- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 63.1 | -4.71 | 42.92 | 2.54 | -4.51 | 12.39 | 1.87 | 6.25 | 28.97 | 1.05 | 12.9 | 43.84 | 4.03 | 0.21 | -21.36 | 2.96 | 11.5 | -9.77 | 1.66 | 18.49 | 0.64 | 1912 | 0.0 | 0.0 |
| 24Q3 (19) | 66.22 | 16.07 | 58.5 | 2.66 | 8.57 | 24.88 | 1.76 | 0.57 | 20.55 | 0.93 | 17.72 | 45.31 | 4.02 | -6.46 | -21.21 | 2.66 | -13.36 | -23.94 | 1.40 | 1.42 | -8.32 | 1912 | 0.0 | -4.69 |
| 24Q2 (18) | 57.05 | 28.69 | 51.85 | 2.45 | 8.89 | 25.0 | 1.75 | 25.0 | 19.05 | 0.79 | -4.82 | -2.47 | 4.29 | -15.39 | -17.68 | 3.07 | -2.87 | -21.6 | 1.38 | -26.04 | -35.77 | 1912 | 0.0 | -4.69 |
| 24Q1 (17) | 44.33 | 0.41 | 21.35 | 2.25 | -0.44 | 5.63 | 1.4 | -3.45 | 2.94 | 0.83 | 13.7 | -10.75 | 5.08 | -0.85 | -12.95 | 3.16 | -3.84 | -15.17 | 1.87 | 13.24 | -26.46 | 1912 | 0.0 | -4.69 |
| 23Q4 (16) | 44.15 | 5.67 | 6.57 | 2.26 | 6.1 | -4.64 | 1.45 | -0.68 | -7.05 | 0.73 | 14.06 | -13.1 | 5.12 | 0.41 | -10.52 | 3.28 | -6.02 | -12.78 | 1.65 | 7.94 | -18.45 | 1912 | -4.69 | -4.69 |
| 23Q3 (15) | 41.78 | 11.21 | -7.46 | 2.13 | 8.67 | -11.98 | 1.46 | -0.68 | 12.31 | 0.64 | -20.99 | -22.89 | 5.10 | -2.28 | -4.88 | 3.49 | -10.69 | 21.37 | 1.53 | -28.95 | -16.67 | 2006 | 0.0 | -9.39 |
| 23Q2 (14) | 37.57 | 2.85 | -21.57 | 1.96 | -7.98 | -27.14 | 1.47 | 8.09 | 0.0 | 0.81 | -12.9 | 26.56 | 5.22 | -10.53 | -7.1 | 3.91 | 5.1 | 27.5 | 2.16 | -15.31 | 61.36 | 2006 | 0.0 | -9.39 |
| 23Q1 (13) | 36.53 | -11.83 | -27.29 | 2.13 | -10.13 | -19.32 | 1.36 | -12.82 | -9.93 | 0.93 | 10.71 | 16.25 | 5.83 | 1.93 | 10.96 | 3.72 | -1.13 | 23.87 | 2.55 | 25.57 | 59.88 | 2006 | 0.0 | -9.39 |
| 22Q4 (12) | 41.43 | -8.24 | -22.2 | 2.37 | -2.07 | -15.05 | 1.56 | 20.0 | 3.31 | 0.84 | 1.2 | 2.44 | 5.72 | 6.73 | 9.18 | 3.77 | 30.77 | 32.79 | 2.03 | 10.29 | 31.66 | 2006 | -9.39 | -9.39 |
| 22Q3 (11) | 45.15 | -5.74 | -20.37 | 2.42 | -10.04 | -11.03 | 1.3 | -11.56 | -24.86 | 0.83 | 29.69 | 59.62 | 5.36 | -4.56 | 11.73 | 2.88 | -6.18 | -5.63 | 1.84 | 37.59 | 100.45 | 2214 | 0.0 | 2.69 |
| 22Q2 (10) | 47.9 | -4.66 | -12.03 | 2.69 | 1.89 | -8.81 | 1.47 | -2.65 | -14.53 | 0.64 | -20.0 | -4.48 | 5.62 | 6.87 | 3.66 | 3.07 | 2.11 | -2.85 | 1.34 | -16.09 | 8.58 | 2214 | 0.0 | 2.69 |
| 22Q1 (9) | 50.24 | -5.65 | 7.08 | 2.64 | -5.38 | -2.22 | 1.51 | 0.0 | -13.22 | 0.8 | -2.44 | 26.98 | 5.25 | 0.29 | -8.68 | 3.01 | 5.99 | -18.95 | 1.59 | 3.41 | 18.59 | 2214 | 0.0 | 2.69 |
| 21Q4 (8) | 53.25 | -6.08 | 32.76 | 2.79 | 2.57 | 8.56 | 1.51 | -12.72 | 8.63 | 0.82 | 57.69 | 13.89 | 5.24 | 9.22 | -18.23 | 2.84 | -7.06 | -18.17 | 1.54 | 67.91 | -14.21 | 2214 | 2.69 | 2.69 |
| 21Q3 (7) | 56.7 | 4.13 | 31.68 | 2.72 | -7.8 | 1.87 | 1.73 | 0.58 | -1.14 | 0.52 | -22.39 | -13.33 | 4.80 | -11.46 | -22.63 | 3.05 | -3.41 | -24.92 | 0.92 | -25.47 | -34.18 | 2156 | 0.0 | -3.71 |
| 21Q2 (6) | 54.45 | 16.05 | 3.6 | 2.95 | 9.26 | 4.24 | 1.72 | -1.15 | 9.55 | 0.67 | 6.35 | 9.84 | 5.42 | -5.85 | 0.62 | 3.16 | -14.82 | 5.75 | 1.23 | -8.36 | 6.02 | 2156 | 0.0 | -3.71 |
| 21Q1 (5) | 46.92 | 16.98 | 4.87 | 2.7 | 5.06 | 16.38 | 1.74 | 25.18 | 10.13 | 0.63 | -12.5 | -17.11 | 5.75 | -10.19 | 10.97 | 3.71 | 7.01 | 5.01 | 1.34 | -25.2 | -20.96 | 2156 | 0.0 | 4.97 |
| 20Q4 (4) | 40.11 | -6.85 | 0.0 | 2.57 | -3.75 | 0.0 | 1.39 | -20.57 | 0.0 | 0.72 | 20.0 | 0.0 | 6.41 | 3.33 | 0.0 | 3.47 | -14.73 | 0.0 | 1.80 | 28.83 | 0.0 | 2156 | -3.71 | 0.0 |
| 20Q3 (3) | 43.06 | -18.07 | 0.0 | 2.67 | -5.65 | 0.0 | 1.75 | 11.46 | 0.0 | 0.6 | -1.64 | 0.0 | 6.20 | 15.16 | 0.0 | 4.06 | 36.06 | 0.0 | 1.39 | 20.06 | 0.0 | 2239 | 0.0 | 0.0 |
| 20Q2 (2) | 52.56 | 17.48 | 0.0 | 2.83 | 21.98 | 0.0 | 1.57 | -0.63 | 0.0 | 0.61 | -19.74 | 0.0 | 5.38 | 3.83 | 0.0 | 2.99 | -15.42 | 0.0 | 1.16 | -31.68 | 0.0 | 2239 | 9.01 | 0.0 |
| 20Q1 (1) | 44.74 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 1.58 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 5.19 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 2054 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 230.7 | 44.16 | 9.9 | 16.75 | 6.78 | 18.12 | 3.59 | 15.81 | 4.29 | -19.02 | 2.94 | -18.06 | 1.56 | -19.67 | 1912 | 0.0 |
| 2023 (9) | 160.03 | -13.37 | 8.48 | -16.21 | 5.74 | -1.88 | 3.1 | -0.32 | 5.30 | -3.28 | 3.59 | 13.26 | 1.94 | 15.06 | 1912 | -4.69 |
| 2022 (8) | 184.72 | -12.59 | 10.12 | -9.32 | 5.85 | -12.69 | 3.11 | 17.8 | 5.48 | 3.74 | 3.17 | -0.11 | 1.68 | 34.77 | 2006 | -9.39 |
| 2021 (7) | 211.32 | 17.09 | 11.16 | 7.51 | 6.7 | 6.35 | 2.64 | -1.86 | 5.28 | -8.18 | 3.17 | -9.18 | 1.25 | -16.19 | 2214 | 2.69 |
| 2020 (6) | 180.47 | 2.97 | 10.38 | -8.3 | 6.3 | 2.27 | 2.69 | -1.1 | 5.75 | -10.95 | 3.49 | -0.67 | 1.49 | -3.95 | 2156 | -3.71 |
| 2019 (5) | 175.27 | -1.46 | 11.32 | 40.62 | 6.16 | 6.02 | 2.72 | 11.93 | 6.46 | 42.71 | 3.51 | 7.6 | 1.55 | 13.59 | 2239 | 9.01 |
| 2018 (4) | 177.87 | 10.46 | 8.05 | 3.47 | 5.81 | -40.35 | 2.43 | -0.82 | 4.53 | -6.33 | 3.27 | -46.0 | 1.37 | -10.21 | 2054 | 5.5 |
| 2017 (3) | 161.03 | 19.97 | 7.78 | 13.08 | 9.74 | 63.15 | 2.45 | 31.02 | 4.83 | -5.74 | 6.05 | 36.0 | 1.52 | 9.21 | 1947 | 2.74 |
| 2016 (2) | 134.23 | 4.03 | 6.88 | 1.18 | 5.97 | 1.53 | 1.87 | -17.62 | 5.13 | -2.74 | 4.45 | -2.4 | 1.39 | -20.81 | 1895 | 0.58 |
| 2015 (1) | 129.03 | -3.77 | 6.8 | -11.69 | 5.88 | 8.29 | 2.27 | 32.75 | 5.27 | 0 | 4.56 | 0 | 1.76 | 0 | 1884 | -11.26 |
