- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.8 | 9.21 | 10.43 | 0.9 | 13.92 | -5.26 | 0.77 | -14.44 | -23.76 | 0.96 | 3.23 | -4.0 | 4.55 | 4.32 | -14.21 | 3.89 | -21.66 | -30.96 | 4.85 | -5.48 | -13.07 | 2606 | 0.0 | -16.53 |
| 24Q2 (19) | 18.13 | 4.26 | 13.88 | 0.79 | 1.28 | -12.22 | 0.9 | 0.0 | -3.23 | 0.93 | 3.33 | -4.12 | 4.36 | -2.85 | -22.92 | 4.96 | -4.08 | -15.02 | 5.13 | -0.88 | -15.81 | 2606 | 0.0 | -16.53 |
| 24Q1 (18) | 17.39 | -1.7 | 19.93 | 0.78 | -17.89 | -8.24 | 0.9 | 25.0 | 38.46 | 0.9 | -6.25 | -4.26 | 4.49 | -16.48 | -23.49 | 5.18 | 27.16 | 15.45 | 5.18 | -4.63 | -20.17 | 2606 | 0.0 | -16.53 |
| 23Q4 (17) | 17.69 | -1.34 | 17.31 | 0.95 | 0.0 | 3.26 | 0.72 | -28.71 | 26.32 | 0.96 | -4.0 | -1.03 | 5.37 | 1.36 | -11.97 | 4.07 | -27.75 | 7.68 | 5.43 | -2.7 | -15.63 | 2606 | -16.53 | -16.53 |
| 23Q3 (16) | 17.93 | 12.63 | 10.82 | 0.95 | 5.56 | 6.74 | 1.01 | 8.6 | 18.82 | 1.0 | 3.09 | 5.26 | 5.30 | -6.28 | -3.68 | 5.63 | -3.57 | 7.23 | 5.58 | -8.46 | -5.01 | 3122 | 0.0 | 0.0 |
| 23Q2 (15) | 15.92 | 9.79 | -1.49 | 0.9 | 5.88 | 3.45 | 0.93 | 43.08 | 19.23 | 0.97 | 3.19 | 3.19 | 5.65 | -3.56 | 5.01 | 5.84 | 30.32 | 21.03 | 6.09 | -6.01 | 4.75 | 3122 | 0.0 | 0.0 |
| 23Q1 (14) | 14.5 | -3.85 | -6.21 | 0.85 | -7.61 | -11.46 | 0.65 | 14.04 | -9.72 | 0.94 | -3.09 | -3.09 | 5.86 | -3.91 | -5.6 | 4.48 | 18.6 | -3.75 | 6.48 | 0.78 | 3.32 | 3122 | 0.0 | 0.0 |
| 22Q4 (13) | 15.08 | -6.8 | -8.1 | 0.92 | 3.37 | -9.8 | 0.57 | -32.94 | -14.93 | 0.97 | 2.11 | 4.3 | 6.10 | 10.91 | -1.85 | 3.78 | -28.05 | -7.42 | 6.43 | 9.55 | 13.5 | 3122 | 0.0 | 0.0 |
| 22Q3 (12) | 16.18 | 0.12 | -7.91 | 0.89 | 2.3 | -15.24 | 0.85 | 8.97 | 8.97 | 0.95 | 1.06 | 10.47 | 5.50 | 2.17 | -7.96 | 5.25 | 8.84 | 18.34 | 5.87 | 0.94 | 19.96 | 3122 | 0.0 | 31.01 |
| 22Q2 (11) | 16.16 | 4.53 | -7.76 | 0.87 | -9.38 | -5.43 | 0.78 | 8.33 | 21.88 | 0.94 | -3.09 | 8.05 | 5.38 | -13.3 | 2.52 | 4.83 | 3.64 | 32.13 | 5.82 | -7.29 | 17.14 | 3122 | 0.0 | 31.01 |
| 22Q1 (10) | 15.46 | -5.79 | -3.8 | 0.96 | -5.88 | 0.0 | 0.72 | 7.46 | 18.03 | 0.97 | 4.3 | 15.48 | 6.21 | -0.1 | 3.95 | 4.66 | 14.07 | 22.69 | 6.27 | 10.71 | 20.03 | 3122 | 0.0 | 31.01 |
| 21Q4 (9) | 16.41 | -6.6 | 3.21 | 1.02 | -2.86 | 0.99 | 0.67 | -14.1 | -16.25 | 0.93 | 8.14 | 8.14 | 6.22 | 4.01 | -2.15 | 4.08 | -8.03 | -18.85 | 5.67 | 15.78 | 4.78 | 3122 | 31.01 | 31.01 |
| 21Q3 (8) | 17.57 | 0.29 | 4.96 | 1.05 | 14.13 | 7.14 | 0.78 | 21.88 | 47.17 | 0.86 | -1.15 | 16.22 | 5.98 | 13.81 | 2.08 | 4.44 | 21.53 | 40.22 | 4.89 | -1.43 | 10.73 | 2383 | 0.0 | 16.07 |
| 21Q2 (7) | 17.52 | 9.02 | 39.27 | 0.92 | -4.17 | 13.58 | 0.64 | 4.92 | 33.33 | 0.87 | 3.57 | 10.13 | 5.25 | -12.1 | -18.45 | 3.65 | -3.77 | -4.26 | 4.97 | -5.0 | -20.93 | 2383 | 0.0 | 16.07 |
| 21Q1 (6) | 16.07 | 1.07 | 80.76 | 0.96 | -4.95 | 33.33 | 0.61 | -23.75 | 69.44 | 0.84 | -2.33 | 13.51 | 5.97 | -5.96 | -26.24 | 3.80 | -24.56 | -6.26 | 5.23 | -3.36 | -37.2 | 2383 | 0.0 | 17.1 |
| 20Q4 (5) | 15.9 | -5.02 | 39.84 | 1.01 | 3.06 | 42.25 | 0.8 | 50.94 | 100.0 | 0.86 | 16.22 | 22.86 | 6.35 | 8.51 | 1.72 | 5.03 | 58.92 | 43.02 | 5.41 | 22.36 | -12.15 | 2383 | 16.07 | 17.1 |
| 20Q3 (4) | 16.74 | 33.07 | 0.0 | 0.98 | 20.99 | 0.0 | 0.53 | 10.42 | 0.0 | 0.74 | -6.33 | 0.0 | 5.85 | -9.08 | 0.0 | 3.17 | -17.02 | 0.0 | 4.42 | -29.61 | 0.0 | 2053 | 0.0 | 0.0 |
| 20Q2 (3) | 12.58 | 41.51 | 0.0 | 0.81 | 12.5 | 0.0 | 0.48 | 33.33 | 0.0 | 0.79 | 6.76 | 0.0 | 6.44 | -20.5 | 0.0 | 3.82 | -5.78 | 0.0 | 6.28 | -24.56 | 0.0 | 2053 | 0.88 | 0.0 |
| 20Q1 (2) | 8.89 | -21.81 | 0.0 | 0.72 | 1.41 | 0.0 | 0.36 | -10.0 | 0.0 | 0.74 | 5.71 | 0.0 | 8.10 | 29.7 | 0.0 | 4.05 | 15.11 | 0.0 | 8.32 | 35.2 | 0.0 | 2035 | 0.0 | 0.0 |
| 19Q4 (1) | 11.37 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 6.24 | 0.0 | 0.0 | 3.52 | 0.0 | 0.0 | 6.16 | 0.0 | 0.0 | 2035 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 66.04 | 5.04 | 3.65 | 0.0 | 3.3 | 13.4 | 3.86 | 0.78 | 5.53 | -4.8 | 5.00 | 7.96 | 5.84 | -4.05 | 3122 | 0.0 |
| 2022 (9) | 62.87 | -6.96 | 3.65 | -7.59 | 2.91 | 8.18 | 3.83 | 9.43 | 5.81 | -0.69 | 4.63 | 16.27 | 6.09 | 17.61 | 3122 | 0.0 |
| 2021 (8) | 67.57 | 21.46 | 3.95 | 10.96 | 2.69 | 22.27 | 3.5 | 11.46 | 5.85 | -8.65 | 3.98 | 0.67 | 5.18 | -8.23 | 3122 | 31.01 |
| 2020 (7) | 55.63 | 31.51 | 3.56 | 25.35 | 2.2 | 34.15 | 3.14 | 5.72 | 6.40 | -4.68 | 3.95 | 2.0 | 5.64 | -19.61 | 2383 | 16.07 |
| 2019 (6) | 42.3 | 5.8 | 2.84 | 5.58 | 1.64 | -28.38 | 2.97 | -6.6 | 6.71 | -0.21 | 3.88 | -32.31 | 7.02 | -11.73 | 2053 | 0.88 |
| 2018 (5) | 39.98 | 6.39 | 2.69 | 10.7 | 2.29 | 87.7 | 3.18 | 7.8 | 6.73 | 4.05 | 5.73 | 76.44 | 7.95 | 1.33 | 2035 | 20.06 |
| 2017 (4) | 37.58 | 21.23 | 2.43 | 19.12 | 1.22 | 7.96 | 2.95 | 4.24 | 6.47 | -1.74 | 3.25 | -10.94 | 7.85 | -14.01 | 1695 | 6.67 |
| 2016 (3) | 31.0 | -8.85 | 2.04 | -9.73 | 1.13 | -23.13 | 2.83 | -17.25 | 6.58 | -0.97 | 3.65 | -15.67 | 9.13 | -9.22 | 1589 | 11.51 |
| 2015 (2) | 34.01 | 1.01 | 2.26 | -2.16 | 1.47 | -15.52 | 3.42 | 3.95 | 6.65 | -3.14 | 4.32 | -16.36 | 10.06 | 2.91 | 1425 | 17.38 |
| 2014 (1) | 33.67 | 20.04 | 2.31 | 31.25 | 1.74 | 33.85 | 3.29 | 3.46 | 6.86 | 0 | 5.17 | 0 | 9.77 | 0 | 1214 | 24.13 |
