玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.89-14.09-18.530.06-45.45-33.330.249.0960.00.03-84.21-75.03.17-36.51-18.1712.7026.9896.41.59-81.62-69.311040.00.0
23Q3 (19)2.26.284.760.1110.010.00.2269.2346.670.1958.3372.735.003.55.010.0059.2340.08.6448.9864.881040.00.0
23Q2 (18)2.07-0.48-4.610.125.011.110.138.33-13.330.129.09-14.294.8325.616.486.288.86-9.155.809.62-10.141040.00.0
23Q1 (17)2.08-10.3450.720.08-11.1114.290.12-20.09.090.11-8.3322.223.85-0.85-24.185.77-10.77-27.625.292.24-18.911040.00.0
22Q4 (16)2.3210.4820.210.09-10.012.50.150.07.140.129.09-25.03.88-18.53-6.416.47-9.48-10.875.17-1.25-37.611040.00.0
22Q3 (15)2.1-3.2316.670.111.1166.670.150.036.360.11-21.4310.04.7614.8142.867.143.3316.885.24-18.81-5.711040.04.0
22Q2 (14)2.1757.2526.90.0928.5750.00.1536.3636.360.1455.5627.274.15-18.2418.26.91-13.287.466.45-1.080.291040.04.0
22Q1 (13)1.38-28.5-22.470.07-12.516.670.11-21.430.00.09-43.75-25.05.0722.3750.487.979.8928.996.52-21.33-3.261040.04.0
21Q4 (12)1.937.2211.560.0833.3333.330.1427.27-12.50.1660.023.084.1524.3519.527.2518.7-21.578.2949.2210.321044.04.0
21Q3 (11)1.85.2616.880.060.020.00.110.00.00.1-9.09-16.673.33-5.02.676.11-5.0-14.445.56-13.64-28.71000.00.0
21Q2 (10)1.71-3.93171.430.060.020.00.110.037.50.11-8.3337.53.514.09-55.796.434.09-49.346.43-4.58-49.341000.00.0
21Q1 (9)1.782.8956.140.060.00.00.11-31.2522.220.12-7.6933.333.37-2.81-35.966.18-33.18-21.726.74-10.29-14.611000.00.0
20Q4 (8)1.7312.349.490.0620.050.00.1645.4545.450.138.3362.53.476.8236.999.2529.4832.847.51-3.5648.411000.00.0
20Q3 (7)1.54144.44-9.410.050.0-28.570.1137.5-35.290.1250.0-7.693.25-59.09-21.157.14-43.75-28.577.79-38.641.91000.07.53
20Q2 (6)0.63-44.74-81.080.05-16.67-61.540.08-11.11-75.00.08-11.11-63.647.9450.79103.312.7060.8532.1412.7060.8592.211000.07.53
20Q1 (5)1.14-27.85-35.960.0650.00.00.09-18.18-43.750.0912.5-18.185.26107.8956.147.8913.4-12.177.8955.9227.751000.07.53
19Q4 (4)1.58-7.060.00.04-42.860.00.11-35.290.00.08-38.460.02.53-38.520.06.96-30.380.05.06-33.790.01007.530.0
19Q3 (3)1.7-48.950.00.07-46.150.00.17-46.880.00.13-40.910.04.125.480.010.004.060.07.6515.750.0930.00.0
19Q2 (2)3.3387.080.00.13116.670.00.32100.00.00.22100.00.03.9015.820.09.616.910.06.616.910.0930.00.0
19Q1 (1)1.780.00.00.060.00.00.160.00.00.110.00.03.370.00.08.990.00.06.180.00.0930.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.243.650.34-2.860.727.270.45-4.264.13-6.288.5022.795.46-7.621040.0
2022 (9)7.9510.110.3529.630.5517.020.47-4.084.4017.736.926.285.91-12.891040.0
2021 (8)7.2243.250.2722.730.476.820.4919.513.74-14.336.51-25.436.79-16.571044.0
2020 (7)5.04-23.750.22-12.00.44-26.670.41-4.654.3715.418.73-3.828.1325.051000.0
2019 (6)6.619.080.254.170.625.00.4310.263.78-4.59.0814.66.511.081007.53
2018 (5)6.0622.670.2420.00.4877.780.3914.713.96-2.187.9244.926.44-6.499314.81
2017 (4)4.94-8.860.281.820.27-25.00.34-12.824.0599.485.47-17.716.88-4.35813.85
2016 (3)5.4216.560.1110.00.365.880.390.02.03-5.636.64-9.167.20-14.21784.0
2015 (2)4.6516.830.142.860.3447.830.39-15.222.1522.277.3126.538.39-27.437517.19
2014 (1)3.98-1.490.070.00.2321.050.462.221.7605.78011.560648.47

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