- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.29 | 54.32 | 72.98 | 0.87 | -12.12 | 3.57 | 0.48 | 9.09 | 0.0 | 2.69 | -4.61 | 49.44 | 20.28 | -43.05 | -40.13 | 11.19 | -29.31 | -42.19 | 62.70 | -38.19 | -13.61 | 487 | 0.0 | 36.41 |
24Q2 (19) | 2.78 | 30.52 | 55.31 | 0.99 | 57.14 | 17.86 | 0.44 | -6.38 | 0.0 | 2.82 | -4.41 | 50.0 | 35.61 | 20.4 | -24.11 | 15.83 | -28.27 | -35.61 | 101.44 | -26.76 | -3.42 | 487 | 0.0 | 36.41 |
24Q1 (18) | 2.13 | -47.54 | -5.33 | 0.63 | -43.24 | 0.0 | 0.47 | -12.96 | 11.9 | 2.95 | 27.16 | 76.65 | 29.58 | 8.18 | 5.63 | 22.07 | 65.9 | 18.21 | 138.50 | 142.37 | 86.6 | 487 | 0.0 | 36.41 |
23Q4 (17) | 4.06 | 63.71 | 30.97 | 1.11 | 32.14 | -0.89 | 0.54 | 12.5 | 22.73 | 2.32 | 28.89 | 27.47 | 27.34 | -19.28 | -24.33 | 13.30 | -31.28 | -6.29 | 57.14 | -21.27 | -2.67 | 487 | 36.41 | 36.41 |
23Q3 (16) | 2.48 | 38.55 | -8.49 | 0.84 | 0.0 | 5.0 | 0.48 | 9.09 | 33.33 | 1.8 | -4.26 | 48.76 | 33.87 | -27.82 | 14.74 | 19.35 | -21.26 | 45.7 | 72.58 | -30.89 | 62.56 | 357 | 0.0 | 40.55 |
23Q2 (15) | 1.79 | -20.44 | 27.86 | 0.84 | 33.33 | 55.56 | 0.44 | 4.76 | 100.0 | 1.88 | 12.57 | 35.25 | 46.93 | 67.6 | 21.66 | 24.58 | 31.68 | 56.42 | 105.03 | 41.5 | 5.78 | 357 | 0.0 | 40.55 |
23Q1 (14) | 2.25 | -27.42 | 6.64 | 0.63 | -43.75 | -5.97 | 0.42 | -4.55 | 50.0 | 1.67 | -8.24 | 42.74 | 28.00 | -22.5 | -11.82 | 18.67 | 31.52 | 40.67 | 74.22 | 26.42 | 33.85 | 357 | 0.0 | 40.55 |
22Q4 (13) | 3.1 | 14.39 | 15.24 | 1.12 | 40.0 | 43.59 | 0.44 | 22.22 | 83.33 | 1.82 | 50.41 | 65.45 | 36.13 | 22.39 | 24.6 | 14.19 | 6.85 | 59.09 | 58.71 | 31.49 | 43.57 | 357 | 40.55 | 40.55 |
22Q3 (12) | 2.71 | 93.57 | 41.15 | 0.8 | 48.15 | 42.86 | 0.36 | 63.64 | 63.64 | 1.21 | -12.95 | 30.11 | 29.52 | -23.47 | 1.21 | 13.28 | -15.46 | 15.93 | 44.65 | -55.03 | -7.82 | 254 | 0.0 | 18.69 |
22Q2 (11) | 1.4 | -33.65 | -32.37 | 0.54 | -19.4 | 8.0 | 0.22 | -21.43 | 15.79 | 1.39 | 18.8 | 101.45 | 38.57 | 21.47 | 59.69 | 15.71 | 18.42 | 71.2 | 99.29 | 79.05 | 197.86 | 254 | 0.0 | 18.69 |
22Q1 (10) | 2.11 | -21.56 | 39.74 | 0.67 | -14.1 | 42.55 | 0.28 | 16.67 | 40.0 | 1.17 | 6.36 | 62.5 | 31.75 | 9.51 | 2.02 | 13.27 | 48.74 | 0.19 | 55.45 | 35.6 | 16.29 | 254 | 0.0 | 18.69 |
21Q4 (9) | 2.69 | 40.1 | 0.0 | 0.78 | 39.29 | 23.81 | 0.24 | 9.09 | 20.0 | 1.1 | 18.28 | 96.43 | 29.00 | -0.58 | 23.81 | 8.92 | -22.14 | 20.0 | 40.89 | -15.58 | 96.43 | 254 | 18.69 | 18.69 |
21Q3 (8) | 1.92 | -7.25 | 82.86 | 0.56 | 12.0 | 30.23 | 0.22 | 15.79 | 22.22 | 0.93 | 34.78 | 50.0 | 29.17 | 20.75 | -28.78 | 11.46 | 24.84 | -33.16 | 48.44 | 45.31 | -17.97 | 214 | 0.0 | 9.18 |
21Q2 (7) | 2.07 | 37.09 | 102.94 | 0.5 | 6.38 | 35.14 | 0.19 | -5.0 | 5.56 | 0.69 | -4.17 | 18.97 | 24.15 | -22.4 | -33.41 | 9.18 | -30.7 | -47.99 | 33.33 | -30.09 | -41.38 | 214 | 0.0 | 9.18 |
21Q1 (6) | 1.51 | -43.87 | 42.45 | 0.47 | -25.4 | -9.62 | 0.2 | 0.0 | 11.11 | 0.72 | 28.57 | 18.03 | 31.13 | 32.9 | -36.55 | 13.25 | 78.15 | -22.0 | 47.68 | 129.04 | -17.14 | 214 | 0.0 | 25.15 |
20Q4 (5) | 2.69 | 156.19 | 102.26 | 0.63 | 46.51 | 65.79 | 0.2 | 11.11 | 11.11 | 0.56 | -9.68 | -3.45 | 23.42 | -42.81 | -18.03 | 7.43 | -56.63 | -45.06 | 20.82 | -64.74 | -52.26 | 214 | 9.18 | 25.15 |
20Q3 (4) | 1.05 | 2.94 | 0.0 | 0.43 | 16.22 | 0.0 | 0.18 | 0.0 | 0.0 | 0.62 | 6.9 | 0.0 | 40.95 | 12.9 | 0.0 | 17.14 | -2.86 | 0.0 | 59.05 | 3.84 | 0.0 | 196 | 0.0 | 0.0 |
20Q2 (3) | 1.02 | -3.77 | 0.0 | 0.37 | -28.85 | 0.0 | 0.18 | 0.0 | 0.0 | 0.58 | -4.92 | 0.0 | 36.27 | -26.06 | 0.0 | 17.65 | 3.92 | 0.0 | 56.86 | -1.19 | 0.0 | 196 | 14.62 | 0.0 |
20Q1 (2) | 1.06 | -20.3 | 0.0 | 0.52 | 36.84 | 0.0 | 0.18 | 0.0 | 0.0 | 0.61 | 5.17 | 0.0 | 49.06 | 71.7 | 0.0 | 16.98 | 25.47 | 0.0 | 57.55 | 31.96 | 0.0 | 171 | 0.0 | 0.0 |
19Q4 (1) | 1.33 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 13.53 | 0.0 | 0.0 | 43.61 | 0.0 | 0.0 | 171 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 10.58 | 13.52 | 3.43 | 9.58 | 1.87 | 44.96 | 7.66 | 36.79 | 32.42 | -3.47 | 17.67 | 27.7 | 72.40 | 20.5 | 357 | 0.0 |
2022 (9) | 9.32 | 13.66 | 3.13 | 35.5 | 1.29 | 51.76 | 5.6 | 62.79 | 33.58 | 19.21 | 13.84 | 33.53 | 60.09 | 43.23 | 357 | 40.55 |
2021 (8) | 8.2 | 41.14 | 2.31 | 18.46 | 0.85 | 16.44 | 3.44 | 45.15 | 28.17 | -16.07 | 10.37 | -17.5 | 41.95 | 2.84 | 254 | 18.69 |
2020 (7) | 5.81 | 17.37 | 1.95 | 11.43 | 0.73 | 17.74 | 2.37 | 3.95 | 33.56 | -5.07 | 12.56 | 0.31 | 40.79 | -11.44 | 214 | 9.18 |
2019 (6) | 4.95 | 62.3 | 1.75 | 90.22 | 0.62 | 6.9 | 2.28 | 94.87 | 35.35 | 17.2 | 12.53 | -34.13 | 46.06 | 20.07 | 196 | 14.62 |
2018 (5) | 3.05 | 5.54 | 0.92 | -3.16 | 0.58 | 0.0 | 1.17 | 8.33 | 30.16 | -8.24 | 19.02 | -5.25 | 38.36 | 2.65 | 171 | 16.33 |
2017 (4) | 2.89 | 38.28 | 0.95 | 25.0 | 0.58 | 28.89 | 1.08 | -12.9 | 32.87 | -9.6 | 20.07 | -6.79 | 37.37 | -37.01 | 147 | 13.08 |
2016 (3) | 2.09 | -4.57 | 0.76 | 31.03 | 0.45 | -4.26 | 1.24 | 10.71 | 36.36 | 37.3 | 21.53 | 0.33 | 59.33 | 16.01 | 130 | 8.33 |
2015 (2) | 2.19 | 15.26 | 0.58 | 13.73 | 0.47 | 9.3 | 1.12 | 16.67 | 26.48 | -1.33 | 21.46 | -5.17 | 51.14 | 1.22 | 120 | 21.21 |
2014 (1) | 1.9 | 49.61 | 0.51 | 6.25 | 0.43 | -23.21 | 0.96 | -17.95 | 26.84 | 0 | 22.63 | 0 | 50.53 | 0 | 99 | 0.0 |