- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.03 | -16.56 | 1.0 | 0.21 | -8.7 | 10.53 | 0.15 | -11.76 | 25.0 | 0.18 | -14.29 | -18.18 | 5.21 | 9.43 | 9.43 | 3.72 | 5.75 | 23.76 | 4.47 | 2.73 | -18.99 | 155 | 0.0 | 1.97 |
| 24Q2 (19) | 4.83 | 37.22 | 31.25 | 0.23 | 27.78 | 35.29 | 0.17 | 13.33 | -26.09 | 0.21 | -8.7 | -8.7 | 4.76 | -6.88 | 3.08 | 3.52 | -17.41 | -43.69 | 4.35 | -33.46 | -30.43 | 155 | 0.0 | 1.97 |
| 24Q1 (18) | 3.52 | -12.0 | -10.2 | 0.18 | -5.26 | 5.88 | 0.15 | -21.05 | -6.25 | 0.23 | 0.0 | 53.33 | 5.11 | 7.66 | 17.91 | 4.26 | -10.29 | 4.4 | 6.53 | 13.64 | 70.76 | 155 | 0.0 | 1.97 |
| 23Q4 (17) | 4.0 | 0.25 | -2.44 | 0.19 | 0.0 | 0.0 | 0.19 | 58.33 | 0.0 | 0.23 | 4.55 | 27.78 | 4.75 | -0.25 | 2.5 | 4.75 | 57.94 | 2.5 | 5.75 | 4.28 | 30.97 | 155 | 1.97 | 1.97 |
| 23Q3 (16) | 3.99 | 8.42 | 0.76 | 0.19 | 11.76 | 5.56 | 0.12 | -47.83 | -20.0 | 0.22 | -4.35 | 4.76 | 4.76 | 3.08 | 4.76 | 3.01 | -51.88 | -20.6 | 5.51 | -11.78 | 3.97 | 152 | 0.0 | -7.32 |
| 23Q2 (15) | 3.68 | -6.12 | -13.0 | 0.17 | 0.0 | -10.53 | 0.23 | 43.75 | 43.75 | 0.23 | 53.33 | 4.55 | 4.62 | 6.52 | 2.85 | 6.25 | 53.13 | 65.23 | 6.25 | 63.33 | 20.17 | 152 | 0.0 | -7.32 |
| 23Q1 (14) | 3.92 | -4.39 | -17.12 | 0.17 | -10.53 | -10.53 | 0.16 | -15.79 | -5.88 | 0.15 | -16.67 | -11.76 | 4.34 | -6.42 | 7.96 | 4.08 | -11.92 | 13.57 | 3.83 | -12.84 | 6.47 | 152 | 0.0 | -7.32 |
| 22Q4 (13) | 4.1 | 3.54 | -31.09 | 0.19 | 5.56 | -20.83 | 0.19 | 26.67 | 0.0 | 0.18 | -14.29 | -21.74 | 4.63 | 1.95 | 14.89 | 4.63 | 22.34 | 45.12 | 4.39 | -17.21 | 13.57 | 152 | -7.32 | -7.32 |
| 22Q3 (12) | 3.96 | -6.38 | -28.52 | 0.18 | -5.26 | -14.29 | 0.15 | -6.25 | -21.05 | 0.21 | -4.55 | -4.55 | 4.55 | 1.2 | 19.91 | 3.79 | 0.14 | 10.45 | 5.30 | 1.96 | 33.54 | 164 | 0.0 | 1.23 |
| 22Q2 (11) | 4.23 | -10.57 | -37.79 | 0.19 | 0.0 | -17.39 | 0.16 | -5.88 | -30.43 | 0.22 | 29.41 | -12.0 | 4.49 | 11.82 | 32.8 | 3.78 | 5.24 | 11.83 | 5.20 | 44.71 | 41.47 | 164 | 0.0 | 1.23 |
| 22Q1 (10) | 4.73 | -20.5 | -25.04 | 0.19 | -20.83 | -20.83 | 0.17 | -10.53 | -15.0 | 0.17 | -26.09 | 0.0 | 4.02 | -0.41 | 5.61 | 3.59 | 12.55 | 13.39 | 3.59 | -7.02 | 33.4 | 164 | 0.0 | 1.23 |
| 21Q4 (9) | 5.95 | 7.4 | 18.06 | 0.24 | 14.29 | 20.0 | 0.19 | 0.0 | 11.76 | 0.23 | 4.55 | 21.05 | 4.03 | 6.41 | 1.65 | 3.19 | -6.89 | -5.33 | 3.87 | -2.66 | 2.54 | 164 | 1.23 | 1.23 |
| 21Q3 (8) | 5.54 | -18.53 | 40.25 | 0.21 | -8.7 | 16.67 | 0.19 | -17.39 | 18.75 | 0.22 | -12.0 | 37.5 | 3.79 | 12.07 | -16.82 | 3.43 | 1.4 | -15.33 | 3.97 | 8.01 | -1.96 | 162 | 0.0 | 8.72 |
| 21Q2 (7) | 6.8 | 7.77 | 68.32 | 0.23 | -4.17 | 35.29 | 0.23 | 15.0 | 53.33 | 0.25 | 47.06 | 56.25 | 3.38 | -11.07 | -19.62 | 3.38 | 6.71 | -8.9 | 3.68 | 36.46 | -7.17 | 162 | 0.0 | 8.72 |
| 21Q1 (6) | 6.31 | 25.2 | 86.69 | 0.24 | 20.0 | 60.0 | 0.2 | 17.65 | 53.85 | 0.17 | -10.53 | 30.77 | 3.80 | -4.15 | -14.29 | 3.17 | -6.03 | -17.59 | 2.69 | -28.53 | -29.95 | 162 | 0.0 | 8.72 |
| 20Q4 (5) | 5.04 | 27.59 | 14.29 | 0.2 | 11.11 | 11.11 | 0.17 | 6.25 | 0.0 | 0.19 | 18.75 | 5.56 | 3.97 | -12.92 | -2.78 | 3.37 | -16.73 | -12.5 | 3.77 | -6.93 | -7.64 | 162 | 8.72 | 9.46 |
| 20Q3 (4) | 3.95 | -2.23 | 0.0 | 0.18 | 5.88 | 0.0 | 0.16 | 6.67 | 0.0 | 0.16 | 0.0 | 0.0 | 4.56 | 8.29 | 0.0 | 4.05 | 9.1 | 0.0 | 4.05 | 2.28 | 0.0 | 149 | 0.0 | 0.0 |
| 20Q2 (3) | 4.04 | 19.53 | 0.0 | 0.17 | 13.33 | 0.0 | 0.15 | 15.38 | 0.0 | 0.16 | 23.08 | 0.0 | 4.21 | -5.18 | 0.0 | 3.71 | -3.47 | 0.0 | 3.96 | 2.97 | 0.0 | 149 | 0.0 | 0.0 |
| 20Q1 (2) | 3.38 | -23.36 | 0.0 | 0.15 | -16.67 | 0.0 | 0.13 | -23.53 | 0.0 | 0.13 | -27.78 | 0.0 | 4.44 | 8.73 | 0.0 | 3.85 | -0.23 | 0.0 | 3.85 | -5.77 | 0.0 | 149 | 0.68 | 0.0 |
| 19Q4 (1) | 4.41 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 3.85 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 148 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.58 | -8.46 | 0.73 | -2.67 | 0.69 | 4.55 | 0.83 | 6.41 | 4.69 | 6.33 | 4.43 | 14.21 | 5.33 | 16.25 | 152 | 0.0 |
| 2022 (9) | 17.02 | -30.78 | 0.75 | -19.35 | 0.66 | -17.5 | 0.78 | -10.34 | 4.41 | 16.51 | 3.88 | 19.19 | 4.58 | 29.53 | 152 | -7.32 |
| 2021 (8) | 24.59 | 49.85 | 0.93 | 32.86 | 0.8 | 31.15 | 0.87 | 35.94 | 3.78 | -11.34 | 3.25 | -12.48 | 3.54 | -9.28 | 164 | 1.23 |
| 2020 (7) | 16.41 | -2.03 | 0.7 | 4.48 | 0.61 | 12.96 | 0.64 | 1.59 | 4.27 | 6.64 | 3.72 | 15.3 | 3.90 | 3.69 | 162 | 8.72 |
| 2019 (6) | 16.75 | -12.58 | 0.67 | -10.67 | 0.54 | 5.88 | 0.63 | 8.62 | 4.00 | 2.19 | 3.22 | 21.12 | 3.76 | 24.25 | 149 | 0.68 |
| 2018 (5) | 19.16 | -0.98 | 0.75 | -8.54 | 0.51 | -17.74 | 0.58 | 16.0 | 3.91 | -7.63 | 2.66 | -16.93 | 3.03 | 17.15 | 148 | -15.91 |
| 2017 (4) | 19.35 | 3.7 | 0.82 | -12.77 | 0.62 | -22.5 | 0.5 | 28.21 | 4.24 | -15.88 | 3.20 | -25.26 | 2.58 | 23.63 | 176 | 14.29 |
| 2016 (3) | 18.66 | -3.91 | 0.94 | -12.15 | 0.8 | 6.67 | 0.39 | 5.41 | 5.04 | -8.57 | 4.29 | 11.01 | 2.09 | 9.7 | 154 | -17.65 |
| 2015 (2) | 19.42 | -4.71 | 1.07 | -3.6 | 0.75 | 2.74 | 0.37 | 5.71 | 5.51 | 1.16 | 3.86 | 7.82 | 1.91 | 10.94 | 187 | 0.0 |
| 2014 (1) | 20.38 | -4.54 | 1.11 | 8.82 | 0.73 | -20.65 | 0.35 | -5.41 | 5.45 | 0 | 3.58 | 0 | 1.72 | 0 | 187 | -1.58 |
