- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 21.03 | 2.59 | -2.68 | 1.67 | -20.1 | 21.9 | 0.94 | 17.5 | -31.39 | 1.7 | 11.11 | -2.86 | 7.94 | -22.11 | 25.26 | 4.47 | 14.54 | -29.49 | 8.08 | 8.31 | -0.18 | 0 | 0 | 0 |
| 24Q3 (19) | 20.5 | 25.0 | 14.33 | 2.09 | 36.6 | 41.22 | 0.8 | -28.57 | -24.53 | 1.53 | 2.68 | 4.08 | 10.20 | 9.28 | 23.51 | 3.90 | -42.86 | -33.99 | 7.46 | -17.85 | -8.97 | 0 | 0 | 0 |
| 24Q2 (18) | 16.4 | -1.09 | -25.83 | 1.53 | 9.29 | 10.87 | 1.12 | 6.67 | 2.75 | 1.49 | 0.68 | -7.45 | 9.33 | 10.49 | 49.47 | 6.83 | 7.84 | 38.53 | 9.09 | 1.78 | 24.77 | 0 | 0 | 0 |
| 24Q1 (17) | 16.58 | -23.28 | -24.88 | 1.4 | 2.19 | -2.1 | 1.05 | -23.36 | 7.14 | 1.48 | -15.43 | -6.92 | 8.44 | 33.19 | 30.32 | 6.33 | -0.11 | 42.62 | 8.93 | 10.23 | 23.9 | 0 | 0 | 0 |
| 23Q4 (16) | 21.61 | 20.52 | -31.09 | 1.37 | -7.43 | -26.34 | 1.37 | 29.25 | -18.45 | 1.75 | 19.05 | -26.47 | 6.34 | -23.2 | 6.89 | 6.34 | 7.24 | 18.34 | 8.10 | -1.23 | 6.7 | 0 | 0 | 0 |
| 23Q3 (15) | 17.93 | -18.91 | -29.46 | 1.48 | 7.25 | 2.07 | 1.06 | -2.75 | -17.19 | 1.47 | -8.7 | -15.03 | 8.25 | 32.25 | 44.71 | 5.91 | 19.92 | 17.41 | 8.20 | 12.59 | 20.47 | 0 | 0 | 0 |
| 23Q2 (14) | 22.11 | 0.18 | -5.43 | 1.38 | -3.5 | 1.47 | 1.09 | 11.22 | -4.39 | 1.61 | 1.26 | 0.62 | 6.24 | -3.67 | 7.3 | 4.93 | 11.02 | 1.11 | 7.28 | 1.07 | 6.4 | 0 | 0 | 0 |
| 23Q1 (13) | 22.07 | -29.62 | 22.41 | 1.43 | -23.12 | 25.44 | 0.98 | -41.67 | -4.85 | 1.59 | -33.19 | 2.58 | 6.48 | 9.24 | 2.48 | 4.44 | -17.11 | -22.27 | 7.20 | -5.07 | -16.2 | 0 | 0 | 0 |
| 22Q4 (12) | 31.36 | 23.37 | 36.35 | 1.86 | 28.28 | 61.74 | 1.68 | 31.25 | 86.67 | 2.38 | 37.57 | 75.0 | 5.93 | 3.98 | 18.62 | 5.36 | 6.39 | 36.9 | 7.59 | 11.51 | 28.35 | 0 | 0 | 0 |
| 22Q3 (11) | 25.42 | 8.73 | 24.85 | 1.45 | 6.62 | 26.09 | 1.28 | 12.28 | 25.49 | 1.73 | 8.12 | 10.19 | 5.70 | -1.94 | 0.99 | 5.04 | 3.27 | 0.51 | 6.81 | -0.55 | -11.74 | 0 | 0 | 0 |
| 22Q2 (10) | 23.38 | 29.67 | 44.68 | 1.36 | 19.3 | 17.24 | 1.14 | 10.68 | 25.27 | 1.6 | 3.23 | 20.3 | 5.82 | -8.0 | -18.96 | 4.88 | -14.65 | -13.41 | 6.84 | -20.4 | -16.85 | 0 | 0 | 0 |
| 22Q1 (9) | 18.03 | -21.61 | 4.28 | 1.14 | -0.87 | 1.79 | 1.03 | 14.44 | 5.1 | 1.55 | 13.97 | 11.51 | 6.32 | 26.46 | -2.39 | 5.71 | 45.99 | 0.79 | 8.60 | 45.39 | 6.93 | 0 | 0 | 0 |
| 21Q4 (8) | 23.0 | 12.97 | 12.2 | 1.15 | 0.0 | -31.14 | 0.9 | -11.76 | -17.43 | 1.36 | -13.38 | -12.26 | 5.00 | -11.48 | -38.62 | 3.91 | -21.89 | -26.41 | 5.91 | -23.32 | -21.8 | 0 | 0 | 0 |
| 21Q3 (7) | 20.36 | 25.99 | -5.65 | 1.15 | -0.86 | -20.69 | 1.02 | 12.09 | 47.83 | 1.57 | 18.05 | 6.08 | 5.65 | -21.31 | -15.94 | 5.01 | -11.03 | 56.68 | 7.71 | -6.31 | 12.44 | 0 | 0 | 0 |
| 21Q2 (6) | 16.16 | -6.54 | -7.34 | 1.16 | 3.57 | -5.69 | 0.91 | -7.14 | 7.06 | 1.33 | -4.32 | 0.0 | 7.18 | 10.81 | 1.78 | 5.63 | -0.65 | 15.54 | 8.23 | 2.37 | 7.92 | 0 | 0 | 0 |
| 21Q1 (5) | 17.29 | -15.66 | 11.48 | 1.12 | -32.93 | -26.32 | 0.98 | -10.09 | 28.95 | 1.39 | -10.32 | 9.45 | 6.48 | -20.48 | -33.9 | 5.67 | 6.6 | 15.67 | 8.04 | 6.33 | -1.82 | 0 | 0 | 0 |
| 20Q4 (4) | 20.5 | -5.0 | 0.0 | 1.67 | 15.17 | 0.0 | 1.09 | 57.97 | 0.0 | 1.55 | 4.73 | 0.0 | 8.15 | 21.24 | 0.0 | 5.32 | 66.29 | 0.0 | 7.56 | 10.25 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 21.58 | 23.74 | 0.0 | 1.45 | 17.89 | 0.0 | 0.69 | -18.82 | 0.0 | 1.48 | 11.28 | 0.0 | 6.72 | -4.73 | 0.0 | 3.20 | -34.4 | 0.0 | 6.86 | -10.07 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 17.44 | 12.44 | 0.0 | 1.23 | -19.08 | 0.0 | 0.85 | 11.84 | 0.0 | 1.33 | 4.72 | 0.0 | 7.05 | -28.03 | 0.0 | 4.87 | -0.53 | 0.0 | 7.63 | -6.86 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 15.51 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 9.80 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 8.19 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 74.51 | -10.99 | 6.68 | 18.02 | 3.91 | -13.11 | 6.19 | -3.58 | 8.97 | 32.59 | 5.25 | -2.38 | 8.31 | 8.32 | 0 | 0 |
| 2023 (9) | 83.71 | -14.75 | 5.66 | -2.41 | 4.5 | -12.11 | 6.42 | -11.57 | 6.76 | 14.47 | 5.38 | 3.09 | 7.67 | 3.73 | 0 | 0 |
| 2022 (8) | 98.19 | 27.83 | 5.8 | 26.36 | 5.12 | 34.38 | 7.26 | 28.5 | 5.91 | -1.15 | 5.21 | 5.12 | 7.39 | 0.52 | 0 | 0 |
| 2021 (7) | 76.81 | 2.37 | 4.59 | -21.81 | 3.81 | 12.06 | 5.65 | 0.36 | 5.98 | -23.62 | 4.96 | 9.46 | 7.36 | -1.97 | 0 | 0 |
| 2020 (6) | 75.03 | -2.87 | 5.87 | -2.65 | 3.4 | -4.49 | 5.63 | -1.23 | 7.82 | 0.23 | 4.53 | -1.67 | 7.50 | 1.69 | 0 | 0 |
| 2019 (5) | 77.25 | 3.54 | 6.03 | 2.9 | 3.56 | 13.74 | 5.7 | -1.38 | 7.81 | -0.62 | 4.61 | 9.85 | 7.38 | -4.75 | 0 | 0 |
| 2018 (4) | 74.61 | 15.96 | 5.86 | 9.94 | 3.13 | 7.19 | 5.78 | 21.17 | 7.85 | -5.19 | 4.20 | -7.56 | 7.75 | 4.49 | 0 | 0 |
| 2017 (3) | 64.34 | 5.13 | 5.33 | -1.11 | 2.92 | -7.89 | 4.77 | 7.92 | 8.28 | -5.94 | 4.54 | -12.38 | 7.41 | 2.65 | 0 | 0 |
| 2016 (2) | 61.2 | 12.52 | 5.39 | 20.85 | 3.17 | -8.91 | 4.42 | 3.51 | 8.81 | 7.4 | 5.18 | -19.04 | 7.22 | -8.01 | 555 | 0.0 |
| 2015 (1) | 54.39 | 19.91 | 4.46 | 7.99 | 3.48 | 42.62 | 4.27 | 23.77 | 8.20 | 0 | 6.40 | 0 | 7.85 | 0 | 555 | 0.0 |
