- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 220.31 | 15.95 | 0.0 | 5.5 | 5.36 | -9.98 | 2.65 | 3.52 | 19.91 | 4.53 | 4.14 | -5.43 | 2.50 | -9.13 | -9.99 | 1.20 | -10.73 | 19.9 | 2.06 | -10.19 | -5.43 | 0 | 0 | 0 |
| 24Q2 (19) | 190.0 | 8.07 | -4.02 | 5.22 | 34.88 | 23.99 | 2.56 | 13.27 | 12.28 | 4.35 | -1.36 | -11.59 | 2.75 | 24.82 | 29.19 | 1.35 | 4.82 | 16.98 | 2.29 | -8.72 | -7.88 | 0 | 0 | 0 |
| 24Q1 (18) | 175.82 | -25.75 | -8.9 | 3.87 | -18.87 | 12.5 | 2.26 | -7.0 | -3.83 | 4.41 | -11.09 | -8.12 | 2.20 | 9.27 | 23.49 | 1.29 | 25.26 | 5.57 | 2.51 | 19.75 | 0.85 | 0 | 0 | 0 |
| 23Q4 (17) | 236.8 | 7.49 | -4.5 | 4.77 | -21.93 | 8.66 | 2.43 | 9.95 | -6.18 | 4.96 | 3.55 | -8.99 | 2.01 | -27.37 | 13.78 | 1.03 | 2.29 | -1.75 | 2.09 | -3.67 | -4.7 | 0 | 0 | 0 |
| 23Q3 (16) | 220.3 | 11.29 | -10.42 | 6.11 | 45.13 | 50.12 | 2.21 | -3.07 | -19.64 | 4.79 | -2.64 | -8.41 | 2.77 | 30.41 | 67.59 | 1.00 | -12.9 | -10.29 | 2.17 | -12.52 | 2.24 | 0 | 0 | 0 |
| 23Q2 (15) | 197.96 | 2.57 | -16.81 | 4.21 | 22.38 | 3.95 | 2.28 | -2.98 | -1.3 | 4.92 | 2.5 | -6.99 | 2.13 | 19.32 | 24.95 | 1.15 | -5.41 | 18.64 | 2.49 | -0.07 | 11.8 | 0 | 0 | 0 |
| 23Q1 (14) | 193.0 | -22.17 | -13.99 | 3.44 | -21.64 | -18.68 | 2.35 | -9.27 | -1.26 | 4.8 | -11.93 | -10.11 | 1.78 | 0.68 | -5.45 | 1.22 | 16.58 | 14.79 | 2.49 | 13.16 | 4.5 | 0 | 0 | 0 |
| 22Q4 (13) | 247.97 | 0.83 | 2.27 | 4.39 | 7.86 | 28.36 | 2.59 | -5.82 | -7.5 | 5.45 | 4.21 | 2.83 | 1.77 | 6.98 | 25.51 | 1.04 | -6.59 | -9.56 | 2.20 | 3.35 | 0.55 | 0 | 0 | 0 |
| 22Q3 (12) | 245.93 | 3.35 | -0.78 | 4.07 | 0.49 | 4.63 | 2.75 | 19.05 | 3.38 | 5.23 | -1.13 | 23.93 | 1.65 | -2.76 | 5.45 | 1.12 | 15.19 | 4.2 | 2.13 | -4.34 | 24.91 | 0 | 0 | 0 |
| 22Q2 (11) | 237.96 | 6.05 | -1.35 | 4.05 | -4.26 | -11.76 | 2.31 | -2.94 | -25.96 | 5.29 | -0.94 | 51.14 | 1.70 | -9.72 | -10.56 | 0.97 | -8.48 | -24.95 | 2.22 | -6.59 | 53.21 | 0 | 0 | 0 |
| 22Q1 (10) | 224.38 | -7.46 | 0.08 | 4.23 | 23.68 | 9.3 | 2.38 | -15.0 | -8.46 | 5.34 | 0.75 | 63.8 | 1.89 | 33.65 | 9.21 | 1.06 | -8.15 | -8.54 | 2.38 | 8.87 | 63.66 | 0 | 0 | 0 |
| 21Q4 (9) | 242.46 | -2.18 | -15.24 | 3.42 | -12.08 | -5.26 | 2.8 | 5.26 | 5.26 | 5.3 | 25.59 | 39.11 | 1.41 | -10.12 | 11.77 | 1.15 | 7.61 | 24.19 | 2.19 | 28.39 | 64.12 | 0 | 0 | 0 |
| 21Q3 (8) | 247.87 | 2.76 | 8.71 | 3.89 | -15.25 | 27.12 | 2.66 | -14.74 | -7.64 | 4.22 | 20.57 | 32.29 | 1.57 | -17.53 | 16.94 | 1.07 | -17.03 | -15.04 | 1.70 | 17.33 | 21.69 | 0 | 0 | 0 |
| 21Q2 (7) | 241.21 | 7.59 | 23.2 | 4.59 | 18.6 | 82.14 | 3.12 | 20.0 | 24.8 | 3.5 | 7.36 | 24.11 | 1.90 | 10.24 | 47.84 | 1.29 | 11.53 | 1.29 | 1.45 | -0.21 | 0.74 | 0 | 0 | 0 |
| 21Q1 (6) | 224.19 | -21.63 | 54.77 | 3.87 | 7.2 | 127.65 | 2.6 | -2.26 | 20.93 | 3.26 | -14.44 | 18.55 | 1.73 | 36.79 | 47.08 | 1.16 | 24.72 | -21.87 | 1.45 | 9.18 | -23.41 | 0 | 0 | 0 |
| 20Q4 (5) | 286.06 | 25.45 | 28.57 | 3.61 | 17.97 | -5.99 | 2.66 | -7.64 | -5.0 | 3.81 | 19.44 | 43.23 | 1.26 | -5.96 | -26.88 | 0.93 | -26.38 | -26.11 | 1.33 | -4.8 | 11.41 | 0 | 0 | 0 |
| 20Q3 (4) | 228.02 | 16.47 | 0.0 | 3.06 | 21.43 | 0.0 | 2.88 | 15.2 | 0.0 | 3.19 | 13.12 | 0.0 | 1.34 | 4.26 | 0.0 | 1.26 | -1.09 | 0.0 | 1.40 | -2.87 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 195.78 | 35.16 | 0.0 | 2.52 | 48.24 | 0.0 | 2.5 | 16.28 | 0.0 | 2.82 | 2.55 | 0.0 | 1.29 | 9.67 | 0.0 | 1.28 | -13.97 | 0.0 | 1.44 | -24.13 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 144.85 | -34.9 | 0.0 | 1.7 | -55.73 | 0.0 | 2.15 | -23.21 | 0.0 | 2.75 | 3.38 | 0.0 | 1.17 | -32.0 | 0.0 | 1.48 | 17.95 | 0.0 | 1.90 | 58.8 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 222.5 | 0.0 | 0.0 | 3.84 | 0.0 | 0.0 | 2.8 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 1.73 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 1.20 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 848.06 | -11.31 | 18.52 | 10.7 | 9.28 | -7.48 | 19.46 | -8.68 | 2.18 | 24.82 | 1.09 | 4.32 | 2.29 | 2.97 | 0 | 0 |
| 2022 (9) | 956.24 | 0.05 | 16.73 | 6.02 | 10.03 | -10.21 | 21.31 | 30.82 | 1.75 | 5.96 | 1.05 | -10.25 | 2.23 | 30.75 | 0 | 0 |
| 2021 (8) | 955.73 | 11.82 | 15.78 | 44.9 | 11.17 | 9.51 | 16.29 | 29.59 | 1.65 | 29.59 | 1.17 | -2.07 | 1.70 | 15.9 | 0 | 0 |
| 2020 (7) | 854.71 | 15.92 | 10.89 | -10.74 | 10.2 | 7.59 | 12.57 | 13.86 | 1.27 | -22.99 | 1.19 | -7.18 | 1.47 | -1.78 | 0 | 0 |
| 2019 (6) | 737.35 | 14.4 | 12.2 | 47.88 | 9.48 | 11.92 | 11.04 | 5.14 | 1.65 | 29.26 | 1.29 | -2.16 | 1.50 | -8.09 | 0 | 0 |
| 2018 (5) | 644.53 | 10.59 | 8.25 | -9.24 | 8.47 | 21.17 | 10.5 | 16.28 | 1.28 | -17.93 | 1.31 | 9.57 | 1.63 | 5.14 | 0 | 0 |
| 2017 (4) | 582.81 | 0.28 | 9.09 | -8.37 | 6.99 | 3.86 | 9.03 | -5.05 | 1.56 | -8.62 | 1.20 | 3.58 | 1.55 | -5.31 | 0 | 0 |
| 2016 (3) | 581.2 | -9.52 | 9.92 | -5.79 | 6.73 | 6.49 | 9.51 | -19.41 | 1.71 | 4.12 | 1.16 | 17.69 | 1.64 | -10.93 | 10144 | 0.0 |
| 2015 (2) | 642.36 | 7.03 | 10.53 | -9.61 | 6.32 | 3.1 | 11.8 | 6.02 | 1.64 | -15.55 | 0.98 | -3.67 | 1.84 | -0.95 | 10144 | 0.0 |
| 2014 (1) | 600.16 | 9.65 | 11.65 | 18.64 | 6.13 | 29.05 | 11.13 | 8.06 | 1.94 | 0 | 1.02 | 0 | 1.85 | 0 | 10144 | 0.0 |
