- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.05 | 25.17 | 22.46 | 0.77 | -11.49 | -6.1 | 1.0 | -3.85 | 13.64 | 0.54 | -8.47 | -6.9 | 8.51 | -29.29 | -23.32 | 11.05 | -23.18 | -7.21 | 5.97 | -26.88 | -23.97 | 0 | 0 | 0 |
| 24Q2 (19) | 7.23 | 22.54 | 7.11 | 0.87 | -6.45 | 1.16 | 1.04 | 26.83 | 31.65 | 0.59 | 13.46 | 22.92 | 12.03 | -23.66 | -5.55 | 14.38 | 3.5 | 22.91 | 8.16 | -7.41 | 14.76 | 0 | 0 | 0 |
| 24Q1 (18) | 5.9 | -1.67 | -12.2 | 0.93 | 16.25 | 5.68 | 0.82 | -3.53 | 1.23 | 0.52 | 6.12 | 10.64 | 15.76 | 18.22 | 20.37 | 13.90 | -1.89 | 15.3 | 8.81 | 7.92 | 26.02 | 0 | 0 | 0 |
| 23Q4 (17) | 6.0 | -18.81 | -6.83 | 0.8 | -2.44 | -10.11 | 0.85 | -3.41 | 16.44 | 0.49 | -15.52 | -3.92 | 13.33 | 20.16 | -3.52 | 14.17 | 18.97 | 24.98 | 8.17 | 4.05 | 3.12 | 0 | 0 | 0 |
| 23Q3 (16) | 7.39 | 9.48 | -16.12 | 0.82 | -4.65 | -13.68 | 0.88 | 11.39 | -27.27 | 0.58 | 20.83 | 26.09 | 11.10 | -12.91 | 2.9 | 11.91 | 1.75 | -13.3 | 7.85 | 10.37 | 50.31 | 0 | 0 | 0 |
| 23Q2 (15) | 6.75 | 0.45 | -27.34 | 0.86 | -2.27 | -4.44 | 0.79 | -2.47 | 9.72 | 0.48 | 2.13 | 0.0 | 12.74 | -2.71 | 31.51 | 11.70 | -2.9 | 51.01 | 7.11 | 1.67 | 37.63 | 0 | 0 | 0 |
| 23Q1 (14) | 6.72 | 4.35 | -18.45 | 0.88 | -1.12 | 1.15 | 0.81 | 10.96 | 24.62 | 0.47 | -7.84 | 9.3 | 13.10 | -5.24 | 24.03 | 12.05 | 6.34 | 52.8 | 6.99 | -11.68 | 34.03 | 0 | 0 | 0 |
| 22Q4 (13) | 6.44 | -26.9 | -21.94 | 0.89 | -6.32 | 2.3 | 0.73 | -39.67 | 12.31 | 0.51 | 10.87 | 21.43 | 13.82 | 28.16 | 31.05 | 11.34 | -17.47 | 43.87 | 7.92 | 51.67 | 55.56 | 0 | 0 | 0 |
| 22Q3 (12) | 8.81 | -5.17 | 8.63 | 0.95 | 5.56 | 15.85 | 1.21 | 68.06 | 105.08 | 0.46 | -4.17 | 0.0 | 10.78 | 11.31 | 6.65 | 13.73 | 77.21 | 88.79 | 5.22 | 1.05 | -7.95 | 0 | 0 | 0 |
| 22Q2 (11) | 9.29 | 12.74 | 42.7 | 0.9 | 3.45 | 16.88 | 0.72 | 10.77 | 41.18 | 0.48 | 11.63 | 20.0 | 9.69 | -8.24 | -18.09 | 7.75 | -1.75 | -1.07 | 5.17 | -0.99 | -15.91 | 0 | 0 | 0 |
| 22Q1 (10) | 8.24 | -0.12 | 21.89 | 0.87 | 0.0 | 10.13 | 0.65 | 0.0 | 25.0 | 0.43 | 2.38 | 7.5 | 10.56 | 0.12 | -9.65 | 7.89 | 0.12 | 2.55 | 5.22 | 2.51 | -11.81 | 0 | 0 | 0 |
| 21Q4 (9) | 8.25 | 1.73 | 21.5 | 0.87 | 6.1 | 12.99 | 0.65 | 10.17 | 18.18 | 0.42 | -8.7 | -22.22 | 10.55 | 4.3 | -7.01 | 7.88 | 8.3 | -2.73 | 5.09 | -10.25 | -35.99 | 0 | 0 | 0 |
| 21Q3 (8) | 8.11 | 24.58 | 18.57 | 0.82 | 6.49 | -1.2 | 0.59 | 15.69 | 7.27 | 0.46 | 15.0 | 17.95 | 10.11 | -14.52 | -16.68 | 7.27 | -7.14 | -9.53 | 5.67 | -7.69 | -0.52 | 0 | 0 | 0 |
| 21Q2 (7) | 6.51 | -3.7 | 12.44 | 0.77 | -2.53 | -2.53 | 0.51 | -1.92 | 4.08 | 0.4 | 0.0 | -13.04 | 11.83 | 1.21 | -13.31 | 7.83 | 1.84 | -7.43 | 6.14 | 3.84 | -22.66 | 0 | 0 | 0 |
| 21Q1 (6) | 6.76 | -0.44 | 44.75 | 0.79 | 2.6 | 36.21 | 0.52 | -5.45 | 4.0 | 0.4 | -25.93 | 14.29 | 11.69 | 3.05 | -5.9 | 7.69 | -5.03 | -28.15 | 5.92 | -25.6 | -21.05 | 0 | 0 | 0 |
| 20Q4 (5) | 6.79 | -0.73 | 6.09 | 0.77 | -7.23 | 10.0 | 0.55 | 0.0 | 17.02 | 0.54 | 38.46 | 3.85 | 11.34 | -6.55 | 3.68 | 8.10 | 0.74 | 10.3 | 7.95 | 39.48 | -2.12 | 0 | 0 | 0 |
| 20Q3 (4) | 6.84 | 18.13 | 0.0 | 0.83 | 5.06 | 0.0 | 0.55 | 12.24 | 0.0 | 0.39 | -15.22 | 0.0 | 12.13 | -11.06 | 0.0 | 8.04 | -4.99 | 0.0 | 5.70 | -28.23 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.79 | 23.98 | 0.0 | 0.79 | 36.21 | 0.0 | 0.49 | -2.0 | 0.0 | 0.46 | 31.43 | 0.0 | 13.64 | 9.86 | 0.0 | 8.46 | -20.96 | 0.0 | 7.94 | 6.01 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 4.67 | -27.03 | 0.0 | 0.58 | -17.14 | 0.0 | 0.5 | 6.38 | 0.0 | 0.35 | -32.69 | 0.0 | 12.42 | 13.55 | 0.0 | 10.71 | 45.79 | 0.0 | 7.49 | -7.76 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 6.4 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 10.94 | 0.0 | 0.0 | 7.34 | 0.0 | 0.0 | 8.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.86 | -18.06 | 3.36 | -6.67 | 3.33 | 0.6 | 2.03 | 7.98 | 12.51 | 13.9 | 12.40 | 22.78 | 7.56 | 31.78 | 0 | 0 |
| 2022 (9) | 32.78 | 10.63 | 3.6 | 10.77 | 3.31 | 45.81 | 1.88 | 11.9 | 10.98 | 0.12 | 10.10 | 31.8 | 5.74 | 1.15 | 0 | 0 |
| 2021 (8) | 29.63 | 23.0 | 3.25 | 9.43 | 2.27 | 8.1 | 1.68 | -2.89 | 10.97 | -11.03 | 7.66 | -12.12 | 5.67 | -21.05 | 0 | 0 |
| 2020 (7) | 24.09 | 3.84 | 2.97 | 9.59 | 2.1 | 9.95 | 1.73 | 1.17 | 12.33 | 5.55 | 8.72 | 5.89 | 7.18 | -2.57 | 0 | 0 |
| 2019 (6) | 23.2 | 30.78 | 2.71 | 13.39 | 1.91 | 7.3 | 1.71 | 13.25 | 11.68 | -13.3 | 8.23 | -17.95 | 7.37 | -13.41 | 0 | 0 |
| 2018 (5) | 17.74 | -6.24 | 2.39 | 17.73 | 1.78 | 7.23 | 1.51 | 14.39 | 13.47 | 25.57 | 10.03 | 14.36 | 8.51 | 22.0 | 0 | 0 |
| 2017 (4) | 18.92 | 0.42 | 2.03 | -3.33 | 1.66 | 9.21 | 1.32 | 3.12 | 10.73 | -3.74 | 8.77 | 8.75 | 6.98 | 2.69 | 0 | 0 |
| 2016 (3) | 18.84 | 6.44 | 2.1 | 20.69 | 1.52 | 7.04 | 1.28 | -2.29 | 11.15 | 13.39 | 8.07 | 0.57 | 6.79 | -8.2 | 665 | 0.0 |
| 2015 (2) | 17.7 | 23.95 | 1.74 | 20.83 | 1.42 | 11.81 | 1.31 | 27.18 | 9.83 | -2.51 | 8.02 | -9.79 | 7.40 | 2.61 | 665 | 0.0 |
| 2014 (1) | 14.28 | 33.33 | 1.44 | 21.01 | 1.27 | 15.45 | 1.03 | -8.04 | 10.08 | 0 | 8.89 | 0 | 7.21 | 0 | 665 | 0.0 |
