- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.35 | -66.33 | 21.62 | 0.25 | 4.17 | 25.0 | 0.68 | -12.82 | 17.24 | 1.04 | 18.18 | 13.04 | 18.52 | 209.41 | 2.78 | 50.37 | 158.96 | -3.6 | 77.04 | 251.04 | -7.05 | 164 | 0.0 | 16.31 |
| 24Q2 (19) | 4.01 | -51.39 | -12.64 | 0.24 | -20.0 | 33.33 | 0.78 | -18.75 | 6.85 | 0.88 | -3.3 | 17.33 | 5.99 | 64.59 | 52.62 | 19.45 | 67.16 | 22.3 | 21.95 | 98.95 | 34.3 | 164 | 0.0 | 16.31 |
| 24Q1 (18) | 8.25 | 472.92 | 3.0 | 0.3 | -3.23 | 7.14 | 0.96 | 43.28 | 1.05 | 0.91 | 35.82 | 26.39 | 3.64 | -83.11 | 4.03 | 11.64 | -74.99 | -1.89 | 11.03 | -76.29 | 22.71 | 164 | 0.0 | 16.31 |
| 23Q4 (17) | 1.44 | 29.73 | 166.67 | 0.31 | 55.0 | -3.12 | 0.67 | 15.52 | 9.84 | 0.67 | -27.17 | 15.52 | 21.53 | 19.48 | -63.67 | 46.53 | -10.96 | -58.81 | 46.53 | -43.86 | -56.68 | 164 | 16.31 | 16.31 |
| 23Q3 (16) | 1.11 | -75.82 | 19.35 | 0.2 | 11.11 | 66.67 | 0.58 | -20.55 | 5.45 | 0.92 | 22.67 | 15.0 | 18.02 | 359.46 | 39.64 | 52.25 | 228.54 | -11.65 | 82.88 | 407.24 | -3.65 | 141 | 0.0 | 6.82 |
| 23Q2 (15) | 4.59 | -42.7 | -34.15 | 0.18 | -35.71 | -18.18 | 0.73 | -23.16 | -6.41 | 0.75 | 4.17 | 2.74 | 3.92 | 12.18 | 24.24 | 15.90 | 34.1 | 42.12 | 16.34 | 81.78 | 56.01 | 141 | 0.0 | 6.82 |
| 23Q1 (14) | 8.01 | 1383.33 | 35.53 | 0.28 | -12.5 | 47.37 | 0.95 | 55.74 | 31.94 | 0.72 | 24.14 | 18.03 | 3.50 | -94.1 | 8.73 | 11.86 | -89.5 | -2.65 | 8.99 | -91.63 | -12.91 | 141 | 0.0 | 6.82 |
| 22Q4 (13) | 0.54 | -41.94 | 0 | 0.32 | 166.67 | 0 | 0.61 | 10.91 | 0 | 0.58 | -27.5 | 0 | 59.26 | 359.26 | 0 | 112.96 | 91.01 | 0 | 107.41 | 24.86 | 0 | 141 | 6.82 | 0 |
| 22Q3 (12) | 0.93 | -86.66 | 0 | 0.12 | -45.45 | 0 | 0.55 | -29.49 | 0 | 0.8 | 9.59 | 0 | 12.90 | 308.8 | 0 | 59.14 | 428.47 | 0 | 86.02 | 721.33 | 0 | 132 | 0.0 | 0 |
| 22Q2 (11) | 6.97 | 17.94 | 0 | 0.22 | 15.79 | 0 | 0.78 | 8.33 | 0 | 0.73 | 19.67 | 0 | 3.16 | -1.82 | 0 | 11.19 | -8.14 | 0 | 10.47 | 1.47 | 0 | 132 | 0.0 | 0 |
| 22Q1 (10) | 5.91 | 0 | 0 | 0.19 | 0 | 0 | 0.72 | 0 | 0 | 0.61 | 0 | 0 | 3.21 | 0 | 0 | 12.18 | 0 | 0 | 10.32 | 0 | 0 | 132 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.15 | 5.65 | 0.97 | 12.79 | 2.92 | 9.77 | 3.05 | 12.13 | 6.40 | 6.76 | 19.27 | 3.91 | 20.13 | 6.14 | 141 | 0.0 |
| 2022 (9) | 14.34 | 40.73 | 0.86 | 62.26 | 2.66 | 24.3 | 2.72 | 23.08 | 6.00 | 15.3 | 18.55 | -11.67 | 18.97 | -12.54 | 141 | 6.82 |
| 2021 (8) | 10.19 | 45.16 | 0.53 | -13.11 | 2.14 | 12.63 | 2.21 | 14.51 | 5.20 | -40.14 | 21.00 | -22.41 | 21.69 | -21.11 | 132 | 7.32 |
| 2020 (7) | 7.02 | -16.53 | 0.61 | -17.57 | 1.9 | -6.4 | 1.93 | 19.14 | 8.69 | -1.25 | 27.07 | 12.13 | 27.49 | 42.73 | 123 | 9.82 |
| 2019 (6) | 8.41 | -4.43 | 0.74 | 32.14 | 2.03 | 4.1 | 1.62 | 42.11 | 8.80 | 38.27 | 24.14 | 8.93 | 19.26 | 48.7 | 112 | 27.27 |
| 2018 (5) | 8.8 | 12.68 | 0.56 | -5.08 | 1.95 | 38.3 | 1.14 | 40.74 | 6.36 | -15.76 | 22.16 | 22.74 | 12.95 | 24.91 | 88 | 18.92 |
| 2017 (4) | 7.81 | 11.89 | 0.59 | 84.38 | 1.41 | 2.92 | 0.81 | 14.08 | 7.55 | 64.78 | 18.05 | -8.02 | 10.37 | 1.96 | 74 | 12.12 |
| 2016 (3) | 6.98 | 0 | 0.32 | 0 | 1.37 | 0 | 0.71 | 0 | 4.58 | 0 | 19.63 | 0 | 10.17 | 0 | 66 | 0 |
