- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.78 | 28.9 | 14.92 | 0.09 | -18.18 | 28.57 | 0.63 | 12.5 | 50.0 | 0.28 | 16.67 | 16.67 | 1.33 | -36.52 | 11.88 | 9.29 | -12.72 | 30.53 | 4.13 | -9.49 | 1.52 | 1659 | 0.0 | 0.0 |
| 24Q3 (19) | 5.26 | -15.02 | -24.96 | 0.11 | 10.0 | 10.0 | 0.56 | 9.8 | 24.44 | 0.24 | 4.35 | 14.29 | 2.09 | 29.45 | 46.6 | 10.65 | 29.22 | 65.85 | 4.56 | 22.8 | 52.31 | 1659 | 0.0 | -16.3 |
| 24Q2 (18) | 6.19 | 3.0 | -12.07 | 0.1 | 11.11 | -33.33 | 0.51 | -12.07 | -20.31 | 0.23 | 4.55 | 4.55 | 1.62 | 7.88 | -24.18 | 8.24 | -14.63 | -9.37 | 3.72 | 1.51 | 18.9 | 1659 | 0.0 | -16.3 |
| 24Q1 (17) | 6.01 | 1.86 | -14.39 | 0.09 | 28.57 | 0.0 | 0.58 | 38.1 | 1.75 | 0.22 | -8.33 | -8.33 | 1.50 | 26.22 | 16.81 | 9.65 | 35.57 | 18.85 | 3.66 | -10.01 | 7.07 | 1659 | 0.0 | -16.3 |
| 23Q4 (16) | 5.9 | -15.83 | -31.48 | 0.07 | -30.0 | -46.15 | 0.42 | -6.67 | -6.67 | 0.24 | 14.29 | -25.0 | 1.19 | -16.83 | -21.42 | 7.12 | 10.89 | 36.2 | 4.07 | 35.79 | 9.45 | 1659 | -16.3 | -16.3 |
| 23Q3 (15) | 7.01 | -0.43 | -21.41 | 0.1 | -33.33 | -23.08 | 0.45 | -29.69 | -26.23 | 0.21 | -4.55 | -36.36 | 1.43 | -33.05 | -2.12 | 6.42 | -29.39 | -6.13 | 3.00 | -4.14 | -19.02 | 1982 | 0.0 | -2.03 |
| 23Q2 (14) | 7.04 | 0.28 | -24.79 | 0.15 | 66.67 | -11.76 | 0.64 | 12.28 | 3.23 | 0.22 | -8.33 | -40.54 | 2.13 | 66.19 | 17.31 | 9.09 | 11.96 | 37.24 | 3.12 | -8.59 | -20.95 | 1982 | 0.0 | -2.03 |
| 23Q1 (13) | 7.02 | -18.47 | -21.39 | 0.09 | -30.77 | -10.0 | 0.57 | 26.67 | -8.06 | 0.24 | -25.0 | -22.58 | 1.28 | -15.09 | 14.49 | 8.12 | 55.36 | 16.95 | 3.42 | -8.01 | -1.52 | 1982 | 0.0 | -2.03 |
| 22Q4 (12) | 8.61 | -3.48 | -17.53 | 0.13 | 0.0 | 30.0 | 0.45 | -26.23 | -21.05 | 0.32 | -3.03 | 3.23 | 1.51 | 3.6 | 57.63 | 5.23 | -23.57 | -4.27 | 3.72 | 0.46 | 25.17 | 1982 | -2.03 | -2.03 |
| 22Q3 (11) | 8.92 | -4.7 | -1.0 | 0.13 | -23.53 | 8.33 | 0.61 | -1.61 | -14.08 | 0.33 | -10.81 | -8.33 | 1.46 | -19.76 | 9.43 | 6.84 | 3.24 | -13.22 | 3.70 | -6.41 | -7.41 | 2023 | 0.0 | -4.76 |
| 22Q2 (10) | 9.36 | 4.82 | 10.25 | 0.17 | 70.0 | 30.77 | 0.62 | 0.0 | 1.64 | 0.37 | 19.35 | 8.82 | 1.82 | 62.19 | 18.61 | 6.62 | -4.59 | -7.81 | 3.95 | 13.87 | -1.29 | 2023 | 0.0 | -4.76 |
| 22Q1 (9) | 8.93 | -14.46 | 8.9 | 0.1 | 0.0 | 0.0 | 0.62 | 8.77 | 10.71 | 0.31 | 0.0 | -3.12 | 1.12 | 16.91 | -8.17 | 6.94 | 27.16 | 1.66 | 3.47 | 16.91 | -11.04 | 2023 | 0.0 | -4.76 |
| 21Q4 (8) | 10.44 | 15.87 | 15.23 | 0.1 | -16.67 | 25.0 | 0.57 | -19.72 | 5.56 | 0.31 | -13.89 | 0.0 | 0.96 | -28.08 | 8.48 | 5.46 | -30.71 | -8.4 | 2.97 | -25.68 | -13.22 | 2023 | -4.76 | -4.76 |
| 21Q3 (7) | 9.01 | 6.12 | 2.15 | 0.12 | -7.69 | 33.33 | 0.71 | 16.39 | 39.22 | 0.36 | 5.88 | 0.0 | 1.33 | -13.02 | 30.52 | 7.88 | 9.68 | 36.28 | 4.00 | -0.23 | -2.11 | 2124 | 0.0 | -8.65 |
| 21Q2 (6) | 8.49 | 3.54 | 38.73 | 0.13 | 30.0 | 116.67 | 0.61 | 8.93 | 64.86 | 0.34 | 6.25 | 25.93 | 1.53 | 25.56 | 56.18 | 7.18 | 5.21 | 18.84 | 4.00 | 2.62 | -9.23 | 2124 | 0.0 | -8.65 |
| 21Q1 (5) | 8.2 | -9.49 | 41.62 | 0.1 | 25.0 | 42.86 | 0.56 | 3.7 | -17.65 | 0.32 | 3.23 | 6.67 | 1.22 | 38.11 | 0.87 | 6.83 | 14.58 | -41.85 | 3.90 | 14.05 | -24.68 | 2124 | 0.0 | -17.64 |
| 20Q4 (4) | 9.06 | 2.72 | 0.0 | 0.08 | -11.11 | 0.0 | 0.54 | 5.88 | 0.0 | 0.31 | -13.89 | 0.0 | 0.88 | -13.47 | 0.0 | 5.96 | 3.08 | 0.0 | 3.42 | -16.17 | 0.0 | 2124 | -8.65 | 0.0 |
| 20Q3 (3) | 8.82 | 44.12 | 0.0 | 0.09 | 50.0 | 0.0 | 0.51 | 37.84 | 0.0 | 0.36 | 33.33 | 0.0 | 1.02 | 4.08 | 0.0 | 5.78 | -4.36 | 0.0 | 4.08 | -7.48 | 0.0 | 2325 | 0.0 | 0.0 |
| 20Q2 (2) | 6.12 | 5.7 | 0.0 | 0.06 | -14.29 | 0.0 | 0.37 | -45.59 | 0.0 | 0.27 | -10.0 | 0.0 | 0.98 | -18.91 | 0.0 | 6.05 | -48.52 | 0.0 | 4.41 | -14.85 | 0.0 | 2325 | -9.85 | 0.0 |
| 20Q1 (1) | 5.79 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 11.74 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 2579 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 24.24 | -10.12 | 0.39 | -4.88 | 2.29 | 10.1 | 0.97 | 6.59 | 1.61 | 5.83 | 9.45 | 22.5 | 4.00 | 18.6 | 1659 | 0.0 |
| 2023 (9) | 26.97 | -24.69 | 0.41 | -24.07 | 2.08 | -8.77 | 0.91 | -31.58 | 1.52 | 0.81 | 7.71 | 21.13 | 3.37 | -9.15 | 1659 | -16.3 |
| 2022 (8) | 35.81 | -0.91 | 0.54 | 22.73 | 2.28 | -6.94 | 1.33 | -0.75 | 1.51 | 23.86 | 6.37 | -6.08 | 3.71 | 0.17 | 1982 | -2.03 |
| 2021 (7) | 36.14 | 21.32 | 0.44 | 41.94 | 2.45 | 16.67 | 1.34 | 8.94 | 1.22 | 17.0 | 6.78 | -3.83 | 3.71 | -10.2 | 2023 | -4.76 |
| 2020 (6) | 29.79 | -12.18 | 0.31 | -8.82 | 2.1 | -13.93 | 1.23 | -2.38 | 1.04 | 3.82 | 7.05 | -2.0 | 4.13 | 11.15 | 2124 | -8.65 |
| 2019 (5) | 33.92 | -3.58 | 0.34 | -8.11 | 2.44 | -0.41 | 1.26 | 5.0 | 1.00 | -4.69 | 7.19 | 3.29 | 3.71 | 8.9 | 2325 | -9.85 |
| 2018 (4) | 35.18 | -3.75 | 0.37 | -2.63 | 2.45 | -12.81 | 1.2 | -0.83 | 1.05 | 1.16 | 6.96 | -9.42 | 3.41 | 3.04 | 2579 | -6.15 |
| 2017 (3) | 36.55 | -8.72 | 0.38 | -7.32 | 2.81 | -18.55 | 1.21 | 8.04 | 1.04 | 1.53 | 7.69 | -10.77 | 3.31 | 18.35 | 2748 | -12.65 |
| 2016 (2) | 40.04 | -4.19 | 0.41 | 17.14 | 3.45 | 13.86 | 1.12 | 9.8 | 1.02 | 22.26 | 8.62 | 18.84 | 2.80 | 14.6 | 3146 | -5.16 |
| 2015 (1) | 41.79 | -2.11 | 0.35 | 20.69 | 3.03 | 11.4 | 1.02 | 34.21 | 0.84 | 0 | 7.25 | 0 | 2.44 | 0 | 3317 | -25.99 |
