- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.37 | -10.61 | 42.19 | 0.14 | -22.22 | 7.69 | 0.17 | -5.56 | 13.33 | 0.47 | -12.96 | 14.63 | 4.15 | -12.99 | -24.26 | 5.04 | 5.65 | -20.3 | 13.95 | -2.63 | -19.38 | 212 | 0.0 | 2.42 |
| 24Q2 (19) | 3.77 | 34.64 | 66.08 | 0.18 | 20.0 | 63.64 | 0.18 | 0.0 | 20.0 | 0.54 | 1.89 | 12.5 | 4.77 | -10.88 | -1.47 | 4.77 | -25.73 | -27.75 | 14.32 | -24.33 | -32.26 | 212 | 0.0 | 2.42 |
| 24Q1 (18) | 2.8 | 68.67 | 93.1 | 0.15 | 25.0 | 36.36 | 0.18 | 20.0 | 38.46 | 0.53 | 35.9 | 23.26 | 5.36 | -25.89 | -29.38 | 6.43 | -28.86 | -28.3 | 18.93 | -19.43 | -36.17 | 212 | 0.0 | 2.42 |
| 23Q4 (17) | 1.66 | -29.96 | 0.61 | 0.12 | -7.69 | 33.33 | 0.15 | 0.0 | -21.05 | 0.39 | -4.88 | 8.33 | 7.23 | 31.79 | 32.53 | 9.04 | 42.77 | -21.53 | 23.49 | 35.81 | 7.68 | 212 | 2.42 | 2.42 |
| 23Q3 (16) | 2.37 | 4.41 | 68.09 | 0.13 | 18.18 | 18.18 | 0.15 | 0.0 | 7.14 | 0.41 | -14.58 | 0.0 | 5.49 | 13.2 | -29.69 | 6.33 | -4.22 | -36.26 | 17.30 | -18.19 | -40.51 | 207 | 0.0 | 1.47 |
| 23Q2 (15) | 2.27 | 56.55 | -24.83 | 0.11 | 0.0 | 0.0 | 0.15 | 15.38 | 0.0 | 0.48 | 11.63 | 4.35 | 4.85 | -36.12 | 33.04 | 6.61 | -26.3 | 33.04 | 21.15 | -28.7 | 38.82 | 207 | 0.0 | 1.47 |
| 23Q1 (14) | 1.45 | -12.12 | -50.17 | 0.11 | 22.22 | -26.67 | 0.13 | -31.58 | -23.53 | 0.43 | 19.44 | -8.51 | 7.59 | 39.08 | 47.17 | 8.97 | -22.14 | 53.47 | 29.66 | 35.92 | 83.61 | 207 | 0.0 | 1.47 |
| 22Q4 (13) | 1.65 | 17.02 | -37.5 | 0.09 | -18.18 | -25.0 | 0.19 | 35.71 | 46.15 | 0.36 | -12.2 | -7.69 | 5.45 | -30.08 | 20.0 | 11.52 | 15.97 | 133.85 | 21.82 | -24.97 | 47.69 | 207 | 1.47 | 1.47 |
| 22Q3 (12) | 1.41 | -53.31 | -40.51 | 0.11 | 0.0 | 0.0 | 0.14 | -6.67 | 7.69 | 0.41 | -10.87 | 5.13 | 7.80 | 114.18 | 68.09 | 9.93 | 99.91 | 81.01 | 29.08 | 90.9 | 76.7 | 204 | 0.0 | -1.45 |
| 22Q2 (11) | 3.02 | 3.78 | 41.12 | 0.11 | -26.67 | 0.0 | 0.15 | -11.76 | 15.38 | 0.46 | -2.13 | 12.2 | 3.64 | -29.34 | -29.14 | 4.97 | -14.98 | -18.24 | 15.23 | -5.69 | -20.5 | 204 | 0.0 | -1.45 |
| 22Q1 (10) | 2.91 | 10.23 | 34.72 | 0.15 | 25.0 | 15.38 | 0.17 | 30.77 | 13.33 | 0.47 | 20.51 | 6.82 | 5.15 | 13.4 | -14.35 | 5.84 | 18.64 | -15.88 | 16.15 | 9.33 | -20.71 | 204 | 0.0 | -1.45 |
| 21Q4 (9) | 2.64 | 11.39 | 24.53 | 0.12 | 9.09 | 20.0 | 0.13 | 0.0 | 8.33 | 0.39 | 0.0 | 2.63 | 4.55 | -2.07 | -3.64 | 4.92 | -10.23 | -13.01 | 14.77 | -10.23 | -17.58 | 204 | -1.45 | -1.45 |
| 21Q3 (8) | 2.37 | 10.75 | 8.22 | 0.11 | 0.0 | 0.0 | 0.13 | 0.0 | -7.14 | 0.39 | -4.88 | -2.5 | 4.64 | -9.7 | -7.59 | 5.49 | -9.7 | -14.2 | 16.46 | -14.11 | -9.91 | 207 | 0.0 | -2.36 |
| 21Q2 (7) | 2.14 | -0.93 | 12.04 | 0.11 | -15.38 | -8.33 | 0.13 | -13.33 | 0.0 | 0.41 | -6.82 | 7.89 | 5.14 | -14.59 | -18.19 | 6.07 | -12.52 | -10.75 | 19.16 | -5.95 | -3.7 | 207 | 0.0 | -2.36 |
| 21Q1 (6) | 2.16 | 1.89 | -1.37 | 0.13 | 30.0 | 8.33 | 0.15 | 25.0 | -34.78 | 0.44 | 15.79 | 7.32 | 6.02 | 27.59 | 9.84 | 6.94 | 22.69 | -33.88 | 20.37 | 13.65 | 8.81 | 207 | 0.0 | -2.82 |
| 20Q4 (5) | 2.12 | -3.2 | -10.17 | 0.1 | -9.09 | -16.67 | 0.12 | -14.29 | -20.0 | 0.38 | -5.0 | 0.0 | 4.72 | -6.09 | -7.23 | 5.66 | -11.46 | -10.94 | 17.92 | -1.86 | 11.32 | 207 | -2.36 | -2.82 |
| 20Q3 (4) | 2.19 | 14.66 | 0.0 | 0.11 | -8.33 | 0.0 | 0.14 | 7.69 | 0.0 | 0.4 | 5.26 | 0.0 | 5.02 | -20.05 | 0.0 | 6.39 | -6.08 | 0.0 | 18.26 | -8.2 | 0.0 | 212 | 0.0 | 0.0 |
| 20Q2 (3) | 1.91 | -12.79 | 0.0 | 0.12 | 0.0 | 0.0 | 0.13 | -43.48 | 0.0 | 0.38 | -7.32 | 0.0 | 6.28 | 14.66 | 0.0 | 6.81 | -35.19 | 0.0 | 19.90 | 6.27 | 0.0 | 212 | -0.47 | 0.0 |
| 20Q1 (2) | 2.19 | -7.2 | 0.0 | 0.12 | 0.0 | 0.0 | 0.23 | 53.33 | 0.0 | 0.41 | 7.89 | 0.0 | 5.48 | 7.76 | 0.0 | 10.50 | 65.24 | 0.0 | 18.72 | 16.27 | 0.0 | 213 | 0.0 | 0.0 |
| 19Q4 (1) | 2.36 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 5.08 | 0.0 | 0.0 | 6.36 | 0.0 | 0.0 | 16.10 | 0.0 | 0.0 | 213 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.75 | -13.79 | 0.48 | 2.13 | 0.58 | -10.77 | 1.71 | 0.59 | 6.19 | 18.47 | 7.48 | 3.51 | 22.06 | 16.68 | 212 | 2.42 |
| 2022 (9) | 8.99 | -3.44 | 0.47 | 0.0 | 0.65 | 18.18 | 1.7 | 4.94 | 5.23 | 3.56 | 7.23 | 22.39 | 18.91 | 8.67 | 207 | 1.47 |
| 2021 (8) | 9.31 | 10.7 | 0.47 | 4.44 | 0.55 | -11.29 | 1.62 | 3.18 | 5.05 | -5.65 | 5.91 | -19.87 | 17.40 | -6.79 | 204 | -1.45 |
| 2020 (7) | 8.41 | -8.69 | 0.45 | -16.67 | 0.62 | -3.12 | 1.57 | -1.26 | 5.35 | -8.74 | 7.37 | 6.09 | 18.67 | 8.13 | 207 | -2.36 |
| 2019 (6) | 9.21 | -6.59 | 0.54 | -25.0 | 0.64 | -3.03 | 1.59 | 0.63 | 5.86 | -19.71 | 6.95 | 3.81 | 17.26 | 7.74 | 212 | -0.47 |
| 2018 (5) | 9.86 | 0.51 | 0.72 | 46.94 | 0.66 | 3.12 | 1.58 | 12.86 | 7.30 | 46.19 | 6.69 | 2.6 | 16.02 | 12.28 | 213 | 4.41 |
| 2017 (4) | 9.81 | -14.17 | 0.49 | -30.99 | 0.64 | -7.25 | 1.4 | -11.39 | 4.99 | -19.59 | 6.52 | 8.07 | 14.27 | 3.24 | 204 | -2.39 |
| 2016 (3) | 11.43 | 4.86 | 0.71 | -7.79 | 0.69 | -2.82 | 1.58 | 17.91 | 6.21 | -12.07 | 6.04 | -7.32 | 13.82 | 12.44 | 209 | 0.0 |
| 2015 (2) | 10.9 | 5.72 | 0.77 | 45.28 | 0.71 | -28.28 | 1.34 | 13.56 | 7.06 | 37.42 | 6.51 | -32.16 | 12.29 | 7.41 | 209 | 0.0 |
| 2014 (1) | 10.31 | 24.52 | 0.53 | 0.0 | 0.99 | 7.61 | 1.18 | 12.38 | 5.14 | 0 | 9.60 | 0 | 11.45 | 0 | 209 | -13.28 |
