- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.75 | -3.85 | -25.74 | 0.04 | 33.33 | 0.0 | 0.18 | -5.26 | -5.26 | 0.24 | -4.0 | -4.0 | 5.33 | 38.67 | 34.67 | 24.00 | -1.47 | 27.58 | 32.00 | -0.16 | 29.28 | 241 | 0.0 | 0.0 |
| 24Q2 (19) | 0.78 | -2.5 | 13.04 | 0.03 | -40.0 | -25.0 | 0.19 | -5.0 | 11.76 | 0.25 | 4.17 | 13.64 | 3.85 | -38.46 | -33.65 | 24.36 | -2.56 | -1.13 | 32.05 | 6.84 | 0.52 | 241 | 0.0 | 0.0 |
| 24Q1 (18) | 0.8 | -34.43 | 12.68 | 0.05 | 66.67 | 25.0 | 0.2 | 17.65 | 0.0 | 0.24 | -7.69 | 14.29 | 6.25 | 154.17 | 10.94 | 25.00 | 79.41 | -11.25 | 30.00 | 40.77 | 1.43 | 241 | 0.0 | 0.0 |
| 23Q4 (17) | 1.22 | 20.79 | 0.0 | 0.03 | -25.0 | 50.0 | 0.17 | -10.53 | 0.0 | 0.26 | 4.0 | 13.04 | 2.46 | -37.91 | 50.0 | 13.93 | -25.93 | 0.0 | 21.31 | -13.9 | 13.04 | 241 | 0.0 | 0.0 |
| 23Q3 (16) | 1.01 | 46.38 | -31.29 | 0.04 | 0.0 | 33.33 | 0.19 | 11.76 | -5.0 | 0.25 | 13.64 | 0.0 | 3.96 | -31.68 | 94.06 | 18.81 | -23.65 | 38.27 | 24.75 | -22.37 | 45.54 | 241 | 0.0 | 5.7 |
| 23Q2 (15) | 0.69 | -2.82 | -61.02 | 0.04 | 0.0 | 33.33 | 0.17 | -15.0 | -15.0 | 0.22 | 4.76 | -12.0 | 5.80 | 2.9 | 242.03 | 24.64 | -12.54 | 118.04 | 31.88 | 7.8 | 125.74 | 241 | 0.0 | 5.7 |
| 23Q1 (14) | 0.71 | -41.8 | -59.89 | 0.04 | 100.0 | 33.33 | 0.2 | 17.65 | 5.26 | 0.21 | -8.7 | -16.0 | 5.63 | 243.66 | 232.39 | 28.17 | 102.15 | 162.42 | 29.58 | 56.89 | 109.41 | 241 | 0.0 | 5.7 |
| 22Q4 (13) | 1.22 | -17.01 | -15.86 | 0.02 | -33.33 | 0.0 | 0.17 | -15.0 | 41.67 | 0.23 | -8.0 | 15.0 | 1.64 | -19.67 | 18.85 | 13.93 | 2.42 | 68.37 | 18.85 | 10.85 | 36.68 | 241 | 5.7 | -0.41 |
| 22Q3 (12) | 1.47 | -16.95 | 34.86 | 0.03 | 0.0 | 0.0 | 0.2 | 0.0 | 11.11 | 0.25 | 0.0 | -3.85 | 2.04 | 20.41 | -25.85 | 13.61 | 20.41 | -17.61 | 17.01 | 20.41 | -28.7 | 228 | 0.0 | -11.28 |
| 22Q2 (11) | 1.77 | 0.0 | 31.11 | 0.03 | 0.0 | 0.0 | 0.2 | 5.26 | 11.11 | 0.25 | 0.0 | -7.41 | 1.69 | 0.0 | -23.73 | 11.30 | 5.26 | -15.25 | 14.12 | 0.0 | -29.38 | 228 | 0.0 | -11.28 |
| 22Q1 (10) | 1.77 | 22.07 | 37.21 | 0.03 | 50.0 | 0.0 | 0.19 | 58.33 | -5.0 | 0.25 | 25.0 | -7.41 | 1.69 | 22.88 | -27.12 | 10.73 | 29.71 | -30.76 | 14.12 | 2.4 | -32.52 | 228 | -5.79 | -11.28 |
| 21Q4 (9) | 1.45 | 33.03 | -6.45 | 0.02 | -33.33 | -33.33 | 0.12 | -33.33 | -40.0 | 0.2 | -23.08 | -25.93 | 1.38 | -49.89 | -28.74 | 8.28 | -49.89 | -35.86 | 13.79 | -42.18 | -20.82 | 242 | -5.84 | -8.33 |
| 21Q3 (8) | 1.09 | -19.26 | -45.23 | 0.03 | 0.0 | -25.0 | 0.18 | 0.0 | -10.0 | 0.26 | -3.7 | 0.0 | 2.75 | 23.85 | 36.93 | 16.51 | 23.85 | 64.31 | 23.85 | 19.27 | 82.57 | 257 | 0.0 | -0.77 |
| 21Q2 (7) | 1.35 | 4.65 | -29.32 | 0.03 | 0.0 | 0.0 | 0.18 | -10.0 | 0.0 | 0.27 | 0.0 | -3.57 | 2.22 | -4.44 | 41.48 | 13.33 | -14.0 | 41.48 | 20.00 | -4.44 | 36.43 | 257 | 0.0 | 7.98 |
| 21Q1 (6) | 1.29 | -16.77 | -21.82 | 0.03 | 0.0 | 0.0 | 0.2 | 0.0 | 5.26 | 0.27 | 0.0 | 12.5 | 2.33 | 20.16 | 27.91 | 15.50 | 20.16 | 34.64 | 20.93 | 20.16 | 43.9 | 257 | -2.65 | 7.98 |
| 20Q4 (5) | 1.55 | -22.11 | -16.22 | 0.03 | -25.0 | -50.0 | 0.2 | 0.0 | -16.67 | 0.27 | 3.85 | -27.03 | 1.94 | -3.71 | -40.32 | 12.90 | 28.39 | -0.54 | 17.42 | 33.33 | -12.9 | 264 | 1.93 | 10.92 |
| 20Q3 (4) | 1.99 | 4.19 | 0.0 | 0.04 | 33.33 | 0.0 | 0.2 | 11.11 | 0.0 | 0.26 | -7.14 | 0.0 | 2.01 | 27.97 | 0.0 | 10.05 | 6.64 | 0.0 | 13.07 | -10.88 | 0.0 | 259 | 8.82 | 0.0 |
| 20Q2 (3) | 1.91 | 15.76 | 0.0 | 0.03 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.28 | 16.67 | 0.0 | 1.57 | -13.61 | 0.0 | 9.42 | -18.16 | 0.0 | 14.66 | 0.79 | 0.0 | 238 | 0.0 | 0.0 |
| 20Q1 (2) | 1.65 | -10.81 | 0.0 | 0.03 | -50.0 | 0.0 | 0.19 | -20.83 | 0.0 | 0.24 | -35.14 | 0.0 | 1.82 | -43.94 | 0.0 | 11.52 | -11.24 | 0.0 | 14.55 | -27.27 | 0.0 | 238 | 0.0 | 0.0 |
| 19Q4 (1) | 1.85 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 3.24 | 0.0 | 0.0 | 12.97 | 0.0 | 0.0 | 20.00 | 0.0 | 0.0 | 238 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.63 | -41.83 | 0.15 | 25.0 | 0.74 | -1.33 | 0.94 | -4.08 | 4.13 | 114.88 | 20.39 | 69.61 | 25.90 | 64.88 | 241 | 0.0 |
| 2022 (9) | 6.24 | 20.23 | 0.12 | 0.0 | 0.75 | 10.29 | 0.98 | -2.0 | 1.92 | -16.83 | 12.02 | -8.26 | 15.71 | -18.49 | 241 | -0.41 |
| 2021 (8) | 5.19 | -27.0 | 0.12 | -14.29 | 0.68 | -12.82 | 1.0 | -3.85 | 2.31 | 17.42 | 13.10 | 19.43 | 19.27 | 31.73 | 242 | -8.33 |
| 2020 (7) | 7.11 | 15.24 | 0.14 | -17.65 | 0.78 | 2.63 | 1.04 | 0.0 | 1.97 | -28.53 | 10.97 | -10.94 | 14.63 | -13.22 | 264 | 10.92 |
| 2019 (6) | 6.17 | 34.13 | 0.17 | 13.33 | 0.76 | 16.92 | 1.04 | 65.08 | 2.76 | -15.51 | 12.32 | -12.83 | 16.86 | 23.07 | 238 | 7.69 |
| 2018 (5) | 4.6 | -16.67 | 0.15 | -16.67 | 0.65 | -15.58 | 0.63 | -3.08 | 3.26 | 0.0 | 14.13 | 1.3 | 13.70 | 16.31 | 221 | -2.64 |
| 2017 (4) | 5.52 | 5.54 | 0.18 | 50.0 | 0.77 | 10.0 | 0.65 | 0.0 | 3.26 | 42.12 | 13.95 | 4.22 | 11.78 | -5.25 | 227 | 12.38 |
| 2016 (3) | 5.23 | 0.0 | 0.12 | 0.0 | 0.7 | 22.81 | 0.65 | 35.42 | 2.29 | 0.0 | 13.38 | 22.81 | 12.43 | 35.42 | 202 | -14.41 |
| 2015 (2) | 5.23 | 5.66 | 0.12 | 9.09 | 0.57 | 11.76 | 0.48 | 54.84 | 2.29 | 3.25 | 10.90 | 5.78 | 9.18 | 46.55 | 236 | 1.72 |
| 2014 (1) | 4.95 | 13.27 | 0.11 | 37.5 | 0.51 | -10.53 | 0.31 | -8.82 | 2.22 | 0 | 10.30 | 0 | 6.26 | 0 | 232 | 4.98 |
