- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.61 | -0.38 | 23.7 | 0.09 | 0.0 | -30.77 | 0.36 | 2.86 | 28.57 | 0.3 | -3.23 | 11.11 | 3.45 | 0.38 | -44.03 | 13.79 | 3.25 | 3.94 | 11.49 | -2.86 | -10.17 | 147 | 0.0 | -2.0 |
| 24Q2 (19) | 2.62 | 31.0 | 51.45 | 0.09 | -10.0 | -30.77 | 0.35 | 6.06 | 12.9 | 0.31 | -8.82 | 3.33 | 3.44 | -31.3 | -54.29 | 13.36 | -19.04 | -25.45 | 11.83 | -30.4 | -31.77 | 147 | 0.0 | -2.0 |
| 24Q1 (18) | 2.0 | -6.54 | 41.84 | 0.1 | -23.08 | -9.09 | 0.33 | 10.0 | 0.0 | 0.34 | -20.93 | 6.25 | 5.00 | -17.69 | -35.91 | 16.50 | 17.7 | -29.5 | 17.00 | -15.4 | -25.09 | 147 | 0.0 | -2.0 |
| 23Q4 (17) | 2.14 | 1.42 | 40.79 | 0.13 | 0.0 | 62.5 | 0.3 | 7.14 | 25.0 | 0.43 | 59.26 | 53.57 | 6.07 | -1.4 | 15.42 | 14.02 | 5.64 | -11.21 | 20.09 | 57.03 | 9.08 | 147 | -2.0 | -2.0 |
| 23Q3 (16) | 2.11 | 21.97 | 21.97 | 0.13 | 0.0 | 8.33 | 0.28 | -9.68 | -3.45 | 0.27 | -10.0 | -20.59 | 6.16 | -18.01 | -11.18 | 13.27 | -25.94 | -20.84 | 12.80 | -26.21 | -34.89 | 150 | 0.0 | 44.23 |
| 23Q2 (15) | 1.73 | 22.7 | -26.69 | 0.13 | 18.18 | 8.33 | 0.31 | -6.06 | 6.9 | 0.3 | -6.25 | 15.38 | 7.51 | -3.68 | 47.78 | 17.92 | -23.44 | 45.82 | 17.34 | -23.59 | 57.4 | 150 | 0.0 | 44.23 |
| 23Q1 (14) | 1.41 | -7.24 | -50.53 | 0.11 | 37.5 | -21.43 | 0.33 | 37.5 | 6.45 | 0.32 | 14.29 | 18.52 | 7.80 | 48.23 | 58.81 | 23.40 | 48.23 | 115.17 | 22.70 | 23.2 | 139.56 | 150 | 0.0 | 44.23 |
| 22Q4 (13) | 1.52 | -12.14 | -57.66 | 0.08 | -33.33 | -55.56 | 0.24 | -17.24 | -36.84 | 0.28 | -17.65 | -26.32 | 5.26 | -24.12 | 4.97 | 15.79 | -5.81 | 49.17 | 18.42 | -6.27 | 74.03 | 150 | 44.23 | 44.23 |
| 22Q3 (12) | 1.73 | -26.69 | -51.81 | 0.12 | 0.0 | -14.29 | 0.29 | 0.0 | -3.33 | 0.34 | 30.77 | 0.0 | 6.94 | 36.42 | 77.87 | 16.76 | 36.42 | 100.6 | 19.65 | 78.39 | 107.51 | 104 | 0.0 | 5.05 |
| 22Q2 (11) | 2.36 | -17.19 | -32.38 | 0.12 | -14.29 | -25.0 | 0.29 | -6.45 | -14.71 | 0.26 | -3.7 | -18.75 | 5.08 | 3.51 | 10.91 | 12.29 | 12.97 | 26.13 | 11.02 | 16.29 | 20.15 | 104 | 0.0 | 5.05 |
| 22Q1 (10) | 2.85 | -20.61 | -16.91 | 0.14 | -22.22 | -12.5 | 0.31 | -18.42 | 6.9 | 0.27 | -28.95 | 0.0 | 4.91 | -2.03 | 5.31 | 10.88 | 2.76 | 28.65 | 9.47 | -10.5 | 20.35 | 104 | 0.0 | 5.05 |
| 21Q4 (9) | 3.59 | 0.0 | 9.45 | 0.18 | 28.57 | 12.5 | 0.38 | 26.67 | 35.71 | 0.38 | 11.76 | 40.74 | 5.01 | 28.57 | 2.79 | 10.58 | 26.67 | 24.0 | 10.58 | 11.76 | 28.59 | 104 | 5.05 | 5.05 |
| 21Q3 (8) | 3.59 | 2.87 | 16.94 | 0.14 | -12.5 | -6.67 | 0.3 | -11.76 | 20.0 | 0.34 | 6.25 | 41.67 | 3.90 | -14.94 | -20.19 | 8.36 | -14.22 | 2.62 | 9.47 | 3.29 | 21.15 | 99 | 0.0 | 2.06 |
| 21Q2 (7) | 3.49 | 1.75 | 3.56 | 0.16 | 0.0 | 0.0 | 0.34 | 17.24 | 17.24 | 0.32 | 18.52 | 14.29 | 4.58 | -1.72 | -3.44 | 9.74 | 15.23 | 13.21 | 9.17 | 16.48 | 10.36 | 99 | 0.0 | 2.06 |
| 21Q1 (6) | 3.43 | 4.57 | 81.48 | 0.16 | 0.0 | 45.45 | 0.29 | 3.57 | 52.63 | 0.27 | 0.0 | 42.11 | 4.66 | -4.37 | -19.85 | 8.45 | -0.96 | -15.9 | 7.87 | -4.37 | -21.7 | 99 | 0.0 | 1.02 |
| 20Q4 (5) | 3.28 | 6.84 | 78.26 | 0.16 | 6.67 | 33.33 | 0.28 | 12.0 | 47.37 | 0.27 | 12.5 | 35.0 | 4.88 | -0.16 | -25.2 | 8.54 | 4.83 | -17.33 | 8.23 | 5.3 | -24.27 | 99 | 2.06 | 1.02 |
| 20Q3 (4) | 3.07 | -8.9 | 0.0 | 0.15 | -6.25 | 0.0 | 0.25 | -13.79 | 0.0 | 0.24 | -14.29 | 0.0 | 4.89 | 2.91 | 0.0 | 8.14 | -5.37 | 0.0 | 7.82 | -5.91 | 0.0 | 97 | 0.0 | 0.0 |
| 20Q2 (3) | 3.37 | 78.31 | 0.0 | 0.16 | 45.45 | 0.0 | 0.29 | 52.63 | 0.0 | 0.28 | 47.37 | 0.0 | 4.75 | -18.42 | 0.0 | 8.61 | -14.4 | 0.0 | 8.31 | -17.35 | 0.0 | 97 | -1.02 | 0.0 |
| 20Q1 (2) | 1.89 | 2.72 | 0.0 | 0.11 | -8.33 | 0.0 | 0.19 | 0.0 | 0.0 | 0.19 | -5.0 | 0.0 | 5.82 | -10.76 | 0.0 | 10.05 | -2.65 | 0.0 | 10.05 | -7.51 | 0.0 | 98 | 0.0 | 0.0 |
| 19Q4 (1) | 1.84 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 6.52 | 0.0 | 0.0 | 10.33 | 0.0 | 0.0 | 10.87 | 0.0 | 0.0 | 98 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.39 | -12.65 | 0.5 | 8.7 | 1.22 | 7.96 | 1.32 | 14.78 | 6.77 | 24.43 | 16.51 | 23.6 | 17.86 | 31.4 | 150 | 0.0 |
| 2022 (9) | 8.46 | -40.0 | 0.46 | -28.12 | 1.13 | -13.74 | 1.15 | -11.54 | 5.44 | 19.79 | 13.36 | 43.77 | 13.59 | 47.44 | 150 | 44.23 |
| 2021 (8) | 14.1 | 21.45 | 0.64 | 10.34 | 1.31 | 29.7 | 1.3 | 32.65 | 4.54 | -9.14 | 9.29 | 6.8 | 9.22 | 9.23 | 104 | 5.05 |
| 2020 (7) | 11.61 | 75.11 | 0.58 | 41.46 | 1.01 | 27.85 | 0.98 | 25.64 | 5.00 | -19.22 | 8.70 | -26.99 | 8.44 | -28.25 | 99 | 2.06 |
| 2019 (6) | 6.63 | 11.43 | 0.41 | -22.64 | 0.79 | 0.0 | 0.78 | 20.0 | 6.18 | -30.58 | 11.92 | -10.26 | 11.76 | 7.69 | 97 | -1.02 |
| 2018 (5) | 5.95 | -3.09 | 0.53 | -23.19 | 0.79 | 12.86 | 0.65 | 18.18 | 8.91 | -20.74 | 13.28 | 16.46 | 10.92 | 21.96 | 98 | 1.03 |
| 2017 (4) | 6.14 | 8.48 | 0.69 | 23.21 | 0.7 | 6.06 | 0.55 | 3.77 | 11.24 | 13.58 | 11.40 | -2.23 | 8.96 | -4.34 | 97 | 14.12 |
| 2016 (3) | 5.66 | 2.91 | 0.56 | 9.8 | 0.66 | 10.0 | 0.53 | 0.0 | 9.89 | 6.7 | 11.66 | 6.89 | 9.36 | -2.83 | 85 | 1.19 |
| 2015 (2) | 5.5 | 16.03 | 0.51 | 13.33 | 0.6 | 7.14 | 0.53 | 20.45 | 9.27 | -2.33 | 10.91 | -7.66 | 9.64 | 3.81 | 84 | 7.69 |
| 2014 (1) | 4.74 | 15.61 | 0.45 | 9.76 | 0.56 | 40.0 | 0.44 | -2.22 | 9.49 | 0 | 11.81 | 0 | 9.28 | 0 | 78 | 9.86 |
