玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)20.76-35.993.851.89-28.68-47.353.16-3.3628.462.7258.1444.689.1011.41-49.3115.2250.9623.6913.10147.0439.3111190.00.0
24Q3 (19)32.4333.6821.372.65-38.8-13.963.27-42.73-5.221.72-11.791.788.17-54.22-29.1110.08-57.16-21.915.30-34.02-16.1411190.06.27
24Q2 (18)24.26-27.1916.34.3336.1630.825.7142.04131.171.958.9443.3817.8587.0112.4823.5495.0998.788.0449.6223.2911190.06.27
24Q1 (17)33.3266.689.823.18-11.427.84.0263.4111.671.79-4.7911.889.54-46.86-1.8412.06-1.961.685.37-42.881.8711190.06.27
23Q4 (16)19.99-25.19-7.23.5916.56-12.222.46-28.7-8.891.8811.2433.3317.9655.8-5.4212.31-4.69-1.829.4048.6943.6711196.276.27
23Q3 (15)26.7228.09-21.433.08-6.95-7.233.4539.683.291.6924.2625.1911.53-27.3618.0812.919.0431.476.32-2.9959.3410530.0-2.86
23Q2 (14)20.86-31.25-13.983.3112.25.082.47-31.39-7.491.36-15.043.1615.8763.222.1611.84-0.217.546.5223.6366.4210530.0-2.86
23Q1 (13)30.3440.85-11.02.95-27.87-2.643.633.33-7.691.613.4840.359.72-48.799.3911.87-5.343.725.27-19.4457.710530.0-2.86
22Q4 (12)21.54-36.67-7.474.0923.19143.452.7-19.16-36.771.414.4450.018.9994.51163.1212.5327.64-31.666.5564.9162.121053-2.86-2.86
22Q3 (11)34.0140.25-3.683.325.4-7.263.3425.09-5.111.3542.1120.549.76-24.85-3.729.82-10.81-1.493.971.3225.1410840.011.64
22Q2 (10)24.25-28.860.753.153.966.062.67-31.541.520.95-16.670.012.9946.145.2711.01-3.760.773.9217.15-0.7410840.011.64
22Q1 (9)34.0946.439.723.0380.36-21.53.9-8.6725.01.1421.2826.678.8923.17-28.4611.44-37.6313.933.34-17.1815.4510840.011.64
21Q4 (8)23.28-34.079.761.68-53.07-47.834.2721.3142.810.94-16.0713.257.22-28.82-52.4718.3483.9930.114.0427.33.18108411.6411.64
21Q3 (7)35.3146.734.933.5820.5414.013.5233.8421.81.1217.8924.4410.14-17.83-15.59.97-8.76-9.733.17-19.63-7.779710.0-0.72
21Q2 (6)24.07-22.53-5.572.97-23.0611.242.63-15.71-15.970.955.56-5.9412.34-0.6817.810.938.81-11.023.9536.25-0.399710.0-0.72
21Q1 (5)31.0746.49-1.523.8619.8830.413.124.35-10.60.98.4325.012.42-18.1732.4210.04-28.77-9.222.90-25.9826.939710.03.96
20Q4 (4)21.21-18.950.03.222.550.02.993.460.00.83-7.780.015.1826.530.014.1027.650.03.9113.790.0971-0.720.0
20Q3 (3)26.172.670.03.1417.60.02.89-7.670.00.9-10.890.012.0014.550.011.04-10.070.03.44-13.210.09780.00.0
20Q2 (2)25.49-19.210.02.67-9.80.03.13-10.320.01.0140.280.010.4711.650.012.2811.010.03.9673.630.09784.710.0
20Q1 (1)31.550.00.02.960.00.03.490.00.00.720.00.09.380.00.011.060.00.02.280.00.09340.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)110.7713.1312.05-6.8116.1634.898.1825.2710.88-17.6314.5919.237.3810.7211190.0
2023 (9)97.91-14.0212.93-4.8611.98-5.06.5334.6413.2110.6612.2410.56.6756.611196.27
2022 (8)113.880.1413.5912.4112.61-6.84.8524.0411.9312.2511.07-6.934.2623.871053-2.86
2021 (7)113.728.912.090.7513.538.243.9113.0110.63-7.4811.90-0.63.443.77108411.64
2020 (6)104.437.8712.0-3.5412.51.963.46-4.6811.49-10.5811.97-5.483.31-11.64971-0.72
2019 (5)96.81-32.4712.44-0.8812.26-9.593.6353.1612.8546.7812.6633.883.75126.89784.71
2018 (4)143.3569.1412.5593.3713.5671.02.3715.618.7514.329.461.091.65-31.6593417.63
2017 (3)84.750.786.4927.57.935.452.0522.757.6626.519.364.632.4221.8794-10.18
2016 (2)84.09-13.135.09-5.397.52-5.051.6716.786.058.918.949.31.9934.43884-5.25
2015 (1)96.86.735.3812.797.92-0.381.43-30.245.5608.1801.4809336.02

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