- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.33 | 10.43 | 5.91 | 0.11 | 22.22 | 0.0 | 0.15 | -21.05 | -31.82 | 0.12 | -7.69 | -36.84 | 4.72 | 10.68 | -5.58 | 6.44 | -28.51 | -35.62 | 5.15 | -16.41 | -40.37 | 104 | 0.0 | 0.0 |
24Q2 (19) | 2.11 | 5.5 | 1.93 | 0.09 | 12.5 | -10.0 | 0.19 | 46.15 | 46.15 | 0.13 | 18.18 | 8.33 | 4.27 | 6.64 | -11.71 | 9.00 | 38.53 | 43.38 | 6.16 | 12.02 | 6.28 | 104 | 0.0 | 0.0 |
24Q1 (18) | 2.0 | 5.82 | -3.85 | 0.08 | 33.33 | 0.0 | 0.13 | -45.83 | 8.33 | 0.11 | 266.67 | 0.0 | 4.00 | 26.0 | 4.0 | 6.50 | -48.81 | 12.67 | 5.50 | 246.5 | 4.0 | 104 | 0.0 | 0.0 |
23Q4 (17) | 1.89 | -14.09 | -18.53 | 0.06 | -45.45 | -33.33 | 0.24 | 9.09 | 60.0 | 0.03 | -84.21 | -75.0 | 3.17 | -36.51 | -18.17 | 12.70 | 26.98 | 96.4 | 1.59 | -81.62 | -69.31 | 104 | 0.0 | 0.0 |
23Q3 (16) | 2.2 | 6.28 | 4.76 | 0.11 | 10.0 | 10.0 | 0.22 | 69.23 | 46.67 | 0.19 | 58.33 | 72.73 | 5.00 | 3.5 | 5.0 | 10.00 | 59.23 | 40.0 | 8.64 | 48.98 | 64.88 | 104 | 0.0 | 0.0 |
23Q2 (15) | 2.07 | -0.48 | -4.61 | 0.1 | 25.0 | 11.11 | 0.13 | 8.33 | -13.33 | 0.12 | 9.09 | -14.29 | 4.83 | 25.6 | 16.48 | 6.28 | 8.86 | -9.15 | 5.80 | 9.62 | -10.14 | 104 | 0.0 | 0.0 |
23Q1 (14) | 2.08 | -10.34 | 50.72 | 0.08 | -11.11 | 14.29 | 0.12 | -20.0 | 9.09 | 0.11 | -8.33 | 22.22 | 3.85 | -0.85 | -24.18 | 5.77 | -10.77 | -27.62 | 5.29 | 2.24 | -18.91 | 104 | 0.0 | 0.0 |
22Q4 (13) | 2.32 | 10.48 | 20.21 | 0.09 | -10.0 | 12.5 | 0.15 | 0.0 | 7.14 | 0.12 | 9.09 | -25.0 | 3.88 | -18.53 | -6.41 | 6.47 | -9.48 | -10.87 | 5.17 | -1.25 | -37.61 | 104 | 0.0 | 0.0 |
22Q3 (12) | 2.1 | -3.23 | 16.67 | 0.1 | 11.11 | 66.67 | 0.15 | 0.0 | 36.36 | 0.11 | -21.43 | 10.0 | 4.76 | 14.81 | 42.86 | 7.14 | 3.33 | 16.88 | 5.24 | -18.81 | -5.71 | 104 | 0.0 | 4.0 |
22Q2 (11) | 2.17 | 57.25 | 26.9 | 0.09 | 28.57 | 50.0 | 0.15 | 36.36 | 36.36 | 0.14 | 55.56 | 27.27 | 4.15 | -18.24 | 18.2 | 6.91 | -13.28 | 7.46 | 6.45 | -1.08 | 0.29 | 104 | 0.0 | 4.0 |
22Q1 (10) | 1.38 | -28.5 | -22.47 | 0.07 | -12.5 | 16.67 | 0.11 | -21.43 | 0.0 | 0.09 | -43.75 | -25.0 | 5.07 | 22.37 | 50.48 | 7.97 | 9.89 | 28.99 | 6.52 | -21.33 | -3.26 | 104 | 0.0 | 4.0 |
21Q4 (9) | 1.93 | 7.22 | 11.56 | 0.08 | 33.33 | 33.33 | 0.14 | 27.27 | -12.5 | 0.16 | 60.0 | 23.08 | 4.15 | 24.35 | 19.52 | 7.25 | 18.7 | -21.57 | 8.29 | 49.22 | 10.32 | 104 | 4.0 | 4.0 |
21Q3 (8) | 1.8 | 5.26 | 16.88 | 0.06 | 0.0 | 20.0 | 0.11 | 0.0 | 0.0 | 0.1 | -9.09 | -16.67 | 3.33 | -5.0 | 2.67 | 6.11 | -5.0 | -14.44 | 5.56 | -13.64 | -28.7 | 100 | 0.0 | 0.0 |
21Q2 (7) | 1.71 | -3.93 | 171.43 | 0.06 | 0.0 | 20.0 | 0.11 | 0.0 | 37.5 | 0.11 | -8.33 | 37.5 | 3.51 | 4.09 | -55.79 | 6.43 | 4.09 | -49.34 | 6.43 | -4.58 | -49.34 | 100 | 0.0 | 0.0 |
21Q1 (6) | 1.78 | 2.89 | 56.14 | 0.06 | 0.0 | 0.0 | 0.11 | -31.25 | 22.22 | 0.12 | -7.69 | 33.33 | 3.37 | -2.81 | -35.96 | 6.18 | -33.18 | -21.72 | 6.74 | -10.29 | -14.61 | 100 | 0.0 | 0.0 |
20Q4 (5) | 1.73 | 12.34 | 9.49 | 0.06 | 20.0 | 50.0 | 0.16 | 45.45 | 45.45 | 0.13 | 8.33 | 62.5 | 3.47 | 6.82 | 36.99 | 9.25 | 29.48 | 32.84 | 7.51 | -3.56 | 48.41 | 100 | 0.0 | 0.0 |
20Q3 (4) | 1.54 | 144.44 | 0.0 | 0.05 | 0.0 | 0.0 | 0.11 | 37.5 | 0.0 | 0.12 | 50.0 | 0.0 | 3.25 | -59.09 | 0.0 | 7.14 | -43.75 | 0.0 | 7.79 | -38.64 | 0.0 | 100 | 0.0 | 0.0 |
20Q2 (3) | 0.63 | -44.74 | 0.0 | 0.05 | -16.67 | 0.0 | 0.08 | -11.11 | 0.0 | 0.08 | -11.11 | 0.0 | 7.94 | 50.79 | 0.0 | 12.70 | 60.85 | 0.0 | 12.70 | 60.85 | 0.0 | 100 | 0.0 | 0.0 |
20Q1 (2) | 1.14 | -27.85 | 0.0 | 0.06 | 50.0 | 0.0 | 0.09 | -18.18 | 0.0 | 0.09 | 12.5 | 0.0 | 5.26 | 107.89 | 0.0 | 7.89 | 13.4 | 0.0 | 7.89 | 55.92 | 0.0 | 100 | 0.0 | 0.0 |
19Q4 (1) | 1.58 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 6.96 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 100 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 8.24 | 3.65 | 0.34 | -2.86 | 0.7 | 27.27 | 0.45 | -4.26 | 4.13 | -6.28 | 8.50 | 22.79 | 5.46 | -7.62 | 104 | 0.0 |
2022 (9) | 7.95 | 10.11 | 0.35 | 29.63 | 0.55 | 17.02 | 0.47 | -4.08 | 4.40 | 17.73 | 6.92 | 6.28 | 5.91 | -12.89 | 104 | 0.0 |
2021 (8) | 7.22 | 43.25 | 0.27 | 22.73 | 0.47 | 6.82 | 0.49 | 19.51 | 3.74 | -14.33 | 6.51 | -25.43 | 6.79 | -16.57 | 104 | 4.0 |
2020 (7) | 5.04 | -23.75 | 0.22 | -12.0 | 0.44 | -26.67 | 0.41 | -4.65 | 4.37 | 15.41 | 8.73 | -3.82 | 8.13 | 25.05 | 100 | 0.0 |
2019 (6) | 6.61 | 9.08 | 0.25 | 4.17 | 0.6 | 25.0 | 0.43 | 10.26 | 3.78 | -4.5 | 9.08 | 14.6 | 6.51 | 1.08 | 100 | 7.53 |
2018 (5) | 6.06 | 22.67 | 0.24 | 20.0 | 0.48 | 77.78 | 0.39 | 14.71 | 3.96 | -2.18 | 7.92 | 44.92 | 6.44 | -6.49 | 93 | 14.81 |
2017 (4) | 4.94 | -8.86 | 0.2 | 81.82 | 0.27 | -25.0 | 0.34 | -12.82 | 4.05 | 99.48 | 5.47 | -17.71 | 6.88 | -4.35 | 81 | 3.85 |
2016 (3) | 5.42 | 16.56 | 0.11 | 10.0 | 0.36 | 5.88 | 0.39 | 0.0 | 2.03 | -5.63 | 6.64 | -9.16 | 7.20 | -14.21 | 78 | 4.0 |
2015 (2) | 4.65 | 16.83 | 0.1 | 42.86 | 0.34 | 47.83 | 0.39 | -15.22 | 2.15 | 22.27 | 7.31 | 26.53 | 8.39 | -27.43 | 75 | 17.19 |
2014 (1) | 3.98 | -1.49 | 0.07 | 0.0 | 0.23 | 21.05 | 0.46 | 2.22 | 1.76 | 0 | 5.78 | 0 | 11.56 | 0 | 64 | 8.47 |