玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)13.0117.21-14.741.367.09-2.860.273.8558.820.040.033.3310.45-8.6313.942.08-11.486.290.31-14.6856.392660.00.0
24Q2 (19)11.11.37-14.021.273.25-11.190.264.08.330.040.033.3311.441.863.292.342.5926.00.36-1.3555.082660.00.0
24Q1 (18)10.95-24.95-8.61.23-27.22-1.60.2566.674.170.040.033.3311.23-3.037.662.28122.0713.960.3733.2445.882660.00.0
23Q4 (17)14.59-4.3911.21.6920.711.20.15-11.76-37.50.0433.3333.3311.5826.26-9.01.03-7.71-43.80.2739.4619.92660.00.0
23Q3 (16)15.2618.25.971.4-2.18.530.17-29.17-15.00.030.00.09.17-17.172.411.11-40.07-19.790.20-15.4-5.642660.00.0
23Q2 (15)12.917.76-6.921.4314.434.910.240.0-17.240.030.00.011.086.1644.941.86-7.2-11.090.23-7.27.442660.00.0
23Q1 (14)11.98-8.6917.571.25-25.1513.640.240.020.00.030.00.010.43-18.03-3.342.009.522.070.259.52-14.942660.00.0
22Q4 (13)13.12-8.8916.731.6729.4629.460.2420.014.290.030.0-25.012.7342.0910.911.8331.71-2.090.239.76-35.752660.00.0
22Q3 (12)14.43.8266.471.2921.734.380.2-31.0317.650.030.00.08.9617.22-19.281.39-33.57-29.330.21-3.68-39.932660.00.0
22Q2 (11)13.8736.1182.261.06-3.649.280.2945.052.630.030.0-25.07.64-29.2-40.042.096.53-16.260.22-26.53-58.852660.00.0
22Q1 (10)10.19-9.34-13.941.1-14.7313.40.2-4.765.260.03-25.00.010.79-5.9431.761.965.0522.310.29-17.2716.192660.00.0
21Q4 (9)11.2429.9416.61.2934.38-3.010.2123.53-25.00.0433.330.011.483.41-16.811.87-4.94-35.680.362.61-14.232660.00.0
21Q3 (8)8.6513.67-16.10.96-1.03-9.430.17-10.536.250.03-25.00.011.10-12.937.951.97-21.2826.640.35-34.0219.192660.00.0
21Q2 (7)7.61-35.73-29.010.970.03.190.190.011.760.0433.3333.3312.7555.5845.362.5055.5857.440.53107.4587.822660.00.0
21Q1 (6)11.8422.8218.640.97-27.072.110.19-32.14-5.00.03-25.00.08.19-40.62-13.931.60-44.75-19.920.25-38.94-15.712660.00.0
20Q4 (5)9.64-6.517.561.3325.470.760.2875.0100.00.0433.330.013.8034.19-14.292.9087.1670.120.4142.6-14.942660.00.0
20Q3 (4)10.31-3.820.01.0612.770.00.16-5.880.00.030.00.010.2817.250.01.55-2.140.00.293.980.02660.00.0
20Q2 (3)10.727.410.00.94-1.050.00.17-15.00.00.030.00.08.77-7.880.01.59-20.870.00.28-6.90.02660.00.0
20Q1 (2)9.9821.710.00.95-28.030.00.242.860.00.03-25.00.09.52-40.870.02.0017.380.00.30-38.380.02660.00.0
19Q4 (1)8.20.00.01.320.00.00.140.00.00.040.00.016.100.00.01.710.00.00.490.00.02660.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)54.756.155.7812.670.8-13.980.1416.6710.566.151.46-18.960.269.912660.0
2022 (9)51.5831.085.1322.140.9320.780.12-14.299.95-6.821.80-7.860.23-34.612660.0
2021 (8)39.35-3.24.2-1.870.77-6.10.1416.6710.671.371.96-3.00.3620.522660.0
2020 (7)40.6520.34.28-0.230.8222.390.1220.010.53-17.072.021.730.30-0.252660.0
2019 (6)33.7914.544.298.060.674.690.125.012.70-5.661.98-8.60.309.132660.0
2018 (5)29.533.483.9725.240.6418.520.08-20.013.46-6.182.17-11.210.27-40.072660.0
2017 (4)22.115.043.1712.410.548.00.1-16.6714.34-2.292.44-6.120.45-27.562660.0
2016 (3)19.21-15.492.82-1.40.5-1.960.12-25.014.6816.672.6016.00.62-11.262660.0
2015 (2)22.7310.772.865.930.5110.870.16-40.7412.58-4.372.240.090.70-46.52660.0
2014 (1)20.52-2.432.75.060.462.220.2758.8213.1602.2401.3202660.0

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