- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 13.01 | 17.21 | -14.74 | 1.36 | 7.09 | -2.86 | 0.27 | 3.85 | 58.82 | 0.04 | 0.0 | 33.33 | 10.45 | -8.63 | 13.94 | 2.08 | -11.4 | 86.29 | 0.31 | -14.68 | 56.39 | 266 | 0.0 | 0.0 |
24Q2 (19) | 11.1 | 1.37 | -14.02 | 1.27 | 3.25 | -11.19 | 0.26 | 4.0 | 8.33 | 0.04 | 0.0 | 33.33 | 11.44 | 1.86 | 3.29 | 2.34 | 2.59 | 26.0 | 0.36 | -1.35 | 55.08 | 266 | 0.0 | 0.0 |
24Q1 (18) | 10.95 | -24.95 | -8.6 | 1.23 | -27.22 | -1.6 | 0.25 | 66.67 | 4.17 | 0.04 | 0.0 | 33.33 | 11.23 | -3.03 | 7.66 | 2.28 | 122.07 | 13.96 | 0.37 | 33.24 | 45.88 | 266 | 0.0 | 0.0 |
23Q4 (17) | 14.59 | -4.39 | 11.2 | 1.69 | 20.71 | 1.2 | 0.15 | -11.76 | -37.5 | 0.04 | 33.33 | 33.33 | 11.58 | 26.26 | -9.0 | 1.03 | -7.71 | -43.8 | 0.27 | 39.46 | 19.9 | 266 | 0.0 | 0.0 |
23Q3 (16) | 15.26 | 18.2 | 5.97 | 1.4 | -2.1 | 8.53 | 0.17 | -29.17 | -15.0 | 0.03 | 0.0 | 0.0 | 9.17 | -17.17 | 2.41 | 1.11 | -40.07 | -19.79 | 0.20 | -15.4 | -5.64 | 266 | 0.0 | 0.0 |
23Q2 (15) | 12.91 | 7.76 | -6.92 | 1.43 | 14.4 | 34.91 | 0.24 | 0.0 | -17.24 | 0.03 | 0.0 | 0.0 | 11.08 | 6.16 | 44.94 | 1.86 | -7.2 | -11.09 | 0.23 | -7.2 | 7.44 | 266 | 0.0 | 0.0 |
23Q1 (14) | 11.98 | -8.69 | 17.57 | 1.25 | -25.15 | 13.64 | 0.24 | 0.0 | 20.0 | 0.03 | 0.0 | 0.0 | 10.43 | -18.03 | -3.34 | 2.00 | 9.52 | 2.07 | 0.25 | 9.52 | -14.94 | 266 | 0.0 | 0.0 |
22Q4 (13) | 13.12 | -8.89 | 16.73 | 1.67 | 29.46 | 29.46 | 0.24 | 20.0 | 14.29 | 0.03 | 0.0 | -25.0 | 12.73 | 42.09 | 10.91 | 1.83 | 31.71 | -2.09 | 0.23 | 9.76 | -35.75 | 266 | 0.0 | 0.0 |
22Q3 (12) | 14.4 | 3.82 | 66.47 | 1.29 | 21.7 | 34.38 | 0.2 | -31.03 | 17.65 | 0.03 | 0.0 | 0.0 | 8.96 | 17.22 | -19.28 | 1.39 | -33.57 | -29.33 | 0.21 | -3.68 | -39.93 | 266 | 0.0 | 0.0 |
22Q2 (11) | 13.87 | 36.11 | 82.26 | 1.06 | -3.64 | 9.28 | 0.29 | 45.0 | 52.63 | 0.03 | 0.0 | -25.0 | 7.64 | -29.2 | -40.04 | 2.09 | 6.53 | -16.26 | 0.22 | -26.53 | -58.85 | 266 | 0.0 | 0.0 |
22Q1 (10) | 10.19 | -9.34 | -13.94 | 1.1 | -14.73 | 13.4 | 0.2 | -4.76 | 5.26 | 0.03 | -25.0 | 0.0 | 10.79 | -5.94 | 31.76 | 1.96 | 5.05 | 22.31 | 0.29 | -17.27 | 16.19 | 266 | 0.0 | 0.0 |
21Q4 (9) | 11.24 | 29.94 | 16.6 | 1.29 | 34.38 | -3.01 | 0.21 | 23.53 | -25.0 | 0.04 | 33.33 | 0.0 | 11.48 | 3.41 | -16.81 | 1.87 | -4.94 | -35.68 | 0.36 | 2.61 | -14.23 | 266 | 0.0 | 0.0 |
21Q3 (8) | 8.65 | 13.67 | -16.1 | 0.96 | -1.03 | -9.43 | 0.17 | -10.53 | 6.25 | 0.03 | -25.0 | 0.0 | 11.10 | -12.93 | 7.95 | 1.97 | -21.28 | 26.64 | 0.35 | -34.02 | 19.19 | 266 | 0.0 | 0.0 |
21Q2 (7) | 7.61 | -35.73 | -29.01 | 0.97 | 0.0 | 3.19 | 0.19 | 0.0 | 11.76 | 0.04 | 33.33 | 33.33 | 12.75 | 55.58 | 45.36 | 2.50 | 55.58 | 57.44 | 0.53 | 107.45 | 87.82 | 266 | 0.0 | 0.0 |
21Q1 (6) | 11.84 | 22.82 | 18.64 | 0.97 | -27.07 | 2.11 | 0.19 | -32.14 | -5.0 | 0.03 | -25.0 | 0.0 | 8.19 | -40.62 | -13.93 | 1.60 | -44.75 | -19.92 | 0.25 | -38.94 | -15.71 | 266 | 0.0 | 0.0 |
20Q4 (5) | 9.64 | -6.5 | 17.56 | 1.33 | 25.47 | 0.76 | 0.28 | 75.0 | 100.0 | 0.04 | 33.33 | 0.0 | 13.80 | 34.19 | -14.29 | 2.90 | 87.16 | 70.12 | 0.41 | 42.6 | -14.94 | 266 | 0.0 | 0.0 |
20Q3 (4) | 10.31 | -3.82 | 0.0 | 1.06 | 12.77 | 0.0 | 0.16 | -5.88 | 0.0 | 0.03 | 0.0 | 0.0 | 10.28 | 17.25 | 0.0 | 1.55 | -2.14 | 0.0 | 0.29 | 3.98 | 0.0 | 266 | 0.0 | 0.0 |
20Q2 (3) | 10.72 | 7.41 | 0.0 | 0.94 | -1.05 | 0.0 | 0.17 | -15.0 | 0.0 | 0.03 | 0.0 | 0.0 | 8.77 | -7.88 | 0.0 | 1.59 | -20.87 | 0.0 | 0.28 | -6.9 | 0.0 | 266 | 0.0 | 0.0 |
20Q1 (2) | 9.98 | 21.71 | 0.0 | 0.95 | -28.03 | 0.0 | 0.2 | 42.86 | 0.0 | 0.03 | -25.0 | 0.0 | 9.52 | -40.87 | 0.0 | 2.00 | 17.38 | 0.0 | 0.30 | -38.38 | 0.0 | 266 | 0.0 | 0.0 |
19Q4 (1) | 8.2 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 16.10 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 266 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 54.75 | 6.15 | 5.78 | 12.67 | 0.8 | -13.98 | 0.14 | 16.67 | 10.56 | 6.15 | 1.46 | -18.96 | 0.26 | 9.91 | 266 | 0.0 |
2022 (9) | 51.58 | 31.08 | 5.13 | 22.14 | 0.93 | 20.78 | 0.12 | -14.29 | 9.95 | -6.82 | 1.80 | -7.86 | 0.23 | -34.61 | 266 | 0.0 |
2021 (8) | 39.35 | -3.2 | 4.2 | -1.87 | 0.77 | -6.1 | 0.14 | 16.67 | 10.67 | 1.37 | 1.96 | -3.0 | 0.36 | 20.52 | 266 | 0.0 |
2020 (7) | 40.65 | 20.3 | 4.28 | -0.23 | 0.82 | 22.39 | 0.12 | 20.0 | 10.53 | -17.07 | 2.02 | 1.73 | 0.30 | -0.25 | 266 | 0.0 |
2019 (6) | 33.79 | 14.54 | 4.29 | 8.06 | 0.67 | 4.69 | 0.1 | 25.0 | 12.70 | -5.66 | 1.98 | -8.6 | 0.30 | 9.13 | 266 | 0.0 |
2018 (5) | 29.5 | 33.48 | 3.97 | 25.24 | 0.64 | 18.52 | 0.08 | -20.0 | 13.46 | -6.18 | 2.17 | -11.21 | 0.27 | -40.07 | 266 | 0.0 |
2017 (4) | 22.1 | 15.04 | 3.17 | 12.41 | 0.54 | 8.0 | 0.1 | -16.67 | 14.34 | -2.29 | 2.44 | -6.12 | 0.45 | -27.56 | 266 | 0.0 |
2016 (3) | 19.21 | -15.49 | 2.82 | -1.4 | 0.5 | -1.96 | 0.12 | -25.0 | 14.68 | 16.67 | 2.60 | 16.0 | 0.62 | -11.26 | 266 | 0.0 |
2015 (2) | 22.73 | 10.77 | 2.86 | 5.93 | 0.51 | 10.87 | 0.16 | -40.74 | 12.58 | -4.37 | 2.24 | 0.09 | 0.70 | -46.5 | 266 | 0.0 |
2014 (1) | 20.52 | -2.43 | 2.7 | 5.06 | 0.46 | 2.22 | 0.27 | 58.82 | 13.16 | 0 | 2.24 | 0 | 1.32 | 0 | 266 | 0.0 |