玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.3310.435.910.1122.220.00.15-21.05-31.820.12-7.69-36.844.7210.68-5.586.44-28.51-35.625.15-16.41-40.371040.00.0
24Q2 (19)2.115.51.930.0912.5-10.00.1946.1546.150.1318.188.334.276.64-11.719.0038.5343.386.1612.026.281040.00.0
24Q1 (18)2.05.82-3.850.0833.330.00.13-45.838.330.11266.670.04.0026.04.06.50-48.8112.675.50246.54.01040.00.0
23Q4 (17)1.89-14.09-18.530.06-45.45-33.330.249.0960.00.03-84.21-75.03.17-36.51-18.1712.7026.9896.41.59-81.62-69.311040.00.0
23Q3 (16)2.26.284.760.1110.010.00.2269.2346.670.1958.3372.735.003.55.010.0059.2340.08.6448.9864.881040.00.0
23Q2 (15)2.07-0.48-4.610.125.011.110.138.33-13.330.129.09-14.294.8325.616.486.288.86-9.155.809.62-10.141040.00.0
23Q1 (14)2.08-10.3450.720.08-11.1114.290.12-20.09.090.11-8.3322.223.85-0.85-24.185.77-10.77-27.625.292.24-18.911040.00.0
22Q4 (13)2.3210.4820.210.09-10.012.50.150.07.140.129.09-25.03.88-18.53-6.416.47-9.48-10.875.17-1.25-37.611040.00.0
22Q3 (12)2.1-3.2316.670.111.1166.670.150.036.360.11-21.4310.04.7614.8142.867.143.3316.885.24-18.81-5.711040.04.0
22Q2 (11)2.1757.2526.90.0928.5750.00.1536.3636.360.1455.5627.274.15-18.2418.26.91-13.287.466.45-1.080.291040.04.0
22Q1 (10)1.38-28.5-22.470.07-12.516.670.11-21.430.00.09-43.75-25.05.0722.3750.487.979.8928.996.52-21.33-3.261040.04.0
21Q4 (9)1.937.2211.560.0833.3333.330.1427.27-12.50.1660.023.084.1524.3519.527.2518.7-21.578.2949.2210.321044.04.0
21Q3 (8)1.85.2616.880.060.020.00.110.00.00.1-9.09-16.673.33-5.02.676.11-5.0-14.445.56-13.64-28.71000.00.0
21Q2 (7)1.71-3.93171.430.060.020.00.110.037.50.11-8.3337.53.514.09-55.796.434.09-49.346.43-4.58-49.341000.00.0
21Q1 (6)1.782.8956.140.060.00.00.11-31.2522.220.12-7.6933.333.37-2.81-35.966.18-33.18-21.726.74-10.29-14.611000.00.0
20Q4 (5)1.7312.349.490.0620.050.00.1645.4545.450.138.3362.53.476.8236.999.2529.4832.847.51-3.5648.411000.00.0
20Q3 (4)1.54144.440.00.050.00.00.1137.50.00.1250.00.03.25-59.090.07.14-43.750.07.79-38.640.01000.00.0
20Q2 (3)0.63-44.740.00.05-16.670.00.08-11.110.00.08-11.110.07.9450.790.012.7060.850.012.7060.850.01000.00.0
20Q1 (2)1.14-27.850.00.0650.00.00.09-18.180.00.0912.50.05.26107.890.07.8913.40.07.8955.920.01000.00.0
19Q4 (1)1.580.00.00.040.00.00.110.00.00.080.00.02.530.00.06.960.00.05.060.00.01000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.243.650.34-2.860.727.270.45-4.264.13-6.288.5022.795.46-7.621040.0
2022 (9)7.9510.110.3529.630.5517.020.47-4.084.4017.736.926.285.91-12.891040.0
2021 (8)7.2243.250.2722.730.476.820.4919.513.74-14.336.51-25.436.79-16.571044.0
2020 (7)5.04-23.750.22-12.00.44-26.670.41-4.654.3715.418.73-3.828.1325.051000.0
2019 (6)6.619.080.254.170.625.00.4310.263.78-4.59.0814.66.511.081007.53
2018 (5)6.0622.670.2420.00.4877.780.3914.713.96-2.187.9244.926.44-6.499314.81
2017 (4)4.94-8.860.281.820.27-25.00.34-12.824.0599.485.47-17.716.88-4.35813.85
2016 (3)5.4216.560.1110.00.365.880.390.02.03-5.636.64-9.167.20-14.21784.0
2015 (2)4.6516.830.142.860.3447.830.39-15.222.1522.277.3126.538.39-27.437517.19
2014 (1)3.98-1.490.070.00.2321.050.462.221.7605.78011.560648.47

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