玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.78-13.33-19.590.050.0-16.670.27-10.0-6.90006.4115.383.6334.623.8515.780.00001740.02.35
24Q2 (19)0.9-28.00.00.05-16.670.00.3-3.2315.380005.5615.740.033.3334.4115.380.00001740.02.35
24Q1 (18)1.25-8.0915.740.06-45.4550.00.3110.7124.00004.80-40.6529.624.8020.467.140.00001740.02.35
23Q4 (17)1.3640.2140.210.1183.3337.50.28-3.4516.670008.0930.76-1.9320.59-31.14-16.790.00001742.352.35
23Q3 (16)0.977.7883.020.0620.0500.00.2911.5416.00006.1911.34227.8429.903.49-36.620.00001700.0-0.58
23Q2 (15)0.9-16.67164.710.0525.0150.00.264.013.040005.5650.0-5.5628.8924.8-57.290.00001700.0-0.58
23Q1 (14)1.0811.3458.820.04-50.033.330.254.174.170003.70-55.09-16.0523.15-6.44-34.410.00001700.0-0.58
22Q4 (13)0.9783.0246.970.08700.0300.00.24-4.00.00008.25337.11172.1624.74-47.55-31.960.0000170-0.58-0.58
22Q3 (12)0.5355.88103.850.01-50.00.00.258.74.170001.89-67.92-50.9447.17-30.27-48.90.00001710.0-34.73
22Q2 (11)0.34-50.0-10.530.02-33.330.00.23-4.174.550005.8833.3311.7667.6591.6716.840.00001710.0-34.73
22Q1 (10)0.683.03-17.070.0350.050.00.240.0-20.00004.4145.5980.8835.29-2.94-3.530.00001710.0-34.73
21Q4 (9)0.66153.85-15.380.02100.0-50.00.240.020.00003.03-21.21-40.9136.36-60.6141.820.0000171-34.73-34.73
21Q3 (8)0.26-31.58-63.890.01-50.0-66.670.249.09-25.00003.85-26.92-7.6992.3159.44107.690.00002620.0-43.04
21Q2 (7)0.38-53.66-29.630.020.0-33.330.22-26.67-24.140005.26115.79-5.2657.8958.257.80.00002620.0-43.04
21Q1 (6)0.825.13-10.870.02-50.0-50.00.350.0-9.090002.44-52.44-43.936.5942.682.00.00002620.0-44.26
20Q4 (5)0.788.33-67.230.0433.33-50.00.2-37.5-64.290005.1323.0852.5625.64-42.318.970.0000262-43.04-44.26
20Q3 (4)0.7233.330.00.030.00.00.3210.340.0000.04.17-25.00.044.44-17.240.00.0000.04600.00.0
20Q2 (3)0.54-41.30.00.03-25.00.00.29-12.120.0000.05.5627.780.053.7049.720.00.0000.0460-2.130.0
20Q1 (2)0.92-61.340.00.04-50.00.00.33-41.070.0000.04.3529.350.035.8752.450.00.0000.04700.00.0
19Q4 (1)2.380.00.00.080.00.00.560.00.000.00.03.360.00.023.530.00.00.000.00.04700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.3270.750.27107.691.0812.5006.2521.6325.00-34.110.0001700.0
2022 (9)2.5319.910.1362.50.96-3.03005.1435.5237.94-19.130.000170-0.58
2021 (8)2.11-28.720.08-46.670.99-12.39003.79-25.1846.9222.90.000171-34.73
2020 (7)2.96-64.210.15-42.311.13-51.5005.0761.1938.1835.50.000262-43.04
2019 (6)8.270.360.2618.182.33-4.9003.1417.7528.17-5.240.000460-2.13
2018 (5)8.24-8.040.22-18.522.45-1.61002.67-11.429.736.990.000470-9.79
2017 (4)8.96-8.480.27-12.92.49-6.04003.01-4.8427.792.670.000521-13.74
2016 (3)9.79-5.040.31-13.892.65-3.28003.17-9.3227.071.850.000604-6.93
2015 (2)10.31-0.390.3638.462.74-10.46003.4939.026.58-10.110.0006493.02
2014 (1)10.355.720.2623.813.06-3.16002.51029.5700.0006303.11

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