- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 48.9 | 5.96 | 18.95 | 3.93 | -1.5 | 21.67 | 2.06 | -15.57 | -12.71 | 13.2 | 2.25 | 7.32 | 8.04 | -7.04 | 2.29 | 4.21 | -20.32 | -26.62 | 26.99 | -3.5 | -9.78 | 1720 | 0.0 | 15.2 |
| 24Q2 (19) | 46.15 | 20.12 | 28.27 | 3.99 | -14.19 | 19.1 | 2.44 | 4.72 | 11.93 | 12.91 | 5.91 | 4.11 | 8.65 | -28.57 | -7.14 | 5.29 | -12.82 | -12.74 | 27.97 | -11.83 | -18.83 | 1720 | 0.0 | 15.2 |
| 24Q1 (18) | 38.42 | -10.32 | 11.85 | 4.65 | 46.23 | 37.57 | 2.33 | 7.87 | 3.56 | 12.19 | -2.95 | 4.37 | 12.10 | 63.05 | 23.0 | 6.06 | 20.28 | -7.41 | 31.73 | 8.22 | -6.69 | 1720 | 0.0 | 15.2 |
| 23Q4 (17) | 42.84 | 4.21 | -8.81 | 3.18 | -1.55 | 23.26 | 2.16 | -8.47 | 0.93 | 12.56 | 2.11 | -0.24 | 7.42 | -5.52 | 35.17 | 5.04 | -12.17 | 10.69 | 29.32 | -2.01 | 9.4 | 1720 | 15.2 | 15.2 |
| 23Q3 (16) | 41.11 | 14.26 | -31.38 | 3.23 | -3.58 | 5.56 | 2.36 | 8.26 | 8.76 | 12.3 | -0.81 | 8.95 | 7.86 | -15.61 | 53.83 | 5.74 | -5.25 | 58.49 | 29.92 | -13.18 | 58.77 | 1493 | 0.0 | 22.18 |
| 23Q2 (15) | 35.98 | 4.75 | -47.1 | 3.35 | -0.89 | 8.41 | 2.18 | -3.11 | 5.83 | 12.4 | 6.16 | 14.81 | 9.31 | -5.38 | 104.93 | 6.06 | -7.5 | 100.03 | 34.46 | 1.35 | 117.02 | 1493 | 0.0 | 22.18 |
| 23Q1 (14) | 34.35 | -26.88 | -42.95 | 3.38 | 31.01 | 26.59 | 2.25 | 5.14 | 17.19 | 11.68 | -7.23 | 17.74 | 9.84 | 79.18 | 121.89 | 6.55 | 43.8 | 105.41 | 34.00 | 26.88 | 106.38 | 1493 | 0.0 | 22.18 |
| 22Q4 (13) | 46.98 | -21.58 | -23.66 | 2.58 | -15.69 | -2.64 | 2.14 | -1.38 | 91.07 | 12.59 | 11.51 | 25.9 | 5.49 | 7.52 | 27.53 | 4.56 | 25.76 | 150.29 | 26.80 | 42.21 | 64.92 | 1493 | 22.18 | 22.18 |
| 22Q3 (12) | 59.91 | -11.91 | 1.3 | 3.06 | -0.97 | 21.43 | 2.17 | 5.34 | 1.88 | 11.29 | 4.54 | 34.73 | 5.11 | 12.42 | 19.87 | 3.62 | 19.58 | 0.57 | 18.84 | 18.67 | 32.99 | 1222 | 0.0 | 19.34 |
| 22Q2 (11) | 68.01 | 12.95 | 29.35 | 3.09 | 15.73 | 24.6 | 2.06 | 7.29 | 17.71 | 10.8 | 8.87 | 46.74 | 4.54 | 2.46 | -3.67 | 3.03 | -5.01 | -8.99 | 15.88 | -3.62 | 13.45 | 1222 | 0.0 | 19.34 |
| 22Q1 (10) | 60.21 | -2.16 | 44.04 | 2.67 | 0.75 | 30.88 | 1.92 | 71.43 | 16.36 | 9.92 | -0.8 | 57.96 | 4.43 | 2.98 | -9.14 | 3.19 | 75.22 | -19.22 | 16.48 | 1.39 | 9.66 | 1222 | 0.0 | 19.34 |
| 21Q4 (9) | 61.54 | 4.06 | 50.91 | 2.65 | 5.16 | 39.47 | 1.12 | -47.42 | -31.29 | 10.0 | 19.33 | 60.0 | 4.31 | 1.06 | -7.58 | 1.82 | -49.47 | -54.47 | 16.25 | 14.68 | 6.03 | 1222 | 19.34 | 19.34 |
| 21Q3 (8) | 59.14 | 12.48 | 62.29 | 2.52 | 1.61 | 26.0 | 2.13 | 21.71 | 4.41 | 8.38 | 13.86 | 49.38 | 4.26 | -9.66 | -22.36 | 3.60 | 8.21 | -35.67 | 14.17 | 1.23 | -7.96 | 1024 | 0.0 | 18.52 |
| 21Q2 (7) | 52.58 | 25.79 | 59.29 | 2.48 | 21.57 | 35.52 | 1.75 | 6.06 | -13.37 | 7.36 | 17.2 | 41.54 | 4.72 | -3.36 | -14.92 | 3.33 | -15.68 | -45.61 | 14.00 | -6.83 | -11.14 | 1024 | 0.0 | 18.52 |
| 21Q1 (6) | 41.8 | 2.5 | 46.46 | 2.04 | 7.37 | 23.64 | 1.65 | 1.23 | 15.38 | 6.28 | 0.48 | 37.72 | 4.88 | 4.75 | -15.58 | 3.95 | -1.24 | -21.22 | 15.02 | -1.97 | -5.97 | 1024 | 0.0 | 32.3 |
| 20Q4 (5) | 40.78 | 11.91 | 22.76 | 1.9 | -5.0 | 15.85 | 1.63 | -20.1 | 10.88 | 6.25 | 11.41 | 56.64 | 4.66 | -15.11 | -5.62 | 4.00 | -28.6 | -9.67 | 15.33 | -0.45 | 27.6 | 1024 | 18.52 | 32.3 |
| 20Q3 (4) | 36.44 | 10.39 | 0.0 | 2.0 | 9.29 | 0.0 | 2.04 | 0.99 | 0.0 | 5.61 | 7.88 | 0.0 | 5.49 | -1.0 | 0.0 | 5.60 | -8.52 | 0.0 | 15.40 | -2.27 | 0.0 | 864 | 0.0 | 0.0 |
| 20Q2 (3) | 33.01 | 15.66 | 0.0 | 1.83 | 10.91 | 0.0 | 2.02 | 41.26 | 0.0 | 5.2 | 14.04 | 0.0 | 5.54 | -4.11 | 0.0 | 6.12 | 22.13 | 0.0 | 15.75 | -1.41 | 0.0 | 864 | 11.63 | 0.0 |
| 20Q1 (2) | 28.54 | -14.09 | 0.0 | 1.65 | 0.61 | 0.0 | 1.43 | -2.72 | 0.0 | 4.56 | 14.29 | 0.0 | 5.78 | 17.11 | 0.0 | 5.01 | 13.23 | 0.0 | 15.98 | 33.03 | 0.0 | 774 | 0.0 | 0.0 |
| 19Q4 (1) | 33.22 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 4.43 | 0.0 | 0.0 | 12.01 | 0.0 | 0.0 | 774 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 154.27 | -34.38 | 13.13 | 15.18 | 8.95 | 8.09 | 48.94 | 9.73 | 8.51 | 75.53 | 5.80 | 64.73 | 31.72 | 67.23 | 1493 | 0.0 |
| 2022 (9) | 235.11 | 9.32 | 11.4 | 17.77 | 8.28 | 24.51 | 44.6 | 39.24 | 4.85 | 7.73 | 3.52 | 13.89 | 18.97 | 27.37 | 1493 | 22.18 |
| 2021 (8) | 215.06 | 54.99 | 9.68 | 30.99 | 6.65 | -6.73 | 32.03 | 48.22 | 4.50 | -15.48 | 3.09 | -39.82 | 14.89 | -4.37 | 1222 | 19.34 |
| 2020 (7) | 138.76 | 28.74 | 7.39 | 16.56 | 7.13 | 28.47 | 21.61 | 34.22 | 5.33 | -9.46 | 5.14 | -0.21 | 15.57 | 4.26 | 1024 | 18.52 |
| 2019 (6) | 107.78 | 14.49 | 6.34 | 1.28 | 5.55 | 15.87 | 16.1 | 15.16 | 5.88 | -11.54 | 5.15 | 1.2 | 14.94 | 0.59 | 864 | 11.63 |
| 2018 (5) | 94.14 | 9.48 | 6.26 | -1.73 | 4.79 | 7.64 | 13.98 | 19.69 | 6.65 | -10.23 | 5.09 | -1.68 | 14.85 | 9.33 | 774 | 18.89 |
| 2017 (4) | 85.99 | 20.45 | 6.37 | 38.48 | 4.45 | -9.55 | 11.68 | 15.64 | 7.41 | 14.97 | 5.18 | -24.91 | 13.58 | -3.99 | 651 | 15.02 |
| 2016 (3) | 71.39 | 51.86 | 4.6 | 38.14 | 4.92 | 97.59 | 10.1 | 64.23 | 6.44 | -9.04 | 6.89 | 30.11 | 14.15 | 8.14 | 566 | 32.24 |
| 2015 (2) | 47.01 | 43.63 | 3.33 | 76.19 | 2.49 | 71.72 | 6.15 | 57.69 | 7.08 | 22.67 | 5.30 | 19.56 | 13.08 | 9.79 | 428 | 20.56 |
| 2014 (1) | 32.73 | 56.83 | 1.89 | 44.27 | 1.45 | 36.79 | 3.9 | 66.67 | 5.77 | 0 | 4.43 | 0 | 11.92 | 0 | 355 | 25.44 |
