玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.41-15.739.550.03-25.0-25.00.140.0-6.670001.24-11.0-31.545.8118.67-14.80.00004340.02.84
24Q2 (19)2.8633.0212.60.040.00.00.140.00.00001.40-24.83-11.194.90-24.83-11.190.00004340.02.84
24Q1 (18)2.15-12.24-20.070.040.00.00.140.07.690001.8613.9525.126.5113.9534.740.00004340.02.84
23Q4 (17)2.4511.36-34.140.040.00.00.14-6.670.00001.63-10.251.845.71-16.1951.840.00004342.842.84
23Q3 (16)2.2-13.39-53.780.040.00.00.157.1415.380001.8215.45116.366.8223.7149.650.00004220.0-3.21
23Q2 (15)2.54-5.58-47.630.040.00.00.147.6916.670001.575.9190.945.5114.05122.770.00004220.0-3.21
23Q1 (14)2.69-27.69-40.750.040.00.00.13-7.148.330001.4938.2968.774.8328.4182.840.00004220.0-3.21
22Q4 (13)3.72-21.85-16.960.040.00.00.147.6927.270001.0827.9620.433.7637.853.270.0000422-3.21-3.21
22Q3 (12)4.76-1.863.930.040.00.00.138.338.330000.841.89-3.782.7310.384.240.00004360.04.81
22Q2 (11)4.856.8326.960.040.00.00.120.00.00000.82-6.39-21.242.47-6.39-21.240.00004360.04.81
22Q1 (10)4.541.3444.130.040.033.330.129.090.00000.88-1.32-7.492.647.65-30.620.00004360.04.81
21Q4 (9)4.48-2.1831.380.040.00.00.11-8.33-15.380000.892.23-23.882.46-6.29-35.590.00004364.814.81
21Q3 (8)4.5819.936.310.040.00.00.120.00.00000.87-16.59-26.642.62-16.59-26.640.00004160.00.0
21Q2 (7)3.8221.2723.230.0433.330.00.120.00.00001.059.95-18.853.14-17.54-18.850.00004160.00.0
21Q1 (6)3.15-7.6223.050.03-25.00.00.12-7.690.00000.95-18.81-18.733.81-0.07-18.730.00004160.00.0
20Q4 (5)3.411.4940.910.040.00.00.138.3318.180001.17-1.47-29.033.816.74-16.130.00004160.00.0
20Q3 (4)3.368.390.00.040.00.00.120.00.0000.01.19-7.740.03.57-7.740.00.0000.04160.00.0
20Q2 (3)3.121.090.00.0433.330.00.120.00.0000.01.2910.110.03.87-17.420.00.0000.04160.00.0
20Q1 (2)2.565.790.00.03-25.00.00.129.090.0000.01.17-29.10.04.693.120.00.0000.04160.00.0
19Q4 (1)2.420.00.00.040.00.00.110.00.000.00.01.650.00.04.550.00.00.000.00.04160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.88-44.740.160.00.557.84001.6280.975.5795.170.0004342.84
2022 (9)17.8811.540.160.00.518.51000.89-10.352.85-2.720.000422-3.21
2021 (8)16.0328.960.1614.290.47-2.08001.00-11.382.93-24.070.0004364.81
2020 (7)12.4316.170.14-12.50.486.67001.13-24.683.86-8.180.0004160.0
2019 (6)10.7-27.110.16-5.880.45-15.09001.5029.134.2116.490.000416-5.45
2018 (5)14.6813.450.1770.00.533.92001.1649.853.61-8.40.000440-0.9
2017 (4)12.9411.070.1-79.590.516.25000.77-81.633.94-4.340.0004441.83
2016 (3)11.6533.910.4922.50.48-14.29004.21-8.524.12-35.990.000436-2.02
2015 (2)8.717.250.4-45.950.560.0004.60-53.96.44-14.710.0004457.49
2014 (1)7.42-0.670.74155.170.56-3.45009.9707.5500.00041410.99

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