- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.38 | -16.49 | -19.55 | 0.27 | -6.9 | 0.0 | 0.2 | 17.65 | 11.11 | 0.09 | 0.0 | 12.5 | 4.23 | 11.49 | 24.29 | 3.13 | 40.88 | 38.11 | 1.41 | 19.75 | 39.83 | 119 | 0.0 | -2.46 |
| 24Q2 (19) | 7.64 | 16.11 | -2.68 | 0.29 | -6.45 | 7.41 | 0.17 | 6.25 | -10.53 | 0.09 | 12.5 | 12.5 | 3.80 | -19.43 | 10.36 | 2.23 | -8.49 | -8.07 | 1.18 | -3.11 | 15.59 | 119 | 0.0 | -2.46 |
| 24Q1 (18) | 6.58 | -2.95 | -40.13 | 0.31 | 34.78 | 19.23 | 0.16 | 6.67 | -15.79 | 0.08 | 0.0 | 0.0 | 4.71 | 38.88 | 99.14 | 2.43 | 9.91 | 40.65 | 1.22 | 3.04 | 67.02 | 119 | 0.0 | -2.46 |
| 23Q4 (17) | 6.78 | -14.5 | -36.28 | 0.23 | -14.81 | -20.69 | 0.15 | -16.67 | -25.0 | 0.08 | 0.0 | -11.11 | 3.39 | -0.37 | 24.46 | 2.21 | -2.53 | 17.7 | 1.18 | 16.96 | 39.5 | 119 | -2.46 | -2.46 |
| 23Q3 (16) | 7.93 | 1.02 | -36.46 | 0.27 | 0.0 | -6.9 | 0.18 | -5.26 | -28.0 | 0.08 | 0.0 | -11.11 | 3.40 | -1.01 | 46.52 | 2.27 | -6.22 | 13.31 | 1.01 | -1.01 | 39.89 | 122 | 0.0 | -6.87 |
| 23Q2 (15) | 7.85 | -28.57 | -27.31 | 0.27 | 3.85 | 0.0 | 0.19 | 0.0 | -9.52 | 0.08 | 0.0 | -11.11 | 3.44 | 45.38 | 37.58 | 2.42 | 40.0 | 24.48 | 1.02 | 40.0 | 22.29 | 122 | 0.0 | -6.87 |
| 23Q1 (14) | 10.99 | 3.29 | -9.47 | 0.26 | -10.34 | -10.34 | 0.19 | -5.0 | -13.64 | 0.08 | -11.11 | 0.0 | 2.37 | -13.2 | -0.96 | 1.73 | -8.03 | -4.6 | 0.73 | -13.94 | 10.46 | 122 | 0.0 | -6.87 |
| 22Q4 (13) | 10.64 | -14.74 | 3.8 | 0.29 | 0.0 | 3.57 | 0.2 | -20.0 | 0.0 | 0.09 | 0.0 | 12.5 | 2.73 | 17.29 | -0.22 | 1.88 | -6.17 | -3.67 | 0.85 | 17.29 | 8.38 | 122 | -6.87 | -6.87 |
| 22Q3 (12) | 12.48 | 15.56 | 11.73 | 0.29 | 7.41 | 20.83 | 0.25 | 19.05 | 0.0 | 0.09 | 0.0 | 12.5 | 2.32 | -7.05 | 8.15 | 2.00 | 3.02 | -10.5 | 0.72 | -13.46 | 0.69 | 131 | 0.0 | 4.8 |
| 22Q2 (11) | 10.8 | -11.04 | 1.03 | 0.27 | -6.9 | -6.9 | 0.21 | -4.55 | 0.0 | 0.09 | 12.5 | 12.5 | 2.50 | 4.66 | -7.84 | 1.94 | 7.3 | -1.02 | 0.83 | 26.46 | 11.35 | 131 | 0.0 | 4.8 |
| 22Q1 (10) | 12.14 | 18.44 | 24.26 | 0.29 | 3.57 | 3.57 | 0.22 | 10.0 | 15.79 | 0.08 | 0.0 | -11.11 | 2.39 | -12.55 | -16.65 | 1.81 | -7.13 | -6.82 | 0.66 | -15.57 | -28.46 | 131 | 0.0 | 4.8 |
| 21Q4 (9) | 10.25 | -8.24 | 10.33 | 0.28 | 16.67 | -3.45 | 0.2 | -20.0 | 33.33 | 0.08 | 0.0 | -20.0 | 2.73 | 27.14 | -12.49 | 1.95 | -12.82 | 20.85 | 0.78 | 8.98 | -27.49 | 131 | 4.8 | 4.8 |
| 21Q3 (8) | 11.17 | 4.49 | 10.81 | 0.24 | -17.24 | 0.0 | 0.25 | 19.05 | 47.06 | 0.08 | 0.0 | -11.11 | 2.15 | -20.8 | -9.76 | 2.24 | 13.93 | 32.71 | 0.72 | -4.3 | -19.79 | 125 | 0.0 | -10.07 |
| 21Q2 (7) | 10.69 | 9.42 | 2.69 | 0.29 | 3.57 | 11.54 | 0.21 | 10.53 | 10.53 | 0.08 | -11.11 | -11.11 | 2.71 | -5.34 | 8.62 | 1.96 | 1.01 | 7.63 | 0.75 | -18.76 | -13.44 | 125 | 0.0 | -10.07 |
| 21Q1 (6) | 9.77 | 5.17 | 35.69 | 0.28 | -3.45 | 21.74 | 0.19 | 26.67 | 26.67 | 0.09 | -10.0 | 0.0 | 2.87 | -8.19 | -10.28 | 1.94 | 20.44 | -6.65 | 0.92 | -14.42 | -26.31 | 125 | 0.0 | -7.41 |
| 20Q4 (5) | 9.29 | -7.84 | 11.39 | 0.29 | 20.83 | 0.0 | 0.15 | -11.76 | -6.25 | 0.1 | 11.11 | 0.0 | 3.12 | 31.11 | -10.23 | 1.61 | -4.26 | -15.84 | 1.08 | 20.56 | -10.23 | 125 | -10.07 | -7.41 |
| 20Q3 (4) | 10.08 | -3.17 | 0.0 | 0.24 | -7.69 | 0.0 | 0.17 | -10.53 | 0.0 | 0.09 | 0.0 | 0.0 | 2.38 | -4.67 | 0.0 | 1.69 | -7.6 | 0.0 | 0.89 | 3.27 | 0.0 | 139 | 0.0 | 0.0 |
| 20Q2 (3) | 10.41 | 44.58 | 0.0 | 0.26 | 13.04 | 0.0 | 0.19 | 26.67 | 0.0 | 0.09 | 0.0 | 0.0 | 2.50 | -21.81 | 0.0 | 1.83 | -12.39 | 0.0 | 0.86 | -30.84 | 0.0 | 139 | 2.96 | 0.0 |
| 20Q1 (2) | 7.2 | -13.67 | 0.0 | 0.23 | -20.69 | 0.0 | 0.15 | -6.25 | 0.0 | 0.09 | -10.0 | 0.0 | 3.19 | -8.13 | 0.0 | 2.08 | 8.59 | 0.0 | 1.25 | 4.25 | 0.0 | 135 | 0.0 | 0.0 |
| 19Q4 (1) | 8.34 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 1.20 | 0.0 | 0.0 | 135 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.54 | -27.2 | 1.03 | -8.85 | 0.72 | -18.18 | 0.33 | -2.94 | 3.07 | 25.2 | 2.15 | 12.38 | 0.98 | 33.32 | 122 | 0.0 |
| 2022 (9) | 46.07 | 10.03 | 1.13 | 3.67 | 0.88 | 3.53 | 0.34 | 0.0 | 2.45 | -5.78 | 1.91 | -5.91 | 0.74 | -9.12 | 122 | -6.87 |
| 2021 (8) | 41.87 | 13.22 | 1.09 | 6.86 | 0.85 | 28.79 | 0.34 | -8.11 | 2.60 | -5.62 | 2.03 | 13.75 | 0.81 | -18.84 | 131 | 4.8 |
| 2020 (7) | 36.98 | 17.4 | 1.02 | -14.29 | 0.66 | -2.94 | 0.37 | -11.9 | 2.76 | -26.99 | 1.78 | -17.32 | 1.00 | -24.96 | 125 | -10.07 |
| 2019 (6) | 31.5 | 2.41 | 1.19 | -2.46 | 0.68 | 15.25 | 0.42 | -4.55 | 3.78 | -4.75 | 2.16 | 12.55 | 1.33 | -6.79 | 139 | 2.96 |
| 2018 (5) | 30.76 | 13.8 | 1.22 | -1.61 | 0.59 | 11.32 | 0.44 | 7.32 | 3.97 | -13.54 | 1.92 | -2.18 | 1.43 | -5.7 | 135 | -8.16 |
| 2017 (4) | 27.03 | 14.58 | 1.24 | 12.73 | 0.53 | -7.02 | 0.41 | 10.81 | 4.59 | -1.62 | 1.96 | -18.85 | 1.52 | -3.29 | 147 | 11.36 |
| 2016 (3) | 23.59 | 5.41 | 1.1 | -10.57 | 0.57 | -3.39 | 0.37 | -5.13 | 4.66 | -15.16 | 2.42 | -8.35 | 1.57 | -9.99 | 132 | -3.65 |
| 2015 (2) | 22.38 | -4.93 | 1.23 | -6.82 | 0.59 | 0.0 | 0.39 | 2.63 | 5.50 | -1.99 | 2.64 | 5.18 | 1.74 | 7.95 | 137 | -36.57 |
| 2014 (1) | 23.54 | 9.03 | 1.32 | -3.65 | 0.59 | -1.67 | 0.38 | -25.49 | 5.61 | 0 | 2.51 | 0 | 1.61 | 0 | 216 | 0.0 |
