- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 65.07 | 41.49 | 25.18 | 1.13 | 25.56 | 5.61 | 1.58 | 30.58 | 11.27 | 2.39 | 4.82 | -2.05 | 1.74 | -11.26 | -15.64 | 2.43 | -7.71 | -11.12 | 3.67 | -25.91 | -21.75 | 3210 | 0.0 | -0.86 |
| 24Q1 (19) | 45.99 | 0.11 | -2.07 | 0.9 | 12.5 | -9.09 | 1.21 | -8.33 | -9.7 | 2.28 | 5.56 | -5.0 | 1.96 | 12.38 | -7.17 | 2.63 | -8.43 | -7.8 | 4.96 | 5.44 | -3.0 | 3210 | 0.0 | -0.86 |
| 23Q4 (18) | 45.94 | 2.94 | -19.38 | 0.8 | -6.98 | -11.11 | 1.32 | 18.92 | -20.48 | 2.16 | -7.69 | -35.71 | 1.74 | -9.63 | 10.25 | 2.87 | 15.53 | -1.37 | 4.70 | -10.32 | -20.27 | 3210 | -0.86 | -0.86 |
| 23Q3 (17) | 44.63 | -14.14 | -30.32 | 0.86 | -19.63 | -27.73 | 1.11 | -21.83 | -13.28 | 2.34 | -4.1 | 6.36 | 1.93 | -6.39 | 3.72 | 2.49 | -8.96 | 24.45 | 5.24 | 11.7 | 52.65 | 3238 | 0.0 | 6.23 |
| 23Q2 (16) | 51.98 | 10.69 | -18.1 | 1.07 | 8.08 | -18.32 | 1.42 | 5.97 | 19.33 | 2.44 | 1.67 | 31.18 | 2.06 | -2.36 | -0.27 | 2.73 | -4.26 | 45.7 | 4.69 | -8.15 | 60.18 | 3238 | 0.0 | 6.23 |
| 23Q1 (15) | 46.96 | -17.59 | 9.87 | 0.99 | 10.0 | 6.45 | 1.34 | -19.28 | 35.35 | 2.4 | -28.57 | 47.24 | 2.11 | 33.47 | -3.11 | 2.85 | -2.05 | 23.19 | 5.11 | -13.33 | 34.01 | 3238 | 0.0 | 6.23 |
| 22Q4 (14) | 56.98 | -11.04 | 15.95 | 0.9 | -24.37 | -9.09 | 1.66 | 29.69 | 66.0 | 3.36 | 52.73 | 93.1 | 1.58 | -14.99 | -21.6 | 2.91 | 45.78 | 43.16 | 5.90 | 71.68 | 66.53 | 3238 | 6.23 | 6.23 |
| 22Q3 (13) | 64.05 | 0.91 | 41.67 | 1.19 | -9.16 | 10.19 | 1.28 | 7.56 | 50.59 | 2.2 | 18.28 | 65.41 | 1.86 | -9.98 | -22.23 | 2.00 | 6.59 | 6.29 | 3.43 | 17.21 | 16.76 | 3048 | 0.0 | 2.14 |
| 22Q2 (12) | 63.47 | 48.5 | 56.37 | 1.31 | 40.86 | 37.89 | 1.19 | 20.2 | 19.0 | 1.86 | 14.11 | 20.78 | 2.06 | -5.15 | -11.81 | 1.87 | -19.06 | -23.9 | 2.93 | -23.16 | -22.76 | 3048 | 0.0 | 2.14 |
| 22Q1 (11) | 42.74 | -13.02 | 23.42 | 0.93 | -6.06 | 10.71 | 0.99 | -1.0 | -1.0 | 1.63 | -6.32 | 16.43 | 2.18 | 8.01 | -10.29 | 2.32 | 13.82 | -19.79 | 3.81 | 7.71 | -5.66 | 3048 | 0.0 | 2.14 |
| 21Q4 (10) | 49.14 | 8.69 | 35.9 | 0.99 | -8.33 | 35.62 | 1.0 | 17.65 | 23.46 | 1.74 | 30.83 | 20.83 | 2.01 | -15.66 | -0.21 | 2.04 | 8.24 | -9.15 | 3.54 | 20.36 | -11.08 | 3048 | 2.14 | 2.14 |
| 21Q3 (9) | 45.21 | 11.38 | 24.55 | 1.08 | 13.68 | 31.71 | 0.85 | -15.0 | 0.0 | 1.33 | -13.64 | -8.28 | 2.39 | 2.07 | 5.75 | 1.88 | -23.69 | -19.71 | 2.94 | -22.46 | -26.35 | 2984 | 0.0 | 15.52 |
| 21Q2 (8) | 40.59 | 17.21 | 5.24 | 0.95 | 13.1 | -17.39 | 1.0 | 0.0 | -2.91 | 1.54 | 10.0 | 8.45 | 2.34 | -3.51 | -21.5 | 2.46 | -14.68 | -7.74 | 3.79 | -6.15 | 3.05 | 2984 | 0.0 | 15.52 |
| 21Q1 (7) | 34.63 | -4.23 | 35.8 | 0.84 | 15.07 | 3.7 | 1.0 | 23.46 | 13.64 | 1.4 | -2.78 | -1.41 | 2.43 | 20.15 | -23.64 | 2.89 | 28.91 | -16.32 | 4.04 | 1.52 | -27.4 | 2984 | 0.0 | 25.59 |
| 20Q4 (6) | 36.16 | -0.39 | 9.01 | 0.73 | -10.98 | 10.61 | 0.81 | -4.71 | -3.57 | 1.44 | -0.69 | -31.75 | 2.02 | -10.63 | 1.46 | 2.24 | -4.34 | -11.54 | 3.98 | -0.31 | -37.4 | 2984 | 15.52 | 25.59 |
| 20Q3 (5) | 36.3 | -5.89 | 9.24 | 0.82 | -28.7 | -5.75 | 0.85 | -17.48 | -6.59 | 1.45 | 2.11 | 9.02 | 2.26 | -24.24 | -13.72 | 2.34 | -12.32 | -14.49 | 3.99 | 8.5 | -0.2 | 2583 | 0.0 | 8.71 |
| 20Q2 (4) | 38.57 | 51.25 | 0.0 | 1.15 | 41.98 | 0.0 | 1.03 | 17.05 | 0.0 | 1.42 | 0.0 | 0.0 | 2.98 | -6.14 | 0.0 | 2.67 | -22.62 | 0.0 | 3.68 | -33.89 | 0.0 | 2583 | 8.71 | 0.0 |
| 20Q1 (3) | 25.5 | -23.12 | 0.0 | 0.81 | 22.73 | 0.0 | 0.88 | 4.76 | 0.0 | 1.42 | -32.7 | 0.0 | 3.18 | 59.64 | 0.0 | 3.45 | 36.27 | 0.0 | 5.57 | -12.46 | 0.0 | 2376 | 0.0 | 0.0 |
| 19Q4 (2) | 33.17 | -0.18 | 0.0 | 0.66 | -24.14 | 0.0 | 0.84 | -7.69 | 0.0 | 2.11 | 58.65 | 0.0 | 1.99 | -24.0 | 0.0 | 2.53 | -7.53 | 0.0 | 6.36 | 58.93 | 0.0 | 2376 | 0.0 | 0.0 |
| 19Q3 (1) | 33.23 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 2.62 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 2376 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 189.51 | -16.61 | 3.72 | -14.29 | 5.19 | 1.17 | 9.33 | 2.98 | 1.96 | 2.78 | 2.74 | 21.32 | 4.92 | 23.49 | 3238 | 0.0 |
| 2022 (9) | 227.25 | 34.02 | 4.34 | 12.14 | 5.13 | 33.25 | 9.06 | 50.75 | 1.91 | -16.32 | 2.26 | -0.57 | 3.99 | 12.49 | 3238 | 6.23 |
| 2021 (8) | 169.57 | 24.2 | 3.87 | 10.26 | 3.85 | 7.84 | 6.01 | 4.7 | 2.28 | -11.23 | 2.27 | -13.17 | 3.54 | -15.7 | 3048 | 2.14 |
| 2020 (7) | 136.53 | 5.54 | 3.51 | 9.01 | 3.57 | 4.69 | 5.74 | 1.23 | 2.57 | 3.28 | 2.61 | -0.81 | 4.20 | -4.08 | 2984 | 15.52 |
| 2019 (6) | 129.36 | 13.39 | 3.22 | 19.7 | 3.41 | 13.29 | 5.67 | 35.65 | 2.49 | 5.56 | 2.64 | -0.09 | 4.38 | 19.62 | 2583 | 8.71 |
| 2018 (5) | 114.08 | 15.68 | 2.69 | 17.47 | 3.01 | 8.66 | 4.18 | 16.11 | 2.36 | 1.55 | 2.64 | -6.06 | 3.66 | 0.38 | 2376 | 6.21 |
| 2017 (4) | 98.62 | 21.45 | 2.29 | 8.02 | 2.77 | 17.37 | 3.6 | 0.56 | 2.32 | -11.06 | 2.81 | -3.36 | 3.65 | -17.2 | 2237 | 19.69 |
| 2016 (3) | 81.2 | 1.01 | 2.12 | -0.47 | 2.36 | -0.84 | 3.58 | 16.23 | 2.61 | -1.46 | 2.91 | -1.83 | 4.41 | 15.07 | 1869 | 9.04 |
| 2015 (2) | 80.39 | 19.57 | 2.13 | 28.31 | 2.38 | 24.61 | 3.08 | 14.93 | 2.65 | 7.31 | 2.96 | 4.21 | 3.83 | -3.89 | 1714 | 6.33 |
| 2014 (1) | 67.23 | 22.44 | 1.66 | 0.0 | 1.91 | 20.13 | 2.68 | 14.04 | 2.47 | 0 | 2.84 | 0 | 3.99 | 0 | 1612 | 19.05 |
