- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.68 | -17.74 | -5.66 | 0.93 | 17.72 | 78.85 | 0.71 | -29.7 | -41.32 | 0.92 | 3.37 | 29.58 | 6.80 | 43.11 | 89.57 | 5.19 | -14.54 | -37.81 | 6.73 | 25.66 | 37.34 | 2423 | 0.0 | 79.22 |
| 24Q2 (19) | 16.63 | 6.88 | 15.89 | 0.79 | 46.3 | 36.21 | 1.01 | 44.29 | 10.99 | 0.89 | 17.11 | 9.88 | 4.75 | 36.88 | 17.53 | 6.07 | 35.0 | -4.23 | 5.35 | 9.57 | -5.19 | 2423 | 0.0 | 79.22 |
| 24Q1 (18) | 15.56 | 0.32 | 16.29 | 0.54 | 10.2 | -8.47 | 0.7 | -13.58 | 12.9 | 0.76 | -14.61 | 2.7 | 3.47 | 9.85 | -21.3 | 4.50 | -13.86 | -2.91 | 4.88 | -14.88 | -11.69 | 2423 | 0.0 | 79.22 |
| 23Q4 (17) | 15.51 | 6.97 | 27.13 | 0.49 | -5.77 | -18.33 | 0.81 | -33.06 | -25.69 | 0.89 | 25.35 | 23.61 | 3.16 | -11.91 | -35.76 | 5.22 | -37.42 | -41.55 | 5.74 | 17.19 | -2.77 | 2423 | 79.22 | 79.22 |
| 23Q3 (16) | 14.5 | 1.05 | 33.15 | 0.52 | -10.34 | -27.78 | 1.21 | 32.97 | 132.69 | 0.71 | -12.35 | 2.9 | 3.59 | -11.27 | -45.76 | 8.34 | 31.59 | 74.76 | 4.90 | -13.25 | -22.72 | 1352 | 0.0 | -1.17 |
| 23Q2 (15) | 14.35 | 7.25 | 55.81 | 0.58 | -1.69 | -23.68 | 0.91 | 46.77 | 121.95 | 0.81 | 9.46 | 50.0 | 4.04 | -8.34 | -51.02 | 6.34 | 36.85 | 42.45 | 5.64 | 2.06 | -3.73 | 1352 | 0.0 | -1.17 |
| 23Q1 (14) | 13.38 | 9.67 | 44.34 | 0.59 | -1.67 | -15.71 | 0.62 | -43.12 | 63.16 | 0.74 | 2.78 | 39.62 | 4.41 | -10.34 | -41.6 | 4.63 | -48.14 | 13.04 | 5.53 | -6.29 | -3.27 | 1352 | 0.0 | -1.17 |
| 22Q4 (13) | 12.2 | 12.03 | 41.04 | 0.6 | -16.67 | -9.09 | 1.09 | 109.62 | 118.0 | 0.72 | 4.35 | -13.25 | 4.92 | -25.61 | -35.54 | 8.93 | 87.11 | 54.57 | 5.90 | -6.86 | -38.49 | 1352 | -1.17 | -1.17 |
| 22Q3 (12) | 10.89 | 18.24 | 65.25 | 0.72 | -5.26 | 20.0 | 0.52 | 26.83 | 26.83 | 0.69 | 27.78 | 40.82 | 6.61 | -19.88 | -27.38 | 4.78 | 7.26 | -23.25 | 6.34 | 8.07 | -14.79 | 1368 | 0.0 | 14.77 |
| 22Q2 (11) | 9.21 | -0.65 | 38.91 | 0.76 | 8.57 | 18.75 | 0.41 | 7.89 | 5.13 | 0.54 | 1.89 | 45.95 | 8.25 | 9.28 | -14.52 | 4.45 | 8.6 | -24.32 | 5.86 | 2.55 | 5.06 | 1368 | 0.0 | 14.77 |
| 22Q1 (10) | 9.27 | 7.17 | 45.3 | 0.7 | 6.06 | 42.86 | 0.38 | -24.0 | -15.56 | 0.53 | -36.14 | 82.76 | 7.55 | -1.03 | -1.68 | 4.10 | -29.08 | -41.88 | 5.72 | -40.42 | 25.78 | 1368 | 0.0 | 14.77 |
| 21Q4 (9) | 8.65 | 31.26 | 29.49 | 0.66 | 10.0 | 65.0 | 0.5 | 21.95 | -39.76 | 0.83 | 69.39 | 196.43 | 7.63 | -16.2 | 27.42 | 5.78 | -7.09 | -53.48 | 9.60 | 29.05 | 128.92 | 1368 | 14.77 | 14.77 |
| 21Q3 (8) | 6.59 | -0.6 | 31.8 | 0.6 | -6.25 | 36.36 | 0.41 | 5.13 | -16.33 | 0.49 | 32.43 | 104.17 | 9.10 | -5.68 | 3.46 | 6.22 | 5.77 | -36.51 | 7.44 | 33.24 | 54.91 | 1192 | 0.0 | 22.51 |
| 21Q2 (7) | 6.63 | 3.92 | 74.47 | 0.64 | 30.61 | 82.86 | 0.39 | -13.33 | -49.35 | 0.37 | 27.59 | 68.18 | 9.65 | 25.69 | 4.8 | 5.88 | -16.6 | -70.97 | 5.58 | 22.78 | -3.61 | 1192 | 0.0 | 22.51 |
| 21Q1 (6) | 6.38 | -4.49 | 42.09 | 0.49 | 22.5 | 22.5 | 0.45 | -45.78 | -2.17 | 0.29 | 3.57 | 45.0 | 7.68 | 28.26 | -13.79 | 7.05 | -43.23 | -31.15 | 4.55 | 8.44 | 2.05 | 1192 | 0.0 | -44.12 |
| 20Q4 (5) | 6.68 | 33.6 | 24.86 | 0.4 | -9.09 | 263.64 | 0.83 | 69.39 | 207.41 | 0.28 | 16.67 | 1300.0 | 5.99 | -31.95 | 191.24 | 12.43 | 26.79 | 146.2 | 4.19 | -12.67 | 1021.26 | 1192 | 22.51 | -44.12 |
| 20Q3 (4) | 5.0 | 31.58 | 0.0 | 0.44 | 25.71 | 0.0 | 0.49 | -36.36 | 0.0 | 0.24 | 9.09 | 0.0 | 8.80 | -4.46 | 0.0 | 9.80 | -51.64 | 0.0 | 4.80 | -17.09 | 0.0 | 973 | 0.0 | 0.0 |
| 20Q2 (3) | 3.8 | -15.37 | 0.0 | 0.35 | -12.5 | 0.0 | 0.77 | 67.39 | 0.0 | 0.22 | 10.0 | 0.0 | 9.21 | 3.39 | 0.0 | 20.26 | 97.79 | 0.0 | 5.79 | 29.97 | 0.0 | 973 | -54.38 | 0.0 |
| 20Q1 (2) | 4.49 | -16.07 | 0.0 | 0.4 | 263.64 | 0.0 | 0.46 | 70.37 | 0.0 | 0.2 | 900.0 | 0.0 | 8.91 | 333.29 | 0.0 | 10.24 | 103.0 | 0.0 | 4.45 | 1091.54 | 0.0 | 2133 | 0.0 | 0.0 |
| 19Q4 (1) | 5.35 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 5.05 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 2133 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 57.74 | 38.9 | 2.19 | -21.22 | 3.54 | 47.5 | 3.15 | 27.02 | 3.79 | -43.28 | 6.13 | 6.19 | 5.46 | -8.55 | 1352 | 0.0 |
| 2022 (9) | 41.57 | 47.2 | 2.78 | 16.32 | 2.4 | 36.36 | 2.48 | 25.25 | 6.69 | -20.98 | 5.77 | -7.36 | 5.97 | -14.91 | 1352 | -1.17 |
| 2021 (8) | 28.24 | 41.41 | 2.39 | 50.31 | 1.76 | -30.71 | 1.98 | 108.42 | 8.46 | 6.3 | 6.23 | -51.0 | 7.01 | 47.39 | 1368 | 14.77 |
| 2020 (7) | 19.97 | -8.73 | 1.59 | 27.2 | 2.54 | -31.9 | 0.95 | -2.06 | 7.96 | 39.37 | 12.72 | -25.39 | 4.76 | 7.31 | 1192 | 22.51 |
| 2019 (6) | 21.88 | -42.68 | 1.25 | -43.95 | 3.73 | 115.61 | 0.97 | -51.01 | 5.71 | -2.21 | 17.05 | 276.13 | 4.43 | -14.54 | 973 | -54.38 |
| 2018 (5) | 38.17 | 22.81 | 2.23 | 23.89 | 1.73 | 37.3 | 1.98 | 117.58 | 5.84 | 0.88 | 4.53 | 11.8 | 5.19 | 77.17 | 2133 | -10.45 |
| 2017 (4) | 31.08 | 36.68 | 1.8 | 5.88 | 1.26 | -14.29 | 0.91 | 49.18 | 5.79 | -22.53 | 4.05 | -37.29 | 2.93 | 9.15 | 2382 | 61.49 |
| 2016 (3) | 22.74 | 29.79 | 1.7 | 53.15 | 1.47 | 45.54 | 0.61 | -7.58 | 7.48 | 18.0 | 6.46 | 12.13 | 2.68 | -28.79 | 1475 | 17.53 |
| 2015 (2) | 17.52 | 25.32 | 1.11 | 52.05 | 1.01 | -39.88 | 0.66 | 10.0 | 6.34 | 21.33 | 5.76 | -52.03 | 3.77 | -12.23 | 1255 | -0.95 |
| 2014 (1) | 13.98 | -38.98 | 0.73 | -17.98 | 1.68 | 22.63 | 0.6 | -11.76 | 5.22 | 0 | 12.02 | 0 | 4.29 | 0 | 1267 | -35.85 |
