玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.26-3.84-21.190.52.0478.570.34-34.62100.00.969.09-4.05.406.12126.593.67-32.0153.7810.3713.4521.8112420.00.0
24Q3 (19)9.63-15.616.870.4911.3628.950.524.023.810.88-2.2214.295.0931.9510.345.4023.225.949.1415.85-2.2112420.0-5.69
24Q2 (18)11.4121.7731.450.4415.7991.30.54.17-7.410.911.1113.923.86-4.9145.534.38-14.46-29.567.89-8.75-13.3312420.0-5.69
24Q1 (17)9.37-20.2611.020.3835.7135.710.48182.35-15.790.81-19.012.54.0670.1922.245.12254.07-24.158.641.571.3312420.0-5.69
23Q4 (16)11.7542.626.340.28-26.32-36.360.17-59.52-75.361.029.8712.362.38-48.33-49.631.45-71.61-80.58.51-8.93-11.071242-5.69-5.69
23Q3 (15)8.24-5.07-21.750.3865.225.560.42-22.22-32.260.77-2.53-10.474.6174.0434.895.10-18.07-13.439.342.6714.4213170.00.23
23Q2 (14)8.682.84-34.040.23-17.86-41.030.54-5.26-5.260.799.72-19.392.65-20.13-10.596.22-7.8843.639.106.6922.2213170.00.23
23Q1 (13)8.44-9.25-35.080.28-36.36-20.00.57-17.39-8.060.72-19.1-17.243.32-29.8823.226.75-8.9741.618.53-10.8627.4713170.00.23
22Q4 (12)9.3-11.68-24.880.4422.2222.220.6911.2916.950.893.4921.924.7338.3962.77.4226.0155.689.5717.1862.2913170.230.23
22Q3 (11)10.53-19.98-24.840.36-7.69-10.00.628.77-6.060.86-12.24-1.153.4215.3619.745.8935.9424.988.179.6731.5213140.03.46
22Q2 (10)13.161.23-8.480.3911.4334.480.57-8.0629.550.9812.642.082.9610.0746.954.33-9.1841.557.4511.2711.5513140.03.46
22Q1 (9)13.05.0113.640.35-2.78-10.260.625.08-6.060.8719.182.352.69-7.41-21.034.770.07-17.336.6913.49-9.9313140.03.46
21Q4 (8)12.38-11.6330.730.36-10.033.330.59-10.6178.790.73-16.09-1.352.911.851.994.771.1636.765.90-5.04-24.5413143.463.46
21Q3 (7)14.01-2.5773.180.437.9353.850.6650.0633.330.87-9.3814.472.8641.57-11.164.7153.96323.466.21-6.98-33.912700.0-0.78
21Q2 (6)14.3825.773.880.29-25.6426.090.44-33.3325.710.9612.9420.02.02-40.84-27.493.06-46.96-27.76.68-10.15-30.9912700.0-0.78
21Q1 (5)11.4420.824.080.3944.4450.00.66100.078.380.8514.8618.063.4119.5720.895.7765.5643.767.43-4.92-4.8512700.0-16.99
20Q4 (4)9.4717.060.00.273.850.00.33266.670.00.74-2.630.02.85-11.290.03.48213.230.07.81-16.820.01270-0.780.0
20Q3 (3)8.09-2.180.00.2613.040.00.09-74.290.00.76-5.00.03.2115.560.01.11-73.710.09.39-2.890.012800.00.0
20Q2 (2)8.27-10.30.00.23-11.540.00.35-5.410.00.811.110.02.78-1.380.04.235.460.09.6723.870.01280-16.340.0
20Q1 (1)9.220.00.00.260.00.00.370.00.00.720.00.02.820.00.04.010.00.07.810.00.015300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)39.676.91.8254.241.846.983.558.234.5944.284.640.078.951.2512420.0
2023 (9)37.11-19.331.18-23.381.72-31.473.28-9.143.18-5.024.63-15.068.8412.621242-5.69
2022 (8)46.0-11.891.546.942.516.813.615.873.3521.385.4621.237.8520.1613170.23
2021 (7)52.2149.01.4441.182.35106.143.4112.542.76-5.254.5038.356.53-24.4713143.46
2020 (6)35.048.381.02-8.931.14-41.243.0327.312.91-15.973.25-45.788.6517.461270-0.78
2019 (5)32.33-7.391.12-17.041.9412.142.38-5.183.46-10.426.0021.097.362.391280-16.34
2018 (4)34.91-4.881.3522.731.736.132.51-1.573.8729.024.9611.587.193.481530-12.57
2017 (3)36.71.491.125.01.6320.742.55-4.143.0023.164.4418.966.95-5.551750-0.34
2016 (2)36.16-2.660.88-1.121.35-16.672.66-3.272.431.583.73-14.397.36-0.621756-22.13
2015 (1)37.15-9.190.89-22.611.62-12.92.751.12.4004.3607.40022552.36

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