- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 163.43 | 2.98 | -2.51 | 3.63 | 1.68 | -26.52 | 4.1 | -34.61 | -44.52 | 5.6 | -3.45 | -11.53 | 2.22 | -1.26 | -24.63 | 2.51 | -36.5 | -43.09 | 3.43 | -6.24 | -9.26 | 7305 | 0.0 | 0.0 |
| 24Q3 (19) | 158.7 | 3.55 | -8.67 | 3.57 | 8.18 | 6.57 | 6.27 | 0.97 | 8.29 | 5.8 | -8.52 | -6.9 | 2.25 | 4.47 | 16.68 | 3.95 | -2.49 | 18.57 | 3.65 | -11.65 | 1.93 | 7305 | 0.0 | 238.19 |
| 24Q2 (18) | 153.26 | 1.58 | -14.36 | 3.3 | 13.01 | -7.82 | 6.21 | 70.14 | 4.72 | 6.34 | 16.54 | 8.75 | 2.15 | 11.25 | 7.64 | 4.05 | 67.48 | 22.28 | 4.14 | 14.73 | 26.98 | 7305 | 0.0 | 238.19 |
| 24Q1 (17) | 150.87 | -10.0 | -18.96 | 2.92 | -40.89 | -21.72 | 3.65 | -50.61 | -31.13 | 5.44 | -14.06 | 3.62 | 1.94 | -34.32 | -3.4 | 2.42 | -45.12 | -15.02 | 3.61 | -4.51 | 27.86 | 7305 | 0.0 | 238.19 |
| 23Q4 (16) | 167.63 | -3.53 | -8.84 | 4.94 | 47.46 | 19.32 | 7.39 | 27.63 | 35.85 | 6.33 | 1.61 | 20.11 | 2.95 | 52.86 | 30.89 | 4.41 | 32.3 | 49.01 | 3.78 | 5.32 | 31.76 | 7305 | 238.19 | 238.19 |
| 23Q3 (15) | 173.76 | -2.91 | -3.75 | 3.35 | -6.42 | -22.99 | 5.79 | -2.36 | 7.42 | 6.23 | 6.86 | 5.77 | 1.93 | -3.62 | -19.99 | 3.33 | 0.56 | 11.61 | 3.59 | 10.06 | 9.89 | 2160 | 0.0 | 0.0 |
| 23Q2 (14) | 178.96 | -3.87 | 2.03 | 3.58 | -4.02 | -11.39 | 5.93 | 11.89 | 67.51 | 5.83 | 11.05 | 19.96 | 2.00 | -0.16 | -13.15 | 3.31 | 16.39 | 64.18 | 3.26 | 15.52 | 17.57 | 2160 | 0.0 | 0.0 |
| 23Q1 (13) | 186.16 | 1.24 | 14.16 | 3.73 | -9.9 | -6.28 | 5.3 | -2.57 | 209.94 | 5.25 | -0.38 | 7.8 | 2.00 | -11.01 | -17.91 | 2.85 | -3.77 | 171.5 | 2.82 | -1.6 | -5.57 | 2160 | 0.0 | 0.0 |
| 22Q4 (12) | 183.88 | 1.86 | 16.73 | 4.14 | -4.83 | 2.48 | 5.44 | 0.93 | -25.07 | 5.27 | -10.53 | -4.36 | 2.25 | -6.56 | -12.22 | 2.96 | -0.91 | -35.81 | 2.87 | -12.16 | -18.07 | 2160 | 0.0 | 0.0 |
| 22Q3 (11) | 180.53 | 2.92 | 17.5 | 4.35 | 7.67 | 29.08 | 5.39 | 52.26 | 16.16 | 5.89 | 21.19 | 8.07 | 2.41 | 4.61 | 9.85 | 2.99 | 47.93 | -1.14 | 3.26 | 17.75 | -8.02 | 2160 | 0.0 | 0.0 |
| 22Q2 (10) | 175.4 | 7.56 | 15.33 | 4.04 | 1.51 | 14.45 | 3.54 | 107.02 | -27.76 | 4.86 | -0.21 | 2.53 | 2.30 | -5.63 | -0.77 | 2.02 | 92.46 | -37.36 | 2.77 | -7.22 | -11.1 | 2160 | 0.0 | 0.0 |
| 22Q1 (9) | 163.07 | 3.52 | 10.14 | 3.98 | -1.49 | 15.03 | 1.71 | -76.45 | -57.46 | 4.87 | -11.62 | -2.4 | 2.44 | -4.84 | 4.44 | 1.05 | -77.25 | -61.38 | 2.99 | -14.62 | -11.39 | 2160 | 0.0 | 0.0 |
| 21Q4 (8) | 157.52 | 2.53 | 11.42 | 4.04 | 19.88 | 27.85 | 7.26 | 56.47 | -37.9 | 5.51 | 1.1 | 16.49 | 2.56 | 16.93 | 14.74 | 4.61 | 52.61 | -44.26 | 3.50 | -1.39 | 4.55 | 2160 | 0.0 | 0.0 |
| 21Q3 (7) | 153.64 | 1.03 | 9.7 | 3.37 | -4.53 | 7.67 | 4.64 | -5.31 | 15.14 | 5.45 | 14.98 | 28.24 | 2.19 | -5.5 | -1.85 | 3.02 | -6.27 | 4.96 | 3.55 | 13.81 | 16.9 | 2160 | 0.0 | 0.0 |
| 21Q2 (6) | 152.08 | 2.72 | 11.0 | 3.53 | 2.02 | 6.65 | 4.9 | 21.89 | 29.97 | 4.74 | -5.01 | 36.21 | 2.32 | -0.67 | -3.92 | 3.22 | 18.67 | 17.09 | 3.12 | -7.52 | 22.71 | 2160 | 0.0 | 0.0 |
| 21Q1 (5) | 148.06 | 4.73 | 9.55 | 3.46 | 9.49 | 26.28 | 4.02 | -65.61 | -16.6 | 4.99 | 5.5 | 31.66 | 2.34 | 4.55 | 15.27 | 2.72 | -67.17 | -23.87 | 3.37 | 0.73 | 20.18 | 2160 | 0.0 | 0.0 |
| 20Q4 (4) | 141.37 | 0.94 | 0.0 | 3.16 | 0.96 | 0.0 | 11.69 | 190.07 | 0.0 | 4.73 | 11.29 | 0.0 | 2.24 | 0.02 | 0.0 | 8.27 | 187.39 | 0.0 | 3.35 | 10.26 | 0.0 | 2160 | 0.0 | 0.0 |
| 20Q3 (3) | 140.06 | 2.23 | 0.0 | 3.13 | -5.44 | 0.0 | 4.03 | 6.9 | 0.0 | 4.25 | 22.13 | 0.0 | 2.23 | -7.5 | 0.0 | 2.88 | 4.57 | 0.0 | 3.03 | 19.47 | 0.0 | 2160 | 0.0 | 0.0 |
| 20Q2 (2) | 137.01 | 1.38 | 0.0 | 3.31 | 20.8 | 0.0 | 3.77 | -21.78 | 0.0 | 3.48 | -8.18 | 0.0 | 2.42 | 19.16 | 0.0 | 2.75 | -22.85 | 0.0 | 2.54 | -9.43 | 0.0 | 2160 | 0.0 | 0.0 |
| 20Q1 (1) | 135.15 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 4.82 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 2160 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 626.26 | -11.36 | 13.42 | -14.03 | 20.23 | -17.12 | 23.17 | -1.99 | 2.14 | -3.01 | 3.23 | -6.5 | 3.70 | 10.57 | 7305 | 0.0 |
| 2023 (9) | 706.52 | 0.52 | 15.61 | -5.45 | 24.41 | 51.8 | 23.64 | 13.16 | 2.21 | -5.94 | 3.45 | 51.02 | 3.35 | 12.58 | 7305 | 238.19 |
| 2022 (8) | 702.87 | 14.98 | 16.51 | 14.57 | 16.08 | -22.8 | 20.89 | 0.92 | 2.35 | -0.35 | 2.29 | -32.86 | 2.97 | -12.23 | 2160 | 0.0 |
| 2021 (7) | 611.31 | 10.43 | 14.41 | 16.77 | 20.83 | -14.35 | 20.7 | 27.46 | 2.36 | 5.75 | 3.41 | -22.44 | 3.39 | 15.43 | 2160 | 0.0 |
| 2020 (6) | 553.59 | -4.71 | 12.34 | 3.44 | 24.32 | 19.16 | 16.24 | -5.08 | 2.23 | 8.55 | 4.39 | 25.04 | 2.93 | -0.4 | 2160 | 0.0 |
| 2019 (5) | 580.94 | -1.64 | 11.93 | -5.32 | 20.41 | 12.76 | 17.11 | 3.63 | 2.05 | -3.74 | 3.51 | 14.65 | 2.95 | 5.36 | 2160 | 0.0 |
| 2018 (4) | 590.64 | 27.81 | 12.6 | 17.98 | 18.1 | -3.77 | 16.51 | 14.26 | 2.13 | -7.69 | 3.06 | -24.71 | 2.80 | -10.6 | 2160 | 0.0 |
| 2017 (3) | 462.13 | 150.79 | 10.68 | 166.33 | 18.81 | 15.83 | 14.45 | 99.04 | 2.31 | 6.2 | 4.07 | -53.82 | 3.13 | -20.64 | 2160 | 0.0 |
| 2016 (2) | 184.27 | 20.36 | 4.01 | 40.21 | 16.24 | 194.2 | 7.26 | 31.76 | 2.18 | 16.49 | 8.81 | 144.44 | 3.94 | 9.47 | 2160 | 0.0 |
| 2015 (1) | 153.1 | -3.84 | 2.86 | 5.54 | 5.52 | -0.9 | 5.51 | -2.3 | 1.87 | 0 | 3.61 | 0 | 3.60 | 0 | 2160 | 0.84 |
