- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.7 | 6.25 | -1.73 | 0.02 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 0.38 | 0.0 | 22.58 | 1.18 | -5.88 | 1.76 | 4.12 | -17.65 | 1.76 | 22.35 | -5.88 | 24.74 | 142 | 0.0 | 2.16 |
24Q2 (19) | 1.6 | 3.23 | -13.04 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.38 | 8.57 | 58.33 | 1.25 | -3.12 | 15.0 | 5.00 | -3.12 | 15.0 | 23.75 | 5.18 | 82.08 | 142 | 0.0 | 2.16 |
24Q1 (18) | 1.55 | 29.17 | -6.06 | 0.02 | 0.0 | 0.0 | 0.08 | 14.29 | -11.11 | 0.35 | 9.38 | 66.67 | 1.29 | -22.58 | 6.45 | 5.16 | -11.52 | -5.38 | 22.58 | -15.32 | 77.42 | 142 | 0.0 | 2.16 |
23Q4 (17) | 1.2 | -30.64 | -37.17 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | -22.22 | 0.32 | 3.23 | 68.42 | 1.67 | 44.17 | 59.17 | 5.83 | 44.17 | 23.8 | 26.67 | 48.82 | 168.07 | 142 | 2.16 | 2.16 |
23Q3 (16) | 1.73 | -5.98 | -40.55 | 0.02 | 0.0 | -33.33 | 0.07 | -12.5 | 0.0 | 0.31 | 29.17 | 72.22 | 1.16 | 6.36 | 12.14 | 4.05 | -6.94 | 68.21 | 17.92 | 37.38 | 189.69 | 139 | 0.0 | 33.65 |
23Q2 (15) | 1.84 | 11.52 | -40.45 | 0.02 | 0.0 | -33.33 | 0.08 | -11.11 | 0.0 | 0.24 | 14.29 | 33.33 | 1.09 | -10.33 | 11.96 | 4.35 | -20.29 | 67.93 | 13.04 | 2.48 | 123.91 | 139 | 0.0 | 33.65 |
23Q1 (14) | 1.65 | -13.61 | -35.29 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 12.5 | 0.21 | 10.53 | 16.67 | 1.21 | 15.76 | 54.55 | 5.45 | 15.76 | 73.86 | 12.73 | 27.94 | 80.3 | 139 | 0.0 | 33.65 |
22Q4 (13) | 1.91 | -34.36 | 21.66 | 0.02 | -33.33 | 0.0 | 0.09 | 28.57 | 80.0 | 0.19 | 5.56 | 18.75 | 1.05 | 1.57 | -17.8 | 4.71 | 95.89 | 47.96 | 9.95 | 60.82 | -2.39 | 139 | 33.65 | 33.65 |
22Q3 (12) | 2.91 | -5.83 | 334.33 | 0.03 | 0.0 | 50.0 | 0.07 | -12.5 | 40.0 | 0.18 | 0.0 | 12.5 | 1.03 | 6.19 | -65.46 | 2.41 | -7.09 | -67.77 | 6.19 | 6.19 | -74.1 | 104 | 0.0 | 103.92 |
22Q2 (11) | 3.09 | 21.18 | 1304.55 | 0.03 | 50.0 | -25.0 | 0.08 | 0.0 | 33.33 | 0.18 | 0.0 | 20.0 | 0.97 | 23.79 | -94.66 | 2.59 | -17.48 | -90.51 | 5.83 | -17.48 | -91.46 | 104 | 0.0 | 103.92 |
22Q1 (10) | 2.55 | 62.42 | 696.88 | 0.02 | 0.0 | -33.33 | 0.08 | 60.0 | 33.33 | 0.18 | 12.5 | 80.0 | 0.78 | -38.43 | -91.63 | 3.14 | -1.49 | -83.27 | 7.06 | -30.74 | -77.41 | 104 | 0.0 | 103.92 |
21Q4 (9) | 1.57 | 134.33 | 137.88 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0.16 | 0.0 | 60.0 | 1.27 | -57.32 | -57.96 | 3.18 | -57.32 | -64.97 | 10.19 | -57.32 | -32.74 | 104 | 103.92 | 103.92 |
21Q3 (8) | 0.67 | 204.55 | -8.22 | 0.02 | -50.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.16 | 6.67 | 77.78 | 2.99 | -83.58 | 8.96 | 7.46 | -72.64 | 8.96 | 23.88 | -64.98 | 93.7 | 51 | 0.0 | 8.51 |
21Q2 (7) | 0.22 | -31.25 | -56.0 | 0.04 | 33.33 | 100.0 | 0.06 | 0.0 | 50.0 | 0.15 | 50.0 | 87.5 | 18.18 | 93.94 | 354.55 | 27.27 | 45.45 | 240.91 | 68.18 | 118.18 | 326.14 | 51 | 0.0 | 8.51 |
21Q1 (6) | 0.32 | -51.52 | -60.0 | 0.03 | 50.0 | 200.0 | 0.06 | 0.0 | 20.0 | 0.1 | 0.0 | 42.86 | 9.38 | 209.38 | 650.0 | 18.75 | 106.25 | 200.0 | 31.25 | 106.25 | 257.14 | 51 | 0.0 | 8.51 |
20Q4 (5) | 0.66 | -9.59 | 29.41 | 0.02 | 0.0 | 0.0 | 0.06 | 20.0 | 20.0 | 0.1 | 11.11 | 66.67 | 3.03 | 10.61 | -22.73 | 9.09 | 32.73 | -7.27 | 15.15 | 22.9 | 28.79 | 51 | 8.51 | 8.51 |
20Q3 (4) | 0.73 | 46.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.09 | 12.5 | 0.0 | 2.74 | -31.51 | 0.0 | 6.85 | -14.38 | 0.0 | 12.33 | -22.95 | 0.0 | 47 | 0.0 | 0.0 |
20Q2 (3) | 0.5 | -37.5 | 0.0 | 0.02 | 100.0 | 0.0 | 0.04 | -20.0 | 0.0 | 0.08 | 14.29 | 0.0 | 4.00 | 220.0 | 0.0 | 8.00 | 28.0 | 0.0 | 16.00 | 82.86 | 0.0 | 47 | 0.0 | 0.0 |
20Q1 (2) | 0.8 | 56.86 | 0.0 | 0.01 | -50.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.07 | 16.67 | 0.0 | 1.25 | -68.12 | 0.0 | 6.25 | -36.25 | 0.0 | 8.75 | -25.63 | 0.0 | 47 | 0.0 | 0.0 |
19Q4 (1) | 0.51 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 11.76 | 0.0 | 0.0 | 47 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 6.43 | -38.53 | 0.08 | -20.0 | 0.32 | 3.23 | 1.08 | 47.95 | 1.24 | 30.14 | 4.98 | 67.92 | 16.80 | 140.67 | 142 | 2.16 |
2022 (9) | 10.46 | 277.62 | 0.1 | -9.09 | 0.31 | 40.91 | 0.73 | 25.86 | 0.96 | -75.93 | 2.96 | -62.68 | 6.98 | -66.67 | 139 | 33.65 |
2021 (8) | 2.77 | 2.97 | 0.11 | 22.22 | 0.22 | 10.0 | 0.58 | 70.59 | 3.97 | 18.69 | 7.94 | 6.82 | 20.94 | 65.66 | 104 | 103.92 |
2020 (7) | 2.69 | 28.1 | 0.09 | 28.57 | 0.2 | 5.26 | 0.34 | 36.0 | 3.35 | 0.37 | 7.43 | -17.82 | 12.64 | 6.17 | 51 | 8.51 |
2019 (6) | 2.1 | 53.28 | 0.07 | 16.67 | 0.19 | 5.56 | 0.25 | -7.41 | 3.33 | -23.89 | 9.05 | -31.14 | 11.90 | -39.59 | 47 | 2.17 |
2018 (5) | 1.37 | 8.73 | 0.06 | 50.0 | 0.18 | -18.18 | 0.27 | 17.39 | 4.38 | 37.96 | 13.14 | -24.75 | 19.71 | 7.97 | 46 | 4.55 |
2017 (4) | 1.26 | -22.7 | 0.04 | 33.33 | 0.22 | 10.0 | 0.23 | -34.29 | 3.17 | 72.49 | 17.46 | 42.3 | 18.25 | -14.99 | 44 | -51.11 |
2016 (3) | 1.63 | 19.85 | 0.03 | 0.0 | 0.2 | 0.0 | 0.35 | -2.78 | 1.84 | -16.56 | 12.27 | -16.56 | 21.47 | -18.88 | 90 | 0.0 |
2015 (2) | 1.36 | -74.67 | 0.03 | -40.0 | 0.2 | 11.11 | 0.36 | 0.0 | 2.21 | 136.91 | 14.71 | 338.73 | 26.47 | 294.85 | 90 | 0.0 |
2014 (1) | 5.37 | -15.03 | 0.05 | -28.57 | 0.18 | 0.0 | 0.36 | 9.09 | 0.93 | 0 | 3.35 | 0 | 6.70 | 0 | 90 | 0.0 |