | 11 | -8.33 | -8.33 |
| 21Q3 (8) | 0.39 | 8.33 | 25.81 | 0 | 0 | 0 | 0.07 | 40.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.95 | 29.23 | 0 | 0.00 | 0 | 0 | 12 | 0.0 | -7.69 |
| 21Q2 (7) | 0.36 | 2.86 | 16.13 | 0 | 0 | 0 | 0.05 | 0.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.89 | -2.78 | 0 | 0.00 | 0 | 0 | 12 | 0.0 | -7.69 |
| 21Q1 (6) | 0.35 | 6.06 | 12.9 | 0 | 0 | 0 | 0.05 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.29 | 0 | 0 | 0.00 | 0 | 0 | 12 | 0.0 | -98.9 |
| 20Q4 (5) | 0.33 | 6.45 | 6.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 12 | -7.69 | -98.9 |
| 20Q3 (4) | 0.31 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13 | 0.0 | 0.0 |
| 20Q2 (3) | 0.31 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13 | -98.81 | 0.0 |
| 20Q1 (2) | 0.31 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1090 | 0.0 | 0.0 |
| 19Q4 (1) | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1090 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.6 | -1.23 | 0 | 0 | 0.24 | 9.09 | 0 | 0 | 0.00 | 0 | 15.00 | 10.45 | 0.00 | 0 | 11 | 0.0 |
| 2022 (9) | 1.62 | 8.0 | 0 | 0 | 0.22 | -4.35 | 0 | 0 | 0.00 | 0 | 13.58 | -11.43 | 0.00 | 0 | 11 | 0.0 |
| 2021 (8) | 1.5 | 20.0 | 0 | 0 | 0.23 | 0 | 0 | 0 | 0.00 | 0 | 15.33 | 0 | 0.00 | 0 | 11 | -8.33 |
| 2020 (7) | 1.25 | 101.61 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 12 | -7.69 |
| 2019 (6) | 0.62 | -94.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 13 | -98.81 |
| 2018 (5) | 10.62 | -6.76 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1090 | -11.02 |
| 2017 (4) | 11.39 | -13.38 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1225 | -7.34 |
| 2016 (3) | 13.15 | -8.93 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1322 | -6.11 |
| 2015 (2) | 14.44 | -6.54 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1408 | -4.28 |
| 2014 (1) | 15.45 | -3.92 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1471 | -3.1 |
