- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 9.29 | -1.48 | 12.06 | 0 | 0 | 0 | 0.73 | -6.41 | -10.98 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.86 | -5.0 | -20.56 | 0.00 | 0 | 0 | 794 | 0.0 | 0.0 |
| 24Q3 (19) | 9.43 | 12.8 | 8.64 | 0 | 0 | 0 | 0.78 | 8.33 | 2.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.27 | -3.96 | -5.53 | 0.00 | 0 | 0 | 794 | 0.0 | -12.07 |
| 24Q2 (18) | 8.36 | 6.5 | -7.21 | 0 | 0 | 0 | 0.72 | 0.0 | -1.37 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.61 | -6.1 | 6.3 | 0.00 | 0 | 0 | 794 | 0.0 | -12.07 |
| 24Q1 (17) | 7.85 | -5.31 | -9.04 | 0 | 0 | 0 | 0.72 | -12.2 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.17 | -7.27 | 9.94 | 0.00 | 0 | 0 | 794 | 0.0 | -12.07 |
| 23Q4 (16) | 8.29 | -4.49 | -36.18 | 0 | 0 | 0 | 0.82 | 7.89 | -13.68 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.89 | 12.97 | 35.25 | 0.00 | 0 | 0 | 794 | -12.07 | -12.07 |
| 23Q3 (15) | 8.68 | -3.66 | -54.51 | 0 | 0 | 0 | 0.76 | 4.11 | -7.32 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.76 | 8.07 | 103.73 | 0.00 | 0 | 0 | 903 | 0.0 | 1.57 |
| 23Q2 (14) | 9.01 | 4.4 | -52.68 | 0 | 0 | 0 | 0.73 | 1.39 | -15.12 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.10 | -2.89 | 79.38 | 0.00 | 0 | 0 | 903 | 0.0 | 1.57 |
| 23Q1 (13) | 8.63 | -33.56 | -46.23 | 0 | 0 | 0 | 0.72 | -24.21 | -8.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.34 | 14.08 | 69.5 | 0.00 | 0 | 0 | 903 | 0.0 | 1.57 |
| 22Q4 (12) | 12.99 | -31.92 | -30.24 | 0 | 0 | 0 | 0.95 | 15.85 | -24.6 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.31 | 70.17 | 8.07 | 0.00 | 0 | 0 | 903 | 1.57 | 1.57 |
| 22Q3 (11) | 19.08 | 0.21 | 15.29 | 0 | 0 | 0 | 0.82 | -4.65 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.30 | -4.85 | -13.26 | 0.00 | 0 | 0 | 889 | 0.0 | -4.61 |
| 22Q2 (10) | 19.04 | 18.63 | 56.45 | 0 | 0 | 0 | 0.86 | 8.86 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.52 | -8.23 | 0 | 0.00 | 0 | 0 | 889 | 0.0 | -4.61 |
| 22Q1 (9) | 16.05 | -13.8 | 100.88 | 0 | 0 | 0 | 0.79 | -37.3 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.92 | -27.26 | 0 | 0.00 | 0 | 0 | 889 | 0.0 | -4.61 |
| 21Q4 (8) | 18.62 | 12.51 | 156.47 | 0 | 0 | 0 | 1.26 | 53.66 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.77 | 36.58 | 0 | 0.00 | 0 | 0 | 889 | -4.61 | -4.61 |
| 21Q3 (7) | 16.55 | 35.99 | 136.09 | 0 | 0 | 0 | 0.82 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.95 | 0 | 0 | 0.00 | 0 | 0 | 932 | 0.0 | -10.3 |
| 21Q2 (6) | 12.17 | 52.32 | 101.49 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 932 | 0.0 | -10.3 |
| 21Q1 (5) | 7.99 | 10.06 | 25.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 932 | 0.0 | -15.04 |
| 20Q4 (4) | 7.26 | 3.57 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 932 | -10.3 | 0.0 |
| 20Q3 (3) | 7.01 | 16.06 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1039 | 0.0 | 0.0 |
| 20Q2 (2) | 6.04 | -5.48 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1039 | -5.29 | 0.0 |
| 20Q1 (1) | 6.39 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1097 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 34.93 | 0.92 | 0 | 0 | 2.96 | -2.31 | 0 | 0 | 0.00 | 0 | 8.47 | -3.21 | 0.00 | 0 | 794 | 0.0 |
| 2023 (9) | 34.61 | -48.47 | 0 | 0 | 3.03 | -11.4 | 0 | 0 | 0.00 | 0 | 8.75 | 71.92 | 0.00 | 0 | 794 | -12.07 |
| 2022 (8) | 67.16 | 21.38 | 0 | 0 | 3.42 | 9.62 | 0 | 0 | 0.00 | 0 | 5.09 | -9.69 | 0.00 | 0 | 903 | 1.57 |
| 2021 (7) | 55.33 | 107.15 | 0 | 0 | 3.12 | 0 | 0 | 0 | 0.00 | 0 | 5.64 | 0 | 0.00 | 0 | 889 | -4.61 |
| 2020 (6) | 26.71 | -29.78 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 932 | -10.3 |
| 2019 (5) | 38.04 | -5.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1039 | -5.29 |
| 2018 (4) | 40.24 | 15.0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1097 | -11.46 |
| 2017 (3) | 34.99 | -0.68 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1239 | -1.9 |
| 2016 (2) | 35.23 | -21.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1263 | 8.88 |
| 2015 (1) | 44.63 | -0.18 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1160 | 10.9 |
