- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.29 | -67.05 | -25.64 | 0.02 | -33.33 | -75.0 | 0.22 | 4.76 | 10.0 | 0 | 0 | 0 | 6.90 | 102.3 | -66.38 | 75.86 | 217.9 | 47.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.88 | 41.94 | 39.68 | 0.03 | -66.67 | 50.0 | 0.21 | -12.5 | 10.53 | 0 | 0 | 0 | 3.41 | -76.52 | 7.39 | 23.86 | -38.35 | -20.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.62 | 487.5 | -51.18 | 0.09 | -50.0 | 350.0 | 0.24 | -27.27 | 20.0 | 0 | 0 | 0 | 14.52 | -29.23 | 821.77 | 38.71 | -24.52 | 145.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | -0.16 | -141.03 | -104.08 | 0.18 | 125.0 | 500.0 | 0.33 | 65.0 | 50.0 | 0 | 0 | 0 | 20.51 | 0.0 | 2580.34 | 51.28 | 0.0 | 813.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.39 | -38.1 | -78.69 | 0.08 | 300.0 | 100.0 | 0.2 | 5.26 | 11.11 | 0 | 0 | 0 | 20.51 | 546.15 | 838.46 | 51.28 | 70.04 | 421.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.63 | -50.39 | -41.12 | 0.02 | 0.0 | -33.33 | 0.19 | -5.0 | 5.56 | 0 | 0 | 0 | 3.17 | 101.59 | 13.23 | 30.16 | 91.51 | 79.28 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 1.27 | -67.6 | 47.67 | 0.02 | -33.33 | -33.33 | 0.2 | -9.09 | 5.26 | 0 | 0 | 0 | 1.57 | 105.77 | -54.86 | 15.75 | 180.6 | -28.72 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 3.92 | 114.21 | 553.33 | 0.03 | -25.0 | -40.0 | 0.22 | 22.22 | 22.22 | 0 | 0 | 0 | 0.77 | -64.99 | -90.82 | 5.61 | -42.94 | -81.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 1.83 | 71.03 | 31.65 | 0.04 | 33.33 | 100.0 | 0.18 | 0.0 | -10.0 | 0 | 0 | 0 | 2.19 | -22.04 | 51.91 | 9.84 | -41.53 | -31.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 1.07 | 24.42 | -25.17 | 0.03 | 0.0 | 50.0 | 0.18 | -5.26 | -5.26 | 0 | 0 | 0 | 2.80 | -19.63 | 100.47 | 16.82 | -23.86 | 26.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.86 | 43.33 | -65.87 | 0.03 | -40.0 | 50.0 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0 | 3.49 | -58.14 | 339.53 | 22.09 | -26.36 | 193.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.6 | -56.83 | -36.17 | 0.05 | 150.0 | 150.0 | 0.18 | -10.0 | -5.26 | 0 | 0 | 0 | 8.33 | 479.17 | 291.67 | 30.00 | 108.5 | 48.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 1.39 | -2.8 | 90.41 | 0.02 | 0.0 | 0.0 | 0.2 | 5.26 | -4.76 | 0 | 0 | 0 | 1.44 | 2.88 | -47.48 | 14.39 | 8.29 | -49.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 1.43 | -43.25 | 88.16 | 0.02 | 0.0 | 0.0 | 0.19 | 0.0 | 58.33 | 0 | 0 | 0 | 1.40 | 76.22 | -46.85 | 13.29 | 76.22 | -15.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 2.52 | 168.09 | 2190.91 | 0.02 | 0.0 | 0.0 | 0.19 | 0.0 | 35.71 | 0 | 0 | 0 | 0.79 | -62.7 | -95.63 | 7.54 | -62.7 | -94.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.94 | 28.77 | -44.38 | 0.02 | 0.0 | 100.0 | 0.19 | -9.52 | 137.5 | 0 | 0 | -100.0 | 2.13 | -22.34 | 259.57 | 20.21 | -29.74 | 326.99 | 0.00 | 0 | -100.0 | 0 | 0 | -100.0 |
20Q3 (4) | 0.73 | -3.95 | 0.0 | 0.02 | 0.0 | 0.0 | 0.21 | 75.0 | 0.0 | 0 | 0 | 0.0 | 2.74 | 4.11 | 0.0 | 28.77 | 82.19 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.76 | 590.91 | 0.0 | 0.02 | 0.0 | 0.0 | 0.12 | -14.29 | 0.0 | 0 | 0 | 0.0 | 2.63 | -85.53 | 0.0 | 15.79 | -87.59 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.11 | -93.49 | 0.0 | 0.02 | 100.0 | 0.0 | 0.14 | 75.0 | 0.0 | 0 | -100.0 | 0.0 | 18.18 | 2972.73 | 0.0 | 127.27 | 2588.64 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 1.69 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 57 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.13 | -72.23 | 0.29 | 123.08 | 0.92 | 17.95 | 0 | 0 | 13.62 | 703.29 | 43.19 | 324.73 | 0.00 | 0 | 0 | 0 |
2022 (9) | 7.67 | 29.12 | 0.13 | 8.33 | 0.78 | 2.63 | 0 | 0 | 1.69 | -16.1 | 10.17 | -20.52 | 0.00 | 0 | 0 | 0 |
2021 (8) | 5.94 | 133.86 | 0.12 | 50.0 | 0.76 | 16.92 | 0 | 0 | 2.02 | -35.86 | 12.79 | -50.0 | 0.00 | 0 | 0 | 0 |
2020 (7) | 2.54 | 35.83 | 0.08 | -38.46 | 0.65 | 10.17 | 0 | 0 | 3.15 | -54.69 | 25.59 | -18.89 | 0.00 | 0 | 0 | 0 |
2019 (6) | 1.87 | -45.16 | 0.13 | -45.83 | 0.59 | -28.05 | 0.01 | 0.0 | 6.95 | -1.23 | 31.55 | 31.21 | 0.53 | 82.35 | 57 | 0.0 |
2018 (5) | 3.41 | -20.33 | 0.24 | -41.46 | 0.82 | 10.81 | 0.01 | -50.0 | 7.04 | -26.53 | 24.05 | 39.08 | 0.29 | -37.24 | 57 | 0.0 |
2017 (4) | 4.28 | 27.76 | 0.41 | 24.24 | 0.74 | 48.0 | 0.02 | 0.0 | 9.58 | -2.75 | 17.29 | 15.84 | 0.47 | -21.73 | 57 | 0.0 |
2016 (3) | 3.35 | 42.55 | 0.33 | 13.79 | 0.5 | -13.79 | 0.02 | -50.0 | 9.85 | -20.17 | 14.93 | -39.53 | 0.60 | -64.93 | 57 | 0.0 |
2015 (2) | 2.35 | 137.37 | 0.29 | -39.58 | 0.58 | 7.41 | 0.04 | -42.86 | 12.34 | -74.55 | 24.68 | -54.75 | 1.70 | -75.93 | 57 | 0.0 |
2014 (1) | 0.99 | -82.57 | 0.48 | -21.31 | 0.54 | 31.71 | 0.07 | -53.33 | 48.48 | 0 | 54.55 | 0 | 7.07 | 0 | 57 | 35.71 |