- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 146.95 | 3.76 | 26.29 | 1.88 | 176.47 | 276.0 | 3.84 | 28.0 | 33.8 | 6.89 | 4.87 | 36.98 | 1.28 | 166.46 | 197.73 | 2.61 | 23.37 | 5.95 | 4.69 | 1.07 | 8.46 | 0 | 0 | 0 |
| 24Q3 (19) | 141.63 | 18.54 | 24.37 | 0.68 | 9.68 | 23.64 | 3.0 | 1.01 | 7.91 | 6.57 | 13.86 | 14.06 | 0.48 | -7.48 | -0.59 | 2.12 | -14.79 | -13.23 | 4.64 | -3.94 | -8.29 | 0 | 0 | 0 |
| 24Q2 (18) | 119.48 | 10.35 | 1.13 | 0.62 | 8.77 | 10.71 | 2.97 | -2.3 | 12.5 | 5.77 | 4.72 | 12.48 | 0.52 | -1.43 | 9.47 | 2.49 | -11.47 | 11.24 | 4.83 | -5.11 | 11.21 | 0 | 0 | 0 |
| 24Q1 (17) | 108.27 | -6.95 | 17.05 | 0.57 | 14.0 | 32.56 | 3.04 | 5.92 | 42.72 | 5.51 | 9.54 | 22.44 | 0.53 | 22.52 | 13.25 | 2.81 | 13.84 | 21.93 | 5.09 | 17.73 | 4.61 | 0 | 0 | 0 |
| 23Q4 (16) | 116.36 | 2.18 | -23.96 | 0.5 | -9.09 | -21.88 | 2.87 | 3.24 | 8.71 | 5.03 | -12.67 | -8.55 | 0.43 | -11.03 | 2.75 | 2.47 | 1.04 | 42.97 | 4.32 | -14.53 | 20.28 | 0 | 0 | 0 |
| 23Q3 (15) | 113.88 | -3.61 | -36.73 | 0.55 | -1.79 | -20.29 | 2.78 | 5.3 | -11.75 | 5.76 | 12.28 | -5.88 | 0.48 | 1.89 | 25.98 | 2.44 | 9.24 | 39.48 | 5.06 | 16.48 | 48.75 | 0 | 0 | 0 |
| 23Q2 (14) | 118.14 | 27.72 | 7.19 | 0.56 | 30.23 | -5.08 | 2.64 | 23.94 | 0.76 | 5.13 | 14.0 | -11.09 | 0.47 | 1.97 | -11.45 | 2.23 | -2.96 | -5.99 | 4.34 | -10.74 | -17.05 | 0 | 0 | 0 |
| 23Q1 (13) | 92.5 | -39.55 | -35.67 | 0.43 | -32.81 | -21.82 | 2.13 | -19.32 | -19.92 | 4.5 | -18.18 | -17.58 | 0.46 | 11.15 | 21.52 | 2.30 | 33.48 | 24.47 | 4.86 | 35.36 | 28.11 | 0 | 0 | 0 |
| 22Q4 (12) | 153.03 | -14.97 | 1.47 | 0.64 | -7.25 | 30.61 | 2.64 | -16.19 | 7.32 | 5.5 | -10.13 | -4.68 | 0.42 | 9.09 | 28.72 | 1.73 | -1.43 | 5.76 | 3.59 | 5.7 | -6.06 | 0 | 0 | 0 |
| 22Q3 (11) | 179.98 | 63.29 | 30.95 | 0.69 | 16.95 | 53.33 | 3.15 | 20.23 | 29.1 | 6.12 | 6.07 | 13.75 | 0.38 | -28.38 | 17.09 | 1.75 | -26.37 | -1.42 | 3.40 | -35.05 | -13.13 | 0 | 0 | 0 |
| 22Q2 (10) | 110.22 | -23.34 | -21.45 | 0.59 | 7.27 | 15.69 | 2.62 | -1.5 | 24.76 | 5.77 | 5.68 | 21.47 | 0.54 | 39.94 | 47.28 | 2.38 | 28.49 | 58.83 | 5.23 | 37.85 | 54.65 | 0 | 0 | 0 |
| 22Q1 (9) | 143.78 | -4.66 | 2.2 | 0.55 | 12.24 | -8.33 | 2.66 | 8.13 | 13.19 | 5.46 | -5.37 | 10.53 | 0.38 | 17.73 | -10.31 | 1.85 | 13.42 | 10.75 | 3.80 | -0.75 | 8.14 | 0 | 0 | 0 |
| 21Q4 (8) | 150.81 | 9.73 | -8.66 | 0.49 | 8.89 | -27.94 | 2.46 | 0.82 | 13.89 | 5.77 | 7.25 | 13.36 | 0.32 | -0.76 | -21.11 | 1.63 | -8.12 | 24.68 | 3.83 | -2.26 | 24.1 | 0 | 0 | 0 |
| 21Q3 (7) | 137.44 | -2.05 | -12.92 | 0.45 | -11.76 | -18.18 | 2.44 | 16.19 | 14.02 | 5.38 | 13.26 | 16.7 | 0.33 | -9.92 | -6.04 | 1.78 | 18.63 | 30.94 | 3.91 | 15.64 | 34.02 | 0 | 0 | 0 |
| 21Q2 (6) | 140.32 | -0.26 | -7.88 | 0.51 | -15.0 | 13.33 | 2.1 | -10.64 | -0.94 | 4.75 | -3.85 | 11.5 | 0.36 | -14.78 | 23.03 | 1.50 | -10.41 | 7.53 | 3.39 | -3.6 | 21.04 | 0 | 0 | 0 |
| 21Q1 (5) | 140.68 | -14.79 | 64.19 | 0.6 | -11.76 | 81.82 | 2.35 | 8.8 | 16.34 | 4.94 | -2.95 | 36.09 | 0.43 | 3.55 | 10.73 | 1.67 | 27.68 | -29.15 | 3.51 | 13.9 | -17.12 | 0 | 0 | 0 |
| 20Q4 (4) | 165.1 | 4.6 | 0.0 | 0.68 | 23.64 | 0.0 | 2.16 | 0.93 | 0.0 | 5.09 | 10.41 | 0.0 | 0.41 | 18.2 | 0.0 | 1.31 | -3.5 | 0.0 | 3.08 | 5.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 157.84 | 3.62 | 0.0 | 0.55 | 22.22 | 0.0 | 2.14 | 0.94 | 0.0 | 4.61 | 8.22 | 0.0 | 0.35 | 17.95 | 0.0 | 1.36 | -2.59 | 0.0 | 2.92 | 4.43 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 152.32 | 77.78 | 0.0 | 0.45 | 36.36 | 0.0 | 2.12 | 4.95 | 0.0 | 4.26 | 17.36 | 0.0 | 0.30 | -23.3 | 0.0 | 1.39 | -40.97 | 0.0 | 2.80 | -33.99 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 85.68 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 2.02 | 0.0 | 0.0 | 3.63 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 516.33 | 17.11 | 3.75 | 83.82 | 12.85 | 23.32 | 24.74 | 21.16 | 0.73 | 56.97 | 2.49 | 5.3 | 4.79 | 3.45 | 0 | 0 |
| 2023 (9) | 440.89 | -24.89 | 2.04 | -17.41 | 10.42 | -5.96 | 20.42 | -10.63 | 0.46 | 9.96 | 2.36 | 25.21 | 4.63 | 18.98 | 0 | 0 |
| 2022 (8) | 587.01 | 3.12 | 2.47 | 19.9 | 11.08 | 18.63 | 22.85 | 9.64 | 0.42 | 16.27 | 1.89 | 15.04 | 3.89 | 6.33 | 0 | 0 |
| 2021 (7) | 569.24 | 1.48 | 2.06 | 2.49 | 9.34 | 10.66 | 20.84 | 18.54 | 0.36 | 0.99 | 1.64 | 9.05 | 3.66 | 16.81 | 0 | 0 |
| 2020 (6) | 560.93 | -0.05 | 2.01 | 3.08 | 8.44 | -11.62 | 17.58 | -8.82 | 0.36 | 3.13 | 1.50 | -11.58 | 3.13 | -8.77 | 0 | 0 |
| 2019 (5) | 561.21 | 4.02 | 1.95 | -14.85 | 9.55 | 1.27 | 19.28 | -14.88 | 0.35 | -18.14 | 1.70 | -2.64 | 3.44 | -18.17 | 0 | 0 |
| 2018 (4) | 539.52 | -0.82 | 2.29 | 4.57 | 9.43 | 6.19 | 22.65 | 13.48 | 0.42 | 5.43 | 1.75 | 7.08 | 4.20 | 14.42 | 0 | 0 |
| 2017 (3) | 544.0 | 17.65 | 2.19 | 3.79 | 8.88 | -11.29 | 19.96 | 5.11 | 0.40 | -11.78 | 1.63 | -24.6 | 3.67 | -10.66 | 0 | 0 |
| 2016 (2) | 462.37 | -10.79 | 2.11 | -9.05 | 10.01 | -13.63 | 18.99 | -3.85 | 0.46 | 1.95 | 2.16 | -3.18 | 4.11 | 7.78 | 23027 | 0.0 |
| 2015 (1) | 518.31 | 0.89 | 2.32 | 10.48 | 11.59 | -6.98 | 19.75 | 9.91 | 0.45 | 0 | 2.24 | 0 | 3.81 | 0 | 23027 | 0.0 |
