玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.4152.3953.690.14-33.33200.00.44450.0-33.330.2742.11-10.02.59-56.25165.068.13260.91-56.624.99-6.75-41.4413150.00.0
24Q3 (19)3.55-6.822.310.21050.00.08-77.14-69.230.19-9.52-34.485.92046.622.25-75.47-69.925.35-2.9-35.9613150.015.55
24Q2 (18)3.8112.721.60000.356.06-5.410.215.0-22.220.00009.19-5.91-6.95.51-6.85-23.4513150.015.55
24Q1 (17)3.38-3.9856.480100.000.33-50.0-5.710.2-33.33-23.080.00100.009.76-47.93-39.755.92-30.57-50.8413150.015.55
23Q4 (16)3.521.44-7.12-0.14-200.000.66153.8520.00.33.45-16.67-3.98-198.58018.75150.2429.28.521.98-10.27131515.5515.55
23Q3 (15)3.47-7.47-8.680.14000.26-29.73-40.910.297.41-25.644.03007.49-24.06-35.298.3616.07-18.5711380.0-31.24
23Q2 (14)3.7573.61-26.90000.375.71-11.90.273.858.00.00009.87-39.1120.517.20-40.1847.7411380.0-31.24
23Q1 (13)2.16-43.01-52.940000.35-36.36-12.50.26-27.780.00.000016.2011.6685.9412.0426.72112.511380.0-31.24
22Q4 (12)3.79-0.26-38.270000.5525.0-52.590.36-7.69-35.710.000014.5125.33-23.199.50-7.454.151138-31.24-31.24
22Q3 (11)3.8-25.93-35.920000.444.76-62.710.3956.0-37.10.000011.5841.43-41.8110.26110.6-1.8416550.0-9.22
22Q2 (10)5.1311.76-22.040000.425.0-67.690.25-3.85-60.320.00008.19-6.05-58.564.87-13.97-49.116550.0-9.22
22Q1 (9)4.59-25.24-32.30000.4-65.52-52.940.26-53.57-53.570.00008.71-53.87-30.495.66-37.89-31.4216550.0-9.22
21Q4 (8)6.143.54-1.920001.16-1.692.650.56-9.680.00.000018.89-5.064.669.12-12.771.951655-9.22-9.22
21Q3 (7)5.93-9.8817.430001.18-9.23100.00.62-1.5944.190.000019.900.7270.3210.469.222.7918230.053.32
21Q2 (6)6.58-2.9578.80001.352.94333.330.6312.5231.580.000019.7657.59142.359.5715.9285.4418230.053.32
21Q1 (5)6.788.31283.050000.85-24.78193.10.560.0194.740.000012.54-30.55-23.488.26-7.67-23.0618230.074.78
20Q4 (4)6.2623.960.0000.01.1391.530.00.5630.230.00.0000.018.0554.510.08.955.060.0182353.320.0
20Q3 (3)5.0537.230.0000.00.5996.670.00.43126.320.00.0000.011.6843.310.08.5164.920.011890.00.0
20Q2 (2)3.68107.910.0000.00.33.450.00.190.00.00.0000.08.15-50.240.05.16-51.90.0118914.00.0
20Q1 (1)1.770.00.000.00.00.290.00.00.190.00.00.000.00.016.380.00.010.730.00.010430.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)16.1525.290.3501.2-26.380.88-21.432.1707.43-41.245.45-37.2913150.0
2023 (9)12.89-25.53001.63-9.941.12-11.110.00012.6520.948.6919.37131515.55
2022 (8)17.31-31.9001.81-59.691.26-46.610.00010.46-40.87.28-21.61138-31.24
2021 (7)25.4251.67004.4995.222.3673.530.00017.6628.719.2814.411655-9.22
2020 (6)16.7636.37002.371.641.3660.00.00013.7225.868.1117.33182353.32
2019 (5)12.2911.73001.344.690.8534.920.00010.90-6.36.9220.76118914.0
2018 (4)11.059.19001.2816.360.6346.510.00011.64-26.95.73-7.96104320.3
2017 (3)6.91-21.57001.1-51.970.4319.440.00015.92-38.766.2252.2986710.03
2016 (2)8.81-4.86002.2953.690.362.860.00025.9961.544.098.11788-38.0
2015 (1)9.26-28.66001.49-47.350.3575.00.00016.0903.7801271-23.34

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