玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)9.55532.4511.70.47261.54-9.620.452.2721.620004.92-42.84-19.084.71-83.838.890.0000940.017.5
24Q1 (19)1.51-80.42586.360.13-81.1644.440.44-48.8412.820008.61-3.8-78.9629.14161.24-83.560.0000940.017.5
23Q4 (18)7.71-19.01283.580.6930.19137.930.86104.7668.630008.9560.75-37.9711.15152.83-56.040.00009417.517.5
23Q3 (17)9.5211.35871.430.531.92165.00.4213.5113.510005.57-8.46-72.724.411.95-88.310.0000800.00.0
23Q2 (16)8.553786.36276.650.52477.78100.00.37-5.13-15.910006.08-85.13-46.94.33-97.56-77.670.0000800.00.0
23Q1 (15)0.22-89.05-56.860.09-68.97-30.770.39-23.532.6300040.91183.5460.49177.27598.66137.920.0000800.00.0
22Q4 (14)2.01105.1-84.670.2945.0-47.270.5137.84-1.9200014.43-29.3243.9125.37-32.8539.70.0000800.00.0
22Q3 (13)0.98-56.83-63.570.2-23.08-41.180.37-15.9185.000020.4178.1861.4637.7694.78407.810.0000800.03.9
22Q2 (12)2.27345.1-82.80.26100.0-43.480.4415.79-2.2200011.45-55.07228.6719.38-73.99468.580.0000800.03.9
22Q1 (11)0.51-96.11-82.170.13-76.36-56.670.38-26.92-7.3200025.49507.59143.0174.511778.51419.750.0000800.03.9
21Q4 (10)13.11387.36-9.520.5561.76-32.930.52160.01.960004.20-66.81-25.873.97-46.6512.690.0000803.93.9
21Q3 (9)2.69-79.62-49.440.34-26.09-24.440.2-55.56-31.0300012.64262.749.437.43118.0936.390.0000770.037.5
21Q2 (8)13.2361.5492.420.4653.3312.20.459.7650.00003.48-66.78-41.693.41-76.22-22.050.0000770.050.98
21Q1 (7)2.86-80.26-45.420.3-63.41-28.570.41-19.6170.8300010.4985.3630.8714.34307.3213.00.0000770.050.98
20Q4 (6)14.49172.37188.070.8282.2264.00.5175.8641.670005.66-33.1-43.073.52-35.43-50.820.00007737.550.98
20Q3 (5)5.32-22.4529.130.459.7645.160.29-3.337.410008.4641.5312.425.4524.65-16.820.0000569.89.8
20Q2 (4)6.8630.920.00.41-2.380.00.325.00.0000.05.98-25.430.04.37-4.520.00.0000.0510.00.0
20Q1 (3)5.244.170.00.42-16.00.00.24-33.330.0000.08.02-19.370.04.58-36.010.00.0000.0510.00.0
19Q4 (2)5.0322.090.00.561.290.00.3633.330.0000.09.9432.110.07.169.210.00.0000.0510.00.0
19Q3 (1)4.120.00.00.310.00.00.270.00.000.00.07.520.00.06.550.00.00.000.00.0510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.0349.831.82104.492.0420.0007.00-54.547.85-73.320.000800.0
2022 (9)5.78-81.860.89-45.731.76.920015.40199.1329.41489.350.000800.0
2021 (8)31.86-0.161.64-21.91.5918.66005.15-21.784.9918.840.000803.9
2020 (7)31.9196.612.116.671.3417.54006.58-40.664.20-40.220.0007737.5
2019 (6)16.23-31.841.8-12.21.146.540011.0928.817.0256.30.000569.8
2018 (5)23.8138.512.0526.541.07-5.310.01-66.678.61-8.644.49-31.640.04-75.9351-3.77
2017 (4)17.1932.841.6235.01.1341.250.0309.421.626.576.330.170531.92
2016 (3)12.946.331.2-13.040.8-23.81009.27-18.226.18-28.340.00052-23.53
2015 (2)12.17-46.651.38-16.871.05-3.670011.3455.818.6380.550.00068-45.6
2014 (1)22.8120.181.6661.171.0914.74007.2804.7800.0001256.84

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