- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.56 | -6.67 | -6.67 | 0.06 | 20.0 | 20.0 | 0.15 | 7.14 | 7.14 | 0 | 0 | 0 | 10.71 | 28.57 | 28.57 | 26.79 | 14.8 | 14.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.6 | 62.16 | -6.25 | 0.05 | -16.67 | -28.57 | 0.14 | -6.67 | -30.0 | 0 | 0 | 0 | 8.33 | -48.61 | -23.81 | 23.33 | -42.44 | -25.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.37 | -30.19 | -30.19 | 0.06 | 20.0 | -14.29 | 0.15 | 25.0 | 15.38 | 0 | 0 | 0 | 16.22 | 71.89 | 22.78 | 40.54 | 79.05 | 65.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.53 | -11.67 | 178.95 | 0.05 | 0.0 | -28.57 | 0.12 | -14.29 | 50.0 | 0 | 0 | 0 | 9.43 | 13.21 | -74.39 | 22.64 | -2.96 | -46.23 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q3 (16) | 0.6 | -6.25 | 114.29 | 0.05 | -28.57 | -37.5 | 0.14 | -30.0 | 27.27 | 0 | 0 | 0 | 8.33 | -23.81 | -70.83 | 23.33 | -25.33 | -40.61 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q2 (15) | 0.64 | 20.75 | 190.91 | 0.07 | 0.0 | 0.0 | 0.2 | 53.85 | 100.0 | 0 | 0 | 0 | 10.94 | -17.19 | -65.62 | 31.25 | 27.4 | -31.25 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
23Q1 (14) | 0.53 | 178.95 | 211.76 | 0.07 | 0.0 | 0.0 | 0.13 | 62.5 | 85.71 | 0 | 0 | 0 | 13.21 | -64.15 | -67.92 | 24.53 | -41.75 | -40.43 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
22Q4 (13) | 0.19 | -32.14 | -17.39 | 0.07 | -12.5 | -12.5 | 0.08 | -27.27 | -27.27 | 0 | 0 | 0 | 36.84 | 28.95 | 5.92 | 42.11 | 7.18 | -11.96 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
22Q3 (12) | 0.28 | 27.27 | 16.67 | 0.08 | 14.29 | 33.33 | 0.11 | 10.0 | 120.0 | 0 | 0 | 0 | 28.57 | -10.2 | 14.29 | 39.29 | -13.57 | 88.57 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
22Q2 (11) | 0.22 | 29.41 | -37.14 | 0.07 | 0.0 | -30.0 | 0.1 | 42.86 | -9.09 | 0 | 0 | 0 | 31.82 | -22.73 | 11.36 | 45.45 | 10.39 | 44.63 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
22Q1 (10) | 0.17 | -26.09 | -22.73 | 0.07 | -12.5 | -30.0 | 0.07 | -36.36 | -30.0 | 0 | 0 | 0 | 41.18 | 18.38 | -9.41 | 41.18 | -13.9 | -9.41 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
21Q4 (9) | 0.23 | -4.17 | -37.84 | 0.08 | 33.33 | -57.89 | 0.11 | 120.0 | -8.33 | 0 | 0 | 0 | 34.78 | 39.13 | -32.27 | 47.83 | 129.57 | 47.46 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
21Q3 (8) | 0.24 | -31.43 | -38.46 | 0.06 | -40.0 | -73.91 | 0.05 | -54.55 | -64.29 | 0 | 0 | 0 | 25.00 | -12.5 | -57.61 | 20.83 | -33.71 | -41.96 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
21Q2 (7) | 0.35 | 59.09 | -14.63 | 0.1 | 0.0 | -47.37 | 0.11 | 10.0 | -8.33 | 0 | 0 | 0 | 28.57 | -37.14 | -38.35 | 31.43 | -30.86 | 7.38 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
21Q1 (6) | 0.22 | -40.54 | -15.38 | 0.1 | -47.37 | -9.09 | 0.1 | -16.67 | 25.0 | 0 | 0 | 0 | 45.45 | -11.48 | 7.44 | 45.45 | 40.15 | 47.73 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
20Q4 (5) | 0.37 | -5.13 | 48.0 | 0.19 | -17.39 | 137.5 | 0.12 | -14.29 | 71.43 | 0 | 0 | 0 | 51.35 | -12.93 | 60.47 | 32.43 | -9.65 | 15.83 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
20Q3 (4) | 0.39 | -4.88 | 0.0 | 0.23 | 21.05 | 0.0 | 0.14 | 16.67 | 0.0 | 0 | 0 | 0.0 | 58.97 | 27.26 | 0.0 | 35.90 | 22.65 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
20Q2 (3) | 0.41 | 57.69 | 0.0 | 0.19 | 72.73 | 0.0 | 0.12 | 50.0 | 0.0 | 0 | 0 | 0.0 | 46.34 | 9.53 | 0.0 | 29.27 | -4.88 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
20Q1 (2) | 0.26 | 4.0 | 0.0 | 0.11 | 37.5 | 0.0 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0.0 | 42.31 | 32.21 | 0.0 | 30.77 | 9.89 | 0.0 | 0.00 | 0 | 0.0 | 31 | 0.0 | 0.0 |
19Q4 (1) | 0.25 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 32.00 | 0.0 | 0.0 | 28.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 31 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.31 | 171.76 | 0.24 | -17.24 | 0.59 | 63.89 | 0 | 0 | 10.39 | -69.55 | 25.54 | -39.69 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.85 | -18.27 | 0.29 | -14.71 | 0.36 | 0.0 | 0 | 0 | 34.12 | 4.36 | 42.35 | 22.35 | 0.00 | 0 | 31 | 0.0 |
2021 (8) | 1.04 | -24.64 | 0.34 | -52.78 | 0.36 | -20.0 | 0 | 0 | 32.69 | -37.34 | 34.62 | 6.15 | 0.00 | 0 | 31 | 0.0 |
2020 (7) | 1.38 | 119.05 | 0.72 | 278.95 | 0.45 | 80.0 | 0 | 0 | 52.17 | 73.0 | 32.61 | -17.83 | 0.00 | 0 | 31 | 0.0 |
2019 (6) | 0.63 | 16.67 | 0.19 | 46.15 | 0.25 | 13.64 | 0 | 0 | 30.16 | 25.27 | 39.68 | -2.6 | 0.00 | 0 | 31 | 0.0 |
2018 (5) | 0.54 | -37.21 | 0.13 | 225.0 | 0.22 | -8.33 | 0 | 0 | 24.07 | 417.59 | 40.74 | 45.99 | 0.00 | 0 | 31 | 0.0 |
2017 (4) | 0.86 | -51.96 | 0.04 | -77.78 | 0.24 | -14.29 | 0 | 0 | 4.65 | -53.75 | 27.91 | 78.41 | 0.00 | 0 | 31 | -36.73 |
2016 (3) | 1.79 | -26.94 | 0.18 | -56.1 | 0.28 | -6.67 | 0 | 0 | 10.06 | -39.91 | 15.64 | 27.75 | 0.00 | 0 | 49 | -51.96 |
2015 (2) | 2.45 | -18.33 | 0.41 | -10.87 | 0.3 | -25.0 | 0 | 0 | 16.73 | 9.14 | 12.24 | -8.16 | 0.00 | 0 | 102 | -15.0 |
2014 (1) | 3.0 | -61.83 | 0.46 | -65.15 | 0.4 | -58.76 | 0 | 0 | 15.33 | 0 | 13.33 | 0 | 0.00 | 0 | 120 | -72.79 |