- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.52 | -9.35 | 17.21 | 0.04 | 0.0 | 33.33 | 0.46 | -6.12 | -56.6 | 0.17 | -5.56 | 0.0 | 1.59 | 10.32 | 13.76 | 18.25 | 3.56 | -62.98 | 6.75 | 4.19 | -14.68 | 590 | 0.0 | 0.0 |
| 24Q3 (19) | 2.78 | 10.76 | 37.62 | 0.04 | 0.0 | 0.0 | 0.49 | 2.08 | -67.76 | 0.18 | 38.46 | -30.77 | 1.44 | -9.71 | -27.34 | 17.63 | -7.83 | -76.58 | 6.47 | 25.01 | -49.7 | 590 | 0.0 | 21.9 |
| 24Q2 (18) | 2.51 | 12.56 | 16.74 | 0.04 | 33.33 | 0.0 | 0.48 | -25.0 | -54.72 | 0.13 | -18.75 | 0.0 | 1.59 | 18.46 | -14.34 | 19.12 | -33.37 | -61.21 | 5.18 | -27.81 | -14.34 | 590 | 0.0 | 21.9 |
| 24Q1 (17) | 2.23 | 3.72 | 15.54 | 0.03 | 0.0 | -25.0 | 0.64 | -39.62 | -35.35 | 0.16 | -5.88 | 6.67 | 1.35 | -3.59 | -35.09 | 28.70 | -41.79 | -44.05 | 7.17 | -9.26 | -7.68 | 590 | 0.0 | 21.9 |
| 23Q4 (16) | 2.15 | 6.44 | 20.11 | 0.03 | -25.0 | -25.0 | 1.06 | -30.26 | 79.66 | 0.17 | -34.62 | 21.43 | 1.40 | -29.53 | -37.56 | 49.30 | -34.48 | 49.58 | 7.91 | -38.57 | 1.1 | 590 | 21.9 | 21.9 |
| 23Q3 (15) | 2.02 | -6.05 | 40.28 | 0.04 | 0.0 | 0.0 | 1.52 | 43.4 | 85.37 | 0.26 | 100.0 | 73.33 | 1.98 | 6.44 | -28.71 | 75.25 | 52.62 | 32.14 | 12.87 | 112.87 | 23.56 | 484 | 0.0 | -19.2 |
| 23Q2 (14) | 2.15 | 11.4 | 4.37 | 0.04 | 0.0 | 0.0 | 1.06 | 7.07 | 112.0 | 0.13 | -13.33 | -7.14 | 1.86 | -10.23 | -4.19 | 49.30 | -3.89 | 103.13 | 6.05 | -22.2 | -11.03 | 484 | 0.0 | -19.2 |
| 23Q1 (13) | 1.93 | 7.82 | -24.02 | 0.04 | 0.0 | 0.0 | 0.99 | 67.8 | 135.71 | 0.15 | 7.14 | 25.0 | 2.07 | -7.25 | 31.61 | 51.30 | 55.62 | 210.21 | 7.77 | -0.63 | 64.51 | 484 | 0.0 | -19.2 |
| 22Q4 (12) | 1.79 | 24.31 | -27.24 | 0.04 | 0.0 | 0.0 | 0.59 | -28.05 | 25.53 | 0.14 | -6.67 | -6.67 | 2.23 | -19.55 | 37.43 | 32.96 | -42.12 | 72.52 | 7.82 | -24.92 | 28.27 | 484 | -19.2 | -19.2 |
| 22Q3 (11) | 1.44 | -30.1 | -47.64 | 0.04 | 0.0 | 0.0 | 0.82 | 64.0 | 127.78 | 0.15 | 7.14 | -11.76 | 2.78 | 43.06 | 90.97 | 56.94 | 134.61 | 334.99 | 10.42 | 53.27 | 68.5 | 599 | 0.0 | 15.86 |
| 22Q2 (10) | 2.06 | -18.9 | -23.99 | 0.04 | 0.0 | 0.0 | 0.5 | 19.05 | 47.06 | 0.14 | 16.67 | 7.69 | 1.94 | 23.3 | 31.55 | 24.27 | 46.79 | 93.46 | 6.80 | 43.85 | 41.67 | 599 | 0.0 | 15.86 |
| 22Q1 (9) | 2.54 | 3.25 | 4.96 | 0.04 | 0.0 | 33.33 | 0.42 | -10.64 | 50.0 | 0.12 | -20.0 | 0.0 | 1.57 | -3.15 | 27.03 | 16.54 | -13.45 | 42.91 | 4.72 | -22.52 | -4.72 | 599 | 0.0 | 15.86 |
| 21Q4 (8) | 2.46 | -10.55 | 1.65 | 0.04 | 0.0 | -20.0 | 0.47 | 30.56 | 67.86 | 0.15 | -11.76 | 0.0 | 1.63 | 11.79 | -21.3 | 19.11 | 45.95 | 65.13 | 6.10 | -1.36 | -1.63 | 599 | 15.86 | 15.86 |
| 21Q3 (7) | 2.75 | 1.48 | 28.5 | 0.04 | 0.0 | -55.56 | 0.36 | 5.88 | 12.5 | 0.17 | 30.77 | 21.43 | 1.45 | -1.45 | -65.41 | 13.09 | 4.34 | -12.45 | 6.18 | 28.87 | -5.51 | 517 | 0.0 | 6.16 |
| 21Q2 (6) | 2.71 | 11.98 | 16.81 | 0.04 | 33.33 | 0.0 | 0.34 | 21.43 | 54.55 | 0.13 | 8.33 | 0.0 | 1.48 | 19.07 | -14.39 | 12.55 | 8.43 | 32.3 | 4.80 | -3.26 | -14.39 | 517 | 0.0 | 6.16 |
| 21Q1 (5) | 2.42 | 0.0 | 32.24 | 0.03 | -40.0 | 0.0 | 0.28 | 0.0 | 27.27 | 0.12 | -20.0 | -14.29 | 1.24 | -40.0 | -24.38 | 11.57 | 0.0 | -3.76 | 4.96 | -20.0 | -35.18 | 517 | 0.0 | -19.6 |
| 20Q4 (4) | 2.42 | 13.08 | 0.0 | 0.05 | -44.44 | 0.0 | 0.28 | -12.5 | 0.0 | 0.15 | 7.14 | 0.0 | 2.07 | -50.87 | 0.0 | 11.57 | -22.62 | 0.0 | 6.20 | -5.25 | 0.0 | 517 | 6.16 | 0.0 |
| 20Q3 (3) | 2.14 | -7.76 | 0.0 | 0.09 | 125.0 | 0.0 | 0.32 | 45.45 | 0.0 | 0.14 | 7.69 | 0.0 | 4.21 | 143.93 | 0.0 | 14.95 | 57.69 | 0.0 | 6.54 | 16.75 | 0.0 | 487 | 0.0 | 0.0 |
| 20Q2 (2) | 2.32 | 26.78 | 0.0 | 0.04 | 33.33 | 0.0 | 0.22 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 1.72 | 5.17 | 0.0 | 9.48 | -21.12 | 0.0 | 5.60 | -26.75 | 0.0 | 487 | -24.26 | 0.0 |
| 20Q1 (1) | 1.83 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 12.02 | 0.0 | 0.0 | 7.65 | 0.0 | 0.0 | 643 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 10.04 | 21.84 | 0.16 | 6.67 | 2.06 | -55.51 | 0.64 | -9.86 | 1.59 | -12.46 | 20.52 | -63.48 | 6.37 | -26.02 | 590 | 0.0 |
| 2023 (9) | 8.24 | 5.1 | 0.15 | 7.14 | 4.63 | 98.71 | 0.71 | 31.48 | 1.82 | 1.94 | 56.19 | 89.07 | 8.62 | 25.1 | 590 | 21.9 |
| 2022 (8) | 7.84 | -24.1 | 0.14 | -12.5 | 2.33 | 60.69 | 0.54 | -5.26 | 1.79 | 15.29 | 29.72 | 111.73 | 6.89 | 24.83 | 484 | -19.2 |
| 2021 (7) | 10.33 | 18.6 | 0.16 | -27.27 | 1.45 | 38.1 | 0.57 | 3.64 | 1.55 | -38.68 | 14.04 | 16.44 | 5.52 | -12.62 | 599 | 15.86 |
| 2020 (6) | 8.71 | 19.15 | 0.22 | 37.5 | 1.05 | 14.13 | 0.55 | -6.78 | 2.53 | 15.4 | 12.06 | -4.21 | 6.31 | -21.76 | 517 | 6.16 |
| 2019 (5) | 7.31 | -28.54 | 0.16 | -23.81 | 0.92 | -2.13 | 0.59 | -11.94 | 2.19 | 6.62 | 12.59 | 36.97 | 8.07 | 23.24 | 487 | -24.26 |
| 2018 (4) | 10.23 | -4.75 | 0.21 | 10.53 | 0.94 | 0.0 | 0.67 | 9.84 | 2.05 | 16.04 | 9.19 | 4.99 | 6.55 | 15.31 | 643 | 0.63 |
| 2017 (3) | 10.74 | -0.09 | 0.19 | 11.76 | 0.94 | -1.05 | 0.61 | 27.08 | 1.77 | 11.87 | 8.75 | -0.96 | 5.68 | 27.2 | 639 | -1.54 |
| 2016 (2) | 10.75 | 0.09 | 0.17 | -19.05 | 0.95 | 4.4 | 0.48 | -28.36 | 1.58 | -19.12 | 8.84 | 4.3 | 4.47 | -28.42 | 649 | 1.25 |
| 2015 (1) | 10.74 | 3.57 | 0.21 | -12.5 | 0.91 | 1.11 | 0.67 | 3.08 | 1.96 | 0 | 8.47 | 0 | 6.24 | 0 | 641 | 0.94 |
