- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 31.69 | 1.31 | 8.53 | 0.6 | 3.45 | 15.38 | 1.64 | 13.1 | 28.12 | 0.93 | -19.83 | -11.43 | 1.89 | 2.11 | 6.32 | 5.18 | 11.64 | 18.06 | 2.93 | -20.86 | -18.39 | 2129 | 0.0 | 0.0 |
| 24Q3 (19) | 31.28 | 5.93 | 10.14 | 0.58 | 3.57 | 0.0 | 1.45 | 2.11 | 2.84 | 1.16 | -3.33 | -4.92 | 1.85 | -2.22 | -9.21 | 4.64 | -3.6 | -6.63 | 3.71 | -8.74 | -13.67 | 2129 | 0.0 | -3.32 |
| 24Q2 (18) | 29.53 | 7.89 | -1.27 | 0.56 | 9.8 | 12.0 | 1.42 | 14.52 | 5.19 | 1.2 | 17.65 | 29.03 | 1.90 | 1.77 | 13.44 | 4.81 | 6.14 | 6.54 | 4.06 | 9.04 | 30.69 | 2129 | 0.0 | -3.32 |
| 24Q1 (17) | 27.37 | -6.27 | -3.29 | 0.51 | -1.92 | 0.0 | 1.24 | -3.12 | 3.33 | 1.02 | -2.86 | 2.0 | 1.86 | 4.63 | 3.4 | 4.53 | 3.35 | 6.84 | 3.73 | 3.64 | 5.47 | 2129 | 0.0 | -3.32 |
| 23Q4 (16) | 29.2 | 2.82 | -12.52 | 0.52 | -10.34 | -13.33 | 1.28 | -9.22 | -12.93 | 1.05 | -13.93 | -1.87 | 1.78 | -12.8 | -0.93 | 4.38 | -11.71 | -0.46 | 3.60 | -16.29 | 12.18 | 2129 | -3.32 | -3.32 |
| 23Q3 (15) | 28.4 | -5.05 | -22.91 | 0.58 | 16.0 | -7.94 | 1.41 | 4.44 | -7.84 | 1.22 | 31.18 | 8.93 | 2.04 | 22.17 | 19.42 | 4.96 | 10.0 | 19.54 | 4.30 | 38.16 | 41.3 | 2202 | 0.0 | 6.58 |
| 23Q2 (14) | 29.91 | 5.69 | -20.83 | 0.5 | -1.96 | -5.66 | 1.35 | 12.5 | -7.53 | 0.93 | -7.0 | -15.45 | 1.67 | -7.24 | 19.16 | 4.51 | 6.44 | 16.8 | 3.11 | -12.01 | 6.79 | 2202 | 0.0 | 6.58 |
| 23Q1 (13) | 28.3 | -15.22 | -22.06 | 0.51 | -15.0 | -8.93 | 1.2 | -18.37 | -23.08 | 1.0 | -6.54 | 7.53 | 1.80 | 0.26 | 16.85 | 4.24 | -3.71 | -1.3 | 3.53 | 10.23 | 37.96 | 2202 | 0.0 | 6.58 |
| 22Q4 (12) | 33.38 | -9.39 | -9.1 | 0.6 | -4.76 | 7.14 | 1.47 | -3.92 | -23.83 | 1.07 | -4.46 | -53.68 | 1.80 | 5.11 | 17.86 | 4.40 | 6.04 | -16.21 | 3.21 | 5.44 | -49.04 | 2202 | 6.58 | 6.58 |
| 22Q3 (11) | 36.84 | -2.49 | 10.66 | 0.63 | 18.87 | 21.15 | 1.53 | 4.79 | 42.99 | 1.12 | 1.82 | 20.43 | 1.71 | 21.9 | 9.48 | 4.15 | 7.47 | 29.21 | 3.04 | 4.42 | 8.83 | 2066 | 0.0 | 7.21 |
| 22Q2 (10) | 37.78 | 4.05 | 23.02 | 0.53 | -5.36 | 3.92 | 1.46 | -6.41 | 24.79 | 1.1 | 18.28 | 59.42 | 1.40 | -9.04 | -15.53 | 3.86 | -10.05 | 1.43 | 2.91 | 13.68 | 29.59 | 2066 | 0.0 | 7.21 |
| 22Q1 (9) | 36.31 | -1.12 | 33.49 | 0.56 | 0.0 | 9.8 | 1.56 | -19.17 | 38.05 | 0.93 | -59.74 | 34.78 | 1.54 | 1.13 | -17.75 | 4.30 | -18.26 | 3.42 | 2.56 | -59.29 | 0.97 | 2066 | 0.0 | 7.21 |
| 21Q4 (8) | 36.72 | 10.3 | 36.76 | 0.56 | 7.69 | 19.15 | 1.93 | 80.37 | 45.11 | 2.31 | 148.39 | 239.71 | 1.53 | -2.37 | -12.88 | 5.26 | 63.53 | 6.11 | 6.29 | 125.19 | 148.4 | 2066 | 7.21 | 7.21 |
| 21Q3 (7) | 33.29 | 8.4 | 38.59 | 0.52 | 1.96 | 18.18 | 1.07 | -8.55 | -0.93 | 0.93 | 34.78 | 55.0 | 1.56 | -5.94 | -14.73 | 3.21 | -15.63 | -28.51 | 2.79 | 24.34 | 11.84 | 1927 | 0.0 | 0.47 |
| 21Q2 (6) | 30.71 | 12.9 | 25.96 | 0.51 | 0.0 | 21.43 | 1.17 | 3.54 | 18.18 | 0.69 | 0.0 | 18.97 | 1.66 | -11.43 | -3.6 | 3.81 | -8.29 | -6.18 | 2.25 | -11.43 | -5.56 | 1927 | 0.0 | 0.47 |
| 21Q1 (5) | 27.2 | 1.3 | 26.28 | 0.51 | 8.51 | 18.6 | 1.13 | -15.04 | 13.0 | 0.69 | 1.47 | 64.29 | 1.88 | 7.11 | -6.08 | 4.15 | -16.13 | -10.51 | 2.54 | 0.16 | 30.1 | 1927 | 0.0 | -0.05 |
| 20Q4 (4) | 26.85 | 11.78 | 0.0 | 0.47 | 6.82 | 0.0 | 1.33 | 23.15 | 0.0 | 0.68 | 13.33 | 0.0 | 1.75 | -4.44 | 0.0 | 4.95 | 10.17 | 0.0 | 2.53 | 1.39 | 0.0 | 1927 | 0.47 | 0.0 |
| 20Q3 (3) | 24.02 | -1.48 | 0.0 | 0.44 | 4.76 | 0.0 | 1.08 | 9.09 | 0.0 | 0.6 | 3.45 | 0.0 | 1.83 | 6.33 | 0.0 | 4.50 | 10.73 | 0.0 | 2.50 | 5.0 | 0.0 | 1918 | 0.0 | 0.0 |
| 20Q2 (2) | 24.38 | 13.18 | 0.0 | 0.42 | -2.33 | 0.0 | 0.99 | -1.0 | 0.0 | 0.58 | 38.1 | 0.0 | 1.72 | -13.7 | 0.0 | 4.06 | -12.53 | 0.0 | 2.38 | 22.01 | 0.0 | 1918 | -0.52 | 0.0 |
| 20Q1 (1) | 21.54 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 2.00 | 0.0 | 0.0 | 4.64 | 0.0 | 0.0 | 1.95 | 0.0 | 0.0 | 1928 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 119.87 | 3.51 | 2.25 | 7.14 | 5.76 | 9.92 | 4.31 | 2.38 | 1.88 | 3.51 | 4.81 | 6.2 | 3.60 | -1.09 | 2129 | 0.0 |
| 2023 (9) | 115.81 | -19.75 | 2.1 | -9.48 | 5.24 | -13.1 | 4.21 | -0.24 | 1.81 | 12.79 | 4.52 | 8.28 | 3.64 | 24.31 | 2129 | -3.32 |
| 2022 (8) | 144.31 | 12.81 | 2.32 | 10.48 | 6.03 | 13.77 | 4.22 | -8.46 | 1.61 | -2.07 | 4.18 | 0.85 | 2.92 | -18.86 | 2202 | 6.58 |
| 2021 (7) | 127.92 | 32.18 | 2.1 | 19.32 | 5.3 | 20.18 | 4.61 | 101.31 | 1.64 | -9.73 | 4.14 | -9.07 | 3.60 | 52.3 | 2066 | 7.21 |
| 2020 (6) | 96.78 | 3.84 | 1.76 | 2.92 | 4.41 | 3.28 | 2.29 | 52.67 | 1.82 | -0.88 | 4.56 | -0.54 | 2.37 | 47.02 | 1927 | 0.47 |
| 2019 (5) | 93.2 | -4.75 | 1.71 | -9.52 | 4.27 | -8.96 | 1.5 | 120.59 | 1.83 | -5.01 | 4.58 | -4.41 | 1.61 | 131.59 | 1918 | -0.52 |
| 2018 (4) | 97.85 | 30.38 | 1.89 | -6.44 | 4.69 | 25.4 | 0.68 | 119.35 | 1.93 | -28.24 | 4.79 | -3.82 | 0.69 | 68.24 | 1928 | -0.26 |
| 2017 (3) | 75.05 | 349.94 | 2.02 | 348.89 | 3.74 | 533.9 | 0.31 | 63.16 | 2.69 | -0.23 | 4.98 | 40.89 | 0.41 | -63.74 | 1933 | 1580.87 |
| 2016 (2) | 16.68 | 341.27 | 0.45 | 221.43 | 0.59 | 126.92 | 0.19 | 26.67 | 2.70 | -27.16 | 3.54 | -48.57 | 1.14 | -71.29 | 115 | 0.0 |
| 2015 (1) | 3.78 | -4.06 | 0.14 | 16.67 | 0.26 | -13.33 | 0.15 | 0.0 | 3.70 | 0 | 6.88 | 0 | 3.97 | 0 | 115 | 0.0 |
