- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.59 | 19.44 | 127.24 | 0.56 | 9.8 | 40.0 | 0.5 | 61.29 | 92.31 | 0.13 | 30.0 | 18.18 | 10.02 | -8.07 | -38.39 | 8.94 | 35.03 | -15.37 | 2.33 | 8.84 | -47.99 | 220 | 0.0 | 0.0 |
| 24Q3 (19) | 4.68 | 35.26 | 109.87 | 0.51 | 10.87 | 45.71 | 0.31 | 19.23 | 24.0 | 0.1 | 11.11 | 0.0 | 10.90 | -18.03 | -30.57 | 6.62 | -11.85 | -40.91 | 2.14 | -17.85 | -52.35 | 220 | 0.0 | 10.55 |
| 24Q2 (18) | 3.46 | 19.31 | 37.85 | 0.46 | 21.05 | 27.78 | 0.26 | 8.33 | -21.21 | 0.09 | 0.0 | -10.0 | 13.29 | 1.46 | -7.31 | 7.51 | -9.2 | -42.84 | 2.60 | -16.18 | -34.71 | 220 | 0.0 | 10.55 |
| 24Q1 (17) | 2.9 | 17.89 | 9.85 | 0.38 | -5.0 | 22.58 | 0.24 | -7.69 | -17.24 | 0.09 | -18.18 | 28.57 | 13.10 | -19.41 | 11.59 | 8.28 | -21.7 | -24.66 | 3.10 | -30.6 | 17.04 | 220 | 0.0 | 10.55 |
| 23Q4 (16) | 2.46 | 10.31 | -20.9 | 0.4 | 14.29 | 37.93 | 0.26 | 4.0 | -16.13 | 0.11 | 10.0 | -21.43 | 16.26 | 3.6 | 74.38 | 10.57 | -5.72 | 6.03 | 4.47 | -0.28 | -0.67 | 220 | 10.55 | 10.55 |
| 23Q3 (15) | 2.23 | -11.16 | -51.94 | 0.35 | -2.78 | -18.6 | 0.25 | -24.24 | -19.35 | 0.1 | 0.0 | 0.0 | 15.70 | 9.43 | 69.36 | 11.21 | -14.73 | 67.8 | 4.48 | 12.56 | 108.07 | 199 | 0.0 | -2.93 |
| 23Q2 (14) | 2.51 | -4.92 | -51.92 | 0.36 | 16.13 | -14.29 | 0.33 | 13.79 | 6.45 | 0.1 | 42.86 | -16.67 | 14.34 | 22.14 | 78.26 | 13.15 | 19.69 | 121.39 | 3.98 | 50.26 | 73.31 | 199 | 0.0 | -2.93 |
| 23Q1 (13) | 2.64 | -15.11 | -47.93 | 0.31 | 6.9 | -24.39 | 0.29 | -6.45 | -9.38 | 0.07 | -50.0 | -41.67 | 11.74 | 25.93 | 45.21 | 10.98 | 10.2 | 74.04 | 2.65 | -41.1 | 12.03 | 199 | 0.0 | -2.93 |
| 22Q4 (12) | 3.11 | -32.97 | -30.73 | 0.29 | -32.56 | -38.3 | 0.31 | 0.0 | -11.43 | 0.14 | 40.0 | -6.67 | 9.32 | 0.62 | -10.92 | 9.97 | 49.2 | 27.87 | 4.50 | 108.87 | 34.75 | 199 | -2.93 | -2.93 |
| 22Q3 (11) | 4.64 | -11.11 | -12.78 | 0.43 | 2.38 | -2.27 | 0.31 | 0.0 | 6.9 | 0.1 | -16.67 | -33.33 | 9.27 | 15.18 | 12.05 | 6.68 | 12.5 | 22.56 | 2.16 | -6.25 | -23.56 | 205 | 0.0 | 0.99 |
| 22Q2 (10) | 5.22 | 2.96 | -6.45 | 0.42 | 2.44 | 16.67 | 0.31 | -3.12 | 6.9 | 0.12 | 0.0 | -14.29 | 8.05 | -0.5 | 24.71 | 5.94 | -5.91 | 14.27 | 2.30 | -2.87 | -8.37 | 205 | 0.0 | 0.99 |
| 22Q1 (9) | 5.07 | 12.92 | 19.58 | 0.41 | -12.77 | 13.89 | 0.32 | -8.57 | 0.0 | 0.12 | -20.0 | 9.09 | 8.09 | -22.75 | -4.76 | 6.31 | -19.03 | -16.37 | 2.37 | -29.15 | -8.77 | 205 | 0.0 | 0.99 |
| 21Q4 (8) | 4.49 | -15.6 | 4.91 | 0.47 | 6.82 | 34.29 | 0.35 | 20.69 | -12.5 | 0.15 | 0.0 | 7.14 | 10.47 | 26.56 | 28.01 | 7.80 | 43.0 | -16.59 | 3.34 | 18.49 | 2.13 | 205 | 0.99 | 0.99 |
| 21Q3 (7) | 5.32 | -4.66 | 47.78 | 0.44 | 22.22 | 33.33 | 0.29 | 0.0 | -3.33 | 0.15 | 7.14 | 66.67 | 8.27 | 28.2 | -9.77 | 5.45 | 4.89 | -34.59 | 2.82 | 12.38 | 12.78 | 203 | 0.0 | -25.64 |
| 21Q2 (6) | 5.58 | 31.6 | 17.97 | 0.36 | 0.0 | -10.0 | 0.29 | -9.38 | -17.14 | 0.14 | 27.27 | 55.56 | 6.45 | -24.01 | -23.71 | 5.20 | -31.14 | -29.76 | 2.51 | -3.29 | 31.86 | 203 | 0.0 | -25.64 |
| 21Q1 (5) | 4.24 | -0.93 | 23.62 | 0.36 | 2.86 | 16.13 | 0.32 | -20.0 | 6.67 | 0.11 | -21.43 | 22.22 | 8.49 | 3.83 | -6.06 | 7.55 | -19.25 | -13.71 | 2.59 | -20.69 | -1.13 | 203 | 0.0 | -28.52 |
| 20Q4 (4) | 4.28 | 18.89 | 0.0 | 0.35 | 6.06 | 0.0 | 0.4 | 33.33 | 0.0 | 0.14 | 55.56 | 0.0 | 8.18 | -10.79 | 0.0 | 9.35 | 12.15 | 0.0 | 3.27 | 30.84 | 0.0 | 203 | -25.64 | 0.0 |
| 20Q3 (3) | 3.6 | -23.89 | 0.0 | 0.33 | -17.5 | 0.0 | 0.3 | -14.29 | 0.0 | 0.09 | 0.0 | 0.0 | 9.17 | 8.4 | 0.0 | 8.33 | 12.62 | 0.0 | 2.50 | 31.39 | 0.0 | 273 | 0.0 | 0.0 |
| 20Q2 (2) | 4.73 | 37.9 | 0.0 | 0.4 | 29.03 | 0.0 | 0.35 | 16.67 | 0.0 | 0.09 | 0.0 | 0.0 | 8.46 | -6.43 | 0.0 | 7.40 | -15.4 | 0.0 | 1.90 | -27.48 | 0.0 | 273 | -3.87 | 0.0 |
| 20Q1 (1) | 3.43 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 8.75 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 284 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 16.63 | 69.0 | 1.91 | 34.51 | 1.32 | 16.81 | 0.41 | 10.81 | 11.49 | -20.41 | 7.94 | -30.88 | 2.47 | -34.43 | 220 | 0.0 |
| 2023 (9) | 9.84 | -45.45 | 1.42 | -7.79 | 1.13 | -9.6 | 0.37 | -24.49 | 14.43 | 69.05 | 11.48 | 65.73 | 3.76 | 38.44 | 220 | 10.55 |
| 2022 (8) | 18.04 | -8.1 | 1.54 | -5.52 | 1.25 | 0.0 | 0.49 | -10.91 | 8.54 | 2.81 | 6.93 | 8.81 | 2.72 | -3.06 | 199 | -2.93 |
| 2021 (7) | 19.63 | 22.46 | 1.63 | 17.27 | 1.25 | -6.72 | 0.55 | 37.5 | 8.30 | -4.24 | 6.37 | -23.82 | 2.80 | 12.28 | 205 | 0.99 |
| 2020 (6) | 16.03 | 3.96 | 1.39 | 0.0 | 1.34 | 3.08 | 0.4 | -28.57 | 8.67 | -3.81 | 8.36 | -0.85 | 2.50 | -31.29 | 203 | -25.64 |
| 2019 (5) | 15.42 | 3.7 | 1.39 | -6.71 | 1.3 | 3.17 | 0.56 | -9.68 | 9.01 | -10.04 | 8.43 | -0.51 | 3.63 | -12.9 | 273 | -3.87 |
| 2018 (4) | 14.87 | -7.98 | 1.49 | 3.47 | 1.26 | 3.28 | 0.62 | -25.3 | 10.02 | 12.45 | 8.47 | 12.24 | 4.17 | -18.82 | 284 | -12.88 |
| 2017 (3) | 16.16 | 1.19 | 1.44 | -17.71 | 1.22 | 9.91 | 0.83 | -28.45 | 8.91 | -18.68 | 7.55 | 8.62 | 5.14 | -29.29 | 326 | -19.9 |
| 2016 (2) | 15.97 | -8.27 | 1.75 | -2.23 | 1.11 | -1.77 | 1.16 | 0.87 | 10.96 | 6.58 | 6.95 | 7.09 | 7.26 | 9.96 | 407 | -5.57 |
| 2015 (1) | 17.41 | -12.86 | 1.79 | -10.95 | 1.13 | -2.59 | 1.15 | 51.32 | 10.28 | 0 | 6.49 | 0 | 6.61 | 0 | 431 | 11.66 |
