- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.1 | -18.92 | -33.96 | 0.2 | 0.0 | -13.04 | 0.31 | 40.91 | 10.71 | 0.1 | -9.09 | -23.08 | 9.52 | 23.33 | 31.68 | 14.76 | 73.79 | 67.65 | 4.76 | 12.12 | 16.48 | 329 | 0.0 | -13.65 |
| 24Q2 (19) | 2.59 | -0.38 | -12.5 | 0.2 | 17.65 | -4.76 | 0.22 | 0.0 | -24.14 | 0.11 | 10.0 | -21.43 | 7.72 | 18.1 | 8.84 | 8.49 | 0.39 | -13.3 | 4.25 | 10.42 | -10.2 | 329 | 0.0 | -13.65 |
| 24Q1 (18) | 2.6 | -0.38 | -13.91 | 0.17 | -32.0 | -19.05 | 0.22 | -4.35 | -8.33 | 0.1 | -16.67 | -9.09 | 6.54 | -31.74 | -5.97 | 8.46 | -3.98 | 6.47 | 3.85 | -16.35 | 5.59 | 329 | 0.0 | -13.65 |
| 23Q4 (17) | 2.61 | -17.92 | -4.4 | 0.25 | 8.7 | 31.58 | 0.23 | -17.86 | -25.81 | 0.12 | -7.69 | -7.69 | 9.58 | 32.43 | 37.63 | 8.81 | 0.08 | -22.4 | 4.60 | 12.47 | -3.45 | 329 | -13.65 | -13.65 |
| 23Q3 (16) | 3.18 | 7.43 | 16.06 | 0.23 | 9.52 | -8.0 | 0.28 | -3.45 | 12.0 | 0.13 | -7.14 | 18.18 | 7.23 | 1.95 | -20.73 | 8.81 | -10.13 | -3.5 | 4.09 | -13.57 | 1.83 | 381 | 0.0 | -31.47 |
| 23Q2 (15) | 2.96 | -1.99 | -15.19 | 0.21 | 0.0 | 23.53 | 0.29 | 20.83 | -3.33 | 0.14 | 27.27 | -17.65 | 7.09 | 2.03 | 45.65 | 9.80 | 23.28 | 13.98 | 4.73 | 29.85 | -2.9 | 381 | 0.0 | -31.47 |
| 23Q1 (14) | 3.02 | 10.62 | -6.79 | 0.21 | 10.53 | -12.5 | 0.24 | -22.58 | -14.29 | 0.11 | -15.38 | -38.89 | 6.95 | -0.09 | -6.13 | 7.95 | -30.01 | -8.04 | 3.64 | -23.51 | -34.44 | 381 | 0.0 | -31.47 |
| 22Q4 (13) | 2.73 | -0.36 | -47.7 | 0.19 | -24.0 | -20.83 | 0.31 | 24.0 | 3.33 | 0.13 | 18.18 | -45.83 | 6.96 | -23.72 | 51.37 | 11.36 | 24.45 | 97.58 | 4.76 | 18.61 | 3.57 | 381 | -31.47 | -31.47 |
| 22Q3 (12) | 2.74 | -21.49 | -38.7 | 0.25 | 47.06 | 13.64 | 0.25 | -16.67 | -21.88 | 0.11 | -35.29 | -38.89 | 9.12 | 87.31 | 85.38 | 9.12 | 6.14 | 27.45 | 4.01 | -17.58 | -0.3 | 556 | 0.0 | -6.87 |
| 22Q2 (11) | 3.49 | 7.72 | -42.12 | 0.17 | -29.17 | -34.62 | 0.3 | 7.14 | 0.0 | 0.17 | -5.56 | -29.17 | 4.87 | -34.24 | 12.97 | 8.60 | -0.53 | 72.78 | 4.87 | -12.32 | 22.39 | 556 | 0.0 | -6.87 |
| 22Q1 (10) | 3.24 | -37.93 | -38.29 | 0.24 | 0.0 | -4.0 | 0.28 | -6.67 | -3.45 | 0.18 | -25.0 | -14.29 | 7.41 | 61.11 | 55.56 | 8.64 | 50.37 | 56.45 | 5.56 | 20.83 | 38.89 | 556 | 0.0 | -6.87 |
| 21Q4 (9) | 5.22 | 16.78 | 6.53 | 0.24 | 9.09 | 9.09 | 0.3 | -6.25 | 11.11 | 0.24 | 33.33 | 4.35 | 4.60 | -6.58 | 2.4 | 5.75 | -19.72 | 4.3 | 4.60 | 14.18 | -2.05 | 556 | -6.87 | -6.87 |
| 21Q3 (8) | 4.47 | -25.87 | 3.47 | 0.22 | -15.38 | 4.76 | 0.32 | 6.67 | 10.34 | 0.18 | -25.0 | -10.0 | 4.92 | 14.15 | 1.25 | 7.16 | 43.89 | 6.64 | 4.03 | 1.17 | -13.02 | 597 | 0.0 | -9.95 |
| 21Q2 (7) | 6.03 | 14.86 | 56.22 | 0.26 | 4.0 | 13.04 | 0.3 | 3.45 | -6.25 | 0.24 | 14.29 | 60.0 | 4.31 | -9.45 | -27.64 | 4.98 | -9.93 | -39.99 | 3.98 | -0.5 | 2.42 | 597 | 0.0 | -9.95 |
| 21Q1 (6) | 5.25 | 7.14 | 71.57 | 0.25 | 13.64 | 13.64 | 0.29 | 7.41 | -3.33 | 0.21 | -8.7 | 40.0 | 4.76 | 6.06 | -33.77 | 5.52 | 0.25 | -43.66 | 4.00 | -14.78 | -18.4 | 597 | 0.0 | -15.56 |
| 20Q4 (5) | 4.9 | 13.43 | 5.38 | 0.22 | 4.76 | -12.0 | 0.27 | -6.9 | 3.85 | 0.23 | 15.0 | 35.29 | 4.49 | -7.64 | -16.49 | 5.51 | -17.92 | -1.45 | 4.69 | 1.39 | 28.39 | 597 | -9.95 | -15.56 |
| 20Q3 (4) | 4.32 | 11.92 | 0.0 | 0.21 | -8.7 | 0.0 | 0.29 | -9.38 | 0.0 | 0.2 | 33.33 | 0.0 | 4.86 | -18.42 | 0.0 | 6.71 | -19.02 | 0.0 | 4.63 | 19.14 | 0.0 | 663 | 0.0 | 0.0 |
| 20Q2 (3) | 3.86 | 26.14 | 0.0 | 0.23 | 4.55 | 0.0 | 0.32 | 6.67 | 0.0 | 0.15 | 0.0 | 0.0 | 5.96 | -17.12 | 0.0 | 8.29 | -15.44 | 0.0 | 3.89 | -20.73 | 0.0 | 663 | -6.22 | 0.0 |
| 20Q1 (2) | 3.06 | -34.19 | 0.0 | 0.22 | -12.0 | 0.0 | 0.3 | 15.38 | 0.0 | 0.15 | -11.76 | 0.0 | 7.19 | 33.73 | 0.0 | 9.80 | 75.34 | 0.0 | 4.90 | 34.08 | 0.0 | 707 | 0.0 | 0.0 |
| 19Q4 (1) | 4.65 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 5.38 | 0.0 | 0.0 | 5.59 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 707 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.77 | -3.52 | 0.89 | 3.49 | 1.04 | -8.77 | 0.51 | -13.56 | 7.56 | 7.27 | 8.84 | -5.44 | 4.33 | -10.4 | 381 | 0.0 |
| 2022 (9) | 12.2 | -41.82 | 0.86 | -10.42 | 1.14 | -5.79 | 0.59 | -32.18 | 7.05 | 53.98 | 9.34 | 61.94 | 4.84 | 16.57 | 381 | -31.47 |
| 2021 (8) | 20.97 | 29.85 | 0.96 | 9.09 | 1.21 | 2.54 | 0.87 | 19.18 | 4.58 | -15.98 | 5.77 | -21.03 | 4.15 | -8.22 | 556 | -6.87 |
| 2020 (7) | 16.15 | -8.08 | 0.88 | -10.2 | 1.18 | -4.84 | 0.73 | 5.8 | 5.45 | -2.31 | 7.31 | 3.53 | 4.52 | 15.1 | 597 | -9.95 |
| 2019 (6) | 17.57 | -14.83 | 0.98 | -8.41 | 1.24 | -4.62 | 0.69 | 0.0 | 5.58 | 7.54 | 7.06 | 12.0 | 3.93 | 17.42 | 663 | -6.22 |
| 2018 (5) | 20.63 | -1.34 | 1.07 | 10.31 | 1.3 | 26.21 | 0.69 | -4.17 | 5.19 | 11.81 | 6.30 | 27.93 | 3.34 | -2.87 | 707 | 18.03 |
| 2017 (4) | 20.91 | 7.51 | 0.97 | -14.16 | 1.03 | 7.29 | 0.72 | 7.46 | 4.64 | -20.15 | 4.93 | -0.2 | 3.44 | -0.04 | 599 | -3.39 |
| 2016 (3) | 19.45 | 9.27 | 1.13 | 3.67 | 0.96 | 37.14 | 0.67 | 4.69 | 5.81 | -5.12 | 4.94 | 25.51 | 3.44 | -4.19 | 620 | 0 |
| 2015 (2) | 17.8 | 4.89 | 1.09 | 7.92 | 0.7 | -19.54 | 0.64 | 23.08 | 6.12 | 2.89 | 3.93 | -23.29 | 3.60 | 17.34 | 0 | 0 |
| 2014 (1) | 16.97 | 0 | 1.01 | 0 | 0.87 | 0 | 0.52 | 0 | 5.95 | 0 | 5.13 | 0 | 3.06 | 0 | 0 | 0 |
