- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.06 | -26.07 | -25.84 | 0.79 | 68.09 | 49.06 | 0.65 | 44.44 | 54.76 | 0 | 0 | 0 | 11.19 | 127.37 | 100.99 | 9.21 | 95.39 | 108.69 | 0.00 | 0 | 0 | 94 | 0.0 | 17.5 |
| 24Q2 (19) | 9.55 | 532.45 | 11.7 | 0.47 | 261.54 | -9.62 | 0.45 | 2.27 | 21.62 | 0 | 0 | 0 | 4.92 | -42.84 | -19.08 | 4.71 | -83.83 | 8.89 | 0.00 | 0 | 0 | 94 | 0.0 | 17.5 |
| 24Q1 (18) | 1.51 | -80.42 | 586.36 | 0.13 | -81.16 | 44.44 | 0.44 | -48.84 | 12.82 | 0 | 0 | 0 | 8.61 | -3.8 | -78.96 | 29.14 | 161.24 | -83.56 | 0.00 | 0 | 0 | 94 | 0.0 | 17.5 |
| 23Q4 (17) | 7.71 | -19.01 | 283.58 | 0.69 | 30.19 | 137.93 | 0.86 | 104.76 | 68.63 | 0 | 0 | 0 | 8.95 | 60.75 | -37.97 | 11.15 | 152.83 | -56.04 | 0.00 | 0 | 0 | 94 | 17.5 | 17.5 |
| 23Q3 (16) | 9.52 | 11.35 | 871.43 | 0.53 | 1.92 | 165.0 | 0.42 | 13.51 | 13.51 | 0 | 0 | 0 | 5.57 | -8.46 | -72.72 | 4.41 | 1.95 | -88.31 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
| 23Q2 (15) | 8.55 | 3786.36 | 276.65 | 0.52 | 477.78 | 100.0 | 0.37 | -5.13 | -15.91 | 0 | 0 | 0 | 6.08 | -85.13 | -46.9 | 4.33 | -97.56 | -77.67 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
| 23Q1 (14) | 0.22 | -89.05 | -56.86 | 0.09 | -68.97 | -30.77 | 0.39 | -23.53 | 2.63 | 0 | 0 | 0 | 40.91 | 183.54 | 60.49 | 177.27 | 598.66 | 137.92 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
| 22Q4 (13) | 2.01 | 105.1 | -84.67 | 0.29 | 45.0 | -47.27 | 0.51 | 37.84 | -1.92 | 0 | 0 | 0 | 14.43 | -29.3 | 243.91 | 25.37 | -32.8 | 539.7 | 0.00 | 0 | 0 | 80 | 0.0 | 0.0 |
| 22Q3 (12) | 0.98 | -56.83 | -63.57 | 0.2 | -23.08 | -41.18 | 0.37 | -15.91 | 85.0 | 0 | 0 | 0 | 20.41 | 78.18 | 61.46 | 37.76 | 94.78 | 407.81 | 0.00 | 0 | 0 | 80 | 0.0 | 3.9 |
| 22Q2 (11) | 2.27 | 345.1 | -82.8 | 0.26 | 100.0 | -43.48 | 0.44 | 15.79 | -2.22 | 0 | 0 | 0 | 11.45 | -55.07 | 228.67 | 19.38 | -73.99 | 468.58 | 0.00 | 0 | 0 | 80 | 0.0 | 3.9 |
| 22Q1 (10) | 0.51 | -96.11 | -82.17 | 0.13 | -76.36 | -56.67 | 0.38 | -26.92 | -7.32 | 0 | 0 | 0 | 25.49 | 507.59 | 143.01 | 74.51 | 1778.51 | 419.75 | 0.00 | 0 | 0 | 80 | 0.0 | 3.9 |
| 21Q4 (9) | 13.11 | 387.36 | -9.52 | 0.55 | 61.76 | -32.93 | 0.52 | 160.0 | 1.96 | 0 | 0 | 0 | 4.20 | -66.81 | -25.87 | 3.97 | -46.65 | 12.69 | 0.00 | 0 | 0 | 80 | 3.9 | 3.9 |
| 21Q3 (8) | 2.69 | -79.62 | -49.44 | 0.34 | -26.09 | -24.44 | 0.2 | -55.56 | -31.03 | 0 | 0 | 0 | 12.64 | 262.7 | 49.43 | 7.43 | 118.09 | 36.39 | 0.00 | 0 | 0 | 77 | 0.0 | 37.5 |
| 21Q2 (7) | 13.2 | 361.54 | 92.42 | 0.46 | 53.33 | 12.2 | 0.45 | 9.76 | 50.0 | 0 | 0 | 0 | 3.48 | -66.78 | -41.69 | 3.41 | -76.22 | -22.05 | 0.00 | 0 | 0 | 77 | 0.0 | 50.98 |
| 21Q1 (6) | 2.86 | -80.26 | -45.42 | 0.3 | -63.41 | -28.57 | 0.41 | -19.61 | 70.83 | 0 | 0 | 0 | 10.49 | 85.36 | 30.87 | 14.34 | 307.3 | 213.0 | 0.00 | 0 | 0 | 77 | 0.0 | 50.98 |
| 20Q4 (5) | 14.49 | 172.37 | 188.07 | 0.82 | 82.22 | 64.0 | 0.51 | 75.86 | 41.67 | 0 | 0 | 0 | 5.66 | -33.1 | -43.07 | 3.52 | -35.43 | -50.82 | 0.00 | 0 | 0 | 77 | 37.5 | 50.98 |
| 20Q3 (4) | 5.32 | -22.45 | 0.0 | 0.45 | 9.76 | 0.0 | 0.29 | -3.33 | 0.0 | 0 | 0 | 0.0 | 8.46 | 41.53 | 0.0 | 5.45 | 24.65 | 0.0 | 0.00 | 0 | 0.0 | 56 | 9.8 | 0.0 |
| 20Q2 (3) | 6.86 | 30.92 | 0.0 | 0.41 | -2.38 | 0.0 | 0.3 | 25.0 | 0.0 | 0 | 0 | 0.0 | 5.98 | -25.43 | 0.0 | 4.37 | -4.52 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 20Q1 (2) | 5.24 | 4.17 | 0.0 | 0.42 | -16.0 | 0.0 | 0.24 | -33.33 | 0.0 | 0 | 0 | 0.0 | 8.02 | -19.37 | 0.0 | 4.58 | -36.01 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 19Q4 (1) | 5.03 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 9.94 | 0.0 | 0.0 | 7.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 51 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.0 | 349.83 | 1.82 | 104.49 | 2.04 | 20.0 | 0 | 0 | 7.00 | -54.54 | 7.85 | -73.32 | 0.00 | 0 | 80 | 0.0 |
| 2022 (9) | 5.78 | -81.86 | 0.89 | -45.73 | 1.7 | 6.92 | 0 | 0 | 15.40 | 199.13 | 29.41 | 489.35 | 0.00 | 0 | 80 | 0.0 |
| 2021 (8) | 31.86 | -0.16 | 1.64 | -21.9 | 1.59 | 18.66 | 0 | 0 | 5.15 | -21.78 | 4.99 | 18.84 | 0.00 | 0 | 80 | 3.9 |
| 2020 (7) | 31.91 | 96.61 | 2.1 | 16.67 | 1.34 | 17.54 | 0 | 0 | 6.58 | -40.66 | 4.20 | -40.22 | 0.00 | 0 | 77 | 37.5 |
| 2019 (6) | 16.23 | -31.84 | 1.8 | -12.2 | 1.14 | 6.54 | 0 | 0 | 11.09 | 28.81 | 7.02 | 56.3 | 0.00 | 0 | 56 | 9.8 |
| 2018 (5) | 23.81 | 38.51 | 2.05 | 26.54 | 1.07 | -5.31 | 0.01 | -66.67 | 8.61 | -8.64 | 4.49 | -31.64 | 0.04 | -75.93 | 51 | -3.77 |
| 2017 (4) | 17.19 | 32.84 | 1.62 | 35.0 | 1.13 | 41.25 | 0.03 | 0 | 9.42 | 1.62 | 6.57 | 6.33 | 0.17 | 0 | 53 | 1.92 |
| 2016 (3) | 12.94 | 6.33 | 1.2 | -13.04 | 0.8 | -23.81 | 0 | 0 | 9.27 | -18.22 | 6.18 | -28.34 | 0.00 | 0 | 52 | -23.53 |
| 2015 (2) | 12.17 | -46.65 | 1.38 | -16.87 | 1.05 | -3.67 | 0 | 0 | 11.34 | 55.81 | 8.63 | 80.55 | 0.00 | 0 | 68 | -45.6 |
| 2014 (1) | 22.81 | 20.18 | 1.66 | 61.17 | 1.09 | 14.74 | 0 | 0 | 7.28 | 0 | 4.78 | 0 | 0.00 | 0 | 125 | 6.84 |
