玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.76.25-1.730.020.00.00.07-12.50.00.380.022.581.18-5.881.764.12-17.651.7622.35-5.8824.741420.02.16
24Q2 (19)1.63.23-13.040.020.00.00.080.00.00.388.5758.331.25-3.1215.05.00-3.1215.023.755.1882.081420.02.16
24Q1 (18)1.5529.17-6.060.020.00.00.0814.29-11.110.359.3866.671.29-22.586.455.16-11.52-5.3822.58-15.3277.421420.02.16
23Q4 (17)1.2-30.64-37.170.020.00.00.070.0-22.220.323.2368.421.6744.1759.175.8344.1723.826.6748.82168.071422.162.16
23Q3 (16)1.73-5.98-40.550.020.0-33.330.07-12.50.00.3129.1772.221.166.3612.144.05-6.9468.2117.9237.38189.691390.033.65
23Q2 (15)1.8411.52-40.450.020.0-33.330.08-11.110.00.2414.2933.331.09-10.3311.964.35-20.2967.9313.042.48123.911390.033.65
23Q1 (14)1.65-13.61-35.290.020.00.00.090.012.50.2110.5316.671.2115.7654.555.4515.7673.8612.7327.9480.31390.033.65
22Q4 (13)1.91-34.3621.660.02-33.330.00.0928.5780.00.195.5618.751.051.57-17.84.7195.8947.969.9560.82-2.3913933.6533.65
22Q3 (12)2.91-5.83334.330.030.050.00.07-12.540.00.180.012.51.036.19-65.462.41-7.09-67.776.196.19-74.11040.0103.92
22Q2 (11)3.0921.181304.550.0350.0-25.00.080.033.330.180.020.00.9723.79-94.662.59-17.48-90.515.83-17.48-91.461040.0103.92
22Q1 (10)2.5562.42696.880.020.0-33.330.0860.033.330.1812.580.00.78-38.43-91.633.14-1.49-83.277.06-30.74-77.411040.0103.92
21Q4 (9)1.57134.33137.880.020.00.00.050.0-16.670.160.060.01.27-57.32-57.963.18-57.32-64.9710.19-57.32-32.74104103.92103.92
21Q3 (8)0.67204.55-8.220.02-50.00.00.05-16.670.00.166.6777.782.99-83.588.967.46-72.648.9623.88-64.9893.7510.08.51
21Q2 (7)0.22-31.25-56.00.0433.33100.00.060.050.00.1550.087.518.1893.94354.5527.2745.45240.9168.18118.18326.14510.08.51
21Q1 (6)0.32-51.52-60.00.0350.0200.00.060.020.00.10.042.869.38209.38650.018.75106.25200.031.25106.25257.14510.08.51
20Q4 (5)0.66-9.5929.410.020.00.00.0620.020.00.111.1166.673.0310.61-22.739.0932.73-7.2715.1522.928.79518.518.51
20Q3 (4)0.7346.00.00.020.00.00.0525.00.00.0912.50.02.74-31.510.06.85-14.380.012.33-22.950.0470.00.0
20Q2 (3)0.5-37.50.00.02100.00.00.04-20.00.00.0814.290.04.00220.00.08.0028.00.016.0082.860.0470.00.0
20Q1 (2)0.856.860.00.01-50.00.00.050.00.00.0716.670.01.25-68.120.06.25-36.250.08.75-25.630.0470.00.0
19Q4 (1)0.510.00.00.020.00.00.050.00.00.060.00.03.920.00.09.800.00.011.760.00.0470.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.43-38.530.08-20.00.323.231.0847.951.2430.144.9867.9216.80140.671422.16
2022 (9)10.46277.620.1-9.090.3140.910.7325.860.96-75.932.96-62.686.98-66.6713933.65
2021 (8)2.772.970.1122.220.2210.00.5870.593.9718.697.946.8220.9465.66104103.92
2020 (7)2.6928.10.0928.570.25.260.3436.03.350.377.43-17.8212.646.17518.51
2019 (6)2.153.280.0716.670.195.560.25-7.413.33-23.899.05-31.1411.90-39.59472.17
2018 (5)1.378.730.0650.00.18-18.180.2717.394.3837.9613.14-24.7519.717.97464.55
2017 (4)1.26-22.70.0433.330.2210.00.23-34.293.1772.4917.4642.318.25-14.9944-51.11
2016 (3)1.6319.850.030.00.20.00.35-2.781.84-16.5612.27-16.5621.47-18.88900.0
2015 (2)1.36-74.670.03-40.00.211.110.360.02.21136.9114.71338.7326.47294.85900.0
2014 (1)5.37-15.030.05-28.570.180.00.369.090.9303.3506.700900.0

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