- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.59 | -9.48 | 4.5 | 0.29 | -9.38 | 7.41 | 0.31 | -8.82 | 3.33 | 0.2 | 0.0 | -16.67 | 3.38 | 0.12 | 2.78 | 3.61 | 0.73 | -1.12 | 2.33 | 10.48 | -20.26 | 732 | -6.63 | -9.41 |
| 23Q3 (19) | 9.49 | -1.76 | 8.46 | 0.32 | -5.88 | 3.23 | 0.34 | 6.25 | 13.33 | 0.2 | -9.09 | -4.76 | 3.37 | -4.2 | -4.82 | 3.58 | 8.15 | 4.5 | 2.11 | -7.46 | -12.19 | 784 | -11.51 | -12.01 |
| 23Q2 (18) | 9.66 | 9.77 | -17.58 | 0.34 | 70.0 | -8.11 | 0.32 | 45.45 | -8.57 | 0.22 | 22.22 | -4.35 | 3.52 | 54.87 | 11.49 | 3.31 | 32.51 | 10.93 | 2.28 | 11.34 | 16.05 | 886 | 4.6 | -7.9 |
| 23Q1 (17) | 8.8 | 7.06 | -30.87 | 0.2 | -25.93 | -42.86 | 0.22 | -26.67 | -38.89 | 0.18 | -25.0 | -10.0 | 2.27 | -30.81 | -17.34 | 2.50 | -31.5 | -11.6 | 2.05 | -29.94 | 30.19 | 847 | 4.83 | -10.56 |
| 22Q4 (16) | 8.22 | -6.06 | -38.66 | 0.27 | -12.9 | -27.03 | 0.3 | 0.0 | -18.92 | 0.24 | 14.29 | 4.35 | 3.28 | -7.29 | 18.96 | 3.65 | 6.45 | 32.18 | 2.92 | 21.65 | 70.1 | 808 | -9.32 | -16.1 |
| 22Q3 (15) | 8.75 | -25.34 | -44.66 | 0.31 | -16.22 | -24.39 | 0.3 | -14.29 | -25.0 | 0.21 | -8.7 | -4.55 | 3.54 | 12.22 | 36.62 | 3.43 | 14.81 | 35.51 | 2.40 | 22.3 | 72.47 | 891 | -7.38 | -8.52 |
| 22Q2 (14) | 11.72 | -7.93 | -28.01 | 0.37 | 5.71 | -15.91 | 0.35 | -2.78 | -14.63 | 0.23 | 15.0 | 9.52 | 3.16 | 14.82 | 16.81 | 2.99 | 5.6 | 18.58 | 1.96 | 24.91 | 52.14 | 962 | 1.58 | 6.77 |
| 22Q1 (13) | 12.73 | -5.0 | -12.87 | 0.35 | -5.41 | -14.63 | 0.36 | -2.7 | -14.29 | 0.2 | -13.04 | 5.26 | 2.75 | -0.43 | -2.03 | 2.83 | 2.42 | -1.63 | 1.57 | -8.47 | 20.81 | 947 | -1.66 | -23.94 |
| 21Q4 (12) | 13.4 | -15.24 | -1.9 | 0.37 | -9.76 | -5.13 | 0.37 | -7.5 | -9.76 | 0.23 | 4.55 | 4.55 | 2.76 | 6.47 | -3.29 | 2.76 | 9.14 | -8.01 | 1.72 | 23.35 | 6.57 | 963 | -1.13 | -18.11 |
| 21Q3 (11) | 15.81 | -2.89 | 9.72 | 0.41 | -6.82 | -4.65 | 0.4 | -2.44 | 2.56 | 0.22 | 4.76 | 0.0 | 2.59 | -4.05 | -13.09 | 2.53 | 0.46 | -6.52 | 1.39 | 7.88 | -8.86 | 974 | 8.1 | -19.5 |
| 21Q2 (10) | 16.28 | 11.43 | 23.33 | 0.44 | 7.32 | -2.22 | 0.41 | -2.38 | 10.81 | 0.21 | 10.53 | -8.7 | 2.70 | -3.69 | -20.72 | 2.52 | -12.39 | -10.15 | 1.29 | -0.81 | -25.97 | 901 | -27.63 | -25.04 |
| 21Q1 (9) | 14.61 | 6.95 | 35.28 | 0.41 | 5.13 | 28.12 | 0.42 | 2.44 | 20.0 | 0.19 | -13.64 | -5.0 | 2.81 | -1.71 | -5.29 | 2.87 | -4.22 | -11.29 | 1.30 | -19.25 | -29.77 | 1245 | 5.87 | 3.58 |
| 20Q4 (8) | 13.66 | -5.2 | 36.6 | 0.39 | -9.3 | 44.44 | 0.41 | 5.13 | 7.89 | 0.22 | 0.0 | 0.0 | 2.86 | -4.32 | 5.74 | 3.00 | 10.9 | -21.01 | 1.61 | 5.49 | -26.79 | 1176 | -2.81 | 2.62 |
| 20Q3 (7) | 14.41 | 9.17 | 47.64 | 0.43 | -4.44 | 22.86 | 0.39 | 5.41 | 5.41 | 0.22 | -4.35 | 29.41 | 2.98 | -12.47 | -16.79 | 2.71 | -3.45 | -28.61 | 1.53 | -12.38 | -12.35 | 1210 | 0.67 | 6.33 |
| 20Q2 (6) | 13.2 | 22.22 | 22.56 | 0.45 | 40.62 | 21.62 | 0.37 | 5.71 | 8.82 | 0.23 | 15.0 | 4.55 | 3.41 | 15.06 | -0.77 | 2.80 | -13.51 | -11.21 | 1.74 | -5.91 | -14.7 | 1202 | 0.0 | 4.8 |
| 20Q1 (5) | 10.8 | 8.0 | -17.11 | 0.32 | 18.52 | -13.51 | 0.35 | -7.89 | -12.5 | 0.2 | -9.09 | 11.11 | 2.96 | 9.74 | 4.34 | 3.24 | -14.72 | 5.57 | 1.85 | -15.82 | 34.05 | 1202 | 4.89 | -1.96 |
| 19Q4 (4) | 10.0 | 2.46 | 0.0 | 0.27 | -22.86 | 0.0 | 0.38 | 2.7 | 0.0 | 0.22 | 29.41 | 0.0 | 2.70 | -24.71 | 0.0 | 3.80 | 0.24 | 0.0 | 2.20 | 26.31 | 0.0 | 1146 | 0.7 | 0.0 |
| 19Q3 (3) | 9.76 | -9.38 | 0.0 | 0.35 | -5.41 | 0.0 | 0.37 | 8.82 | 0.0 | 0.17 | -22.73 | 0.0 | 3.59 | 4.38 | 0.0 | 3.79 | 20.08 | 0.0 | 1.74 | -14.73 | 0.0 | 1138 | -0.78 | 0.0 |
| 19Q2 (2) | 10.77 | -17.34 | 0.0 | 0.37 | 0.0 | 0.0 | 0.34 | -15.0 | 0.0 | 0.22 | 22.22 | 0.0 | 3.44 | 20.98 | 0.0 | 3.16 | 2.84 | 0.0 | 2.04 | 47.87 | 0.0 | 1147 | -6.44 | 0.0 |
| 19Q1 (1) | 13.03 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 1226 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 36.54 | -11.78 | 1.14 | -12.31 | 1.19 | -9.16 | 0.79 | -10.23 | 3.12 | -0.6 | 3.26 | 2.97 | 2.16 | 1.76 | 732 | -9.41 |
| 2022 (9) | 41.42 | -31.08 | 1.3 | -20.73 | 1.31 | -18.12 | 0.88 | 3.53 | 3.14 | 15.02 | 3.16 | 18.8 | 2.12 | 50.22 | 808 | -16.1 |
| 2021 (8) | 60.1 | 15.4 | 1.64 | 3.14 | 1.6 | 5.26 | 0.85 | -2.3 | 2.73 | -10.62 | 2.66 | -8.78 | 1.41 | -15.34 | 963 | -18.11 |
| 2020 (7) | 52.08 | 19.56 | 1.59 | 16.06 | 1.52 | 2.7 | 0.87 | 10.13 | 3.05 | -2.93 | 2.92 | -14.1 | 1.67 | -7.89 | 1176 | 2.62 |
| 2019 (6) | 43.56 | -24.26 | 1.37 | -32.84 | 1.48 | -9.2 | 0.79 | 2.6 | 3.15 | -11.34 | 3.40 | 19.88 | 1.81 | 35.45 | 1146 | -8.47 |
| 2018 (5) | 57.51 | 81.82 | 2.04 | 38.78 | 1.63 | 40.52 | 0.77 | 14.93 | 3.55 | -23.67 | 2.83 | -22.72 | 1.34 | -36.79 | 1252 | -0.16 |
| 2017 (4) | 31.63 | 17.98 | 1.47 | 5.0 | 1.16 | 27.47 | 0.67 | 1.52 | 4.65 | -11.0 | 3.67 | 8.05 | 2.12 | -13.95 | 1254 | 12.37 |
| 2016 (3) | 26.81 | 12.27 | 1.4 | 4.48 | 0.91 | -7.14 | 0.66 | 4.76 | 5.22 | -6.94 | 3.39 | -17.29 | 2.46 | -6.69 | 1116 | -8.37 |
| 2015 (2) | 23.88 | -5.01 | 1.34 | -2.9 | 0.98 | -7.55 | 0.63 | 6.78 | 5.61 | 2.22 | 4.10 | -2.67 | 2.64 | 12.41 | 1218 | -6.31 |
| 2014 (1) | 25.14 | 17.92 | 1.38 | 7.81 | 1.06 | -7.83 | 0.59 | 3.51 | 5.49 | 0 | 4.22 | 0 | 2.35 | 0 | 1300 | -3.56 |
