- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 7.62 | -12.11 | 16.16 | 0.8 | 29.03 | 56.86 | 0.81 | 1.25 | 3.85 | 0.61 | -3.17 | 15.09 | 10.50 | 46.81 | 35.04 | 10.63 | 15.2 | -10.6 | 8.01 | 10.17 | -0.92 | 690 | 0.0 | 0.0 |
| 24Q3 (19) | 8.67 | 28.64 | 14.08 | 0.62 | 8.77 | -10.14 | 0.8 | -2.44 | -2.44 | 0.63 | -1.56 | 12.5 | 7.15 | -15.44 | -21.23 | 9.23 | -24.16 | -14.48 | 7.27 | -23.48 | -1.38 | 690 | 0.0 | -14.6 |
| 24Q2 (18) | 6.74 | 8.19 | -5.87 | 0.57 | 14.0 | 9.62 | 0.82 | 5.13 | 10.81 | 0.64 | 14.29 | 16.36 | 8.46 | 5.37 | 16.45 | 12.17 | -2.83 | 17.72 | 9.50 | 5.64 | 23.61 | 690 | 0.0 | -14.6 |
| 24Q1 (17) | 6.23 | -5.03 | -5.89 | 0.5 | -1.96 | -5.66 | 0.78 | 0.0 | 6.85 | 0.56 | 5.66 | -5.08 | 8.03 | 3.23 | 0.25 | 12.52 | 5.3 | 13.54 | 8.99 | 11.26 | 0.86 | 690 | 0.0 | -14.6 |
| 23Q4 (16) | 6.56 | -13.68 | -4.23 | 0.51 | -26.09 | -1.92 | 0.78 | -4.88 | -2.5 | 0.53 | -5.36 | 20.45 | 7.77 | -14.37 | 2.41 | 11.89 | 10.2 | 1.81 | 8.08 | 9.65 | 25.78 | 690 | -14.6 | -14.6 |
| 23Q3 (15) | 7.6 | 6.15 | 3.4 | 0.69 | 32.69 | 53.33 | 0.82 | 10.81 | 6.49 | 0.56 | 1.82 | 19.15 | 9.08 | 25.01 | 48.29 | 10.79 | 4.4 | 2.99 | 7.37 | -4.08 | 15.23 | 808 | 0.0 | -4.49 |
| 23Q2 (14) | 7.16 | 8.16 | -2.45 | 0.52 | -1.89 | 8.33 | 0.74 | 1.37 | -10.84 | 0.55 | -6.78 | 30.95 | 7.26 | -9.29 | 11.06 | 10.34 | -6.28 | -8.6 | 7.68 | -13.81 | 34.24 | 808 | 0.0 | -4.49 |
| 23Q1 (13) | 6.62 | -3.36 | -16.1 | 0.53 | 1.92 | 8.16 | 0.73 | -8.75 | -12.05 | 0.59 | 34.09 | 37.21 | 8.01 | 5.46 | 28.91 | 11.03 | -5.58 | 4.82 | 8.91 | 38.75 | 63.53 | 808 | 0.0 | -4.49 |
| 22Q4 (12) | 6.85 | -6.8 | -10.22 | 0.52 | 15.56 | -16.13 | 0.8 | 3.9 | 2.56 | 0.44 | -6.38 | 12.82 | 7.59 | 23.99 | -6.58 | 11.68 | 11.48 | 14.24 | 6.42 | 0.45 | 25.67 | 808 | -4.49 | -4.49 |
| 22Q3 (11) | 7.35 | 0.14 | -22.79 | 0.45 | -6.25 | -33.82 | 0.77 | -7.23 | 24.19 | 0.47 | 11.9 | 30.56 | 6.12 | -6.38 | -14.29 | 10.48 | -7.36 | 60.86 | 6.39 | 11.75 | 69.1 | 846 | 0.0 | 75.52 |
| 22Q2 (10) | 7.34 | -6.97 | -10.16 | 0.48 | -2.04 | 26.32 | 0.83 | 0.0 | 36.07 | 0.42 | -2.33 | 10.53 | 6.54 | 5.3 | 40.6 | 11.31 | 7.49 | 51.45 | 5.72 | 4.99 | 23.02 | 846 | 0.0 | 75.52 |
| 22Q1 (9) | 7.89 | 3.41 | 43.72 | 0.49 | -20.97 | 68.97 | 0.83 | 6.41 | 43.1 | 0.43 | 10.26 | 2.38 | 6.21 | -23.57 | 17.57 | 10.52 | 2.9 | -0.43 | 5.45 | 6.62 | -28.76 | 846 | 0.0 | 75.52 |
| 21Q4 (8) | 7.63 | -19.85 | 45.33 | 0.62 | -8.82 | 100.0 | 0.78 | 25.81 | 56.0 | 0.39 | 8.33 | -9.3 | 8.13 | 13.76 | 37.61 | 10.22 | 56.97 | 7.34 | 5.11 | 35.17 | -37.59 | 846 | 75.52 | 75.52 |
| 21Q3 (7) | 9.52 | 16.52 | 100.0 | 0.68 | 78.95 | 195.65 | 0.62 | 1.64 | 21.57 | 0.36 | -5.26 | -7.69 | 7.14 | 53.57 | 47.83 | 6.51 | -12.77 | -39.22 | 3.78 | -18.7 | -53.85 | 482 | 0.0 | -4.74 |
| 21Q2 (6) | 8.17 | 48.82 | 99.76 | 0.38 | 31.03 | 72.73 | 0.61 | 5.17 | 29.79 | 0.38 | -9.52 | 15.15 | 4.65 | -11.95 | -13.53 | 7.47 | -29.33 | -35.03 | 4.65 | -39.2 | -42.35 | 482 | 0.0 | -4.74 |
| 21Q1 (5) | 5.49 | 4.57 | 53.35 | 0.29 | -6.45 | 31.82 | 0.58 | 16.0 | 26.09 | 0.42 | -2.33 | 44.83 | 5.28 | -10.54 | -14.04 | 10.56 | 10.93 | -17.78 | 7.65 | -6.6 | -5.56 | 482 | 0.0 | -10.91 |
| 20Q4 (4) | 5.25 | 10.29 | 0.0 | 0.31 | 34.78 | 0.0 | 0.5 | -1.96 | 0.0 | 0.43 | 10.26 | 0.0 | 5.90 | 22.2 | 0.0 | 9.52 | -11.11 | 0.0 | 8.19 | -0.03 | 0.0 | 482 | -4.74 | 0.0 |
| 20Q3 (3) | 4.76 | 16.38 | 0.0 | 0.23 | 4.55 | 0.0 | 0.51 | 8.51 | 0.0 | 0.39 | 18.18 | 0.0 | 4.83 | -10.17 | 0.0 | 10.71 | -6.76 | 0.0 | 8.19 | 1.55 | 0.0 | 506 | 0.0 | 0.0 |
| 20Q2 (2) | 4.09 | 14.25 | 0.0 | 0.22 | 0.0 | 0.0 | 0.47 | 2.17 | 0.0 | 0.33 | 13.79 | 0.0 | 5.38 | -12.47 | 0.0 | 11.49 | -10.57 | 0.0 | 8.07 | -0.4 | 0.0 | 506 | -6.47 | 0.0 |
| 20Q1 (1) | 3.58 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 6.15 | 0.0 | 0.0 | 12.85 | 0.0 | 0.0 | 8.10 | 0.0 | 0.0 | 541 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 29.25 | 4.69 | 2.49 | 11.16 | 3.2 | 4.58 | 2.44 | 8.93 | 8.51 | 6.18 | 10.94 | -0.11 | 8.34 | 4.05 | 690 | 0.0 |
| 2023 (9) | 27.94 | -5.06 | 2.24 | 14.87 | 3.06 | -5.56 | 2.24 | 27.27 | 8.02 | 21.0 | 10.95 | -0.52 | 8.02 | 34.06 | 690 | -14.6 |
| 2022 (8) | 29.43 | -4.51 | 1.95 | -1.02 | 3.24 | 25.1 | 1.76 | 13.55 | 6.63 | 3.66 | 11.01 | 31.0 | 5.98 | 18.91 | 808 | -4.49 |
| 2021 (7) | 30.82 | 74.42 | 1.97 | 101.02 | 2.59 | 32.82 | 1.55 | 7.64 | 6.39 | 15.25 | 8.40 | -23.85 | 5.03 | -38.29 | 846 | 75.52 |
| 2020 (6) | 17.67 | 6.77 | 0.98 | -15.52 | 1.95 | 23.42 | 1.44 | 7.46 | 5.55 | -20.87 | 11.04 | 15.59 | 8.15 | 0.65 | 482 | -4.74 |
| 2019 (5) | 16.55 | -0.84 | 1.16 | 1.75 | 1.58 | 6.76 | 1.34 | 1.52 | 7.01 | 2.62 | 9.55 | 7.66 | 8.10 | 2.37 | 506 | -6.47 |
| 2018 (4) | 16.69 | 9.08 | 1.14 | 14.0 | 1.48 | 6.47 | 1.32 | 16.81 | 6.83 | 4.51 | 8.87 | -2.39 | 7.91 | 7.09 | 541 | 7.13 |
| 2017 (3) | 15.3 | -7.61 | 1.0 | 6.38 | 1.39 | -7.33 | 1.13 | -8.13 | 6.54 | 15.14 | 9.08 | 0.3 | 7.39 | -0.56 | 505 | 0.0 |
| 2016 (2) | 16.56 | -1.08 | 0.94 | 6.82 | 1.5 | 0.67 | 1.23 | -1.6 | 5.68 | 7.98 | 9.06 | 1.77 | 7.43 | -0.53 | 505 | 2.64 |
| 2015 (1) | 16.74 | 4.17 | 0.88 | 7.32 | 1.49 | 11.19 | 1.25 | 10.62 | 5.26 | 0 | 8.90 | 0 | 7.47 | 0 | 492 | -1.99 |
