玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.27-1.311.930.430.02.380.732.8215.870008.161.330.4413.854.1813.670.00002710.02.26
24Q2 (19)5.342.692.690.430.04.880.711.4331.480008.05-2.622.1313.30-1.2328.030.00002710.02.26
24Q1 (18)5.2-0.191.960.434.884.880.79.3816.670008.275.082.8613.469.5914.420.00002710.02.26
23Q4 (17)5.210.770.970.41-2.38-2.380.641.596.670007.87-3.13-3.3212.280.815.640.00002712.262.26
23Q3 (16)5.17-0.582.780.422.447.690.6316.67-30.00008.123.034.7812.1917.34-31.90.00002650.05.16
23Q2 (15)5.21.964.210.410.028.120.54-10.08.00007.88-1.9222.9510.38-11.733.640.00002650.05.16
23Q1 (14)5.1-1.163.030.41-2.3813.890.60.015.380008.04-1.2310.5411.761.1811.990.00002650.05.16
22Q4 (13)5.162.58-0.960.427.695.00.6-33.33-11.760008.144.986.0211.63-35.01-10.910.00002655.165.16
22Q3 (12)5.030.80.60.3921.885.410.980.073.080007.7520.914.7817.8978.5772.040.00002520.0-1.95
22Q2 (11)4.990.811.630.32-11.11-15.790.5-3.85-15.250006.41-11.82-17.1410.02-4.62-16.610.00002520.0-1.95
22Q1 (10)4.95-4.990.20.36-10.00.00.52-23.534.00007.27-5.27-0.210.51-19.513.790.00002520.0-1.95
21Q4 (9)5.214.20.580.48.118.110.6830.7723.640007.683.757.4913.0525.522.920.0000252-1.95-1.95
21Q3 (8)5.01.831.210.37-2.635.710.52-11.86-11.860007.40-4.384.4510.40-13.45-12.920.00002570.05.76
21Q2 (7)4.91-0.61-1.010.385.568.570.5918.020.410007.746.29.6812.0218.7221.630.00002570.05.76
21Q1 (6)4.94-4.63-0.80.36-2.72.860.5-9.0916.280007.292.023.6910.12-4.6717.220.00002570.06.2
20Q4 (5)5.184.864.020.375.710.00.55-6.78-1.790007.140.82-3.8610.62-11.1-5.580.00002575.766.2
20Q3 (4)4.94-0.40.00.350.00.00.5920.410.0000.07.090.40.011.9420.90.00.0000.02430.00.0
20Q2 (3)4.96-0.40.00.350.00.00.4913.950.0000.07.060.40.09.8814.410.00.0000.02430.410.0
20Q1 (2)4.980.00.00.35-5.410.00.43-23.210.0000.07.03-5.410.08.63-23.210.00.0000.02420.00.0
19Q4 (1)4.980.00.00.370.00.00.560.00.000.00.07.430.00.011.240.00.00.000.00.02420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.692.781.6510.742.41-4.37007.977.7411.65-6.950.0002650.0
2022 (9)20.130.351.49-1.322.5210.04007.40-1.6712.529.660.0002655.16
2021 (8)20.060.051.515.592.2911.71007.535.5411.4211.650.000252-1.95
2020 (7)20.05-0.11.435.152.05-5.96007.135.2510.22-5.870.0002575.76
2019 (6)20.071.671.36-1.452.187.39006.78-3.0710.865.620.0002430.41
2018 (5)19.745.391.38-7.382.03-1.93006.99-12.1210.28-6.950.0002421.68
2017 (4)18.7313.861.49-44.812.07-4.61007.96-51.5311.05-16.220.000238-9.51
2016 (3)16.45-1.612.721.082.17-0.910016.4123.0613.190.710.000263-38.69
2015 (2)16.7278.822.23178.752.1947.970013.3455.8813.10-17.250.00042965.0
2014 (1)9.3513.750.8-1.231.4822.31008.56015.8300.000260116.67

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