- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 10.35 | 12.38 | 26.68 | 0.43 | 7.5 | 26.47 | 0.64 | 28.0 | 30.61 | 0.41 | 13.89 | 24.24 | 4.15 | -4.34 | -0.17 | 6.18 | 13.9 | 3.1 | 3.96 | 1.34 | -1.93 | 464 | 0.0 | 0.0 |
| 24Q3 (19) | 9.21 | 12.59 | 12.04 | 0.4 | 14.29 | 17.65 | 0.5 | 0.0 | 0.0 | 0.36 | 0.0 | 24.14 | 4.34 | 1.5 | 5.0 | 5.43 | -11.18 | -10.75 | 3.91 | -11.18 | 10.79 | 464 | 0.0 | 7.16 |
| 24Q2 (18) | 8.18 | 13.45 | 16.36 | 0.35 | 9.38 | 12.9 | 0.5 | -9.09 | 13.64 | 0.36 | -5.26 | 56.52 | 4.28 | -3.59 | -2.97 | 6.11 | -19.87 | -2.34 | 4.40 | -16.5 | 34.52 | 464 | 0.0 | 7.16 |
| 24Q1 (17) | 7.21 | -11.75 | 21.59 | 0.32 | -5.88 | 28.0 | 0.55 | 12.24 | 14.58 | 0.38 | 15.15 | 80.95 | 4.44 | 6.65 | 5.28 | 7.63 | 27.19 | -5.76 | 5.27 | 30.48 | 48.83 | 464 | 0.0 | 7.16 |
| 23Q4 (16) | 8.17 | -0.61 | 29.07 | 0.34 | 0.0 | 36.0 | 0.49 | -2.0 | 48.48 | 0.33 | 13.79 | 73.68 | 4.16 | 0.61 | 5.37 | 6.00 | -1.4 | 15.04 | 4.04 | 14.49 | 34.57 | 464 | 7.16 | 7.16 |
| 23Q3 (15) | 8.22 | 16.93 | 58.38 | 0.34 | 9.68 | 25.93 | 0.5 | 13.64 | 2.04 | 0.29 | 26.09 | 20.83 | 4.14 | -6.2 | -20.49 | 6.08 | -2.81 | -35.57 | 3.53 | 7.83 | -23.71 | 433 | 0.0 | 2.12 |
| 23Q2 (14) | 7.03 | 18.55 | 16.97 | 0.31 | 24.0 | 10.71 | 0.44 | -8.33 | -6.38 | 0.23 | 9.52 | 0.0 | 4.41 | 4.6 | -5.35 | 6.26 | -22.68 | -19.97 | 3.27 | -7.61 | -14.51 | 433 | 0.0 | 2.12 |
| 23Q1 (13) | 5.93 | -6.32 | -19.43 | 0.25 | 0.0 | -7.41 | 0.48 | 45.45 | -7.69 | 0.21 | 10.53 | -4.55 | 4.22 | 6.75 | 14.92 | 8.09 | 55.27 | 14.57 | 3.54 | 17.98 | 18.47 | 433 | 0.0 | 2.12 |
| 22Q4 (12) | 6.33 | 21.97 | -13.88 | 0.25 | -7.41 | -7.41 | 0.33 | -32.65 | -2.94 | 0.19 | -20.83 | 0.0 | 3.95 | -24.08 | 7.51 | 5.21 | -44.78 | 12.7 | 3.00 | -35.09 | 16.11 | 433 | 2.12 | 2.12 |
| 22Q3 (11) | 5.19 | -13.64 | -28.12 | 0.27 | -3.57 | 8.0 | 0.49 | 4.26 | 16.67 | 0.24 | 4.35 | 4.35 | 5.20 | 11.66 | 50.24 | 9.44 | 20.73 | 62.3 | 4.62 | 20.83 | 45.16 | 424 | 0.0 | 4.18 |
| 22Q2 (10) | 6.01 | -18.34 | -15.35 | 0.28 | 3.7 | 12.0 | 0.47 | -9.62 | 17.5 | 0.23 | 4.55 | 0.0 | 4.66 | 27.0 | 32.31 | 7.82 | 10.69 | 38.81 | 3.83 | 28.03 | 18.14 | 424 | 0.0 | 4.18 |
| 22Q1 (9) | 7.36 | 0.14 | 12.37 | 0.27 | 0.0 | 22.73 | 0.52 | 52.94 | 33.33 | 0.22 | 15.79 | -12.0 | 3.67 | -0.14 | 9.22 | 7.07 | 52.73 | 18.66 | 2.99 | 15.63 | -21.68 | 424 | 0.0 | 4.18 |
| 21Q4 (8) | 7.35 | 1.8 | 13.78 | 0.27 | 8.0 | 28.57 | 0.34 | -19.05 | 9.68 | 0.19 | -17.39 | 0.0 | 3.67 | 6.09 | 13.0 | 4.63 | -20.48 | -3.6 | 2.59 | -18.85 | -12.11 | 424 | 4.18 | 4.18 |
| 21Q3 (7) | 7.22 | 1.69 | -2.7 | 0.25 | 0.0 | 19.05 | 0.42 | 5.0 | 2.44 | 0.23 | 0.0 | 9.52 | 3.46 | -1.66 | 22.35 | 5.82 | 3.25 | 5.28 | 3.19 | -1.66 | 12.56 | 407 | 0.0 | 8.53 |
| 21Q2 (6) | 7.1 | 8.4 | 18.73 | 0.25 | 13.64 | 8.7 | 0.4 | 2.56 | 2.56 | 0.23 | -8.0 | 43.75 | 3.52 | 4.83 | -8.45 | 5.63 | -5.38 | -13.62 | 3.24 | -15.13 | 21.07 | 407 | 0.0 | 8.53 |
| 21Q1 (5) | 6.55 | 1.39 | 64.16 | 0.22 | 4.76 | 22.22 | 0.39 | 25.81 | 25.81 | 0.25 | 31.58 | 66.67 | 3.36 | 3.32 | -25.55 | 5.95 | 24.08 | -23.36 | 3.82 | 29.77 | 1.53 | 407 | 0.0 | 16.95 |
| 20Q4 (4) | 6.46 | -12.94 | 0.0 | 0.21 | 0.0 | 0.0 | 0.31 | -24.39 | 0.0 | 0.19 | -9.52 | 0.0 | 3.25 | 14.86 | 0.0 | 4.80 | -13.15 | 0.0 | 2.94 | 3.92 | 0.0 | 407 | 8.53 | 0.0 |
| 20Q3 (3) | 7.42 | 24.08 | 0.0 | 0.21 | -8.7 | 0.0 | 0.41 | 5.13 | 0.0 | 0.21 | 31.25 | 0.0 | 2.83 | -26.42 | 0.0 | 5.53 | -15.27 | 0.0 | 2.83 | 5.78 | 0.0 | 375 | 0.0 | 0.0 |
| 20Q2 (2) | 5.98 | 49.87 | 0.0 | 0.23 | 27.78 | 0.0 | 0.39 | 25.81 | 0.0 | 0.16 | 6.67 | 0.0 | 3.85 | -14.74 | 0.0 | 6.52 | -16.06 | 0.0 | 2.68 | -28.83 | 0.0 | 375 | 7.76 | 0.0 |
| 20Q1 (1) | 3.99 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 4.51 | 0.0 | 0.0 | 7.77 | 0.0 | 0.0 | 3.76 | 0.0 | 0.0 | 348 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 34.96 | 19.11 | 1.5 | 20.97 | 2.19 | 15.26 | 1.5 | 41.51 | 4.29 | 1.56 | 6.26 | -3.23 | 4.29 | 18.8 | 464 | 0.0 |
| 2023 (9) | 29.35 | 17.92 | 1.24 | 15.89 | 1.9 | 4.4 | 1.06 | 20.45 | 4.22 | -1.72 | 6.47 | -11.47 | 3.61 | 2.15 | 464 | 7.16 |
| 2022 (8) | 24.89 | -11.8 | 1.07 | 8.08 | 1.82 | 17.42 | 0.88 | -3.3 | 4.30 | 22.54 | 7.31 | 33.13 | 3.54 | 9.64 | 433 | 2.12 |
| 2021 (7) | 28.22 | 18.32 | 0.99 | 20.73 | 1.55 | 8.39 | 0.91 | 28.17 | 3.51 | 2.04 | 5.49 | -8.39 | 3.22 | 8.32 | 424 | 4.18 |
| 2020 (6) | 23.85 | 19.07 | 0.82 | 2.5 | 1.43 | 19.17 | 0.71 | 31.48 | 3.44 | -13.92 | 6.00 | 0.08 | 2.98 | 10.42 | 407 | 8.53 |
| 2019 (5) | 20.03 | -1.96 | 0.8 | 2.56 | 1.2 | -0.83 | 0.54 | -1.82 | 3.99 | 4.61 | 5.99 | 1.15 | 2.70 | 0.14 | 375 | 7.76 |
| 2018 (4) | 20.43 | 5.2 | 0.78 | 21.88 | 1.21 | 42.35 | 0.55 | -22.54 | 3.82 | 15.85 | 5.92 | 35.32 | 2.69 | -26.36 | 348 | -21.27 |
| 2017 (3) | 19.42 | 17.48 | 0.64 | -1.54 | 0.85 | 8.97 | 0.71 | -13.41 | 3.30 | -16.19 | 4.38 | -7.24 | 3.66 | -26.3 | 442 | -48.06 |
| 2016 (2) | 16.53 | 13.84 | 0.65 | 1.56 | 0.78 | -19.59 | 0.82 | 12.33 | 3.93 | -10.79 | 4.72 | -29.37 | 4.96 | -1.33 | 851 | -3.51 |
| 2015 (1) | 14.52 | -3.01 | 0.64 | 28.0 | 0.97 | 22.78 | 0.73 | -5.19 | 4.41 | 0 | 6.68 | 0 | 5.03 | 0 | 882 | -1.45 |
