玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.2954.3272.980.87-12.123.570.489.090.02.69-4.6149.4420.28-43.05-40.1311.19-29.31-42.1962.70-38.19-13.614870.036.41
24Q2 (19)2.7830.5255.310.9957.1417.860.44-6.380.02.82-4.4150.035.6120.4-24.1115.83-28.27-35.61101.44-26.76-3.424870.036.41
24Q1 (18)2.13-47.54-5.330.63-43.240.00.47-12.9611.92.9527.1676.6529.588.185.6322.0765.918.21138.50142.3786.64870.036.41
23Q4 (17)4.0663.7130.971.1132.14-0.890.5412.522.732.3228.8927.4727.34-19.28-24.3313.30-31.28-6.2957.14-21.27-2.6748736.4136.41
23Q3 (16)2.4838.55-8.490.840.05.00.489.0933.331.8-4.2648.7633.87-27.8214.7419.35-21.2645.772.58-30.8962.563570.040.55
23Q2 (15)1.79-20.4427.860.8433.3355.560.444.76100.01.8812.5735.2546.9367.621.6624.5831.6856.42105.0341.55.783570.040.55
23Q1 (14)2.25-27.426.640.63-43.75-5.970.42-4.5550.01.67-8.2442.7428.00-22.5-11.8218.6731.5240.6774.2226.4233.853570.040.55
22Q4 (13)3.114.3915.241.1240.043.590.4422.2283.331.8250.4165.4536.1322.3924.614.196.8559.0958.7131.4943.5735740.5540.55
22Q3 (12)2.7193.5741.150.848.1542.860.3663.6463.641.21-12.9530.1129.52-23.471.2113.28-15.4615.9344.65-55.03-7.822540.018.69
22Q2 (11)1.4-33.65-32.370.54-19.48.00.22-21.4315.791.3918.8101.4538.5721.4759.6915.7118.4271.299.2979.05197.862540.018.69
22Q1 (10)2.11-21.5639.740.67-14.142.550.2816.6740.01.176.3662.531.759.512.0213.2748.740.1955.4535.616.292540.018.69
21Q4 (9)2.6940.10.00.7839.2923.810.249.0920.01.118.2896.4329.00-0.5823.818.92-22.1420.040.89-15.5896.4325418.6918.69
21Q3 (8)1.92-7.2582.860.5612.030.230.2215.7922.220.9334.7850.029.1720.75-28.7811.4624.84-33.1648.4445.31-17.972140.09.18
21Q2 (7)2.0737.09102.940.56.3835.140.19-5.05.560.69-4.1718.9724.15-22.4-33.419.18-30.7-47.9933.33-30.09-41.382140.09.18
21Q1 (6)1.51-43.8742.450.47-25.4-9.620.20.011.110.7228.5718.0331.1332.9-36.5513.2578.15-22.047.68129.04-17.142140.025.15
20Q4 (5)2.69156.19102.260.6346.5165.790.211.1111.110.56-9.68-3.4523.42-42.81-18.037.43-56.63-45.0620.82-64.74-52.262149.1825.15
20Q3 (4)1.052.940.00.4316.220.00.180.00.00.626.90.040.9512.90.017.14-2.860.059.053.840.01960.00.0
20Q2 (3)1.02-3.770.00.37-28.850.00.180.00.00.58-4.920.036.27-26.060.017.653.920.056.86-1.190.019614.620.0
20Q1 (2)1.06-20.30.00.5236.840.00.180.00.00.615.170.049.0671.70.016.9825.470.057.5531.960.01710.00.0
19Q4 (1)1.330.00.00.380.00.00.180.00.00.580.00.028.570.00.013.530.00.043.610.00.01710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.5813.523.439.581.8744.967.6636.7932.42-3.4717.6727.772.4020.53570.0
2022 (9)9.3213.663.1335.51.2951.765.662.7933.5819.2113.8433.5360.0943.2335740.55
2021 (8)8.241.142.3118.460.8516.443.4445.1528.17-16.0710.37-17.541.952.8425418.69
2020 (7)5.8117.371.9511.430.7317.742.373.9533.56-5.0712.560.3140.79-11.442149.18
2019 (6)4.9562.31.7590.220.626.92.2894.8735.3517.212.53-34.1346.0620.0719614.62
2018 (5)3.055.540.92-3.160.580.01.178.3330.16-8.2419.02-5.2538.362.6517116.33
2017 (4)2.8938.280.9525.00.5828.891.08-12.932.87-9.620.07-6.7937.37-37.0114713.08
2016 (3)2.09-4.570.7631.030.45-4.261.2410.7136.3637.321.530.3359.3316.011308.33
2015 (2)2.1915.260.5813.730.479.31.1216.6726.48-1.3321.46-5.1751.141.2212021.21
2014 (1)1.949.610.516.250.43-23.210.96-17.9526.84022.63050.530990.0

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