玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)68.541104.57-31.03.412031.25-47.051.81132.050.560004.9876.93-23.262.64-80.7445.730.00002260.00.0
24Q3 (19)5.69-87.04-82.720.16-92.04-90.30.78-27.1-10.340002.81-38.56-43.8813.71462.68418.870.00002260.07.62
24Q2 (18)43.92769.71259.752.01617.861446.151.0746.5835.440004.58-17.4613.712.44-83.15-90.040.00002260.07.62
24Q1 (17)5.05-94.92-73.080.28-95.65-74.770.73-59.441.390005.54-14.48-6.2914.46697.7276.640.00002260.07.62
23Q4 (16)99.33201.644374.326.44290.34853.851.8106.911.80006.4829.3910.721.81-31.41-97.50.00002267.627.62
23Q3 (15)32.93919.5124.171.651169.231400.00.8710.13-36.960005.0124.49569.152.64-89.2-71.880.00002100.0-5.83
23Q2 (14)3.23-82.78-87.120.13-88.29-90.650.799.72-5.950004.02-31.98-27.4124.46537.27629.960.00002100.0-5.83
23Q1 (13)18.76745.05-57.281.11753.85-54.690.72-55.28-35.710005.921.046.043.84-94.7150.470.00002100.0-5.83
22Q4 (12)2.22-84.89-94.920.1318.18-94.321.6116.6717.520005.86682.0211.6772.52672.02211.720.0000210-5.83-5.83
22Q3 (11)14.69-41.4-51.880.11-92.09-93.411.3864.2986.490000.75-86.49-86.319.39180.37287.570.00002230.015.54
22Q2 (10)25.07-42.91-5.111.39-43.270.720.84-25.09.090005.54-0.636.153.3531.3614.970.00002230.015.54
22Q1 (9)43.910.5527343.752.456.9912150.01.12-18.25111.320005.586.4-55.362.55-18.7-99.230.00002230.015.54
21Q4 (8)43.6743.047301.692.2937.133171.431.3785.1419.130005.24-4.13-55.83.1429.43-98.390.000022315.5415.54
21Q3 (7)30.5315.56839.381.6721.011418.180.74-3.9-1.330005.474.7261.612.42-16.83-89.50.00001930.017.68
21Q2 (6)26.4216412.51043.721.386800.01625.00.7745.2822.220005.22-58.2150.822.91-99.12-89.310.00001930.017.68
21Q1 (5)0.16-72.88-98.920.02-71.43-97.40.53-53.91-1.8500012.505.36141.56331.2569.959027.780.00001930.048.46
20Q4 (4)0.59-81.850.00.07-36.360.01.1553.330.0000.011.86250.540.0194.92744.630.00.0000.019317.680.0
20Q3 (3)3.2540.690.00.1137.50.00.7519.050.0000.03.38-2.270.023.08-15.380.00.0000.01640.00.0
20Q2 (2)2.31-84.480.00.08-89.610.00.6316.670.0000.03.46-33.070.027.27651.520.00.0000.016426.150.0
20Q1 (1)14.880.00.00.770.00.00.540.00.000.00.05.170.00.03.630.00.00.000.00.01300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)123.2-20.135.86-37.264.395.02004.76-21.443.5631.50.0002260.0
2023 (9)154.2679.629.34128.924.18-15.56006.0527.452.71-52.990.0002267.62
2022 (8)85.88-14.794.08-24.024.9545.59004.75-10.835.7670.860.000210-5.83
2021 (7)100.79379.275.37421.363.410.75005.338.783.37-76.890.00022315.54
2020 (6)21.03-68.271.03-72.243.0714.55004.90-12.5114.60260.980.00019317.68
2019 (5)66.27354.533.71369.622.68-13.27005.603.324.04-80.920.00016426.15
2018 (4)14.58-74.040.79-75.473.0913.19005.42-5.4821.19336.060.00013016.07
2017 (3)56.17128.713.22166.122.7327.57005.7316.364.86-44.220.000112-16.42
2016 (2)24.56-46.991.21-43.462.1419.55004.936.668.71125.520.0001342.29
2015 (1)46.33-3.722.14-21.031.79-2.72004.6203.8600.000131-12.08

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