- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.78 | -13.33 | -19.59 | 0.05 | 0.0 | -16.67 | 0.27 | -10.0 | -6.9 | 0 | 0 | 0 | 6.41 | 15.38 | 3.63 | 34.62 | 3.85 | 15.78 | 0.00 | 0 | 0 | 174 | 0.0 | 2.35 |
24Q2 (19) | 0.9 | -28.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.3 | -3.23 | 15.38 | 0 | 0 | 0 | 5.56 | 15.74 | 0.0 | 33.33 | 34.41 | 15.38 | 0.00 | 0 | 0 | 174 | 0.0 | 2.35 |
24Q1 (18) | 1.25 | -8.09 | 15.74 | 0.06 | -45.45 | 50.0 | 0.31 | 10.71 | 24.0 | 0 | 0 | 0 | 4.80 | -40.65 | 29.6 | 24.80 | 20.46 | 7.14 | 0.00 | 0 | 0 | 174 | 0.0 | 2.35 |
23Q4 (17) | 1.36 | 40.21 | 40.21 | 0.11 | 83.33 | 37.5 | 0.28 | -3.45 | 16.67 | 0 | 0 | 0 | 8.09 | 30.76 | -1.93 | 20.59 | -31.14 | -16.79 | 0.00 | 0 | 0 | 174 | 2.35 | 2.35 |
23Q3 (16) | 0.97 | 7.78 | 83.02 | 0.06 | 20.0 | 500.0 | 0.29 | 11.54 | 16.0 | 0 | 0 | 0 | 6.19 | 11.34 | 227.84 | 29.90 | 3.49 | -36.62 | 0.00 | 0 | 0 | 170 | 0.0 | -0.58 |
23Q2 (15) | 0.9 | -16.67 | 164.71 | 0.05 | 25.0 | 150.0 | 0.26 | 4.0 | 13.04 | 0 | 0 | 0 | 5.56 | 50.0 | -5.56 | 28.89 | 24.8 | -57.29 | 0.00 | 0 | 0 | 170 | 0.0 | -0.58 |
23Q1 (14) | 1.08 | 11.34 | 58.82 | 0.04 | -50.0 | 33.33 | 0.25 | 4.17 | 4.17 | 0 | 0 | 0 | 3.70 | -55.09 | -16.05 | 23.15 | -6.44 | -34.41 | 0.00 | 0 | 0 | 170 | 0.0 | -0.58 |
22Q4 (13) | 0.97 | 83.02 | 46.97 | 0.08 | 700.0 | 300.0 | 0.24 | -4.0 | 0.0 | 0 | 0 | 0 | 8.25 | 337.11 | 172.16 | 24.74 | -47.55 | -31.96 | 0.00 | 0 | 0 | 170 | -0.58 | -0.58 |
22Q3 (12) | 0.53 | 55.88 | 103.85 | 0.01 | -50.0 | 0.0 | 0.25 | 8.7 | 4.17 | 0 | 0 | 0 | 1.89 | -67.92 | -50.94 | 47.17 | -30.27 | -48.9 | 0.00 | 0 | 0 | 171 | 0.0 | -34.73 |
22Q2 (11) | 0.34 | -50.0 | -10.53 | 0.02 | -33.33 | 0.0 | 0.23 | -4.17 | 4.55 | 0 | 0 | 0 | 5.88 | 33.33 | 11.76 | 67.65 | 91.67 | 16.84 | 0.00 | 0 | 0 | 171 | 0.0 | -34.73 |
22Q1 (10) | 0.68 | 3.03 | -17.07 | 0.03 | 50.0 | 50.0 | 0.24 | 0.0 | -20.0 | 0 | 0 | 0 | 4.41 | 45.59 | 80.88 | 35.29 | -2.94 | -3.53 | 0.00 | 0 | 0 | 171 | 0.0 | -34.73 |
21Q4 (9) | 0.66 | 153.85 | -15.38 | 0.02 | 100.0 | -50.0 | 0.24 | 0.0 | 20.0 | 0 | 0 | 0 | 3.03 | -21.21 | -40.91 | 36.36 | -60.61 | 41.82 | 0.00 | 0 | 0 | 171 | -34.73 | -34.73 |
21Q3 (8) | 0.26 | -31.58 | -63.89 | 0.01 | -50.0 | -66.67 | 0.24 | 9.09 | -25.0 | 0 | 0 | 0 | 3.85 | -26.92 | -7.69 | 92.31 | 59.44 | 107.69 | 0.00 | 0 | 0 | 262 | 0.0 | -43.04 |
21Q2 (7) | 0.38 | -53.66 | -29.63 | 0.02 | 0.0 | -33.33 | 0.22 | -26.67 | -24.14 | 0 | 0 | 0 | 5.26 | 115.79 | -5.26 | 57.89 | 58.25 | 7.8 | 0.00 | 0 | 0 | 262 | 0.0 | -43.04 |
21Q1 (6) | 0.82 | 5.13 | -10.87 | 0.02 | -50.0 | -50.0 | 0.3 | 50.0 | -9.09 | 0 | 0 | 0 | 2.44 | -52.44 | -43.9 | 36.59 | 42.68 | 2.0 | 0.00 | 0 | 0 | 262 | 0.0 | -44.26 |
20Q4 (5) | 0.78 | 8.33 | -67.23 | 0.04 | 33.33 | -50.0 | 0.2 | -37.5 | -64.29 | 0 | 0 | 0 | 5.13 | 23.08 | 52.56 | 25.64 | -42.31 | 8.97 | 0.00 | 0 | 0 | 262 | -43.04 | -44.26 |
20Q3 (4) | 0.72 | 33.33 | 0.0 | 0.03 | 0.0 | 0.0 | 0.32 | 10.34 | 0.0 | 0 | 0 | 0.0 | 4.17 | -25.0 | 0.0 | 44.44 | -17.24 | 0.0 | 0.00 | 0 | 0.0 | 460 | 0.0 | 0.0 |
20Q2 (3) | 0.54 | -41.3 | 0.0 | 0.03 | -25.0 | 0.0 | 0.29 | -12.12 | 0.0 | 0 | 0 | 0.0 | 5.56 | 27.78 | 0.0 | 53.70 | 49.72 | 0.0 | 0.00 | 0 | 0.0 | 460 | -2.13 | 0.0 |
20Q1 (2) | 0.92 | -61.34 | 0.0 | 0.04 | -50.0 | 0.0 | 0.33 | -41.07 | 0.0 | 0 | 0 | 0.0 | 4.35 | 29.35 | 0.0 | 35.87 | 52.45 | 0.0 | 0.00 | 0 | 0.0 | 470 | 0.0 | 0.0 |
19Q4 (1) | 2.38 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 23.53 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 470 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.32 | 70.75 | 0.27 | 107.69 | 1.08 | 12.5 | 0 | 0 | 6.25 | 21.63 | 25.00 | -34.11 | 0.00 | 0 | 170 | 0.0 |
2022 (9) | 2.53 | 19.91 | 0.13 | 62.5 | 0.96 | -3.03 | 0 | 0 | 5.14 | 35.52 | 37.94 | -19.13 | 0.00 | 0 | 170 | -0.58 |
2021 (8) | 2.11 | -28.72 | 0.08 | -46.67 | 0.99 | -12.39 | 0 | 0 | 3.79 | -25.18 | 46.92 | 22.9 | 0.00 | 0 | 171 | -34.73 |
2020 (7) | 2.96 | -64.21 | 0.15 | -42.31 | 1.13 | -51.5 | 0 | 0 | 5.07 | 61.19 | 38.18 | 35.5 | 0.00 | 0 | 262 | -43.04 |
2019 (6) | 8.27 | 0.36 | 0.26 | 18.18 | 2.33 | -4.9 | 0 | 0 | 3.14 | 17.75 | 28.17 | -5.24 | 0.00 | 0 | 460 | -2.13 |
2018 (5) | 8.24 | -8.04 | 0.22 | -18.52 | 2.45 | -1.61 | 0 | 0 | 2.67 | -11.4 | 29.73 | 6.99 | 0.00 | 0 | 470 | -9.79 |
2017 (4) | 8.96 | -8.48 | 0.27 | -12.9 | 2.49 | -6.04 | 0 | 0 | 3.01 | -4.84 | 27.79 | 2.67 | 0.00 | 0 | 521 | -13.74 |
2016 (3) | 9.79 | -5.04 | 0.31 | -13.89 | 2.65 | -3.28 | 0 | 0 | 3.17 | -9.32 | 27.07 | 1.85 | 0.00 | 0 | 604 | -6.93 |
2015 (2) | 10.31 | -0.39 | 0.36 | 38.46 | 2.74 | -10.46 | 0 | 0 | 3.49 | 39.0 | 26.58 | -10.11 | 0.00 | 0 | 649 | 3.02 |
2014 (1) | 10.35 | 5.72 | 0.26 | 23.81 | 3.06 | -3.16 | 0 | 0 | 2.51 | 0 | 29.57 | 0 | 0.00 | 0 | 630 | 3.11 |